RPM vs CPM on YouTube – Which One Actually Matters?

[00:00] what is rpm youtube has recently added

[00:02] the new metric

[00:04] into the dashboard under analytics under

[00:06] revenue you'll see

[00:07] the old-fashioned cpm and now

[00:10] rpm rpm is new and rpm has been placed

[00:13] there

[00:14] because it's important for youtube in

[00:16] some way shape or form

[00:17] to teach you that that's why it's been

[00:19] given such a high priority

[00:21] normally when they do something like

[00:22] this it's something that you need to pay

[00:24] attention to just like when they moved

[00:25] watch time

[00:26] to the top and they started talking

[00:28] about watch time more it meant that

[00:29] there was focusing on

[00:30] watch time more often rpm is what you

[00:33] earn

[00:34] from your channel this is exactly what

[00:36] you get from the slice of the revenue of

[00:38] every ad and every sticker and every

[00:41] super chat

[00:42] that is sent to you so how is this any

[00:44] different to cpm well cpm

[00:46] is your entire channel and the

[00:48] advertisers

[00:50] before youtube takes money away

[00:53] from you when you sign up for an adsense

[00:54] account you'll have a deal of around

[00:56] about 35 to 40 percent

[00:58] of the income the other 60 to 65 percent

[01:02] maybe even up to 70 goes to youtube they

[01:05] find the ads

[01:06] they serve it against your specific

[01:08] videos they take a large cut

[01:09] you get 20 30 40 now the longer you've

[01:13] been on the platform

[01:14] and the more high priority your channel

[01:15] happens to be you may get a better cut

[01:17] of that cpm including things like super

[01:20] chats

[01:20] donations that kind of thing so how is

[01:22] rpm calculated you get your adverts

[01:25] and let's say it's a 70 30 split you get

[01:28] your 30

[01:29] of the revenue they take the rest if you

[01:31] get a super chat

[01:33] once again youtube takes their 70 just

[01:35] to simplify it if you have a super

[01:37] sticker

[01:38] at some point during your super chat

[01:39] thing then once again there goes the cut

[01:41] and nowadays if you'll see below here

[01:44] i've got a shelf of all of my

[01:46] wonderful t-shirts and mug designs you

[01:48] can get a start creating mug a start

[01:50] creating t-shirt

[01:51] leggings phone cases that kind of thing

[01:53] all of those down there also have some

[01:55] kind of

[01:55] revenue share so rpm actually means what

[01:58] you

[01:58] earn from it all for example i might be

[02:00] getting a 10 11 12

[02:02] cpm so for every 1000 views in theory

[02:05] my videos or my channel earns 12 13 14

[02:09] bucks

[02:10] but my rpm is what hits my bank account

[02:12] in a month's time

[02:13] so let's say my rpms are around about

[02:15] four dollars

[02:16] for every 1 000 views once youtube's

[02:18] taken out all of their cats and my

[02:19] t-shirts and my super chats and stuff

[02:21] like that then

[02:22] i would get that three four dollars was

[02:24] youtube

[02:25] makes the remaining seven eight nine

[02:27] dollars from the rest of the cpm

[02:29] why is rpm important well it's important

[02:32] because it now clarifies

[02:33] exactly what you earn for a very long

[02:35] time you used to look at the cpm

[02:37] and then kind of guess or you'd look at

[02:39] your thousand views per month

[02:41] and then you'd have a look at a figure

[02:43] and then you'd realize okay

[02:44] 10 000 views gets me x amounts 100 000

[02:47] views got me x amount and then you

[02:49] started working out in your head that

[02:51] that's your channel average and it would

[02:52] go up when you got more views

[02:54] that's why most people suggest that it's

[02:55] maybe one two or three dollars per

[02:57] thousand view when

[02:58] truly it's not because if a video is

[03:01] seen a thousand times it doesn't always

[03:03] have adverts against it every single

[03:05] time and if you're

[03:06] doing live streams for example you're

[03:08] sat there for three or four hours maybe

[03:10] getting a load of channel donations then

[03:11] you may not get thousands of thousands

[03:13] of views but you might be getting

[03:15] a good few super chats that boost that

[03:17] as well so you've seen a creator get 50

[03:19] quid in a super chat

