YouTube Analytics Explained — 2026 Beginner’s Guide (What Really Matters)

[00:00] YouTube analytics or stats. They are

[00:03] crucial in understanding how well your

[00:06] videos are performing, but also your

[00:08] channel as a whole. In this video, I'm

[00:09] going to explain which stats are

[00:11] available to you, which ones are the

[00:12] most important to follow for beginners.

[00:14] I'll show you what my favorite stats

[00:16] are, what mistakes to avoid, and some

[00:18] hidden but super useful stats that I

[00:20] just found today. And when I say stats,

[00:23] I mean analytics. I use those two words

[00:25] interchangeably. It's important to point

[00:26] out that YouTube will often change the

[00:28] exact way you get to certain things in

[00:31] your YouTube studio as well as on the

[00:33] YouTube homepage. So, just know that

[00:35] what I'm showing you today is exactly

[00:37] the way you do this as of mid December

[00:39] 2025. Let's get into the analytics. So,

[00:42] you're going to go to YouTube Studio.

[00:44] So, you do that by either typing

[00:46] studio.youtube.com youtube.com into your

[00:48] browser. Or if you start from your

[00:50] YouTube homepage, you can go up to your

[00:52] avatar in the upper right, click on

[00:54] that, and then click YouTube Studio.

[00:56] Here, real quick, I want to mention

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[01:42] Clips today. Now, let's get back to the

[01:44] video. Now that we're in YouTube Studio,

[01:46] I want to point out that there's two

[01:48] ways to look at your analytics. You can

[01:50] either look at them from a channel

[01:52] perspective, your channel as a whole, or

[01:54] you can look at the analytics of an

[01:56] individual video. To get to your channel

[01:58] analytics, you're going to go into the

[02:00] left menu here and click on analytics.

[02:03] From here, you start off on the overview

[02:04] page. And on that page, you can see the

[02:07] total number of views you've had for a

[02:09] given time frame. Okay? So, it's

[02:11] important to note that you can change

[02:13] the time frame in the upper right. See

[02:15] here where it says last 28 days, that's

[02:18] what it's showing this data for. If I

[02:20] want to change that, I can just click on

[02:21] it and select a different period. 7

[02:23] days, 90 days. As soon as you click on

[02:25] it, the stats will update. Now, you can

[02:27] also enter a custom date. So, click on

[02:29] custom here and then you can select your

[02:31] date range. And the first time you click

[02:33] will be the start of your period. So,

[02:36] let's say I want to start on November

[02:37] 4th and then I want to click on the end

[02:39] date. So, let's click on the 26th. Okay.

[02:41] And then you click apply. The stats all

[02:43] update. And now we can see that this is

[02:45] a custom date range from November 4th to

[02:47] the 26th. Okay. Let me just go back to

[02:49] last 28 days. And the stats update. Now,

[02:53] what we're seeing here is a summary and

[02:55] it also shows how much your channel

[02:57] usually gets. That's important. I'm

[02:59] going to talk about that a little bit

[03:00] later. The views. This graph here will

[03:03] show whatever you click, whichever tab

[03:05] you click here. Right now, you can see

[03:07] that the views tab is selected. So, it's

[03:10] showing views per day. Now, you can also

[03:13] see that uh there's some icons down

[03:14] here, and if you hover over them,

[03:16] they'll tell you what they are. So, this

[03:18] one, for instance, was a live stream

[03:20] that I did on that date, November 11th.

[03:23] And these are actually clickable. So, if

[03:25] I hover over this, I can come down here

[03:27] and I can click on that if I want to go

[03:29] and see more data on that specific

[03:32] video. Now, these are for the views.

[03:34] Okay? Okay, so you can see how many

[03:36] views I got in each day. And if you

[03:37] hover over, it'll show up. So 7,495

[03:41] views that day. Again, this is for the

[03:43] channel as a whole, not the individual,

[03:45] not any particular video. All right. If

[03:47] we want to see the watch time, we click

[03:48] on here. Now, this updates. Now it shows

[03:51] the watch time. You can see the number

[03:53] of subscribers you got per day. And

[03:55] then, of course, if you're monetized,

[03:56] you will see this fourth tab and the

[03:58] estimated revenue that you earn on each

[04:00] given day. Over here is the real time

[04:03] window, which I'm also going to cover in

[04:04] a little more detail a little later. Uh,

[04:06] and it'll show you how many subscribers

[04:09] you have, your real-time subscriber

[04:10] count, and the total number of views

[04:12] you've gotten in the last 48 hours. That

[04:14] is on the overview page. Let's click on

[04:16] content. On this page, we can also see

[04:18] the total views here, but instead of

[04:20] watch time, it shows us the total

[04:22] impressions we got. And you can click on

[04:24] that and see how many you got on any

[04:26] particular day. You can see the

[04:28] click-through rate here, which is very

[04:29] important. uh and the average view

[04:31] duration of all of your videos combined.

