2027 Bronco Filson: Luxury Meets Off-Road
45sThe opening introduces a unique luxury-off-road combo, immediately grabbing viewers interested in high-end SUVs.
▶ Play ClipAI Summary
Ford has unveiled the 2027 Bronco Filson, a luxury off-road trim that pairs the rugged Bronco with high-end adventure brand Filson. It features the Raptor's powertrain, expected to be detuned, and comes standard with the Sasquatch package, targeting buyers who want capability with a refined touch.
Chapters
[00:00]
New Luxury Bronco Trim
The Filson is a new upscale Bronco trim, co-branded with Filson, a high-end adventure gear manufacturer.
[00:26]
Raptor Engine
It uses the Bronco Raptor's powertrain, making 420 horsepower in the Raptor. It's the only non-Raptor Bronco with this engine.
[00:51]
Detuned Power
The engine is expected to be detuned in the Filson, but Ford promises a significant acceleration boost over a standard Bronco.
[01:05]
Sasquatch Standard
The Filson comes standard with the Sasquatch package, which is unusual for a luxury trim, but aimed at buyers wanting off-road capability with a buttoned-up experience.
[01:21]
Target Audience
Target audience includes Land Rover customers who want something more everyman and more Ford.
The 2027 Ford Bronco Filson is a luxury off-road SUV that combines Raptor power with a refined, outdoorsy aesthetic, targeting buyers who want capability without sacrificing comfort.
Mentioned in this Video
💡 Key Takeaways
📊
Raptor Powertrain
The Filson is the only non-Raptor Bronco to get the Raptor engine, making it a unique offering.
00:26
💡
Luxury Meets Off-Road
The combination of luxury trim with the Sasquatch package is a strategic move to attract a specific buyer segment.
01:05
⚖️
Target Audience Strategy
Ford is positioning the Filson as a more accessible alternative to Land Rover, appealing to buyers who want capability without the premium badge.
01:21Full Transcript
[00:00] The new upscale version of the Bronco. This is the new 2027 Ford Bronco Filson, and it's a rough-and-tumble, off-road-ready Ford Bronco
[00:13] with a luxury flair. Filson is kind of an upscale manufacturer of adventure stuff, so Filson, kind of a high-end, outdoorsy thing,
[00:26] and that ties perfectly into the luxury Bronco, since it's kind of a high-end outdoorsy thing. This doesn't have the standard Bronco engines, but instead it's the Bronco Raptor's powertrain,
[00:39] and the Filson is the only way you can get a Bronco with the Raptor engine outside of the Raptor itself. Now, in the Bronco Raptor, the powertrain makes 420 horsepower, like I said.
[00:51] In this car, it is widely assumed that the engine will be detuned. It won't make quite that much power. But Ford still says to expect a significant acceleration boost over a standard Bronco.
[01:05] It's a bit of an interesting thing because the Filson is quite clearly the luxurious, sophisticated Bronco. It's strange to see it coming standard with Sasquatch. But I think the thinking is for the people who want the off-road capability, but also kind of a more buttoned-up experience.
[01:21] Say, your Land Rover customers, except maybe they want something a little bit more everyman, a little bit more Ford. That's exactly what this car is.
