Sponsorship depends on subs and views
38sProvides clear metrics that small creators need to know to be eligible for sponsorship, making it highly actionable.
▶ Play ClipThis video provides a guide for small YouTube creators (with 5,000 to 50,000 subscribers) on how to secure brand sponsorships. It explains that sponsorship depends on subscriber count and video views, and outlines two methods: being approached by a brand or approaching one directly.
Sponsorship is based on your subscriber count and video views. For example, with 10k subs and 500+ views per video, you are more likely to get sponsored than someone with only 100+ views.
Sponsorship also depends on your channel's content. A tech channel is more likely to get sponsored by tech industry brands.
There are two ways: being directly approached by a brand (a good sign of approval) or approaching the brand yourself.
Payment varies based on views. For example, 20k subs with 5k+ views per video will likely earn more than 20k subs with only 500+ views.
Brands may offer three types: barter system (keep the product), money system (receive payment but return the product), or a combo of both.
Brands sponsor based on the potential rate of return. If they invest $50, they expect at least $100 in return. This is why many avoid small creators.
First, select a brand by searching for creators with similar subs and content to see which brands sponsor them. Then, go to the brand's website and find their contact email.
Write an email giving a thorough look at your channel and content, then specify how the brand can benefit from sponsoring you. Assure them you will properly explain their product and make an entertaining video.
Create a sponsored product page on your community tab (available after 10k subs) to convey you are a good fit for sponsorship.
After sending the email, wait for their reply. Two outcomes: they may decline (look for another sponsor) or accept (then sort out how the sponsorship will happen).
"The title accurately reflects the video's content, which is a practical guide for small YouTubers on securing sponsorships, though it is slightly generic."
What does sponsorship depend on for a small YouTuber?
Sponsorship depends on your subscribers and your video views.
[0:28]
What are the two ways to get sponsored?
One is being directly approached by a brand, and the second is to approach the brand yourself.
[1:40]
What are the three types of sponsorship a brand can offer?
Barter system (keep the product), money system (receive payment but return the product), and a combo of both.
[2:15]
What is the 'rate of return' and why is it important for brands?
The rate of return is the potential profit a brand expects from their investment. If they invest $50, they expect at least $100 in return. It's why many avoid small creators.
[2:49]
How should a small creator approach a brand for sponsorship?
First, select a brand by searching for creators with similar subs and content to see which brands sponsor them. Then, go to the brand's website and find their contact email.
[3:37]
What should you include in the sponsorship email to a brand?
Give a thorough look at your channel and content, then specify how the brand can benefit from sponsoring you. Assure them you will properly explain their product and make an entertaining video.
[4:10]
What can you create on your community tab to help with sponsorship?
A sponsored product page on your community tab (available after 10k subs) to convey you are a good fit for sponsorship.
[4:39]
Sponsorship Depends on Subscribers and Views
This is a foundational principle for small creators to understand what metrics matter to brands.
[0:28]Two Ways to Get Sponsored
Clarifies the two main paths to sponsorship, which is a key strategic choice for creators.
[1:40]Rate of Return is Key
Explains the core business reason why brands are hesitant to sponsor small creators, providing a valuable perspective.
[2:49]How to Approach a Brand
Provides a concrete, actionable step for creators to take, which is the core of the tutorial.
[3:37][00:00] Before starting this video, a very happy new year 2019 to everyone. Now let's start
[00:05] the video. For a small creator, getting a brand to sponsor them is a big
[00:09] thing. It is one step close to being validated as an honest player in the
[00:13] market. But a lot of small creators and while I say small creators, I am
[00:17] talking about those with subscribers ranging from 5 ,000 to 50 ,000. One thing that
[00:22] remains the same is that, how do I get the sponsorship?
[00:28] What do I get a sponsorship? Well, let me make this thing clear Sponsorship depends
[00:33] on your subscribers and your video views. For example, if you have 10k subs and
[00:38] you are receiving at least 500 views per video, then you are most likely to
[00:42] get sponsored by a brand rather than someone with only 100 plus views per video.
