6 TikTok Shop Hooks for $4M GMV — Full Breakdown & Transcript

[00:00] How do you actually know what to say at the beginning of your TikTok shop video to get people to stop scrolling? For the longest time, I copied whatever the last viral video said without ever understanding why it worked. And I did that for thousands of videos.

[00:12] Until I figured out there's only six hooks you need for TikTok shop affiliates. And since I started using them, I've been able to generate over $4 million in GMB. So in this video, I'm walking you through all six, what each one does to the person watching it, and how to pick which one to use based on your product.

[00:25] By the end of the video, you'll know exactly how to open every video before you even pick up your phone. Let's get into it. Alright, this is the first one. This is one of my favorite hooks. And it's the one people get wrong the fastest. Let's watch it first and then break it down so you actually understand it.

[00:39] Button downs are fitting in like this. And he's rocking a dad bod like this. The hook is a filter. It's not a net. Everybody thinks the job is to grab as many viewers as possible, but that's not true. It's the opposite.

[00:51] The best hooks repel the wrong people on purpose. Why? Because if everybody watches your video, you fill the entire video with people who would never buy in the first place. They don't convert, the algorithm sees that, and the algorithm will stop pushing your video.

[01:03] The scroll away is a feature. Narrow to go wide. The more specific you can be in the call out, the harder the person feels seen. The more they watch, save, and comment, and that is why the video gets pushed. So how do you build it like Jevin did?

[01:16] You start with the product and work backwards to the one person whose problem it solves. And then you keep just narrowing it down until it gets uncomfortable. Say it loud. guys to guys with a dad bod to guys wearing a shirt two sizes too big to hide their guts. The

[01:29] last one is the hook. The first two are literally nothing. And then you need to hit the pain in their words. Never say this product is for you. Describe them. This is for you does nothing. You're wearing a shirt two sizes too big because it makes you look bigger, not smaller. That is

[01:44] what they feel. A lot of times you can find these words and ideas from one-star reviews, comments, on the top videos. You can even find them on Amazon. You're not writing the pain. You're just copying it. Again, all you're doing is saying their inner monologue back to them. The test,

[01:58] the buyer should feel almost a little bit caught and everybody else should just scroll. One more thing that a lot of people miss, the person you called out in line one is the exact person who tapped the link at the end. The hook and the CTA are the same person. So if the hook

[02:11] grabs everybody, it can be harder for the CTA to grab anyone. But there is a whole category of product where nobody has a problem specific enough to call it out. This is where I use a negative hook or reverse psychology. Sell it by talking it down. Let's watch the first one together and we will break it down.

[02:26] Fortunately, I will be returning my Bissell Clearview XR stick vacuum. And the reason might surprise you, and it's not because of the tangle free brush head. One quick thing before we get into it because people do mix this up. A negative hook is a hook. Reverse psychology is a framework. The negative hook in this is that he said he will be returning the product. Reverse

[02:43] psychology is the entire video where he negatively disguises each selling point and then flips it at the end with a price anchor. But I digress. The reason this works is because it disarms the ad radar that we all have on when we scrolling The second that a video sounds like an ad we scroll Opening on a negative pattern like this interrupts that and it lowers the guard So they actually listen to you You buying trust before you even start to sell So how do you do this Three main things First thing killer feature Take the strongest feature

[03:12] and pretend to reject it. So how do you find what selling points to talk about in these videos? One-star reviews give you objections to re-handle, and then five-star reviews give you selling points worth flipping. That's the whole research process for this hook. The negative has to land on a

[03:27] reason for people to buy. If the negativity ends and there's no payoff or price anchor, you're just talking somebody out of the purchase. Now those are the first two, but every hook in this video works if you're using the right products. And that's the part I can't hand you

[03:42] in a video the way I can hand you the hooks. And that's why I made my community, Affiliate Academy. You get access to me and my team, how to find the products that are currently crushing right now, and the strategies I don't put out publicly.

