YouTube Analytics Guide: Step-by-Step Guide & Transcript

[00:02] started uploading videos to your YouTube channel. One, two, 5-10 videos have been published. So congratulations to you for the videos that you published on YouTube and got popular.

[00:14] why those videos went viral? And if the videos you published did not work, do you know why they did not work? If your answer is no, then you are treading in the dark on YouTube, or rather, you are relying on guesswork, and that's exactly what many of you

[00:27] creators do. We publish videos on YouTube and then we only see one thing: views, views, views. If the views are good then we become happy. If sit down disappointed. Keep one thing in mind clearly that views are just the

[00:42] result. But in reality, whatever is happening with your videos, the story that is going on with your videos on YouTube , you get it in the analytics of your YouTube channel. Analytics is that part of your YouTube channel that if you

[00:55] start keeping an eye on it, then believe me, you can grow your channel in a few days because here you get every secret of your own video. So this session of ours is also very important. Insha Allah, today in this session I will give you a

[01:09] complete guide about analytics, how you will grow your channel only through analytics of your own channel. your channel only through analytics of your own channel. How to bring more comments reach engagement than before. Secondly, many of you find analytics very

[01:23] difficult. Insha Allah, this fear of theirs will also end today and from today onwards, analytics will become easy to understand for you and in this you will see your flaws, the mistakes present in your video and those loop holes through which you can take your video to the next

[01:35] level. Everything will start becoming visible. So let us start with the blessings of Allah Almighty. If you have come to this session for the first time then you must watch all the previous sessions because you will understand this session only if you have

[01:48] watched the previous sessions. Because whatever I will show you in this session will be the result of the hard work I have done after watching all the previous sessions.

[02:01] So analytics is where you see where people came to your video from , how long they stayed, and where they left. What type of people clicked on your thumbnail and what percentage. You get to know who is watching your video and all the numbers shown in this analytics

[02:15] , all the graphs shown, to what level will these take your video. what level will these take your video. not focus only on the views of your video. Do n't just guess at anything. You have to see the

[02:28] data of your channel. Because a professional creator doesn't shoot arrows in the dark. He makes decisions based on data. Learns from data and grows itself from data. And this data is analytics data. So before you go to the screen,

[02:41] eliminate the fear from within you that the numbers and graphs going down in the analytics are not the report of your video. There is a map. Analytic doesn't tell you whether you are good or bad. It tells you where you're going next.

[02:54] How to improve yourself. The falling graph of any video is not a failure but a lesson. There is a great gesture for you. And secondly, you should not come into analytics after the first video. Publish at least 5 to 10 videos on your channel.

[03:08] Wait for two to three weeks. As I told you in previous sessions, you have to be patient and focus on creating the best content possible. When 5, 8, 10 videos are published then you have to come this side. If you open analytics after watching just one or two videos,

[03:21] side. If you open analytics after watching just one or two videos, views two four subscribers and you're going to be heartbroken. That's why you should not come here right now. You have to come here only when you have published 8 10 15 20 videos. So

[03:34] when you come to the analytics of your channel, you get an overview like this in which you can see views, watch time, subscribers and estimated revenue. But I'm not going to just show you all this.

[03:46] You can see these things easily. I am going to tell you how you can grow your channel through this. tell you how you can grow your channel through this. you should not miss the session. The session may be a bit boring but if

[03:58] you want to understand deeply then Insha Allah this session will be beneficial for you. Here you can see real time traffic that your total subscribers have reached so many and so many people have visited your channel in the last 48 hours. Here you can see the audience graph

[04:10] that shows which part of the day and which hour had more traffic. When you mouse over it you get an hourly report. So from here you get the first idea about what time your maximum audience is live. So the first

[04:23] point for you is that after 15-20 videos, you have to see that the audience that is being formed for you is you have to see that the audience that is being formed for you is scroll down a little, you will start seeing your top videos here,

[04:36] which video is going to number one. After that you have to pay attention here that what percentage of people are watching your video on average. this one is 25, this one is 33. In this way, from here you will get an idea of ​​what kind of content you have to

[04:52] create in future. In which people are taking more interest. You have to focus on that kind of content. Rest, note two things carefully here that you should not focus at all on your subscribers and revenue. Your focus should be on watch time and views.

[05:05] After this, you see an option of content here. When you click on this, you get a lot of data here. The first thing you need to pay attention to is the impression of how many people YouTube has shown your video to.

