YouTube Analytics Explained: Step-by-Step Tutorial for Beginners

[00:00] - Welcome back to the

[00:02] We're gonna be talking

[00:04] If you want to have a

[00:07] you have to fall in love with data.

[00:09] I really believe that.

[00:10] What gets measured gets improved.

[00:12] In this video I'm gonna

[00:15] that I look at once the

[00:18] so I can understand how it performed

[00:21] and how I can make data-driven decisions.

[00:24] So that my next video is

[00:27] and I can get more

[00:29] and even earn more money

[00:30] because I'm paying attention to the data.

[00:33] You got to just press Record.

[00:35] So let's get straight into it.

[00:36] What you do as you go

[00:38] in the back end.

[00:39] And one of the ways you can get

[00:41] to a specific video is just do a search.

[00:43] I'm gonna look up a video

[00:44] called Amazing Home Office Design Ideas.

[00:47] When you search it

[00:48] you can click the little

[00:50] and it takes you straight

[00:53] This video, we're gonna be

[00:56] that we look out on a specific video.

[00:58] And number one is how

[01:01] to my typical video performance?

[01:03] You can see this in a couple

[01:06] You can see this little

[01:09] is how the video typically performs.

[01:11] And if I hover on that

[01:11] that's how the video typically performs.

[01:13] The blue line is showing that

[01:16] the typical performance.

[01:17] Additionally, it gives you

[01:20] and a green arrow here

[01:22] to say that this video

[01:26] Then more since published

[01:29] and you can click that

[01:31] You can click through

[01:33] It also is up so this video is crushing.

[01:35] That's the first question I asked,

[01:37] like how is this video doing

[01:40] Now this video was doing

[01:44] but I've noticed a trend

[01:47] Sometimes it takes a month, 30 days

[01:49] sometimes 45 days, 60 days.

[01:52] And so what's been interesting

[01:55] do the right things, good title titles,

[01:57] good thumbnails, good content.

[01:59] And sometimes it takes a while

[02:03] The second question is,

[02:06] or losing subscribers?

[02:07] In this case this one video

[02:09] has grown the Think Media channel

[02:11] by 759 subscribers so far.

[02:14] A lot of times, sometimes going live

[02:16] sometimes pointing out a video

[02:17] that doesn't really

[02:19] might actually have a

[02:22] You wanna pay attention to that.

[02:23] And sometimes you still

[02:25] because over time it might

[02:28] eventually gained them later

[02:29] but you should be paying attention.

[02:30] How's this content resonating

[02:33] Number three, what are the key moments

[02:36] for audience retention?

[02:38] Now, this is a very powerful graph

[02:41] that actually shows where the content is.

[02:44] Maybe losing attention if

[02:46] it shows you spikes.

[02:48] Notice this it says two spikes.

[02:50] So these two spikes right here

[02:54] through because what

[02:56] is a compilation of three

[02:59] It's my office tour, by

[03:01] for some home office

[03:03] for kind of how we do our home offices

[03:05] you've got my office,

[03:07] on the Think Media team's office.

[03:08] Then you have Omar's office.

[03:09] So maybe someone starts watching.

[03:11] They kind of get bored.

[03:12] They skip to the next one.

[03:13] And there's also chapter.

[03:14] So people can find their

[03:16] That one of the big things here is again,

[03:18] key moments for audience retention,

[03:20] and I'm asking myself,

[03:22] how can I potentially do better?

[03:24] And what can I learn?"

[03:25] Average percentage viewed matters.

[03:27] If you can get over 50% of the people

[03:29] finishing a video that

[03:31] Or if you can crack

[03:34] that also can be very powerful.

[03:36] This is a 30 minute video

[03:39] and it is being massively recommended

[03:42] by the YouTube algorithm right now.

[03:43] So it is definitely performing well.

[03:46] Number four is

[03:48] how is the video performing

[03:50] On the right side of the screen here,

[03:51] we're now looking at real-time views.

[03:53] Every two days this video is

[03:57] And in the last 60 minutes,

[04:00] We're on the right side

[04:02] I'll go full screen and zoom in.

[04:04] So you can see it maybe a little better.

[04:06] On the right side real-time views.

[04:08] Browse features is the top traffic source.

[04:10] That means that this video is

[04:13] Little bit of YouTube search,

[04:15] a little bit of suggested

[04:17] but browse is really

[04:21] So when this video shows

[04:26] the thumbnail is very clickable.

