AI Summary
Alex Berman hosts a live stream promoting Omni's Product Hunt launch, offering a $1 first-month deal. He discusses cold email strategies, AI's role in outbound marketing, and answers audience questions about personalization, saturation, and outreach methods.
Chapters
Omni is live on Product Hunt with 119 upvotes, aiming for #1. Alex encourages upvotes and comments, offering a $1 first-month deal.
Cold email works because people use email. For B2B, if prospects are on LinkedIn, LinkedIn outreach works; if they check mail, handwritten notes can be effective.
AI will eventually replace many roles, but currently requires human skill to prompt and evaluate responses. Tools like Omni are building full outbound SDRs.
Best results come from hyper-targeted, small batch emails (e.g., 100-200 emails). Mass spamming is less effective and harms the industry.
If results aren't quantified, leverage recognizable client names or qualitative improvements to build credibility.
Omni works globally, but in the UK, avoid mass emailing and ensure personalized approaches to comply with local laws.
Cold email is getting harder due to increased competition. Previously, 40 emails could book 10 meetings; now 400-500 are needed for similar results.
AI is useful for adding spin tax to email scripts and scraping contact info from URLs, replacing custom scrapers.
Coupon code 'producthunt' for the $1 deal, valid for under 24 hours.
Cold email is a red ocean; success comes from unique, specific offers that stand out (blue ocean).
Cold email remains effective when personalized and targeted, but the landscape is becoming more competitive. Tools like Omni can help, but success hinges on unique offers and avoiding spam.
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Mentioned in this Video
Study Flashcards (5)
What is the key to successful cold email campaigns according to Alex?
easy
Click to reveal answer
What is the key to successful cold email campaigns according to Alex?
Hyper-personalization and targeting small batches (e.g., 100-200 emails) rather than mass spamming.
04:30
How has the effectiveness of cold email changed over time?
medium
Click to reveal answer
How has the effectiveness of cold email changed over time?
Previously, 40 emails could book 10 meetings; now 400-500 emails are needed for similar results due to increased competition.
06:30
What is the Product Hunt coupon code for Omni's $1 deal?
easy
Click to reveal answer
What is the Product Hunt coupon code for Omni's $1 deal?
producthunt
08:30
What alternative outreach methods does Alex suggest for B2B?
medium
Click to reveal answer
What alternative outreach methods does Alex suggest for B2B?
LinkedIn outreach, handwritten notes, or other channels where prospects are active.
01:30
What is Alex's stance on AI replacing outbound marketers?
hard
Click to reveal answer
What is Alex's stance on AI replacing outbound marketers?
AI will eventually replace many roles, but currently requires human skill to prompt and evaluate responses.
03:30
π‘ Key Takeaways
Hyper-Personalization Wins
Emphasizes that small, targeted campaigns outperform mass blasts, a key insight for marketers.
04:30Cold Email Difficulty Increase
Quantifies the decline in cold email effectiveness, providing a realistic benchmark.
06:30AI Requires Human Skill
Highlights the current limitations of AI and the need for human oversight.
03:30Blue Ocean Strategy
Advocates for unique offers to stand out in a saturated market.
