QUANTO GANHA UM CANAL DE CORTES

[00:03] ? Many people want to have their own channel for making cuts. And Corte isn't just a podcast channel, okay? Channel for live stream clips . Casimiro is one of the people responsible for this market booming so much after the pandemic. The podcast editing channel

[00:17] was also trending. So, a lot of people today want to start their own channel for editing or want to start a channel for editing third-party content, but they really want to know how much an editing channel earns . I'm going to talk to you about this in today's

[00:29] video. And I'm not just going to talk about money, I'm going to talk about what goes on behind the scenes, how it works, the difficulties involved in having a channel for clips, the challenges of having a channel for clips, what you need to start a channel

[00:41] for clips, and especially whether it's worth it . Right off the bat, you can make money with a video editing channel. It's possible to make money. But you have to analyze the sentence . Many people understand that it's possible to make money, they understand that this

[00:53] phrase means becoming a millionaire, man. Oh no, not there. Because if someone already has an offline job, working in something other than the internet, and they say, "Oh, I they imagine it's double or triple their current salary, right?

[01:07] something, and you keep making money. So, is it possible to to become a millionaire? No, it's not possible to why that doesn't happen. The language I'm going to use in this video is for

[01:20] those who already know how YouTube works, okay? If you've stumbled upon this and know absolutely nothing about YouTube, it might be a little difficult. I'm going to talk to people who already have a YouTube channel or who understand how AdSense works,

[01:32] okay? AdSense is the payment YouTube makes, for example, when you talk about video editing channels. You go to YouTube and find a go to, and you'll see a video with 1 million views, and you think: "Wow,

[01:47] the channel is booming and making a ton of money ." But there are some everyday things we don't pay attention to. You see 1 million views, but you don't see the month when the CPM is way down, the strike the channel gets from the

[02:01] content creator, which can demonetize the channel and you lose the whole channel. And other behind-the-scenes struggles that the numbers don't show when you go to the channel's page. So, if a clip, a video goes viral, gets millions of

[02:13] views, will YouTube pay well? It will pay very well. But 80% of the videos you upload don't get 10,000 views. Exactly, that's right. So, 80% of the content you upload won't get more than 10,000 views, and when it

[02:28] does, a large part or most of the revenue goes to YouTube. I know you want to see real numbers, how much is going into the account of someone who runs a clip channel. Let's do a simple calculation. So, the People can't

[02:41] just calculate based on the number of views a video receives. So, let's not calculate the video itself; it's about the total amount, how much the channel makes per month. So, a good channel, a channel that pays, let's calculate 1 million

[02:55] videos per month. It closes the channel with 1 million views. And then a back-of-the- envelope calculation says: "One million views in a month equals R$ views in a month equals R$ 1,000 to R$2,000 in cash." But then

[03:09] variables come into play, the niche, which is what the content is. For example, a comedy channel, a crime channel, pays a little less. A finance channel, a political channel, pays a little more. With 1 million views

[03:22] , it might reach an average of R$4,000 per month. " Ah, but I know channels that earn more." Then another issue comes into play: strategy, consistency, and dedication with titles and thumbnails. These numbers I mentioned are just a basis, an average.

[03:37] Each channel will have its own CPM, which would be the cost per minute. 1000, and RPM, which is revenue per 1000. That is, what you receive, what YouTube pays for 1000 views, is your index. You have to pay attention to what

[03:52] end of this video. For those of you who don't know me, my name is Leo Sui. I've produced many channels on this crazy internet of mine . Since 2012 I've been in this crazy internet world, especially YouTube. So, if you don't follow me on

[04:06] Instagram, follow me here @leosui. I intend to answer the questions you have in this video. If there's anything I didn't comment on or answer, comment on Instagram. Maybe I'll make a part two of this content, okay? It

[04:18] 's very important to me that you subscribe to the channel because I want to reach when you leave your like, YouTube understands that it's relevant content and spreads it to more people. Okay, people. So, let me help you. I'll even