[04:27] The topic is maybe interesting

[04:29] and so long as it gets clicked on

[04:31] and then people spend seven

[04:34] On average watching this video

[04:36] the video continues to be recommended.

[04:39] And so super powerful.

[04:42] Now we're gonna get into the

[04:45] but today's Coffee With Cannell

[04:48] by our brand new limited

[04:53] This is a updated class

[04:55] for a limited time, and

[04:57] into how I use one simple

[05:02] into over $19,323

[05:04] with a single YouTube video.

[05:06] Link in the description down

[05:08] I haven't really shared

[05:11] And if you like these 10 tips on analytics

[05:14] I'm gonna be specifically going super deep

[05:16] on how to earn money from YouTube

[05:19] not with YouTube AdSense.

[05:21] I'm gonna show you how I spent $130.

[05:24] What I did after that,

[05:27] and creating a video and exactly

[05:28] how that investment generated $19,323.

[05:33] It's gonna be super fun.

[05:35] And so if you wanna register for that

[05:36] link in the description down below

[05:39] and let's keep going with

[05:42] Number five is what are

[05:46] So now up top here

[05:48] you've were on the overview

[05:50] And in a future video, we'll

[05:55] reviewing your analytics

[05:58] where does the reviewing

[06:02] about 40 days after the video came out?

[06:04] So now I wanna know this

[06:07] I'm gonna click on reach here.

[06:09] This is gonna give me some new data.

[06:11] The next question I'm asking number five

[06:12] is what are the traffic sources?

[06:15] So as I scroll down

[06:16] there's this really

[06:18] Where are the traffic sources?

[06:19] We discovered that browse features

[06:21] 73% of the views are coming

[06:24] If I hover over this little i

[06:26] it tells me what the traffic source is.

[06:29] And so this traffic source

[06:33] also subscription feed and

[06:37] So great, so this video

[06:39] from traffic sources.

[06:41] Furthermore, on this right side here

[06:43] it's actually really

[06:45] and how they lead to watch time.

[06:47] 76% of these impressions have come

[06:51] from YouTube recommending my content.

[06:54] Now, how do you influence that?

[06:55] It says you can increase the chance

[06:57] of YouTube suggesting your content

[06:59] by increasing your click-through rate

[07:01] and your view video watch time.

[07:05] So click through rate is a little low 2.7

[07:08] but the average view duration,

[07:11] is seven minutes and 21 seconds.

[07:13] So YouTube is like, man,

[07:14] that's a lot of time on platform.

[07:16] We're gonna recommend this video.

[07:18] So I like to check my traffic sources.

[07:20] I like to see where

[07:23] And I like to look at

[07:24] Now back up top here on the reach tab

[07:27] of a single video inside of my analytics

[07:30] I'm clicking on

[07:32] and you can actually see

[07:33] as the video has been

[07:36] what kind of click-through

[07:39] And it's been 2.8, 3.1.

[07:42] You know, a good click-through

[07:44] If you can get over 15

[07:47] you basically have a

[07:49] Now this might be a

[07:51] with home office design ideas

[07:52] maybe the length that's

[07:54] to click on a 30 minute video.

[07:56] So really if your

[07:58] and your average view duration is high

[08:00] then you're gonna have

[08:03] You're gonna hack the YouTube

[08:05] If one of those two things is high

[08:07] you're also gonna blow it up.

[08:07] So that's what I like to definitely see.

[08:10] What's the click-through rate?

[08:11] What can I learn from next time?

[08:13] I think the thumbnail

[08:15] I think that the title is also very good

[08:17] but the topic may not have

[08:21] to our subscribers.

[08:22] And here's the interesting thing.

[08:23] Like if you got a breakout video

[08:26] like this blue line right here

[08:27] that looks like it's not gonna stop.

[08:28] I mean, live with it like that's great,

[08:31] but always asking, man how

[08:34] And in my opinion topic would be probably

[08:38] the biggest influence of that.

[08:39] Not necessarily title and thumbnail

[08:40] 'cause I think both of those are strong.

[08:42] Number seven, I'm gonna ask

[08:44] what's the average view duration?

[08:45] We've asked that, but we're gonna go

[08:47] to the next tab over that's engagement.

[08:49] And we have our total watch time hours

[08:53] 10,800

[08:56] watch time hours.

[08:58] And I wanna encourage you

[08:59] naturally this was released

[09:02] that already had big influence.