09:30Full Transcript
hey Alex Berman here popping in with the live stream you can see my wife in the background cleaning some stuff up I just wanted to let you know that Omni is live on product hunt so let me show you what that means okay let me show you what that means right now by sharing my screen I'll share my entire screen with you as we speak and we can start uh looking at this so over on product
hunt what I would love for you to do is just go to product hunt.com scroll down until you see Omni here's Omni 119 upvotes and give it an upvote we're number 14 would love to be number one you know how do we get in how do we make this go to number one um you can go in there you can leave a comment and maybe you'll get a special prize and that special prize actually is Omni
is only one dollar for the first month uh right now so if you want to send your cold emails you want to do all this stuff and do it for only a dollar then just make sure that you uh you click this link you go through on product on how you guys doing by the way uh pure pewter says almost like Noah almost like Noah you mean Noah Kagan almost like Noah bro full on um digital
Nomad style uh Abdullah yes I can see the screen I'm glad I'm really glad to hear that let me know in the comments uh once you've uploaded on uh on product hunt I can also do kind of a an open q a I'll be here for five six minutes you know do a short a short stream here uh if you want to talk about business we can talk business if you want to talk about uh anything
uh we can talk about that Kyoto says yes no okay again no Kagan is my my mentor you know he is so good um and and all his early videos were exactly the same as this just like literally guy talking in a webcam just a guy uh talking to webcam et cetera what's the link again all right let me actually pin the link and then everybody can into this first I'll put it in a comment here
and then I will actually do this as a banner this is smart this is a banner for us all right we can all come on ticker like that yeah there we go product hunt.com if you just go to product hunt you'll see Omni there see we're getting some comments in omnius Royce omnius is Omni but today we're promoting the product hunt um okay James one thing a quick question from James what's the increasing saturation of cold
email due to lowber to entry what do you think are some great Outreach methods for B2B businesses uh anything that is outside of the norm um the reason why Cold email worked so well and still continues to work well is people are using their emails so whatever Channel people are using uh will continue to work well uh these B2B companies now if they're on uh email less they might be on LinkedIn more so LinkedIn Outreach is
going to start working um if they're checking their mail then handwritten notes could work uh it's it's just like that you got to think about where the people actually are and then approach them uh on on that on that plane that's one thing we're going to add to Omni by the way in the future we're going to have the Android notes we already have uh text messaging we're gonna have LinkedIn there's gonna be Twitter Outreach a
whole bunch of this stuff is going to be on here uh Ryan says recently bought your book and loved it talking to x27 people tomorrow so glad to hear Ryan leave a leave a review on Amazon if you would Ryan says I'm not sure what road of toys yeah I don't know jayant says mate already own a sub can I integrate both these Subs um omni's one dollar for the first month so yeah if you wanted
to go through and uh sign up again you're you're more than welcome to um the most important thing if you want to help us out on the stream is just to upvote uh upvote comment uh that way we can try to get Omni up into the top one or two here feel free to ask some more questions guys how how we doing in general how's your business going I just got off an email 10K call um
teaching people SDR responses you know uh client says this say this client says this thing says say this thing um very in-depth on our email 10K calls always says how are you I'm doing good doing good open up our product hunt you can see right now we are I think number 12 number 11. omnias 120 upvotes here all right any other questions for the stream before we uh before we jump if there's if there's no if
there's no questions then I'll just uh I'll say oh Peter has a good question will AI replace outbound marketers outband the marketers you mean to outbound marketers um AI is going to replace everyone eventually uh very very soon ai's gonna replace everybody very soon um what I found about AI though is as you're using it it still takes skill um so you need to know how to prompt you need to know how to um figure out
what a uh a good answer is from a bad answer so there there's a lot of human uh thought that goes into the AI answers that's going to stop this from happening but yeah I mean tools like Omni are building out full outbound scrs there's a few other tools like this on the market now that are that are doing pretty well um so I would say eventually we'll get to the point where there's no SDR stated
uh your bowl question about Omni does it have automatic email rotation yeah yeah inbox rotations in there and unlimited all sending all for one dollar so you could send a million emails this month for one dollar if you wanted um Peter does omni have a balancer email verification it does as part of omni leads Omni leads is a full featured email uh lead generation platform that's built into Omni Mariana let's get started I agree let's go
Alex upvote and love to comment wish you guys good luck thank you so much Ryan has a question go for it uh Abdul I've been following you on YouTube and following these strategies and seeing lots of results I'm so glad how long will the offer last under 24 hours right I think we've got 12 more hours on the product hunt so you want to take advantage of it now it's only a dollar it's not like it's
you know a million dollars for this thing um AI should be used 20 and 80 your brain yeah it's interesting you know if you ask the AI a question it'll give you the stupidest answer but you can always get help so this is I was using AI during our coaching call today to add spin tax to an email and it worked very very well you know taking an email script and adding spin tax very good use
