These Products Are Boring, but That's How Dropshippers Actually Get Rich

[00:01] that makes $500 and a product that makes you $500,000? [music] not the ad creative. It's not even the niche that you're in. It's how place. And once you shift your perspective on this, everything clicks

[00:16] everyone's evaluating products the same way. Engagement, order counts, [music] how viral it is. But those metrics, they don't tell you if something's actually worth building around longterm. What does matter is completely different. So,

[00:29] I'm going to show you exactly what to look for, the signals that will tell you this is worth building around versus something that's just going to burn your last few products that you tested. How did you find them? You probably went to

[00:41] a product research tool. You sorted by best sellers or the highest engagement And look, I get it. That makes total sense, doesn't it? If it's working for But here's what actually happens. By the time that you're seeing it ranked at the

[00:55] top, so is everybody else in their mom. You're testing the same products as at the exact same time. You're all running ads to the same audience competing on the same creative angles and maybe you get some sales, but within

[01:08] already saturated. So your cost per purchase goes up, your margins get for the next thing. But the people that are actually building sustainable playing that game. They've learned to look at products completely differently.

[01:23] They're not asking what's trending right now. They're asking what will still be way that you figure that out, you stop looking at service level metrics and you every product that you're considering. So when I'm evaluating products, the

[01:37] this. How boring is the problem this solves? And I know that sounds backwards, but just hear me out for a second. Flashy products, they get you transactions. Boring products, they get you customers. There is a huge

[01:49] difference. When someone buys a viral fidget spinner, for example, they play on. And honestly, they probably couldn't even tell you what brand [music] it was from that they purchased. They don't remember. It honestly doesn't even

[02:02] matter to them. But when someone actually solves real pain or gets them obsessed with, they remember who solved it and that ends up creating loyalty. So, look, I bought a pizza oven, one of those outdoor ones that gets crazy hot

[02:16] and makes restaurant quality pizza at home. It cost something like $400, $500 for just the oven itself. And I had this insane pizza in Naples when I was supposedly like the number one rated pizza restaurant in the world. I waited

[02:28] over two hours just to get inside. And I've been chasing that taste ever since. That is what I guess got me into all this. And there's this company called Ooni that created these pizza ovens that get to extreme high temperatures, 7800°,

[02:43] get to extreme high temperatures, 7800°, which allow for the creation of this at home. Now, here's what's really genius about how they built [music] this. So, for years, everyone thought that you needed a,000-year-old brick

[02:56] oven to make the real Neapolitan style pizza. But what this company did, they carved out this whole niche around the idea that anyone can make restaurant quality pizza at home without that. Now, that's boring to most people. Probably a

[03:09] not sexy. But to people who care about making great pizza, that is everything. And I know the community is obsessed because after I bought the oven, I spent I didn't even know that I needed. Pizza peels, thermometers, doough scrapers. So

[03:25] once you're in, you want to continuously get better. And what do you need? You better. All right. So, I want to show you an example. This is Reddit- Neapolitan Pizza. And it's basically just a forum where there's over 10,000

[03:37] people that are constantly posting different pictures of their pizza. Obviously, the Neapolitan style pizza. They're sharing their recipes that they're following. They're showing their progression. As you can see, tons and

[03:49] tons of engagement every single day. That is the level of obsession that I'm they think that, you know, maybe this is too niche. It's 10,000 people. Pizza is maybe not everybody knows what that is, but those 10,000 people, they are

[04:04] spending money on accessories, ingredients. They're basically all in better. Don't even get me started on how much I've spent on coffee accessories

[04:16] just to make a good good cup of coffee. Literally thousands of dollars on grinders, pora filters, precision skills, milk pitchers, all these little magnetic trinkets. It's the same exact pattern. Boring problem. So, making good

[04:29] coffee at home. But once you're in that world, you cannot stop upgrading. And problems, they're not exciting. They're not novel. Making better pizza at home, aren't new problems, but there [music] are entire communities quietly obsessed

[04:46] people, they don't just buy once, they keep buying, they upgrade, they tell their friends. So if 95% of people are scrolling past it because it's not trending or viral, but you can find a community that cares deeply, that is

[05:00] something. Now, boring problem with the community, that is great, but that alone isn't enough because the other thing that I need to know is will this get easier for me over time or am I just going to be stuck on a hamster wheel?

