Ask These 3 Brand Deal Questions Before You Name a Price
55sThis segment hands creators an exact negotiation script, making it highly saveable and shareable.
▶ Play ClipAI Summary
This short video features a conversation about negotiating brand deals as a creator. It emphasizes that negotiation involves more than just stating a number, and outlines three key questions to ask: about deliverables, budget, and usage rights. It also recommends following a creator named Milli for further guidance.
Chapters
[00:02]
Negotiation beyond a number
Asking for money feels awkward, but negotiating involves discussing more than just a price.
[00:17]
Clarify deliverables
Ask exactly what deliverables the brand expects, since one reel can expand into multiple edits, stories, and raw footage requests.
[00:32]
Ask about budget
Inquire about the budget already allocated for the campaign before quoting a rate or sending a rate sheet.
[00:44]
Usage rights and exclusivity
Ask whether the brand will require usage rights or exclusivity, as these factors add value to the partnership.
By asking about deliverables, budget, and usage rights, creators can avoid undercharging and set clear boundaries before entering a brand partnership.
Mentioned in this Video
Tutorial Checklist
1
00:17
Ask the brand exactly what deliverables they are requesting, such as number of edits, stories, and raw footage.
Study Flashcards (5)
What should you ask first when negotiating a brand deal?
easy
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What should you ask first when negotiating a brand deal?
easy
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Ask exactly what deliverables the brand is requesting.
00:17
Why should you ask about deliverables?
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Why should you ask about deliverables?
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Because one reel can quickly turn into multiple edits, stories, and raw footage requests, leading to scope creep and unpaid work.
00:17
What should you ask about budget before giving a rate?
easy
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What should you ask about budget before giving a rate?
easy
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Ask what budget the brand already has set aside for the campaign.
00:32
What two additional factors add value to a brand partnership?
medium
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What two additional factors add value to a brand partnership?
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Usage rights and exclusivity.
00:44
Who is Milli and what does she do?
easy
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Who is Milli and what does she do?
easy
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Milli helps creators negotiate brand deals and build sustainable creator businesses.
00:57
💡 Key Takeaways
🔧
Scope creep prevention
Asking about deliverables prevents one reel from silently becoming multiple unpaid assets.
00:17
⚖️
Budget-first negotiation
Asking for the budget before naming a price avoids undervaluing your work.
00:32
💡
Usage rights add value
Exclusivity and usage rights are leverage points that should increase the fee.
00:44Full Transcript
[00:02] feel so awkward asking for money. So, why are you doing it? Well, I need paid brand collaborations. I get that. But, negotiating isn't just saying a number goes into it. Like what? Like asking about scope, budget, exclusivity, usage
[00:17] rights, which helps you avoid undercharging and set boundaries. All at once? I'm saving this. First, ask exactly what deliverables they're requesting because one reel can quickly turn into multiple edits, stories, and
[00:32] raw footage requests. Got it. Then what? Then ask what budget they already have set aside for this campaign instead of just jumping into saying a number or sending a rate sheet. Okay. Anything else? Finally, ask whether they'll be
[00:44] requesting any sort of usage rights or exclusivity from you because those add even more value to the partnership. That is so helpful. Where did you learn all of this? Oh, I follow Milli. She helps creators negotiate brand deals and build
[00:57] sustainable creator businesses. You should follow her, too.