[03:20] but what that actually means is they

[03:22] made a run about

[03:23] 25 bucks maybe less but for youtubers

[03:26] it's very important to understand what

[03:27] your rpm happens to be

[03:29] especially if you're going to turn it

[03:30] into a business so it can expand and you

[03:32] understand

[03:32] how much money you're putting in how

[03:34] much you get out per thousand views

[03:36] and then you can tweak it accordingly so

[03:38] how could you

[03:39] change this value how could you make

[03:41] more money how could you raise your rpm

[03:43] first of all

[03:44] increase your cpm because the more

[03:46] you're earning then you get a percentage

[03:47] of that pie

[03:48] the larger that piece of pie becomes

[03:50] monetary value-wise

[03:52] if you're creating content that's very

[03:54] edgy that gets demonetized all the time

[03:56] then

[03:57] that's going to hurt you in the rpm

[03:58] bracket but here i talk about business i

[04:00] talk about money and i talk about

[04:02] youtube so it's a

[04:03] safer topic for them to place adverts

[04:05] against against a slightly

[04:06] higher cpm i tend to find the

[04:08] entertainment stuff

[04:10] so gaming and lifestyle gets a slightly

[04:13] lower

[04:14] cpm because it's common and there's

[04:15] loads of it whilst if you're getting

[04:17] very very specific and you're people

[04:18] like graham steffen in which you're

[04:20] talking very specifically about

[04:22] tax and real estate and investment and

[04:25] that kind of thing then

[04:26] because you are a rarity they'll pay

[04:28] slightly more

[04:29] for it also you've got to think of the

[04:31] companies that would advertise against

[04:32] that

[04:33] if i'm talking about finance then banks

[04:36] and insurance companies are going to be

[04:37] placing adverts against me banks

[04:39] and insurance companies aren't going to

[04:40] be placing adverts against me playing

[04:42] with a kid's toy

[04:43] because a toddler or a 10 year old

[04:46] doesn't really want to buy

[04:47] home insurance and life insurance that's

[04:49] not the target market to increase your

[04:51] rpm you can also look at sales

[04:54] therefore the more t-shirts you buy the

[04:56] better cut you might get

[04:57] this is thinking on the youtube platform

[04:59] in itself if obviously you sell stuff

[05:00] outside the youtube ecosystem youtube

[05:03] doesn't take a cut at all

[05:05] so if you wanted to buy some thumbnail

[05:07] templates for example or you want to use

[05:09] any of my affiliate links there's links

[05:11] down below where you can buy those kind

[05:12] of things and you have those kind of

[05:13] arrangements elsewhere or if you hire me

[05:15] directly as some kind of coach then

[05:17] i would not have to give youtube their

[05:20] 70

[05:20] slice and you get an hour of my time for

[05:23] example the rpm is only calculated on

[05:25] the platform

[05:26] here what they earn here what is

[05:28] funneled through

[05:29] youtube and adsense and spat out at the

[05:31] other end but you can boost that by

[05:34] selling more t-shirts or encouraging

[05:36] more super chats you've got those funky

[05:37] little stickers you can look for

[05:39] donations you can figure out some way

[05:40] that you can do a q a with them

[05:42] super chatting you or you can do channel

[05:44] audits some channels do that but once

[05:46] again anything that comes through the

[05:47] youtube platform will then be sliced

[05:49] down into revenue shares which then

[05:51] create their rpm but in theory if you've

[05:54] only got a video that only has

[05:55] adverts then that would have standard

[05:57] cpm but if that video then also has

[05:59] super chats

[06:00] and merch sales then that will raise the

[06:04] cpm

[06:05] of that video and then overall the rpm

[06:07] of that video because that video in

[06:08] itself becomes more of a

[06:10] sales magnet i hope that makes sense but

[06:13] there are other ways that you can boost

[06:14] cpm in fact i boosted my cpm like 10

[06:17] fold

[06:18] just by focusing on certain tweaks

[06:20] there's a video here

[06:21] that can help you with all of that go

[06:22] and check it out i'll see you in the

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