[04:30] put this definition on the screen so you can use it if you use this video to study later . So, RPM on YouTube means revenue per 1000 views, a metric that shows the total money

[04:43] earned for every 1000 views per video. This revenue includes various monetization sources, such as ads— ads that appear, not ads you create, but ads that YouTube puts on, those 5-second skips

[04:56] , you know?—channel subscriptions , channel members who can pay to be on your channel, YouTube Premium revenue, Super Chats, and Super Stickers. For short videos, the calculation is a little different. But the

[05:09] RPM detail is that the calculation is divided by the estimated earnings and multiplied by 1000, which includes revenue from video ads and overlays and graphics, channel subscriptions, YouTube

[05:23] Premium revenue, and Super Chats. That's what was put up there. And the difference... Unlike CPM (cost per 1000), which is the amount advertisers pay to display ads, RPM represents what the creator actually earns

[05:38] after YouTube's participation, including all revenue streams. Let's pause here to make it clearer. So, how does YouTube advertising work ? You're watching a video, and suddenly an ad for

[05:52] suddenly an ad for Coca-Cola or Vivo appears. It's an auction. "Hey, let's advertise here on YouTube, brands, how much do you want to pay to appear here on

[06:06] YouTube?" But then YouTube classifies content creators into different categories. Look, these finance channels here are the most expensive, right? It costs you X to advertise here. And for example, content that's comedy

[06:23] or from someone who's just starting out and doesn't get much engagement, it's cheaper for you to get exposure. So, for example, to appear in CASÉ's viral video, the cost is very high. In other words, the CPM to appear on those

[06:38] channels is very costly for brands like Coca-Cola, Vivo, and Centauro; it's quite high. And the cost of a small channel is lower, the CPM is lower. And that's where the is lower, the CPM is lower. And that's where the recipe makes a difference. The more people who

[06:53] watch the channel, the more I'll use Casé as an example. The more people watch Casé's channel and watch the ads as well, the more revenue and RPM his channel generates, because people can skip the ad or watch the

[07:07] entire ad. If the subscriber watches the entire advertisement, the brand will pay more to the channel owner, in this case CASÉ, and he will receive more. So the difference is between CPM, the cost the brand pays, and RPM, which is revenue per

[07:21] understand that it's possible to make money now? Is it possible to become a millionaire? It does not give. Do you know why? Because to create a relevant or highly engaging YouTube channel, you can't do it alone. It's possible

[07:35] , but you'll reach a production limit. You'll need to download the content, the entire podcast or live stream, and then cut and edit . You're going to take about five cuts there. You'll need to download,

[07:52] edit, and export this material, upload it to your channel, create the texture packs, and also optimize it, which includes all the information you put on your YouTube channel. All of this takes time. No matter how much practice you have

[08:05] and how fast you are, you'll reach a production ceiling. If you want to increase day, you'll have to hire more people. That already has a cost. So, setting up a channel for cuts and uploading the cuts there isn't a matter of luck, it's

[08:20] a matter of what? It's about strategy, having a feel for it, knowing what the audience is looking for, making the right trailer, creating a title that grabs attention. And all of this is a lot of work, because the most laborious part isn't the

[08:35] operation of downloading, cutting, and uploading—that's quick—but thinking through, understanding the mechanism, what the market is offering in terms of content, and what the audience wants, and making that connection—that's the

[08:48] most difficult part. So what do you pay? In time, in its own time. So when you get it right, it makes money, yes, but you'll reach a money, yes, but you'll reach a limit on how much you can earn, and

[09:01] limit on how much you can earn, and When you first start out on the internet, you think the tool is the secret best software for editing? What is the best camera? Which one is better? Which is the

[09:17] is always the best? And it's not necessarily about being the best; it's about how much you dedicate yourself to understanding how it works and making the perfect cut. So, for those of you who want to start a clip channel, I advise you to open an account with the