[00:47] You have seen a lot of other creators talking about various brand products in their
[00:50] videos and you also know that these brands pay the creators for showing or talking
[00:55] about their products in their videos. Well, in this video, I am going to talk
[00:58] to you about how you can What are the products in the videos? Well, in
[01:01] this video, I am going to talk to you about how you can, as a
[01:04] small creator, can get a brand to sponsor you and how you can earn from
[01:08] it. Hey there everyone, I am Iman Shmera and you are watching
[01:12] Technomania.
[01:22] If you like fun and quirky videos, then consider subscribing to my channel.
[01:28] Sponsorship depends on the content of your channel. For example, let's say if you have
[01:32] a tech channel like mine, then you are more likely to get sponsored by the
[01:35] brands of the tech industry or other type of channel niche. Now there is two
[01:40] ways to get sponsored. One is to being directly approached by a brand themselves or
[01:44] second is to approach the brand yourself. Now for a brand to approach you is
[01:49] a good thing. It means that a brand approves of your content and trusts you
[01:53] to handle their product. Now depending on your channel subscribers, the brand
[02:01] will pay you for example if you have 20k subs with views per video ranging
[02:05] from 5000 and above then you will likely to receive more money than rather than
[02:10] someone with 20k subs with views ranging from 500 plus per video usually when the
[02:15] brand approach you they can ask for three types of sponsorship first the barter system
[02:20] where you get to keep the product for showing it in your video second the
[02:25] money system where you will receive a certain
[02:32] amount for showing the product but you have to return the product afterwards back to
[02:35] the company. And the third is the combo where both the things can happen. But
[02:40] now comes the thing that how can a small creator get that sponsorship. Well, I
[02:44] know it's hard to get sponsorship when we have less subscribers because a brand will
[02:49] only sponsor you if they see this important thing known as the rate of return.
[02:55] Which means the brand can only sponsor you if they see a potential rate of
[02:58] return. Which means that if a brand
[03:04] is giving you a product to see or talk about, well let's say if it's
[03:09] $50, then they expect to get at least $100 from this investment
[03:15] on you. This rate of return is the main thing that is why a lot
[03:18] of brands avoid sponsoring small creators because they are afraid that they will not receive
[03:23] any profit. So, to counter this, what you can do to assure a brand that
[03:28] if they sponsor you, you can this what you can do to assure a brand
[03:32] that if they sponsor you then they can expect a good rate of return now
[03:37] how do you approach this brand first thing first you have to do is to
[03:42] select a particular brand search on youtube search for creators with the same subscribers as
[03:48] yours and same type of content as yours and see which brands are sponsoring them
[03:53] because if those brands are sponsoring these youtubers then they can also sponsor you now
[03:59] once you have shortlisted the brands that can
[04:04] sponsor you now comes the main part how to approach them well actually it's quite
[04:10] simple just simply go to the brand's website and look for their contact email now
[04:15] all you need to do is write an email to the brand first giving a
[04:19] thorough look back of your channel and the type of content you produce and then
[04:22] you need to specify to the brand that how they can benefit from sponsoring you
[04:27] you can assure them that you will properly explain about their product and make a
[04:31] good entertainer Assured them that you will properly explain about their product and make a
[04:35] good entertaining video about it and also there's some more thing that you can do
[04:39] is to create a sponsored product page on your community tab which nowadays a lot
[04:43] of creators receives after reaching 10k subs bracket now once you convey it to the
[04:48] brand that you are best fit candidate for the sponsorship now you have to wait
[04:52] for their reply now two outcomes can happen the first one is that they can
[04:57] decline your request in that case look for another sponsor don't get disheartened and the
[05:02] second case In that case, look for another sponsor, don't get disheartened. And the second
[05:06] case that can happen is that they will accept your request. And now you can
[05:10] sort out with them that how the sponsorship will gonna happen. While it is not
[05:14] easy to get sponsored at low sub count but still, you can approach the brand
[05:18] so that you will earn some market experience. I hope you understood that how to
[05:22] get sponsored by a brand and step up your YouTube game. So guys, what are
[05:28] your thoughts on this video? Let me know in the comment section below. And if
[05:31] you think that this video is worthwhile, then hit that like.
[05:38] button and don't forget to subscribe to my channel so that I can be able
[05:40] to bring amazing, fun and quirky videos like this for you. Till then, see you
[05:46] later.
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