[05:14] difference here because this is what actually does matter. Now, let's just say that I'm on my phone and I'm on Instagram or I'm on Tik Tok and I scroll and find this product right here. As you can see, it's one of those speakers that

[05:27] your whole entire bathroom into this amplified uh sound system, if you will. It's actually a pretty satisfying video. It's got hundreds of thousands of likes, into the comments, here is what I'm seeing. How much do they cost? Don lo,

[05:42] which is where I buy it in Spanish. I need one of these. Wow, where can I get just people wanting to impulse buy something they saw. There's a few jokes in there and some people saying that it's cool, but nobody's actually talking

[05:55] to each other about the product itself or this community that it may be forming. Nobody's asking things like, "Hey, which surface works best?" or "Does this work better on acrylic?" or even sharing their setup. It's just

[06:09] attention. It's not an obsession by any means. Now, when you compare that to what we just talked about with the pizza oven or you know the coffee accessories, those people on Reddit- Neapolitan pizza, they're posting their results as

[06:24] you can see here literally everywhere. They are sharing their recipes. They're asking other people for advice on dough hydration levels to get uh the perfect puff up the crust. What kind of tools should you be using to turn your pizza?

[06:38] What kind of turning peel should you be using? all the different types of pizza creations that they're creating. That is a community solving problems together. They're coming up with different ideas together. But this shower speaker,

[06:50] there's no community around shower audio quality. It's just a cool little gadget that got a lot of views on TikTok. Now, look, I need to make this clear because there's a lot of misinformation out there right now. People are being told

[07:02] to just sell whatever is trending. And yeah, those impulse buy products, they few sales, maybe even get you a decent month if you catch a product early on, business. They won't compound. You're just going to be stuck on that hamster

[07:17] wheel chasing the next viral thing every 30-ish days. So, yeah, that's what I mean. You are not looking for products that simply get attention. You are are actually obsessed with solving because one builds a business and the

[07:31] other burns money chasing trends. All right, so you get the concept. boring problems, obsessed communities, that's what works. But how do you actually know about fits that? It's actually pretty simple. You can go to Reddit. Now,

[07:45] product. You're searching for the problem people are trying to solve. So, with the pizza ovens, I'm going to be searching issues with Neapolitan pizza or problems with Neapolitan pizza. And I want to show you what comes up. You can

[07:57] see right here [clears throat] there's all these various issues that are commonly had with trying to create Neapolitan pizza. So crust issues, dough density, oven temperature, hydration levels, certain flour choice, all the

[08:11] issues and problems that arise are right here. You can just see right here this post dough filling far too sticky to ball. Any help? And all these people offering help. 59 comments saying exactly what to do right here. The pizza

[08:24] oven is not hot enough. sharing the pictures and then all these people that are willing to help. These are people that are troubleshooting. They are trying to get better at this craft. And you can just see right here, any dough

[08:37] board is going to act like that. Don't forget to add a little flour to the surface. So all these people that are troubleshooting this problem that this dude has, which is sticky pizza dough. So that's the obsession. That is a real

[08:50] Now, when you compare that to the shower speaker, you go look at the comments, really troubleshooting anything. There isn't any problems. You could do the find people that are using that product or having issues with sticking a speaker

[09:06] onto a shower wall, which I don't know how much of that you're going to find. thinking about, I want you to go to Revit and I want you to search your product, the issues or the problems and spend about 5 minutes scrolling through

[09:20] all the posts. Are others responding with detailed solutions because that is a signal. If it's just people saying like cool product or not really even probably want to move on. All right, so let's say that you did this and it

[09:34] checks out. You found a boring problem with an obsessed community on Reddit. You see people actually helping each other solve it. That is a green light. Now, here's what happens with most people at this stage. They go straight

[09:46] to testing without thinking about their fulfillment setup. And what ends up happening? You start getting orders and suddenly you're spending two plus hours a day just processing them. You're copy and pasting tracking numbers. You're

[09:58] and over. You basically become a of actually growing the thing. So, what I use is this website called Team Drop. And here's why this actually matters for those of you guys that are watching. It

[10:12] connects directly to the Chinese wholesale markets. For example, you can see right here 1688 and Tao. These are the same suppliers everyone on AliExpress is buying from, but you are cutting out the person in between that's