[09:31] algorithm set to zero, open a YouTube account and open a channel with a completely reset algorithm, and you can gradually adjust your algorithm. What is the best way to download What is the best way to download content? Dude, I

[09:45] content? Dude, I recommend the 4K Downloader program, which is what I use, and here it is, let me put it on the screen. This one here, let me put it on the screen. This one here, you can download 10 times a day for

[09:57] free in high resolution. Or you can pay, and then there's no limit, but 10 downloads per day, I think, is enough for you to start working without incurring any costs. So, from here you download the video

[10:11] you want and then you start editing. There you can edit in Capcut; you can subscribe to an traditional, but Capcut, which is free, allows you to edit the cuts you need. And then you'll do it too, you can use Photoshop or you can use

[10:26] Canva, which is also free. And there are others, even on cell phones or apps, that are free. You take the photo and you can make all the changes you deem necessary right there. And nowadays you can use

[10:40] artificial intelligence as a GPT chat. For you, it's for him to give suggestions for titles and phrases for tamb. So, it's much easier than it was a few years ago. Not that all of this will solve everything and you'll suddenly start making money overnight

[10:55] , no. He will help you with the strategy you create. So, sometimes you're there without an idea, the GPT chat will give you suggestions that, with your knowledge and study, you'll cross-reference the information and then develop

[11:10] a good piece of work to upload your clips to YouTube. But let's get back to talking about money. So, you can set an average like that, a or even a goal for your channel. A channel with an average

[11:24] of 500,000 views, let's say between R$500 and R$1,000. So, you need to get 500,000 views to reach R$ 500 there. A stable channel with 2 million views per month will earn you around R$3,000 to R$4,500

[11:39] for having 2 million views per month. Shorts don't count, okay? Only videos that are at least 8 minutes long, with 8- minute cuts. And also, with a viral channel, a channel that's hyped, a very large channel, where they're talking about 5

[11:52] million views per month, you can earn around R$8,000 to R$10,000. Focus on creating content that people enjoy, focus on content that will go viral, and that's how you achieve that success. But just so you know, having a

[12:07] YouTube channel is a monthly source of income that fluctuates. Not monthly, practically daily, but when it closes, the revenue is monthly. So there will be months when you earn a lot and there will be months when you earn very little. Very few channels,

[12:20] considering how many channels exist in Brazil and how many are stable, manage to have average revenue and growth. Proportionally, there are very few

[12:37] have this level of revenue. So, be aware that there will be a very large fluctuation; don't concentrate all your income in one place. only on one channel. Don't do that. Unless you already have some money saved up, right? If you're going to pay your bills using a channel like that

[12:51] , be very careful. There's a website called Social Blade where you can analyze any existing channel. And nowadays there's even information about networks, other social media platforms like Instagram, TikTok, Facebook, and how much each channel earns. I'll

[13:07] put it here on the screen for you, see. This is Social Blade. You can check it out on YouTube, there are a lot of ads here. Then you there are a lot of ads here. Then you type in the channel and it will give you all

[13:20] the analytics for that channel. Ah, that's something people always ask me. Is this revenue figure real? I'm going to talk about one of the channels here that I manage, here that I manage, the Ale

[13:35] the Ale de Cortes channel, look. Well, this month it gained de Cortes channel, look. Well, this month it gained 2000 subscribers, 2000 2600 subscribers. And here, look, the views: 854,000. This is the actual number, which you can even see

[13:48] earned in the month we're talking about here, October, okay? And estimated monthly earnings . Then he puts in dollars here the minimum and maximum that this channel

[14:00] could have earned according to the views the channel had per video, right, in total, but he says per video and he calculates

[14:12] there, the AI ​​does this calculation. And I'll tell you that, look, from 213 to 3,400, 400 isn't the minimum, but it's not the maximum either. It's slightly below average. If you average it out here, it's a little less. So

[14:27] he gives a very approximate number, much closer to the bottom part than the top part. But that's really it. So if you check out Casé's channel, do you think Casimiro is on it? Cortes Casimiro official. This is it

[14:41] Casimiro is on it? Cortes Casimiro official. This is it . We're talking about numbers ranging from 3,000 possible. So I'm going to guess around 5,000.