[04:34] You can also break this down by videos,

[04:36] shorts, okay, or live streams or posts,

[04:41] okay? All show you slightly different

[04:43] information. You can click on the all to

[04:46] see even more information. New viewers,

[04:48] regular viewers, subscribers, and so on.

[04:51] There's so much data available to you.

[04:53] I'm going to show you which ones are the

[04:55] most important to to look at. Now, let's

[04:56] get into the individual videos. And this

[04:58] is where I want to talk about what you

[05:00] should be looking at. So to get to the

[05:02] stats of an individual video, there's a

[05:04] couple different ways. Anytime you see a

[05:06] video listed, if you hover over them,

[05:08] you'll see this analytics icon. Okay, so

[05:10] let's click on it for this one here.

[05:12] That'll take you right to that video,

[05:14] the analytics tab for that video. Let me

[05:16] just back up for a second. The other way

[05:18] is you just go to your content tab here.

[05:20] You click on that and it lists all your

[05:23] videos. And if you hover over each one

[05:26] again, you'll see this right here, this

[05:29] analytics tab. We'll click on that.

[05:31] That'll take you to the video. For each

[05:33] video, this is what you should be paying

[05:35] attention to. Total number of views.

[05:37] Okay, that's that's the most important

[05:38] thing. How many views are you getting?

[05:40] Watch time. Another very important

[05:41] thing. You can click on that and see

[05:43] that here. Uh the number of subscribers

[05:45] you get is interesting. Not super

[05:47] important, but if you want to know where

[05:48] your subscribers are coming from, this

[05:50] is how you find out. Again, for all of

[05:52] the things that we're looking at here,

[05:53] all the stats, you can always click up

[05:55] here and and change your time period.

[05:58] So, in this case, since published is

[06:00] selected, but you can click it and

[06:02] change it. So, if you want to see how it

[06:03] performed in the first 24 hours, click

[06:06] here and it'll give you the update.

[06:07] That's how many subscribers it got, how

[06:09] much watch time, and how many views it

[06:12] got. Let me just switch this back to

[06:14] since published again. And now I want to

[06:16] come down to the bottom here. Just

[06:18] scroll down and to this section here.

[06:21] This is an very important graph. This is

[06:23] your average view duration graph. Okay?

[06:26] So, this will show you exactly when

[06:28] people are leaving your video. For

[06:30] example, if I just put this anywhere,

[06:32] let's put it here. 57% of the people who

[06:35] click to watch this video are still

[06:37] watching 2 minutes and 5 seconds into

[06:39] the video. Okay? Very valuable

[06:41] information. Another piece of valuable

[06:43] information, which they summarize down

[06:44] at the bottom here, 70% of my viewers

[06:46] are still watching at around the 30

[06:48] secondond mark. And that's shown in the

[06:50] graph here by this shaded area, this

[06:52] blue area. Uh, and then there's summary

[06:54] up here. So, average view duration of

[06:56] this video is 3 minutes and 51 seconds.

[06:59] That's lower than my norm, but it's a

[07:01] shorter video. And you can see here the

[07:02] video is 7 minutes and 59 seconds long.

[07:05] You can also see that down here. And

[07:07] something else to look for is any dips

[07:09] in this graph. So, I can kind of see one

[07:12] here. It's it's subtle, but it's there.

[07:15] So, I suspect I said something around

[07:17] here that caused people to leave. Okay.

[07:20] So, if I hover over there, I can see the

[07:23] time was 4 minutes and 55 seconds in.

