Why Shoppers Don't Buy From Your Store
45sDirectly addresses a common pain point for e-commerce sellers with a relatable analogy, sparking curiosity and engagement.
▶ Play ClipAI Summary
The speaker explains the reality of customer behavior in e-commerce, focusing on why visitors to an online store may not buy. They break down three types of shoppers: those who recognize a product is from AliExpress and go find it cheaper there, those who simply browse without any purchase intent, and those who don't even know AliExpress exists. The core message is that low conversion rates are normal and not necessarily a reflection of a bad store.
Chapters
[00:00]
Shoppers will compare prices on AliExpress
Some visitors will see your product priced at €20, suspect it comes from AliExpress, and leave to search for the same item cheaper on that platform.
[00:12]
Not all visitors intend to buy
Some people enter a website just to browse, like window-shopping in a physical store, and leave without purchasing — with no social pressure to buy.
[00:25]
Many people don't know AliExpress exists
Despite AliExpress having 150 million active users, that number is spread across many countries, and a huge portion of the world's population is unaware of the platform.
Low conversion is expected in e-commerce: some shoppers will hunt for cheaper alternatives, some are just browsing, and many potential customers are simply unaware of competing platforms like AliExpress.
Study Flashcards (2)
How many active users does AliExpress have?
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How many active users does AliExpress have?
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150 million active users.
00:25
What are the three types of shoppers described in the video?
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What are the three types of shoppers described in the video?
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Those who find the product cheaper on AliExpress, those who just browse without buying, and those who don't know AliExpress exists.
💡 Key Takeaways
💡
Price comparison drives shoppers away
Explains a core reason for low conversion: customers will actively seek cheaper alternatives on marketplaces like AliExpress.
💡
Browsing without buying is normal
Reframes low conversion as natural behavior, reducing unnecessary worry for store owners.
00:12
📊
AliExpress reach is limited
150 million users is large but small relative to the global population, meaning many buyers are still reachable.
00:25Full Transcript
[00:00] Obviamente hay gente que cuando entra a tu tienda no te va a querer comprar a ti. Hay gente que cuando vea tu vídeo va a entrar a tu web, van a ver que vale 20 euros y van a decir oye, pero si esto seguramente es de Aliexpress y se van a ir a Aliexpress y lo van a buscar.
[00:12] Pero es que también hay gente que entra a la web y no quiere comprar. Simplemente quería chafardear como el que entra a una tienda y no quiere comprar nada y entras a una vuelta y se va. Es lo mismo y encima no tienen la vergüenza de que les veas la cara salir sin nada. Al igual que habrá gente que no sepa que existe Aliexpress.
[00:25] Hombre, Mar, pero cómo vas a decir que hoy en día en 2024 la gente no sabe. Aliexpress tiene 150 millones de usuarios activos. Es una barbaridad, pero son 150 millones repartidos por un montón de países. Mira cuánta gente hay en el mundo.