[14:57] No, no, no, just a little more. I'd guess the channel is making around 7,000 to 8,000 a month . So, if you want to search for any channel

[15:09] on YouTube, you can find it through Social Blade here. So, let's recap here. Is it possible to make money? It is possible to make money. Is it possible millionaire overnight. You 'll need strategy and study.

[15:24] You have to study the market thoroughly, understand algorithms, and understand search. I want to open a channel. First thing, open your account, figure out which programs you're going to use to create this content routine, right? So, you open the

[15:41] channel, you have a computer to edit or your cell phone, you make a list of channels that you want to edit, right? List five, ten channels that you think are relevant. You will download this content and create an

[15:55] editing and posting plan. So you have to study YouTube optimization, how to write titles, how to write descriptions, the tags you'll need to use, the playlists you'll create, and how to condition the

[16:08] algorithm. Ah, I'll upload one video a day, two videos a day. My advice is, if you're going to have a channel for making clips, you have to upload at least three videos a day, okay? So, you figure out what time is best for you, you'll gradually adjust and

[16:21] create that routine. If you're going to create a channel from scratch, it will take some time to monetize it. One piece of advice: don't focus on monetization. Focus on building on monetization. Focus on building an audience that likes the haircuts

[16:35] you make. Don't think about monetizing a viral video, because if you don't have a follower base that will consume the content, monetizing your channel, you'll need 1000 subscribers and 4000 hours of watch time. Then

[16:50] YouTube gives you the right to monetize the channel, and this monetization also takes about 15 days. Then you'll receive an email saying OK, you're eligible to monetize, but there's a whole process that takes some time, okay? Until you start

[17:06] monetizing, until the channel is actually monetized. So, all the content you created before monetization doesn't count after you start monetizing, okay? The number of views you've had doesn't mean anything. It starts from the

[17:18] day it was monetized onward. So you're going to monetize the channel, then you'll have AdSense, and it will start counting from next month. So, it doesn't happen overnight , okay? Therefore, don't focus on monetization; focus on

[17:31] producing content and the strategy to build a base of followers. And that's what it means to be different, creative, because today there are many channels for editing. You have to create tabs that people can identify with, that catch their attention, that are

[17:43] also beautiful, because it's not just about putting a photo there and writing anything. Well, then you have to study. So, there's tons of content on YouTube. Take some time to study so you can create your own channel and have a source of

[17:56] income, which I think is very valuable. So, every Monday on this channel I post content about production, behind- the-scenes stuff, and equipment. So, if you're interested, we'll meet here every Monday, and I'm hoping for your

[18:08] like. On Tuesdays and Thursdays at 11:30 AM, I do live streams with my subscribers and create content for members. So, if you want to interact, talk a little nonsense, that kind of content to help us clear our heads a bit, at 11:30 in the

[18:22] morning, Tuesdays and Thursdays, and Wednesdays and Sundays I upload content here so we can talk about thoughts, difficulties, a bit of that street philosophy, you know? We end up chatting and trying to understand some of the

[18:34] difficulties we go through. I invite you to come here and share with me, and also listen to some things I've been through and want to share with you. It's also important that you become a channel member. Actually,

[18:47] there's a course I already took that was on another platform, and I brought it here to YouTube. A behind-the-scenes podcasting course for beginners, starting from scratch. Want to know how podcasts work? From technical issues to

[19:00] podcasts work? From technical issues to team structure, structuring your podcast is as simple as becoming a member. Here you have access to all the classes I've ever taught. Beauty? Thank you so much for getting this far, being subscribed to the

[19:14] channel, and leaving your comment helps me a lot, okay? Until the next video.