[07:25] So, what I should do is if if I want to

[07:28] learn from this is go back to that

[07:31] video, play it and go to that timestamp

[07:34] 4 minutes 55 seconds in, maybe back it

[07:37] up 5 or 10 seconds and play it and see

[07:39] what I was talking about. see what was

[07:41] going on in the video and try to figure

[07:43] out well say to myself, "Okay, people

[07:46] left in this section of the video and

[07:48] then try to understand why." Okay,

[07:50] that's how you learn. Something else to

[07:52] look for is if you ever see a spike on

[07:54] these graphs that indicates that people

[07:57] went back to rewatch something several

[08:00] times. So, you may see something like

[08:01] that happen. For example, if you put a a

[08:04] graph or some numbers, some stats up on

[08:07] the screen, but they're not on the

[08:08] screen for long enough. people may have

[08:10] to pause and go back and rewatch that

[08:13] section of the video. Or if you said

[08:15] something really funny that they want to

[08:16] or or showed something really funny that

[08:18] people want to see again, they may go

[08:20] back and watch that again. So, views,

[08:22] watch time, average view duration, all

[08:24] super important to beginners. One more

[08:26] that I want to show you. Let's come up

[08:28] here and we can go to reach. It'll show

[08:30] you how many impressions you got. I

[08:32] don't tend to pay any attention to that,

[08:33] but this one, the click-through rate or

[08:36] CTR. So, let's click on that and we can

[08:38] see what our CTR is for this video. So,

[08:42] 4.8% is overall. Again, it's since

[08:46] published. And what that means is 4.8%

[08:49] of the time that an impression is shown

[08:52] either on an end screen or uh on the

[08:55] YouTube homepage, right? Whenever an

[08:58] impression of my of my video or my

[09:00] thumbnail and title is shown to

[09:02] somebody, I get an impression. 4.8% 8%

[09:05] of the time people are clicking on it to

[09:08] watch. Now, that's an average. So, you

[09:10] can see that there was a spike in the

[09:12] beginning. That happens quite often,

[09:14] especially if you have a number of

[09:15] subscribers because your subscribers are

[09:18] the most interested. And if they've set

[09:19] themselves up to be notified when you

[09:21] come out with a new video, they may be

[09:22] very interested in seeing your video.

[09:24] They'll click on it when they see it.

[09:25] So, that's partly why it's usually

[09:27] higher in the beginning because it's a

[09:28] new video. People are excited to see it.

[09:30] In this video, my CTR was 7% in the

[09:33] first day. Second day it was down to

[09:35] 3.9% and then so you can kind of follow

[09:38] it along. One thing I'll point out about

[09:39] CTR. A lot of people ask me what is a

[09:41] good CTR? A good CTR is one that's

[09:46] better than what you normally get. Okay?

[09:48] So you kind of have to look at your own

[09:50] videos to see to see where you normally

[09:53] are and try to improve. And the way you

[09:56] improve your CTR is by making better

[09:58] thumbnails and better titles that people

[10:01] want to click. But just know that that's

[10:02] not that's only one small piece of the

[10:04] entire uh pie here because there's no

[10:08] point in having a good thumbnail and a

[10:10] good title if people get to your video

[10:11] and then don't watch it. And that's

[10:13] where average view duration comes in.

[10:16] And again, that is back here in the

[10:17] overview tab. Scroll down. Average view

[10:21] duration is here. So again, you want to

[10:23] compare your average view duration to

[10:26] your average average view duration or

[10:29] you know you you'll start to get used to

[10:31] what it looks like for your typical

[10:32] videos. Now usually the typical

[10:34] retention is shown on this graph. For

[10:37] this video it's not for some reason.

[10:39] Let's go take a look at another video.

