The New Ferrari EV Has One Huge Problem

[00:02] Yes, that Ferrari just built a $640,000 car that's electric that somehow lost a car that's electric that somehow lost a beauty contest to BYD. And for the first time in human history, I owe the Fiat Multipla an apology. Okay, okay. Um this

[00:17] needs to back up just a second because before we talk about the Luce, we need to talk about what Ferrari actually is and why this car is such a big deal and also such [music] a big problem at the exact same time. You see, Ferrari is one

[00:31] of the last car brands on Earth where the badge still genuinely means something. Not just prestige, not just money, meaning. A Ferrari isn't transportation, it is theater. It's a statement. It's a 43-year-old

[00:44] orthodontist in white jeans and driving shoes that has absolutely no business [music] going over 55 mph telling himself, "I deserve this." right before restraining order. See, Ferrari has built its entire identity on a very

[00:58] specific formula. Screaming naturally aspirated engines, red paint, Formula 1 heritage, gated shifters, cars so focused and loud and alive that you feel focused and loud and alive that you feel it chest. That's the brand. That is the

[01:12] brand. So, when Ferrari officially said that they were building their first electric vehicle, the entire car world stopped and paid attention because this wasn't BMW making an EV. This wasn't Mercedes making an EV. Those brands make

[01:25] everything. Sedans, SUVs, vans, golf carts. They don't care. This was Ferrari, a company that's resisted SUVs for decades and still seems mildly embarrassed about the Purosangue. Ferrari making an EV means Ferrari

[01:40] trying to answer the only question nobody in this industry actually knows how to answer yet. How do you electrify a brand that literally runs on sound? Dodge. Yes. How do you replace a naturally aspirated V12, an instrument,

[01:54] a musical instrument with a battery pack and call it a Ferrari. How do you build an EV that doesn't feel like someone wrapped an iPad in carbon fiber and put a horse badge on it? Well, they answered. This is the Ferrari Luce. Luce

[02:08] means light in Italian, which is poetic. I'll give them that. Because the moment I saw that exterior, something inside me just went very dark. [music] I mean, let's talk about the design for

[02:20] where the internet immediately reached into its archive of 2007 forum energy and started swinging heavyweights. Ferrari didn't design this alone. They brought in LoveForm, the studio founded by Jony Ive. Yes, that Jony Ive, the man

[02:37] behind the original iPhone, the iPod, the iMac G4, the person who made minimalism so influential that an entire generation of tech bros decided a silver rectangle [music] was a personality trait. Ferrari handed him an EV, which

[02:52] on paper sounds incredible. Until you remember that the man who removed the headphone jack from the $1,200 phone probably shouldn't be trusted to remove supercar. Now, technically, the Luce is genuinely

[03:07] Now, technically, the Luce is genuinely impressive. It's 197 in long, Tesla Model S territory. Its drag coefficient is .254, achieved with no active aero whatsoever. They sculpted the entire body purely for airflow. The hood and

[03:21] the windshield blur together like into one continuous surface. There are no tacked-on wings, no plastic vents pretending to do something. The shape is the aerodynamics. They even invented and patented a new windshield wiper that

[03:34] generates tiny air vortices so it doesn't disturb airflow around the glass. They patented a windshield wiper. This is either genius engineering or the most expensive possible way to avoid Rain-X. The wheels are 23-in front, 24

[03:49] rear. Real big. Biggest ever on a production Ferrari. The round tail lights are genuinely refreshing and cool. The structure purity is real. Stop what you're doing cuz I have one quick question. Yeah, would you rather take

[04:02] the Supra or the GT350? Your choice, twin turbo power or that 8,000 RPM V8 plus cash. It takes 2 seconds to hit the pin comment and lock in 100 free entries

[04:14] right now. Good skill. But here is the thing. Here's the actual thing, you guys. This design is not just polarizing. Polarizing means roughly half love it, half hate it. This is more like half are confused, a quarter are

[04:27] Monaco already ordered three to match his super yacht's bathroom fixtures. Some angles look clean and futuristic. Other angles look like a Dyson Airblade notice got lost in the mail. Half the internet says it looks like a spaceship.