[09:03] It took a long time to

[09:06] You gotta start before you're ready,

[09:08] start messy, start posting videos

[09:10] and build your channel

[09:12] But I think this also shows the power

[09:14] of even just one video.

[09:15] If you wanna get monetized,

[09:17] get 4,000 hours of watch time.

[09:18] This one video has

[09:21] and it's also 30 minutes long.

[09:23] So remember you're always one video away

[09:25] from potentially reaching

[09:28] And if you put out the right

[09:31] with the right title

[09:32] with the right content,

[09:33] then you can see incredible things happen.

[09:37] So next though, I wanna ask

[09:40] This is a huge metric.

[09:41] Like the two big levers

[09:43] and average view duration.

[09:44] This one has three minutes and 31 seconds

[09:47] more than usual, as

[09:49] And you actually can

[09:51] of my typical performance on

[09:55] is around three minutes and 53 seconds

[09:58] to about four minutes and 30 seconds.

[10:01] And then the pink line is

[10:03] and how much time people

[10:06] So again, this is the metric.

[10:07] If you're curious, man, how

[10:10] This is the metric on this

[10:13] People are spending seven

[10:15] of their hard one time

[10:19] not why watching the

[10:22] not watching Queen's gambit on Netflix,

[10:24] seven minutes and 37 seconds.

[10:26] And that's average view duration.

[10:28] Some of course are spending longer

[10:29] and that's holding the

[10:32] on this video is spending that much time.

[10:33] So huge metric that you wanna think about

[10:36] how do I increase that?

[10:37] And let's get to number eight.

[10:39] So now we're gonna click audience

[10:40] and this one's not talked about a lot.

[10:42] But this one is the

[10:45] See it says right here, the

[10:48] So the average views per viewer

[10:50] is the average number of times

[10:51] a viewer watch this particular

[10:54] So the question I'm asking is

[10:55] how many videos is the

[10:58] This is just off this video.

[10:59] This is one that I want to increase

[11:01] and that can really help your channel.

[11:04] What does it mean?

[11:04] It means that if somebody

[11:07] do they watch a second, a

[11:09] Do they stay on your

[11:12] If you can increase that

[11:15] it really can be a game changer.

[11:17] In this case, people barely watch two.

[11:19] And if they find this video

[11:21] maybe their mindset may be suggested,

[11:22] maybe getting distracted,

[11:23] maybe ending their viewing session.

[11:25] They're not necessarily

[11:27] of different videos, a way to

[11:30] would be like one of my

[11:32] called Daily Dose of the Internet.

[11:33] They have a couple of smart

[11:35] One, their YouTube videos are very short,

[11:38] three, four minutes.

[11:39] Two, they really pull fair use

[11:42] and they consolidate like

[11:45] Three, they're kind of

[11:47] low mental fatigue, watchable videos.

[11:51] But also because they're short,

[11:53] I oftentimes play one on my smart TV

[11:55] when we're making dinner or something

[11:57] and then suggested to me as a

[12:00] because maybe it takes 25

[12:02] So we watched like five or six of them

[12:04] and they're just super entertaining.

[12:05] It replaces the old ones

[12:07] So I wouldn't be surprised

[12:08] that their average view per

[12:12] or 10 or a lot more.

[12:14] So to me, that is are you creating content

[12:18] that somebody could

[12:22] and then want to do a bingeable

[12:25] Be like, that was awesome and

[12:27] In some cases, Think Media

[12:31] One problem, one answer type of content

[12:33] and the viewing session might end.

[12:35] But whatever possible, if you can create

[12:37] kind of bingeable viewing sessions,

[12:40] that can be super powerful.

[12:42] And that is a metric

[12:44] If you're getting value

[12:46] into the last three tips here.

[12:47] Number nine is what is my CPM?

[12:50] So we can see now we're

[12:53] We're studying one video

[12:55] and we're going through

[12:58] I like to ask about every video.

[13:00] What's my click-through rate?

[13:01] What's my average view duration?

[13:02] What are the traffic sources?

[13:03] How are the real times views doing?

[13:05] Now we're talking about money.

[13:06] So what is the CPM?

[13:07] So the CPM of this video

[13:10] Now this is remarkable because

[13:13] from YouTube ads, you know,

[13:15] a lot of times the average

[13:20] So this means how much you're gonna make

[13:23] CPM stands for cost per mille and mille

[13:26] or mille is a Roman term for a thousand.