[10:41] Let's go to this one. Analytics. We'll

[10:43] scroll down. Here we go. So in this

[10:45] video we can see a a gray area. That's

[10:48] the average. A typical video would would

[10:51] be in that gray area. For this video,

[10:54] 250 into the video, 47% are still

[10:56] watching. Um, but you can you can kind

[10:59] of hover over this and see that this

[11:00] video kind of rode on the inside of that

[11:03] gray area the whole way along. Something

[11:05] else I want to show you for each

[11:06] individual vid video, when you have

[11:09] views selected, you will see the number

[11:11] of views that you got on each individual

[11:13] or what your total was for each day. But

[11:16] you'll also see that shaded gray area

[11:18] down. In this case, it's down below

[11:20] because this was a really

[11:21] well-performing video. So in this case,

[11:24] in the first 20 days, it had 25,000

[11:26] views. But typically, in the first 20

[11:29] days, my videos would have anywhere

[11:30] between 4.5,000 to 9.6,000

[11:34] views. So that's a good indication that

[11:36] this was a good video, right? My views

[11:38] were much higher than normal. Watch

[11:40] time. If I click there, also much higher

[11:42] than normal. number of subscribers. It

[11:44] doesn't show you normally what you get,

[11:46] but you can see how how the number of

[11:48] subscribers I gained over time for this

[11:51] video. Uh, and then of course the

[11:52] estimated revenue. There are a ton of

[11:54] stats in here or analytics that I don't

[11:57] really ever look at. Okay, I have some

[11:59] favorites though and I want to share

[12:00] those with you. My number one favorite

[12:02] is views per hour, okay, of my most

[12:05] recent videos. And the way I can find

[12:07] that is go to your analytics tab for the

[12:10] entire channel. And then over on the

[12:12] right under real time, you can scroll to

[12:14] the bottom and see the see more button.

[12:16] Click on that. That'll show you how many

[12:17] views you're getting per hour of your

[12:20] top performing videos at any given time.

[12:22] So in this case, uh we can see that this

[12:25] video here is getting 87 views an hour.

[12:28] And you can see a graph over the last 60

[12:30] minutes as to when the views are coming

[12:32] in. I find this super uh helpful to take

[12:35] a look at, but I caution you, [laughter]

[12:38] you can get into a habit of looking at

[12:40] this page and kind of getting mesmerized

[12:42] by it and kind of watching it uh advance

[12:45] in real time. That's a huge waste of

[12:47] time. [laughter]

[12:48] Uh there's no reasonable reason to do

[12:50] that. Um, I happen to like stats and

[12:54] numbers and I don't mind seeing this.

[12:55] But I will tell you that if I leave this

[12:58] screen on for too long, I'll just kind

[13:00] of stare at it and I won't be as

[13:02] productive as I should be otherwise. So,

[13:04] know that this is here. It's a fantastic

[13:06] thing to look at every once in a while.

[13:08] Just don't get obsessed with it. But

[13:10] again, you can see how many views per

[13:12] hour your videos are getting. So, if you

[13:13] want to check this every once in a while

[13:15] to see which videos are performing the

[13:16] best, it'll tell you what the date was

[13:19] of the video. Um, and you can sort by

[13:21] the last 48 hours or by the last 60

[13:23] minutes just by clicking. So, click last

[13:26] 48 hours. Uh, and it sorts that way. If

[13:29] I click here, it'll sort by last 60

[13:31] minutes. Now, if you want more

[13:32] information on any of these videos, you

[13:34] can hover over a video like this. And

[13:37] then you can click to go to its

[13:39] analytics if you want. Okay? Or view the

[13:41] video on YouTube. Okay? That's if you

[13:43] hover over it first. But if you don't

[13:46] hover over it first and you just click

[13:48] it, that'll take you to a similar graph

[13:50] just for that video. Okay, last 60

[13:52] minutes, last 48 hours, and you can

[13:55] hover over these to see how many views

[13:57] they got in any one of the hours. You

[13:59] can see how how deep of a dive this

[14:02] could be and how lost you can get in all

[14:05] these analytics. There's a lot of stuff

[14:07] here that that really isn't going to

[14:09] help you grow your channel. Ultimately,

[14:11] the way to grow your channel is to stop

[14:12] looking at this, go make another video.

[14:15] My next favorite stat, and I've already

[14:17] talked about this a little bit, is how I

[14:19] compare my videos to my channel. Quite

[14:22] simply, I'll go into content, and you

[14:25] know, I can look at my most recent

[14:26] video, go to the analytics for that

[14:28] video. This one was just two days ago,

[14:31] and I look at this graph. So, it's got

[14:34] 3,600 views in the first two days and 26

[14:36] minutes. Uh, but typically, I get

[14:38] 4.2,000 2,000 to 6.3,000 views. So, this

[14:43] video is underperforming. Does that mean

[14:44] it's a it's not a good video or it's a

[14:47] worse video than my typical videos? Not

[14:49] necessarily. There's other factors at

[14:51] play here. For instance, I posted this

[14:54] video on a Saturday. I know from uh

[14:58] doing this for the last couple years

[15:00] that when I post on the weekend, my

[15:02] videos don't tend to do as well. and

[15:04] I've done it enough that I feel like I

[15:07] have enough data to be able to make that

[15:09] conclusion. If you only ever do that

[15:11] once, then the data you posted may not

[15:14] be the reason it's not doing well. It

[15:16] might be the content. It's just not

[15:18] something people want to watch. Okay?

