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They Killed The Last Fun Convertible. And Nobody's Coming To Save It.

0h 08m video Published May 26, 2026 Transcribed Aug 3, 2026 I Ideal
Beginner 4 min read For: Car enthusiasts and general viewers interested in automotive news and market trends.
AI Trust Score 65/100
⚠️ Average / Some Fluff

"Delivers on the promise of explaining the Z4's death and the convertible market's decline, though it includes a lengthy giveaway plug."

AI Summary

The video discusses the discontinuation of the BMW Z4, marking the end of an era for affordable convertible sports cars. It traces the history of the Z series, highlights the current market's shift away from such vehicles, and points to the Mazda MX-5 Miata as the last remaining affordable option.

[00:01]
BMW Z4 Production Ends

The BMW Z4 has been discontinued, with the last unit rolling off the line at Magna's plant in Graz, Austria. This marks the end of a notable sports car family.

[00:42]
BMW Z1: The Quirky Start

Introduced in 1991, the Z1 featured doors that slid down into the sills, a unique design choice. Only 8,000 units were built, making it an instant collector's item.

[01:10]
Z3: Pop Culture Icon

The Z3 gained fame through James Bond's GoldenEye. It was sleek, lightweight, and offered an M spec with 325 horsepower from an inline-six. The Z3 coupe, nicknamed 'clown shoe,' became a cult classic.

[01:52]
Z8: The Beautiful Collector's Item

The Z8, produced from 1999, is considered one of BMW's most gorgeous designs. With a hand-built aluminum chassis and the E39 M5's V8 engine (~400 hp), it now sells for $200,000-$500,000. Only about 5,700 were made.

[03:08]
Z4 Generations: E85, E89, G29

The Z4 had three generations: E85 (2003, designed by Chris Bangle, polarizing), E89 (2009, retractable hardtop, more GT), and G29 (2018, shared platform with Toyota Supra).

[05:02]
The Death of Affordable Convertibles

The market for affordable open-top sports cars is shrinking. Examples: Porsche Boxster starts at $70K, Mercedes SL at $130K, Corvette moved away from roadster format, Alfa Romeo Spider and Honda S2000 are gone.

[05:48]
Miata: The Last Affordable Sports Car

The Mazda MX-5 Miata remains the only affordable, attainable drop-top with a manual transmission and fabric soft top. It's rear-wheel drive and focused on pure driving pleasure.

[06:42]
Pricing Out the Audience

The Z3 started at $28,000 in 1996 (~$58K today), but the Z4 in M40i trim pushes $70K, pricing out the core audience that made the Z lineup popular.

[07:09]
Future of the Z Badge

BMW hasn't announced a successor, but the Toyota partnership for the Supra could lead to a new platform. An electric roadster co-developed with Toyota is a possibility, though unconfirmed.

[08:03]
Advice: Buy Used Z Cars Now

The host advises enthusiasts to find a clean Z4 M40i with a manual or an E86 M Coupe before prices rise. The convertible sports car market is shrinking, so drive while you can.

The BMW Z4's discontinuation symbolizes the broader decline of affordable convertible sports cars. The Mazda Miata stands as the last affordable option, and enthusiasts should act now to own a piece of this fading segment.

Mentioned in this Video

Study Flashcards (10)

What year was the BMW Z1 introduced?

easy Click to reveal answer

1991

00:42

How many BMW Z1 units were built?

easy Click to reveal answer

8,000

00:56

Which James Bond movie featured the BMW Z3?

easy Click to reveal answer

GoldenEye

01:10

What was the nickname for the Z3 coupe?

medium Click to reveal answer

Clown shoe

01:39

What engine did the BMW Z8 use?

medium Click to reveal answer

The E39 M5's 4.9L V8, producing around 400 horsepower.

02:08

How many Z8 units were produced?

medium Click to reveal answer

Around 5,700

02:40

What is the current price range for a clean BMW Z8?

medium Click to reveal answer

$200,000 to $500,000

02:40

Who designed the first-generation Z4 (E85)?

medium Click to reveal answer

Chris Bangle

03:08

What was the starting price of the Z3 in 1996?

medium Click to reveal answer

$28,000

06:27

Which car is described as the last affordable convertible sports car?

easy Click to reveal answer

Mazda MX-5 Miata

05:48

💡 Key Takeaways

📊

Z4 Discontinued

Announces the end of an era for BMW's roadster lineup.

00:01
📊

Z8's Appreciation

Shows how a niche sports car can become a highly valuable collector's item.

01:52
💡

Miata as the Last Affordable Sports Car

Highlights the Miata's unique position in the market as the only affordable convertible.

05:48
💡

Pricing Out Enthusiasts

Explains how rising prices have alienated the core audience of affordable sports cars.

06:42
💡

Potential Electric Z

Speculates on a possible electric roadster co-developed with Toyota, offering hope for the future.