[04:42] The other half says it looks like what happens when you prompt an AI with Ferrari and hotel soap bar at the same time and hit enter before you're ready. And both sides, well, they are not wrong because here's what really stings. It's

[04:56] not bad because it's weird. Weird can absolutely be great. The Countach was weird. The Citroen DS was weird. The BMW i8 was weird. Weird can be iconic. The problem is it doesn't look like a Ferrari. That badge is doing all the

[05:11] heavy lifting. The prancing horse on the front is working overtime like one tiny Italian gym bro trying to deadlift the entire design department by him- self. Which brings me to where I must offer a formal public apology. Fiat Multipla,

[05:27] I'm I'm sorry. Yes, we bullied you for 20 years. We called you hideous. We made memes. We acted like you were the automotive equivalent of a cry for help. But you know what? You were ugly with purpose. Three front seats, incredible

[05:41] had an allergic reaction, but you were completely honest about it. You knew exactly what [music] you were after seeing the $640,000 Ferrari that looks like a render from a medical device startup. I respect that

[05:55] energy now. I'm sorry, Multipla. Yeah, I wasn't ready for you. Now, here's where everything absolutely flips because while the exterior is out there fighting for its life in the comment section, the interior is quietly having one of the

[06:08] best moments in modern automotive history. The Jony Ive influence actually works in here. The aluminum finish is the glass details, the quality of materials, the smooth screen animations. It doesn't feel like a car interior. It

[06:22] feels like someone designed a cabin the same way Apple designs a product. Every element deliberate, every detail considered, even the parts you'll almost never noticed. And well, this year when most cars interiors feel like they lost

[06:35] a bet to Samsung, Ferrari made a decision that feels borderline radical. decision that feels borderline radical. Fewer screens. Yes, applause all around. The passenger doesn't get their own dedicated display. The center screen

[06:48] rotates towards them when they need it. That's clean. That's elegant. That's the rare case when less actually is more because there's no transmission tunnel. It's electric. The Luce fits five real seats. Five in a Ferrari? That's not a

[07:02] typo. Normally, the Ferrari backseat exists for your designer bag or your least favorite child. Now, there's actually usable rear space. Ferrari accidentally built a luxury family EV for people whose family own a vineyard,

[07:15] a private airstrip, and generational emotional damage. The trunk is 21 cubic feet, compact SUV territory. The biggest Ferrari has ever offered on anything. Go big or go home, baby. The interior might genuinely be one of the best ever put in

[07:30] a production road car. Not hyperbole, it's that good. Now, the exterior, ongoing debate. Interior, quiet masterpiece. Got it? Moving. Ferrari fans, well, they were hoping that the Luce would walk into the EV space, stare

[07:44] everyone down, and say, "Remember who your father is." And mechanically, [music] it tries real hard. Four electric motors, one per wheel, all designed and built in Maranello. Front motors spin to

[07:56] built in Maranello. Front motors spin to 30,000 rpm. Yes, 30,000. That's not a motor, that's a tiny metal panic attack. The technology comes from development tied to Ferrari F80's program and their Formula 1 work. The pedigree, it's

[08:09] legitimate. Total output, 1,050 [music] horsepower in full launch mode. 0 to 60 in 2.5 seconds. That is legitimately violent. That is, your passenger starts quietly reconsidering their relationship with you fast. But, this day and age,

[08:24] electric performance has gotten stupid, like genuinely stupid. We have sedans EVs that launch like [music] they're outrunning tax fraud. A Xiaomi SU7 Ultra can beat it off the line. A Rimac Nevera makes it look like it's buffering. A

[08:39] Lucid Air Sapphire is right there in the same conversation. 1,000 horsepower used to mean Bugatti, race car, or Florida news headline. Now, it means your accountant has a sporty lease. So, for 640,000 bucks, you are not buying

[08:53] [music] the fastest EV on Earth. You're buying a Ferrari badge with an EV that something. But, [music] here's where Ferrari did something actually smart. The paddle shifters, they still exist. Obviously, no gears to shift, but

[09:08] Ferrari gave them new purpose. Right paddle controls torque delivery on corner exit, five levers. Left paddle controls regenerative braking on corner entry, five levels. They They call it torque shift engagement. And Ferrari