of of AI so there's a lot of stuff like that that it's very good at I'm another person in our coaching call was using AI to basically who's using it as a scraper so he would feed in a URL to GPT with browsing and then use that to pull like hey pull the phone number pull the the contact names all this stuff so instead of having to build a scraper he's able to use AI for this
um Jeff does omni have an add-in for Outlook Omni works with Outlook we don't have an add-on for Outlook but you can use IMAP and plug your your Outlook account right into online [Music] Ryan how do you write your case study when the result is not Quantified you have to um you have to quantify it uh in some way um are you talking about media agencies okay our clients are agencies and they keep results themselves the
only thing you can fall back on if that's the case is the um the name of the company right so the agencies are keeping results themselves but have they worked with a big name that other people will recognize um otherwise you really need to qualify it some way they're like hey we increased the revenue by this percent we increase the revenue by you know this dollar amount something that you can you can get them to respond
to Uh Kevin how well does it work in the UK how well does it work in the UK um any it works everywhere it works everywhere it's all about a personalized approach in the UK the thing you have to watch out for is you don't want to mass email you want to make sure that you're sending personalized emails just so that your uh you're following their laws there uh Abdullah a question I have is can I
always get the best results as email outrage Camp uh when I focus on hyper personalization yes um people think that now uh because all these tools you know Omni included have unlimited email sending they think it's smart to send out 15 000 or 60 000 emails or even a thousand emails in one blast but the best results the best campaigns are still the ones that are hyper targeted you know 100 emails going out on each one
written you know by hand um or very very small targeted groups one of my favorite campaigns we did recently was for taplio we were trying to get you know corporate clients for uh for Tableau for the startup that I that I used to run we just sold it um and all I did was focus on linked influencers so people that had LinkedIn Accounts at the corporations with over 80 000 followers and I reached out to them
to offer free tap Leo accounts to them and I think we sent 100 emails 200 emails and we got responses back from Tesla McKinsey uh Prezi and a whole bunch of these other Enterprise companies every every Enterprise company that you see on tap Leo's website right now came from that one cold email campaign so small uh small batch emails worked very very well can I always get the best results and email campaigns for personalization yes uh
I kind of find it a bit hard to book meetings with client in the US yeah I mean it is it is what it is um as as we progress through um you know as more people start sending cold emails it's going to get harder and harder over time especially now everyone is fighting cold emails right um it's the battle's always been going on but as more people uh are sending out it's getting harder you know
it used to be it used to be everybody wanted their old emails to be more and more personalized and there was a um you know people were very anti-spam for a while now it seems like the market has moved to being Pro spam which is not the best uh for old emails future like it's me and Robert me and my co-founder were talking about this today when we first started x27 we could send 40 cold emails
and book 10 meetings now if you send 40 cold emails it's not even a uh it's not even good enough to to test you need to send 400 500 to see the same results saying it's saying invalid coupon code let me um let me send that over to uh Maddie and uh see what she says one second Ryan says hit me up on LinkedIn after this I'd like to get custom Training teaching my team yeah no
it sounds good Ryan if you're talking to x27 x27 I'll take care of you um otherwise feel free to reach out we can talk as well um maybe do some one-on-one coaching happy to uh happy to help let me see to make sure that that coupon code is working talk to Maddie coming up uh feel free to keep the questions coming guys I'll be on for another couple minutes here product hunts all right so let's um
let's keep it rolling get out there upvote on product hunt and uh talk to you guys soon all right any final questions before we go Ryan says he messaged me on LinkedIn very good Abdullah says you're saying I need to focus on quantity over quality no I'm saying the exact opposite um Omni supports text and rvm rvm real valued measure what is rvm let me know in the comments here some people say cold email it's not
working now is that right hold email still works you know sending personalized emails to people uh with relevant pitches where it's spamming doesn't work very well Omni supports text uh ringless voicemail uh voicemail drops are coming very very soon the next thing we're going to release though is LinkedIn Outreach has the cold email Manifesto changed from when you wrote it until now uh no the next thing we're probably going to add is AI chapters but I'm
still uh I'm still hesitant to uh include a lot of AI stuff because it's not really ready one and then two um the other big change in cold email since we wrote the book is the focus on mass emailing AKA spamming um and I'm gonna I'm gonna come out and take a Hardline stance against uh the spamming you know I don't really believe in sending thousands and thousands of emails I want to send a small amount
of emails where can I get the coupon code coupon code is product hunt product hunt cold email is not hard but should come out of a red ocean go to the blue ocean yeah exactly you want to make sure that your offer is unique and the more unique and specific it can be the better you're gonna do all right and that's going to be it for the stream go out there up with the product comment on
the product hunt and I'll talk to you guys soon take care I'm Alex Berman subscribe on whatever Channel you're watching this on I'll talk to you soon