[03:54] Mossimo came in and in his first year, he did close to $1.5 million in GMV. And this was after we started introducing him to the right products. So if you'd rather not spend the next three to four months figuring it out on your own, first link in the description.

[04:07] Anyways, back to it. Because some products don't need you to argue with the viewers at all. You can just argue with something else. This is called the villain versus the hero. Let's watch it and break it down so you know what's actually happening underneath the hood.

[04:19] American pillow? versus Japanese pillow? When you sleep on an American pillow, there are only two possible outcomes that both cause issues. Either the pillow is too low, causing strain on your neck like this,

[04:31] or the pillow is too high, causing strain on your neck like this. Our brains have a hard time judging value in isolation, only by comparison. Build the villain first. Agitate what's wrong with it. And the viewer wants to escape that before you even pitch anything.

[04:45] People don't buy the hero, they buy the escape from the villain. villain. So who is the villain? Now with TikTok shop, you don't need to necessarily name the competitor. I would not do that, honestly. It's just the old way people already solve the problem.

[04:57] American umbrella versus Korean umbrella is really just a crappy umbrella versus the new one. So three options that you can do here. One, you can just do the version they already own versus the expensive alternative or a popular one with new obvious weaknesses. The rule that really decides if you

[05:13] can use it is that if the villain causes pain or not. You need the three specific annoyances of the old product to be fixed directly with the new product. If the old one is genuinely fine, you can't think of anything wrong with it, it's going to be hard to make this video. Another great pick

[05:28] would be when a viewer already owns something and they quietly don't like it. A great way to find these is just by looking in comments and viral TikTok shop videos. But now the villain versus the hero only really works when the viewer already has an alternative in mind or owns the product.

[05:43] So the question is, how do you beat those other options out? This one is called the price anchor. Pay attention in the hook to the number he says and the number he doesn't say. If the AC in your car is broken and you don't have $500 to fix it,

[05:56] do yourself a favor and grab one of the ACs and any AC fan that designed to hook right onto your visor and it Problem first and then price anchor You don open with a number You open with what the problem is costing them and then you introduce the product

[06:10] as a cheap alternative out of that problem. The number makes it real. $500 is a much worse alternative than when they click on that link and see a $20 product. So how do you build this? Work out what the viewer would otherwise have to spend

[06:22] for the same core problem. Your anchor is usually one of three things. What a professional charges, the expensive branded version, or what it costs to replace the broken thing. And just use a real price anchor that you can actually defend the real service cost, the real price of the alternative,

[06:38] because the anchor has to solve the core problem. And you don't really have to compare unrelated prices just because the number is way bigger. Keep the number believable. I've learned this from experience. If you do way too high, they're just going to keep trying. The second it feels made up, you lost them. And here's the rule that I see a lot of affiliates breaking,

[06:54] especially over the past six months, never say the product price on camera in a TikTok shot video. It's not worth it. You might as well just price anchor and then talk about the link down below. If you say $19 and they raise the price to $25, you can get a price violation. You can literally

[07:08] just anchor with, if you check out the link down below, it's a fraction of that price. Now, every hook so far has to be understood to work. Every sentence needs to be heard and processed, but the next time doesn't need to be processed at all. It just needs to be seen.

[07:22] Take it off ice, pop the top, twist it, squeeze it, spread it, and smash the hell out of your face. So this is called the process hook, and there are two main things happening. Most people only notice the first.

[07:34] Your eye catches movement before your brain can process sentences. The rapid action, right? Pull it out of ice, twist it, pop the top, smash your jaw. This freezes your thumb in the first half second before the viewer even has a chance to decide if they want to keep watching or not.

[07:49] A spoken hook needs a decision from the viewer. A process hook skips a decision. And then the second thing is it opens up a curiosity loop. The action starts with zero context, so the brain has no idea what it's building to.