[13:29] And it means that if ads

[13:33] Now a huge misconception though,

[13:35] is that as not how much

[13:38] that is the total amount of

[13:41] But YouTube takes 45% of that

[13:45] Your RPM is a much more accurate number.

[13:48] That's exactly how much money you earned.

[13:51] This number also could be pushed

[13:55] which could be a lot if you were doing,

[13:57] if you were getting super chats

[13:59] or people that are kind of tipping you

[14:01] 'cause they're grateful for your content.

[14:03] This is essentially tells me

[14:04] that every a thousand monetized views

[14:07] and what do I mean by monetize?

[14:09] Well, maybe an ad doesn't play.

[14:10] Maybe somebody has an ad blocker.

[14:12] It actually, the ad has to be playing

[14:14] and seeing you could scroll down

[14:15] and see that skippable

[14:19] a little bit of bumper

[14:21] but the main ones, the bumper

[14:24] But all that to say is

[14:27] And number 10, what is my RPM?

[14:29] I like to know how much

[14:34] not just how much has it earned so far.

[14:36] This video is generated at the time

[14:37] of recording this $881 and 60 cents.

[14:41] But how much money is this compared

[14:43] to maybe another video on my channel?

[14:46] And the way you influence this,

[14:47] it has a lot to do with

[14:50] What country is your audience watching in?

[14:52] How old is your audience

[14:54] and what is your audience's mindset?

[14:55] Is it professional audience?

[14:57] Is it business owners,

[14:59] venture capitalists, entrepreneurs,

[15:01] small business owners,

[15:04] like what is it?

[15:04] Or is it like kids that want to, you know,

[15:07] 14 year olds that wanna watch cat videos?

[15:10] It can affect how much

[15:13] to get in front of your audience.

[15:14] Secondly, though, it's really topic.

[15:16] So home office design ideas

[15:19] home office versus a pranks channel

[15:22] or maybe a gaming video or something else.

[15:24] These are the types of things that cover,

[15:26] that affect your CPM

[15:29] So for certain cases, you

[15:32] about strategic types of topics.

[15:34] Some of the highest CPM niches are things

[15:37] like real estate,

[15:40] a tech is kind of in the middle.

[15:42] It's not one of the high ones,

[15:43] medical, a lot of medicine, doctors,

[15:47] biohackers, health tips that

[15:51] And then you experiment over time

[15:53] and you wanna of course, stay

[15:55] But the selection of what

[15:59] could be influenced by your ambitions

[16:02] when it comes to earning money

[16:04] And also the one-off topics.

[16:06] For Think Media, we help

[16:09] and tools for building their

[16:11] This is obviously the gear and tech side.

[16:14] How do you build out your home office

[16:15] and your battle station?

[16:16] And we've noticed that sometimes

[16:20] it usually drives your CPM up.

[16:21] If it was like how to

[16:23] that might be a little bit higher.

[16:24] And then maybe something

[16:27] about software, although

[16:30] And so all of that are

[16:34] And when I'm asking that, I'm also curious

[16:36] how much money has this video generated?

[16:39] You know, to look at one

[16:41] there is this video right here how to get,

[16:44] this was actually a live stream,

[16:46] but it was how to get

[16:48] on the Think Media channel.

[16:50] And you can actually see

[16:52] This video has generated

[16:54] 25,000 new subscribers, $16,591.

[16:58] And we can see the CPM was $33.

[17:01] And again, the RPM is

[17:04] $17 and 76 cents.

[17:06] So not only is it higher

[17:07] but then you multiply that

[17:10] And that's a pretty good

[17:13] from just this one video.

[17:17] So if you got value out of this video

[17:20] hit the like button,

[17:22] that today's Coffee With

[17:26] by our brand new exclusive web class

[17:30] where I'm gonna be breaking down

[17:31] how I use one simple YouTube strategy

[17:33] to turn $130 into over

[17:38] Now I'm actually not really

[17:41] We just showed you CPM and RPM.

[17:43] This is not that, this is actually

[17:44] other monetization strategies

[17:46] connected to some smart YouTube strategy.

[17:48] You're gonna love if you wanna watch this.

[17:50] It's where I go a little bit deeper.

[17:52] It's an hour-long free class.

[17:54] Link in the description down below

[17:56] or you can just go to thinkmasterclass.com

[17:58] to be a part of the training

[18:01] and go to that website to register.

[18:03] (upbeat music)