[15:20] So, you have to be careful of that. You

[15:22] can't make uh rash decisions based on

[15:25] like one data point. You have to kind of

[15:27] gather this stuff up over time. But I've

[15:29] come to know that if I post on a

[15:31] Saturday or a Sunday, my videos don't

[15:33] tend to do as well. Um, so I kind of

[15:35] expected this. But that's okay because

[15:37] in the grand scheme of things, like over

[15:40] the lifetime of this video, how it does

[15:42] in the first day or two doesn't matter

[15:45] that much. It's more about ratios,

[15:47] right? like it probably doesn't do as

[15:49] well because, and this is the way I

[15:51] think about it, my my typical viewers or

[15:54] subscribers maybe don't watch videos as

[15:57] much on the weekends or they don't watch

[15:58] my videos as much on the weekends. Okay?

[16:01] But over the lifetime of a video, with

[16:03] any luck, uh, and hopefully I'll gain

[16:06] more viewers to see that video and maybe

[16:08] they will watch it at other times. Okay?

[16:11] And also my subscribers and and typical

[16:14] viewers may become aware of this video

[16:17] once Monday or Tuesday rolls around and

[16:19] they see that I put a video out on the

[16:20] weekend. So try not to get too wrapped

[16:22] up in the day that you post a video. Uh

[16:25] that said, it's good to be consistent

[16:27] and try to do it as consistently as you

[16:29] can. My next favorite stat is traffic

[16:31] sources. We're going to click on the

[16:32] analytics tab. Then we're going to click

[16:34] on content. And if we scroll down, we

[16:37] will see how viewers find your videos.

[16:40] Okay, this is super helpful. So, browse

[16:43] features 51%. Uh, suggested videos 14%,

[16:48] YouTube search, external sources,

[16:50] channel pages, and others. Okay, super

[16:53] useful. Now, if I want to drill down on

[16:55] external, I can click on this tab and we

[16:57] can see that all of the 6.7% of my

[17:01] external traffic, 74% of that 6.7%

[17:06] comes from Google search. All right,

[17:08] Google owns YouTube. So that almost

[17:10] makes sense that that a lot of the

[17:12] traffic comes through Google as well.

[17:13] You ever do a Google search and you see

[17:15] that at the top some video options

[17:18] appear? Those they're pulling those

[17:20] directly from YouTube. And my other

[17:22] favorite stat, if I scroll up here and

[17:24] go to audience and I'll scroll down and

[17:27] I like seeing uh what percentage of my

[17:29] viewers are new viewers, casual viewers

[17:32] or regular viewers. Some common beginner

[17:34] mistakes to avoid. Stop refreshing your

[17:36] data and obsessing over it all the time.

[17:39] >> [laughter]

[17:40] >> I sometimes fall into this trap and I

[17:42] was worse before. I'm a little bit

[17:44] better now. But basically, a watch pot

[17:46] never boils. Okay? So, you're not doing

[17:48] yourself any favors by just staring at

[17:50] your stats. Go make another video.

[17:52] Comparing your channel size to others,

[17:54] that is not helpful. Every channel grows

[17:56] at a different pace. Same thing about

[17:58] subscriber count and watch hour count. I

[18:01] know those are important to get

[18:02] monetized. You do need 1,000 subscribers

[18:05] and 4,000 watch hours in your last 365

[18:08] days to get monetized, but obsessing

[18:11] over those is really not going to help.

[18:13] What helps is making more content and

[18:16] just trying to make your content better

[18:18] each time you make a new video. Don't

[18:20] make drastic changes after 24 hours.

[18:23] Okay? A lot of people I hear from are

[18:25] looking at their stats and they're

[18:26] looking how their latest video is doing.