[10:25] charging you a premium for that product. So, your margins are just going to be better from day one. And then you also get a dedicated agent. You can see right here, I can simply chat with this agent and ask, you know, any status on a

[10:37] integrated into your store. So, they know exactly what's going on in the back free. So, they're not going to charge you a subscription service just to use it. But what's really useful, my opinion, let's just say, okay, we wanted

[10:51] to sell this pizza turning peel, right? What's cool is that we have access to some of the best shipping lines coming out of China. The fastest, most reliable lines. You can see right here if we just check like a random variant like this,

[11:03] have a ton of shipping options right here. We can go all the way down to 5 to here. We can go all the way down to 5 to 8 days with the unfast econ line. So, you know, the normal shipping times from AliExpress are like 2 to 3 weeks. We can

[11:17] pay a little bit more if you value getting your products to your customers quickly, which you absolutely should anyway. And you just, you know, charge them a premium. And all you have to do to use this app after you download it is

[11:29] simply just go over here, store management, authorize store, add your store, and you're basically just adding the app and then inserting your Shopify URL. And then it's going to get connected. And then once you get orders

[11:41] that come in, they're going to sync from your Shopify store onto this orders dashboard. You can set up an automation to which it automatically fulfills the your time on a remedial task that you shouldn't be worrying about anyway when

[11:54] made sure that it's legit. You got your fulfillment sorted out. But here's where most people still fail. They show up saying the exact same thing as everybody else. Now, can you still make sales that way? Yeah, probably. If you throw enough

[12:08] money at ads, you will get some conversions, but you're competing purely on price at that point. And that is really just a race to the bottom. Someone's always going to undercut you. What you want is an actual positioning

[12:21] advantage. Something that makes people choose you even if you are a bit more at a company like Yeti, what do they do? They sell a $450 cooler when you can get

[12:33] an igloo at Walmart for like 50 bucks. So, it's the same basic function, which is really just keeping stuff cool. But Yeti is positioned around keeping ice for 7 plus days, indestructible, bearproof as they call it. Now they are

[12:48] not competing with Igloo. They are in their own category, right? It's same thing with your product. You need that angle that makes you the obvious choice for a specific reason. And the easiest way to do that is to use Amazon reviews

[13:02] specifically. So you want to go find the top selling products in your category. And I want you to read the twostar and the three star reviews, not the five star reviews, not the onestar reviews. Write what is in the middle. We can look

[13:15] at the comments. It works. You can make a pizza. It's very fiddly. Stuff burns in a blank. The dough wants to stick and it almost is impossible to rotate. So, what is the pattern here? It's uneven heat. It's difficult to rotate. That

[13:28] could be something like a even heat distribution so there's no burn spots or an easy rotate design so there's no having to babysit your pizza. Whatever

[13:40] thing that people are frustrating about. you want to prove it. So if your angle is even heating, your ad is going to be showing the pizza cooking. It's going to

[13:52] have that perfect leoparding of the crust on the bottom. There's going to be result. That is how you compete when there's already brands in your [music] market. You're not trying to be better at everything. You're just solving one

[14:05] thing that they are all missing. So your community exists. Check. Now what's the gap? What are people still complaining about? So position yourself as the win. Now some of you probably get all this. Maybe it clicked. So boring

[14:21] problems, communities, positioning gaps. You see what I'm saying? You're you're sitting there going, "All right, so where do I even start? Which community do I go after? How do I know if my positioning is actually good? What

[14:34] if I picked the wrong thing?" And that is where most people get stuck and they understand the concept, but because there's a gap between understanding it and actually building a brand around it. So, if you want help from me and my team

[14:47] find your community together. We make sure it's the right one. We figure out your positioning. We build the whole thing. I've got a few spots open in my work one-on-one with you for 10 weeks. We help you find your product. We

[15:01] from scratch or wherever you may be in your e-commerce journey. And by the end we invest our own money into growing it with you. So, we become active partners. building something long-term that you won't have to start over every 30 days,

[15:17] see if it makes sense for you. Now, if this isn't something for you or you totally fine. What we just went over today in this video will already give everyone else who's out there just

[15:30] watching this right now, that tells me that you're someone who takes action. you are in fact serious about this. Most people they drop off way before this point. So very proud of you of that and appreciate you guys for watching. I will

[15:42] appreciate you guys for watching. I will see you in the next one.