[05:18] How many of them have come and watched your video? When you calculate its ratio here, the on impression. I'll shorten it a bit here. Let's make it

[05:30] YouTube showed our video to 3 million people i.e. 30 lakh people. Out of that, approximately 3 lakh people watched it. So our impression click through rate will be our impression click through rate will be 6.1 which is not very good

[05:42] but not very bad either. The best CTR is 7 to 15. If it is running between 7 to 10 then understand that your channel is running very well and if it is going above 10 then it is running amazingly. And if the videos you have uploaded on your channel are of average 6-7 minutes

[05:56] and people are watching them for 2 to 3 minutes, then this is also an average and best time. people watched only 3 minutes of the 8 minute video. This turns out to be an average. Some people are watching for 7 minutes, some for 5, some for 10, some for 2 minutes, some for half a second. So the

[06:11] average that comes out gets combined. So you don't have to worry. After this, you will come down by scrolling down a little. Here you get to know whether your video has been ranked or not. Now see, most of my traffic is coming

[06:23] from YouTube search. That means when people search for something, my videos are being shown there. And remember, if your video comes in the search rank, then the viewer who comes from there is a new viewer sent by YouTube itself. First time I came across your video.

[06:36] If your video has life and power and he has benefited from it, then he will like it , subscribe to your channel , comment and if he finds the video valuable, he will also share it. So try to make videos on such topics

[06:49] which people are searching for because according to me the viewer coming from search has come after searching for your content and not because you have forcibly shown him your content. For example, here you can see my first video which is getting more views.

[07:01] I open it. Come into its analytics. It has received approximately 7 lakh views. Scroll down. Average 22% video is being watched. And here when you click on Reach, you will see how many impressions are coming, 7.7 which is very best. If you

[07:16] an idea that most of the traffic here has come from YouTube search and due to coming in the search, it is also going to the browser feature. YouTube itself is showing videos to people and people are also coming by searching.

[07:28] Traffic is also coming from other features of YouTube and YouTube is also suggesting our videos. That means if a viewer has opened a video of any other creator's capcut or a similar video, then YouTube is also recommending our video on the side or bottom of his video.

[07:41] And this happens when most of the people who came to your video was more engagement, people liked it, shared it, then YouTube's algorithm takes this video to the suggested and recommendation videos. Here, when you

[07:55] scroll down a little, you will get more information about notification and clicked and watched the video. After this, here you will apart from YouTube, wherever you had published your video , shared it,

[08:10] shared its link, created a thumbnail and shared the story. So when those people clicked, where did they come from? Mostly traffic is coming from WhatsApp, WhatsApp Business and also from Google Search. Now see here your video is getting ranked not only on YouTube.

[08:23] on Google which is not a video platform. Your video starts ranking there too. And believe me, YouTube loves the viewers you are bringing to YouTube from other platforms. When YouTube's

[08:36] algorithm sees that this person is driving traffic to YouTube from outside, then your video gets authority. The channel gets ranked. Where initially normally you are getting 100-200 views, then after getting this rank and authority,

[08:49] after getting this rank and authority, factor which very few people know and I have guided you in detail. Well, if you scroll down a little more, you will see what people are writing to

[09:01] come to your video and when other people are watching videos on your channel, then among those videos, with which video is your video linked the most. Here you will see keywords. Here your own videos are visible below which this

[09:13] video of yours is ranking. So this is a very important part of you. From here you will know whether you should make more videos on this topic or not. You will click on See More. So see this a new window will open. Now the keyword which has received more traffic here is

[09:26] Blue Cap Cut Video Editing. After this, the one which is green is video editing. Now watch my video about Capt. But people are Searching for video editing course. How to do video editing? Video

[09:39] editing full course. Apart from this, you will see more keywords of different types. So here you have to note that if the keyword is getting more traffic and that keyword is new then you must make a video on that topic. Suppose you have

[09:51] made a video on this topic. But after this, another new keyword is also being searched in which your video is being recommended. So wherever this video of yours is coming, when you make a new video on this topic, then Insha Allah it will rank very well. Because

[10:03] your channel is already ranked on this keyword and especially when you make a video on this keyword, then to which level will it go? So from here you get the keywords and topics on which you will start making your next videos. And one more thing to note is that the

[10:15] video is about CapCut which people are watching for about 2/5 minutes. After this, a keyword is how to do video editing? People are watching this for 5 and a quarter minutes. This means that another topic on which your video is being watched more. So this way you will have

[10:30] an idea on which topic you should create your next content which will definitely get views. Meaning don't shoot arrows in the dark. Analytics is telling you that brother, make the next video on this because this keyword of yours has already been ranked. So did you understand?