[18:28] And let's say it's is riding below the

[18:30] average line. Um and and so they feel

[18:33] like, "Oh, I must have done something

[18:35] wrong. Bad thumbnail, bad title. Um I

[18:38] need to change it." Try to avoid doing

[18:39] that. Um you're you're really not, you

[18:41] know, YouTube is testing your video from

[18:44] the moment you uh post it uh onwards,

[18:48] right? And as soon as you make changes

[18:50] like that, you could interrupt that

[18:52] whole thing. I would just let YouTube do

[18:55] its thing with that video. Once you post

[18:57] a video, no matter how it's doing,

[18:59] consider it posted. Your time is always

[19:02] going to be better spent making more

[19:04] content and just trying to get better at

[19:06] making more content. The more content

[19:08] you make, the better you're going to be

[19:10] at making content. Okay? So, and the

[19:13] better your content is, the more people

[19:15] will watch it and the longer they will

[19:17] watch it for. And the longer they watch

[19:19] your content for, the more views you'll

[19:22] get, the more impressions you YouTube

[19:23] will notice that they'll give you more

[19:25] impressions, you know, in your future

[19:26] videos, and everything will start to

[19:29] grow. So, focus on making new content

[19:31] rather than making changes to your

[19:33] already posted content. Here's how to

[19:35] use analytics the right way. Publish

[19:37] your video, then check your analytics 24

[19:39] to 48 hours later. I don't always do

[19:41] that. I often will look at it before

[19:43] that, but I'm not doing myself any

[19:45] favors by doing that. Ask yourself

[19:47] simple questions. Are people clicking on

[19:49] my thumbnail? So, CTR is where you go to

[19:52] find that. And are people watching my

[19:54] video? Are they sticking around? Average

[19:56] view duration is where you go to find

[19:58] that. And when you're looking at your

[19:59] analytics, try to try to find one thing

[20:02] that you can do better. Like if you can

[20:04] if you can see something that's not

[20:05] going well, try to identify something in

[20:08] your video that you can do better and

[20:09] just try to make one improvement on your

[20:11] next video. One improvement per video

[20:13] and the baby steps will add up. I want

[20:15] to show you some hidden but very useful

[20:17] stats that I haven't mentioned yet, but

[20:19] I found these recently and they're

[20:21] pretty cool. What you're going to do is

[20:23] go to your analytics tab, then click

[20:25] down here to see more. So, this is going

[20:27] to give us a summary, okay, a summary

[20:29] views by content, and it's going to list

[20:31] all of my videos. The time period is

[20:33] shown over here. So, this is for the

[20:35] last 28 days, which we can change if we

[20:37] want. And on this page, it gives us a

[20:39] breakdown of the total views that we've

[20:41] gotten in the last 28 days. And it shows

[20:43] us where those views came from, okay?

[20:45] Which video uh is responsible for the

[20:48] views, views, watch hours, subscribers,

[20:51] and so on. And right now we can see this

[20:53] this uh uh chart is sorted by views. We

[20:56] can see that by this arrow here. And if

[20:58] we click something else like watchtime,

[21:00] we can sort by watch hours instead.

[21:02] Okay? Or sort by number of subscribers.

[21:05] So for instance, I can tell that in the

[21:07] last 28 days, this video was responsible

[21:10] for most of my new subscribers. But what

[21:12] I want to show you actually is up here.

[21:14] This is I I just found this recently.

[21:16] And if you click on this, it lists some

[21:18] popular uh stats that you can see. So,

[21:22] top content in the last 28 days, that's

[21:24] what we just looked at. Traffic sources

[21:26] in the last 28 days. You can quickly and

[21:29] very quickly and easily get to that

[21:30] information. Top geographies in the last

[21:32] 28 days. It'll list all the countries.

[21:35] But this one here, first 24 hours video

[21:37] performance. And check this out. So, it

[21:40] lists, let's let's go down here first.

[21:42] Top performing videos, top five. Okay?

[21:46] And then the bottom performing videos.

[21:47] And it shows us the views, which I've

[21:49] sorted on here right now. The

[21:51] impressions uh impression

[21:53] click-through rate. So, CTR, average

[21:55] view duration, and average percent

[21:57] viewed, but they're also shown up top

[22:00] here. So, top performing videos 1 2 3 4

[22:02] 5. You can notice as I hover over them,

[22:05] they get highlighted in the uh chart

[22:07] above. And then we can highlight up

[22:09] here, and it'll show us. So, this is a

[22:11] real handy way to very quickly at a

[22:14] glance look and see which of your videos

[22:16] did the best in their first 24 hours.