[08:01] And all brains cannot lead an unresolved sequence alone. It has to see what happens. So they just keep watching, not because they decided to, but because the sequence is not finished. You're actually borrowing their attention on autopilot.

[08:13] So the motion grabs them before they can judge, and the unresolved action holds them before they can leave. By the time you explain the product, they're already watching it and their ad radar actually never fired. Because nothing about rip it, pull it, stick it sounds like a sale.

[08:26] So how do you actually build this? Find the most satisfying 3 to 5 seconds of the product and use that as the hook. No hook before that, no intro, just explain and add words to what you're doing. The talking just rides the action, it never actually replaces it.

[08:39] So the rule is just show a sequence they have to see resolved. That's the whole hook. Which is why this typically works on products that have a visible transformation or a process. Cleaning, beauty, food, gadgets, anything with a real before and after.

[08:51] So those first five hooks work for products that you can point at a camera. But what about products that don't visually do anything? Last hook, we will watch it together and break it down. If I were a dude this is how I would immediately take myself from a six to a nine This is the cheat code to this email brain And I know this because I a writing photographer People buy a better version of themselves

[09:13] This hook shows the outcome from a perspective of someone who already knows. One question you should ask, who knows something about this product that the buyer wishes they knew? And then just open the video from that person's seat so the viewer gets some sort of insider's knowledge, insider's information.

[09:29] When is it the right pick to use this hook? Anything tied to attraction, status, confidence, grooming, fitness, style, self-improvement. Products that don't necessarily demo like the Gua Sha, but products that transform.

[09:41] The main rule here, whoever's talking needs to have some sort of authority or a believable reason to know. A woman telling men what actually worked on her. A barber talking about a guy who walked in with a phenomenal beard and what he was using in his beard.

[09:54] If the speaker has no logical connection to the outcome, people feel it instantly and it dies. Why would they listen to you? And then try to keep the transformation concrete from a six to a nine. And you can play around with this.

[10:06] But not something like feel more confident. That's vague. You want something they can picture. But you don't have to force the POV. If there's no natural insider info for the product, you can just use a different hook. So that is all six.

[10:18] But before you go film one, there's one thing deciding whether any of this is going to work. And getting it wrong is why people drop products that were about to make them a ton of money. Here's the thing. The product does not pick the hook for you. And picking the wrong hook is almost just as bad as the wrong product.

[10:32] The product hands you the hook. Look at what the product naturally offers, and it'll tell you which hook to use. Clear person with a specific problem. That's the call-out hook. One standalone feature or an oversaturated category.

[10:44] Just do reverse psychology. An upgrade to a product you recently owned. Do villain versus hero. A cheap alternative versus an expensive fix, you do price anchor. A visual process or transformation, you do the process hook.

[10:56] Attraction, status, insider knowledge, that's perspective flip. So just run every product through that list before you film anything. Most products will fit two or three of them, so don't force it into a single box because you like the hook.

[11:08] Build a version with two or three of the strongest fits from this list and test it on the same product. You're now not guessing a winner, you're finding it. One of my students in Affiliate Academy had a digital camera. The first hook flopped. He switched to 2025 versus 2026, so comparison. It got 10 million views. He

[11:25] switched it again to why didn't I have this last summer, and he hit 30 million views. Same product, same camera, three different hooks. One hook failing tells you nothing about the product. It's almost never the product. It's the hook. Change the opening before you drop it. All six

[11:39] of these hooks are doing the same three drops. Stop the exact person who would buy the thing, get their guard down before they clock it's an ad, and give them a reason to stay. The next time you pull a product out of the box, you're not sitting there trying to think of something clever.

[11:52] You have six different hooks and a way to see which one of your products fits. If you want a deeper version of this, click the first link down in the description, and my team and I will see if you're a good fit or not. Jevin joined earlier this year, and he's currently doing over $30,000 a month with these products and frameworks.

[12:06] Thank you for watching, and I'll see you in the next one.