[10:43] So I hope you have understood the point. Let's come back. After this you will click on the engagement section. Here you will see options on watch time and average view duration. Will scroll down. Here you see the option Audience Retention. If you

[10:56] scroll down a little further, you will see a graph showing where people are Where did you talk and people started watching the video again. Then where did the interest get lost and where is it spiking again. So you have to

[11:09] go to that point in your video and see what you said there that made people what sentence did you say at the point where interest was lost due to which people are leaving your video. So in this way you will start seeing those words in your video

[11:23] which you have to say more or less in your video or have to throw them out. So here also you have to keep paying attention to your videos and below you are also getting a little suggestion that 54% of the viewers are watching your video completely for 30 seconds.

[11:35] After this people have started leaving. So you have to see what you said after 30 seconds that made people close your video and move on. So you have to try to take this mark further and further.

[11:47] I have guided you in that way. Take help of Chat GPT. We have already done all these things like open loop, intro, questions, Tejasus in the script. So you have to increase this retention time by applying them. After this, when you click

[11:59] on the audience section, you will see that when so many people came to your video, so many of them subscribed to your video. When you scroll down, you will see another thing here that where most of the people are coming from to watch your video. What kind of device are they

[12:13] using? So that will make it easier for you to create content. Because if your video is mostly being viewed on a laptop, then whatever you are showing But when your video is mostly watched on mobile, then you should always keep in mind that

[12:27] whatever you show in your video should be clear and legible so that the viewer watching on the mobile screen can easily understand your video. If you scroll down a little further, you will see the gender and age here, whether your video is being

[12:40] watched mostly by males or females and people of which age are watching it. From here also you will get an idea about for which age group of people you have to make your next video. For which gender should it be made? If analytics tells you that your videos are getting more mails and

[12:53] people between 25 to 34 years of age are watching them more, then try to make the next content according to their needs, what such people are searching for , what they want to see. So when you make a video by focusing on these two things, then your graph will start increasing further. After this, the

[13:07] country comes here to show which country 's people are watching. Now if you see here that your video is being watched in USA then you must have to make your videos If it is being viewed from Pakistan then you will make it in Urdu. Not only for

[13:20] Pakistan but Hindi and Urdu languages ​​are best for all three countries - Pakistan, Bangladesh and India. So this graph will help you here also. After this, if you scroll If you know that people are watching your video translated into English, then

[13:33] you should definitely add captions and subtitles. With this your graph will start increasing. After this, revenue will come. By the way, you don't have to come now. You will come here when your channel gets monetized. Your earning will

[13:45] start InshaAllah. Then you will come here and see how much earning is being made on which type of video. What RPM are you getting? Which type of ad is generating more earnings? What is total earnings? How much earning has been made on which day.

[13:58] You will see all these things here. So the only thing to look at in this is the RPM revenue per mill. So let's say you published 10 videos. Your earning of 10 for 10 has started. So, in the video in which you are getting more RPM here,

[14:10] you can make more videos on that topic. So next time you have to make a video on that topic also. With this your earnings will start increasing. If you get low RPM on any topic, then do not leave it at all. If it is really coming and your

[14:23] channel gets ranked in it, then you must make videos on that too because just money is not enough, money will come when your channel gets ranked, audience will be coming from here and there, so the rank, the more it will come in search, then it will automatically start increasing gradually.

[14:37] Some people only make videos on high CPM and high RPM and believe me they earn the least because there is a lot of competition on such videos. Their ranking does not improve, they do not get views, hence their earnings are less. So you have to

[14:50] create mixed content in which earning is less, make videos on that also. Make it on the one which has more earning. Make it on the one which is average. Your main focus should be to grow the channel and not to earn. As the channel grows, the earnings will

[15:03] automatically increase. Let's come back a little to Reach. Impressions talk about click-through rates. I told you that 8 to 10 is the best. If it is less than this then what do you want to focus on? CTR increases on your video's thumbnail, and not just on the thumbnail itself,

[15:15] but on the combination of your thumbnail and title. If it is less than six or seven then it means that people are not clicking on the thumbnail of your video. YouTube is showing CTR is decreasing and then one day your video goes dark.