[22:20] Something else I want to show you. If I

[22:21] click here and go back to the top

[22:23] content, we can change the metrics that

[22:25] we see. So, it's showing us views, watch

[22:27] time subscribers revenue impressions

[22:30] and so on. We can hide some of these.

[22:31] Hide a metric. So, let's say uh revenue.

[22:35] Let's let's hide that metric. That

[22:37] column is now gone. But we can add other

[22:39] ones, too. So you can click here under

[22:42] metrics and there are so so many look if

[22:45] I scroll down and all of these dropdowns

[22:48] list other ones. Okay. And what I think

[22:51] is super neat is if you go down here to

[22:54] end screens right at the bottom. Click

[22:56] on that end screen element clicks. So

[22:58] we'll click on that. Click apply. End

[23:01] screen element clicks is added and

[23:04] sorted by that. And I can see now that

[23:06] on my end screens, these videos are

[23:09] popping up when my end screen's clicked.

[23:12] If we go back in here, let's go all the

[23:14] way to the bottom again. Endcreen

[23:15] elements shown and clicks per end screen

[23:18] element shown. Let's highlight both of

[23:20] those and click apply. And they all get

[23:23] added right here. And you can see the

[23:24] the CTR, right? The click-through rate

[23:27] of those endcreen elements. Super

[23:29] useful. But uh again, don't obsess over

[23:31] this. So like have a look around and and

[23:32] and you can see some things, but don't

[23:34] get too lost in this. A couple final

[23:36] words. You may get discouraged when you

[23:38] get into your analytics and see that,

[23:40] you know, there's not much in there.

[23:42] You're not getting many views. Your job

[23:44] in the early days is not to optimize

[23:46] everything. It's to learn. Okay? Your

[23:49] job in the early days is to learn. It's

[23:52] to make videos, whether they're regular

[23:54] videos or shorts or or whatever you're

[23:57] trying to do. Make videos, upload them,

[24:01] make more videos. The act of doing that

[24:03] is what is going to improve you as a

[24:06] content creator. The numbers will

[24:09] follow. The stats will grow over time

[24:12] and with volume. The more you create and

[24:15] put on your channel, you're building a

[24:17] base. You're building a library that in

[24:20] the future as as people come in and

[24:22] become subscribers or viewers of your

[24:24] content, uh they will see a growing

[24:27] library. Like imagine a year from now if

[24:29] you post a video a week for a year

[24:31] that's 50 videos. After you make video

[24:33] 50 videos, you're going to be so much

[24:36] better at making videos. So that your

[24:39] 50th is probably going to have a higher

[24:41] average view duration. Your thumbnails

[24:44] will probably be better. So you're

[24:45] probably going to have a higher

[24:46] click-through rate, right? And

[24:48] therefore, YouTube will notice all this

[24:50] and they're going to push your video

[24:52] more. You're going to get more views.

[24:53] You're going to get more watch hours.

[24:54] Okay? And not only that, as you get more

[24:56] subscribers, they will see this library

[24:59] of 50 videos and growing and they'll go

[25:02] back and they'll start watching some of

[25:04] your back catalog and you'll start

[25:05] getting comments like, "Oh, I wanted to

[25:07] see where like I wanted to see how you

[25:09] started, like how good of a creator you

[25:12] were when you started, how good were

[25:14] your videos back then versus now." Or,

[25:16] "I'm just interested in seeing how you

[25:18] evolved and I'm going to binge all of

[25:19] your videos." Right? You'll get

[25:21] subscribers like that. So with volume

[25:23] and with time, your numbers will

[25:26] increase. They they have to. That's

[25:27] that's what happens. That's the way it

[25:28] happens. So try not to get discouraged

[25:30] if your numbers aren't uh where you

[25:33] think they should be. Stop comparing

[25:35] yourself to other channels because that

[25:38] doesn't even matter. Um just focus on

[25:40] your own thing. I hope you found this

[25:42] helpful. My name is Rob. If you're new

[25:43] here, welcome. And if you want more

[25:44] content like this, just let me know in

[25:46] the comments below. And uh maybe that'll

[25:48] be my next video. All right. Thanks.

[25:50] Talk soon. Bye.