Create Realistic AI Influencers — Step-by-Step Guide & Transcript

[00:01] flooded with AI influencers, and some of them look so real that you scroll past without even noticing. So, the people who take full advantage of this are you want to get the same results, you don't need to be a prompt engineer

[00:13] anymore. There's actually a simple workflow that everyone is using to build realistic AI influencers. And today, I'm going to walk you through each step and the end of this video, you'll know how to create multiple influencers and get

[00:26] get into the practical steps, you need to understand how these AI influencers are actually making money. Once you know what's really going on behind the compared to those who blindly follow a framework. Because if the technology

[00:40] changes, and it will, the practical steps might stop working. And only those fundamentals will survive. So, there are three big categories that make this whole market exist: brand deals, affiliate marketing, and ads. And all of

[00:53] them do the same exact thing. They pay AI influencers to wear their clothes, different services. way, they are generating millions in sales. For every dollar a brand invests into creating AI ads, they can get up to $18 back. So,

[01:07] They're paying well to people who understand AI influencer basics, making this a good opportunity to step in. But why would a brand pick an AI over a real person? There are two reasons for this. It's cheaper and it's faster. However,

[01:20] all of this to work. And if your influencer doesn't have it, everything will fall apart. I'm talking about realism. People and companies don't buy from influencers that look and sound robotic. Some of them generate five and

[01:33] they look so realistic that viewers think a real person is behind the enough. If you want to actually get brand deals and create high-converting UGC ads, you need to know how to effectively create AI influencers. And

[01:47] you over the next few minutes. With that being said, I'm going to use one of the professionals. The platform is called Arcads. If you want to follow along, you'll find a link in the description below. Once you log in, create a new

[02:01] you'll see. You can choose talking actors, videos, or images with additional formats under see more. Each of them plays an important role in the overall result, but I'll go over them in more detail later. For now, I want to

[02:14] quickly show you what's even possible with the tools inside Arkads. So, let's click on the video option and select Sora 2 Pro. This AI model is one of the most powerful when it comes to realism. It gets real-world context and generates

[02:26] example, I'll go with a young woman that presents her makeup products. So, I'll actually generate it, I need to put it on the 9 by 16 ratio. For the time, I'll set it to 12 seconds, and for the resolution, I'm going with 1080p. Click

[02:41] >> I keep it super simple in the mornings, but this right here, my little lifesaver. This is literally the one thing that makes me look awake. See? Way >> She's back to life. >> This feels so natural and authentic. It

[02:55] really feels like a real morning routine playing out. I also love how effortless the vibe is. The lighting and casual filming style make it really relatable. And the way she shows the products feels genuine, not forced like a typical ad.

[03:07] it doesn't really give you a lot of control. Well, there's another way that gives you a ton of control without losing the quality. I'm referring to the you can choose from dozens of hyperrealistic AI influencers. You can

[03:20] also sort them by gender and age if you have a specific type of person in your mind. For this example, I want to create a UGC ad with a man in his 60s that talks about a vitamin supplement. I'll select male for gender and senior for

[03:33] This lets you pick the exact environment the gym, office, and even nature. I'm looking for somebody who's in a more casual setting and a bit older. I think Robert is the perfect match for that. I

[03:46] he's moving, the whole video stays dynamic and keeps the viewer hooked. Now that I've selected the influencer, I can write the text I want it to say. But are a few more things I want to modify to get a more natural voice. For this,

[04:00] I'll press add emotion. As you can see, I added in the emotion right here. We have excited, size, and even curious. You can now control the exact flow of the speech. If you want, you can modify them, delete the ones you don't like,

[04:12] it's necessary. One more thing I do in Arcads is test the character's voice first before generating the full video. Next to the actor, you can click here and this panel will appear on the right side. From here, you can press play and

[04:26] >> I've been taking these vitamins every morning for the past 3 months, and the >> If you don't like it or there's something you want to improve, you have You can modify the speed to be slower or faster, and also change the stability,

[04:42] expressive the voice is. I clearly don't want my character to sound very serious, can also tweak the similarity setting, which controls how different the generation sounds. It's really helpful if you want to go over multiple

[04:55] more expression to the voice, so I'll keep this one as it is. Let's listen to >> I've been taking these vitamins every morning for the past 3 months, and the >> Honestly, I think this sounds way better than the first version, so I'll hit

[05:10] >> I've been taking these vitamins every morning for the past 3 months, and the difference is real. More energy, better focus, and I actually sleep through the >> In my opinion, it looks very natural. The lip syncing is perfect, the voice

[05:24] matches the man's face, and the smooth motion from the background makes everything seem like a real situation. And we created this with the pre-made want to create your own custom influencer? Using pre-made characters

[05:37] works perfectly fine for creating UGC ads, but it's a big problem when it comes to brand deals. Companies usually hire unique AI influencers, so that's your own actors. Now, the best part is that you can also do this inside Arcads.

[05:50] Just go back to talking actors, but this time choose create actor. Select appearance you want for your influencer. Now, I can choose from all these options, so I'll go with this one as it looks the most realistic to me. I'd want

[06:02] her to promote this makeup palette, so I'll simply paste the image inside the prompt bar and add a short description for it. Once that's done, you can see the results it generated. In my opinion, all of them look really, really solid.

[06:14] The makeup palette fits perfectly in her hand and it has that 3D look that makes it look natural. I'll select this option and now tell the AI what the actor talking actor. Let's confirm this. Now, we can choose the exact voice we want. I

[06:27] want it to match the influencer's style and vibe, so I'll go with this one. It you can use it everywhere you want. And if there's one detail you don't really actually change it really quickly. For this, just click on these three dots up

[06:41] here and then on new version. This takes your main influencer as a starting point them. For example, I can simply change the color of her hair and even switch You can customize your AI influencer however you want. Now, select your actor

[06:56] and go back to create the video. This time, I want my character to talk about better than everything she's used before. Right before generating the switch up the voice settings. I'll turn the speed up a little and also the style

[07:10] exaggeration. For the rest, I'll keep them as they are. Now, let's click on >> I've tried so many palettes this year and none of them compare to this one. The pigment is insane. It lasts the whole day and works for every skin tone.

[07:23] to. >> This video looks super realistic. The product has the right dimensions and stays clear the entire time. It honestly feels like something you'd see in a real UGC ad. The kind that would have cost

[07:35] you want to create highly realistic ads like this one, the link for Arcads is in I've just shown you is a good foundation for a UGC ad, but it's not complete. something. Most people would leave it like that. But, what I saw the top AI

[07:51] creators do is add one more thing. What I'm referring to are the 3-second cuts that make UGC videos feel more natural, the B-rolls. On the main page inside Ark more. This is everything you need to create professional UGC results. But,

[08:05] what I use for almost every video I create is a feature called unboxing POV. palette as before. This creates a influencer. As you can see, there are dozens of different environments you can

[08:18] choose from. One in the kitchen, one in the bathroom, and even one on the bed. matter what product you're trying to promote. But, for this example, I'll just go with this one. Upload your image, then hit generate.

[08:45] perfectly. But, this is not the only feature inside. You'll find dozens more options for different situations. If you get a brand deal from a software company and plan to promote their new app with your AI influencer, Ark Ads already has

[08:58] rebuild everything from scratch. Just choose the show app feature. Select your character and upload a picture of the app, and now all that's left to do is realistic. Even when the influencer moves the phone, the image still looks

[09:12] B-roll types, and there are plenty more inside that can save you hours and make making money with AI all comes down to creating an influencer that looks and want to find brand deals with your own AI influencer, go sign up to Ark Ads

[09:29] Thanks for watching, and I'll see you in the next one.