[15:29] So when you look at the CTR if it is low then start working on the thumbnails. If the average watch time of the video is low then you have to work on the story of your video. We have to work on the story i.e. script. Like I mentioned, retention

[15:41] time is how you can further engage your viewers in your next videos. Whatever you talked about in the previous video and people left from there, you have to skip those things. Not adding it to the next video will increase retention time. So when the retention time increases,

[15:53] CTR increases then the channel will automatically grow. Now here I would like to talk a little about search terms i.e. keywords. Suppose you open YouTube as a viewer and you type. Enter Cap Cut video editing. Now look,

[16:05] here the first video of this guy Nachis is coming and I made this video 2 years ago. Now you have to understand the matter a little bit here. A trend starts and you make a video on it. That trend ends in 3 days, 10 days, 15 days. So,

[16:17] whatever hard work you have put in to make the video, it will get traffic only for 10-15 days as long as it remains trending. But if you make a video on a topic about which people are searching and also make the video better than others. Add real value

[16:29] and your video gets ranked. Like this video's rank is maintained. So now let's look at the results again. Made this video 2 years ago. What will happen now? Let me take you back to the video. See 6 million

[16:44] people YouTube showed this video. The impression is good. Going into the overview from a single video, I gained 17,000 followers. 17,000 subscribers from just one video. Now in our session 23, I have to talk about

[16:57] I have to talk about sleep for a moment, when you are a new creator, then every person dreams that his target should be completed quickly. But look here, 17,000 subscribers came from just one video.

[17:09] 4,000 hours of watch time is required. Here we have got 300 hours of watch time. Not four but 300 hours of watch time. And made this video 2 years ago. Even today, in 48 hours, 278 people have come to this video and where have they come from? Also coming from YouTube search.

[17:23] Also coming from browser feature. Suggested videos and other types of traffic are still coming to it even today. And how long has it been since this video was made? 2 years. So this is called ever green content. Did you understand what I am trying to explain to you? And

[17:36] if we talk about earning, I have earned almost ₹1 lakh from this one video. Do n't worry. Inshallah you people will also earn. But if you create such content then this is the overview of complete analytics. Don't be happy or sad just by looking at the views of your video.

[17:49] Look at the data. Find your mistakes from the falling graphs. Improve them. Look at the demand of the people. What are people searching for? What kind of told you the dip. Spike told.

[18:08] So, this brings you to the weekly essential overview. Let's see which video is performing how. Should I make a video like this again? How do I increase CTR, how do I increase viewership, how do I increase engagement,

[18:21] you will know all this here. And believe me, you will learn so much from here that you cannot even learn from Chat GPT AI. Because here you are getting real data. You are understanding the behavior of the viewers. And when you start understanding the behavior of your viewer

[18:33] , you know how long this person will watch my video, why will he watch it and why will he leave it. Once you know everything, guy Nachis started his main channel in 202. Staying away from any dancing, singing, nonsense

[18:49] , any category, any shortcut, any fake subscribers, viewer reach, I have grown naturally and today I have reached a point where Alhamdulillah, I have 1 million subscribers on YouTube on both my channels combined. Overall, there are

[19:02] 3 million plus followers on social media. I am getting millions of views on my TikTok and YouTube videos. Some people will say that even 10-12 views are coming. So brother, this is also a part of life. You have to beer this also. Like now my YouTube series is going on.

[19:14] Its average views range from 10-15 to 25. So the whole world is not coming to YouTube to learn. More than half the world is ruining their minds and lives by watching vloggers. This series is only for those who want to do something, want to become something,

[19:26] who are serious. So those serious people are very few. That's why the views on this series are also less. And I don't care about them because whatever work I am doing, I am doing it considering it as a matter of convenience. fun. I feel relaxed. When I get blessings in your comments. You

[19:41] guys give me hope. And when many people say that I have started working. I have started trying to become a support to my family. So, I believe that reading such comments also gives encouragement. One also gets peace. Well, this is all the analytical guidance I have given you.

[19:54] If you do not understand any part. Are you stuck anywhere as to what this means? Then take a screenshot of it. Chats move to GPD or the cloud. Share that report with him and ask him what is this brother? What does it mean

[20:06] ? What should I do? So Chat GPD and Cloud will also help you a lot. You do n't need to ask anyone. No need for anyone to work hard. This is the era of AI, so take its help as well. So this was our session today. Our next session will be

[20:18] on algorithms, how all these things that you have seen are coming about. How YouTube is taking action on your video and how you have to prepare it so that it gives better results. Engage your video more, show it more. If more

[20:31] people come to your video then Insha Allah, in the next session we will talk about algorithm. So that session is also very important. Don't miss him at all. And what new did you learn in today's session ? What was your opinion about YouTube Analytics before? What did you think?

[20:43] And what does analytics mean for you after today's session ? You must tell this in the comments. successful in this world. Put in a little effort and a little hard work to succeed there and be regular in your prayers. If I live, we will