[09:21] insists it's not a fake simulated gearbox gimmick, it's a genuinely new way to interact with an electric performance car. That matters because, well, the biggest problem with fast EVs isn't speed, it's that most of them feel

[09:34] emotionally flat. You press, you go, you say, "Wow." Then 5 minutes later, your brain goes, "Okay, I get it now." Ferrari is trying to give the driver something to manage, something to learn, something to feel. That's the right

[09:47] instinct. That's actually Ferrari kind of thinking. Now, the battery pack is structural. It's actually part of the chassis. Drops center of gravity almost 4 inches versus the Purosangue. Ferrari claims it makes the car feel 900 lb

[10:01] lighter than it actually is, and handling they say is surprisingly >> close to the 296 GTB, which is my favorite Ferrari ever. Well, not ever, but to drive. And that would be extraordinary if true. But at this

[10:15] price, I mean, extraordinary is true isn't good enough. I mean, at super yacht money, the car can't be close. It has to make people forget how to form sentences. And Ferrari without a great engine note is like Metallica unplugged.

[10:27] It technically kind of works, but something in your soul files a noise complaint. They could have faked it, pumped sampled V12 sounds through the speakers, and called it heritage. They didn't though. Instead, an accelerometer

[10:40] captures real vibrations from the motors and rear chassis, an algorithm filters the bad frequencies, and amplifies the musical ones. You can turn it off completely. That's honest. That's not cosplay. It's not a V12, and never will

[10:52] be, but it's Ferrari trying to build something genuinely theirs instead of borrowing nostalgia they can no longer justify. And I I respect that. Now, the justify. And I I respect that. Now, the price, 640,000

[11:05] dollars starting before options, before paint, before the Ferrari configurator charges you the cost of a Toyota Camry for stitching that was blessed by a for stitching that was blessed by a Marinella man named Lorenzo. For 640K,

[11:17] you could buy a 296 GTB, one of the greatest modern Ferraris, one of the greatest sounding cars made this decade, and a Porsche Taycan Turbo S, arguably the best luxury performance EV available, and still have change left

[11:31] over to buy a yacht. Maybe not a yacht, but you know, close. Two world-class cars [music] instead of that one that looks like an aerodynamic cough drop. Ferrari does offer real long-term value here, though. 8-year unlimited mileage

[11:45] powertrain warranty, battery architecture designed for future cell exist yet. They're clearly building this thing to last, but that's not a bonus feature at this price. That's the floor.

[11:58] You don't get points for building a durable $640,000 [music] car. That's like bragging your mansion has a roof. It better. So, what is the Luce? Well, it's not Ferrari dying, it's not the end of the driving passion, it's a It's not

[12:11] a sign that all car enthusiasts need to move into a cabin and exclusively drive carbureted Alfa Romeos while yelling at the weather. But, it's not the instant masterpiece Ferrari needed it to be, either. The Luce is a brilliant interior

[12:24] trapped inside an exterior that may require Stockholm syndrome. It's a serious performance machine with numbers that somehow already feel normal. It's Ferrari trying to build the future without accidentally deleting the thing

[12:37] first place, and that is genuinely hard because Ferrari has spent 70 years selling pure, raw, mechanical emotion, and a battery pack does not come preloaded with emotion. You have to engineer it somehow, design it, make

[12:52] people feel something. The Luce makes people feel something, mostly confusion, and in my case, the sudden need to apologize to the Fiat Multipla. Ferrari calls this car the Luce, the light.

[13:06] Right now, I'm not so sure it's a beacon pointing towards the future or a warning light telling Ferrari to check what's under the hood. Either way, this is chapter one of Ferrari electric era. And if this is what chapter one looks like,

[13:20] absolutely incredible, or we're going to all owe the Nissan Juke a very long, very sincere apology next. Okay, so subscribe so we hit 2 mil before the end an electric SUV that looks like a Nespresso machine with unresolved

[13:35] ideal vids over here and remember to go to winthisidealcar.com. I pinned it in the pinned first comment to get entries to win my Shelby, my Supra, and $100,000 100 free right now days left. I'm Brad Danger. This is Ideal. Love you guys and

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