07:09

[00:01] we're talking about the end of something special. Not the BMW Supra, but the BMW Z4 just rolled off the production line for the last time at Magna's plant in Graz, Austria. And with it, one of the most underrated sports car families in

[00:15] automotive history is officially on life support. We're talking about where it came from, what made it great, why it's gone, and what its death means for every person out there who just wants to drive something fun with the wind in their

[00:27] hair without spending Porsche money. To understand why this stings, you have to subscribe so we can hit 2 mil subs at the end of this year, and let's go. It's the end of this year, and let's go. It's 1991 and BMW drops the Z1 or Z1. Nobody

[00:42] asked for it, nobody really needed it, but BMW built it anyway cuz BMW don't care, just like a honey badger. And they gave it doors that literally slid down into the sills. So sick. Not up, not out, down into the car while you were

[00:56] driving. That's not engineering, that is totally a flex. That's a company saying, "We could have built something boring, but we didn't because why would we? We're BMW." Now, the shame they only built 8,000 of these things. It became

[01:10] an instant collector's item. Then came the Z3. 1995, yes, the world got introduced to it through a little movie called GoldenEye. Ever heard of it? James Bond pulls up in a silver Z3 and the whole

[01:24] planet immediately wants one. It was sleek, it was lightweight, it was M spec, it made 325 horses out of a straight inline six. BMW also made a Z3 coupe. It was also nicknamed the clown shoe, one of my favorites. It's weird,

[01:39] stubby, it's little shooting brake that looked like a clown car designed by someone who has actual taste. And it became a cult classic almost overnight. Low production numbers, unique proportions, people loved it. But then

[01:52] BMW did something nobody expected. They made the Z lineup beautiful. Yes, right before the dot com boom boom in 1999, the Z8 stop everything. We need to talk about this car ladies and gents cuz the Z8, arguably the most gorgeous thing BMW

[02:08] has ever made, retro inspired long hood short rear deck. It looked like a 507 reborn in the modern era. Hand-built aluminum chassis, limited production, and they put the M5's engine in it, the legendary E39 M5, a 4 [music] L V8

[02:24] pumping out around 400 horses. Bond drove a Z3 in GoldenEye, sure, but then they leveled up. Pierce Brosnan's 007 gets a Z8 in The World Is Not Enough, and it gets cut in half by a helicopter, which somehow only made people want it

[02:40] more. Today, a clean Z8 can run you 200 to 500,000 dollars. Some sell for even more. They made around 5,700 of these beauties. It's one of those cars that beauties. It's one of those cars that appreciated so hard, so fast, the actual

[02:55] familiar? Yeah, because then the Z4 arrives. It's 2003, first gen Z4, the E85. Not the gas, the actual car. Designed by Chris

[03:08] Bangle. Love him or hate him, and a lot of people hate him, including your boy. were kind of polarizing. The man made very bold cars. The Z4 had

[03:20] character, creased body work, aggressive lines. It wasn't trying to be a Z8. It wasn't trying to be anything except itself. You can learn a lesson from that, I think. It also came as a coupe, the Z4 M coupe, which again looks a

[03:34] is now worth a lot more than people expected. BMW just has this thing for making weird coupe versions of roadsters that become collector items. So, take notes. Then, 2009, you get the second gen, the E89. Smoother design,

[03:49] retractable hardtop, which your boy loves. More refined, less raw, more GT. loves. More refined, less raw, more GT. Still a great car. Then, in 2018, dropped the third gen, the G29. And this one, well, it was different.

[04:04] Now, we got to talk about the Supra connection, cuz you know that I'm giving [music] away my Fast & Furious inspired Mark V. And I absolutely love that car. Because before we keep going, quick break, because this is actually insane

[04:17] and I have to mention it. There are days left and we are giving away, yes, that Fast & Furious Mark V Supra or a Rockstar Shelby GT350 plus $100,000 in cold hard cash. So, you go to winthisidealcar.com.

[04:33] comment and get entered because there's days left and there's real winners. And right now, you can get entered for just 99 cents, which will get you 15,000 entries to win both cars plus the $100,000. Click the link in the pinned

[04:47] first comment and good skill. Okay, let's talk about the biggest problem. Because here's what the death of the Z4 actually represents. It's not really unfortunate [music] pattern. Look at what's happening to

[05:02] open-top sports cars, like the Porsche Boxster. Beautiful, brilliant car. I love it. Starts at $70,000. The Mercedes SL, closer to $130,000. The Corvette, they moved away from the traditional roadster format. The Alfa

[05:16] Romeo Spider, gone for years. The Honda S2000, RIP. It's been dead since 2009. And a clean one now costs more than a brand new performance car. And the Z4, even before it was discontinued, it was pushing 60K loaded. That's not a fun

[05:33] weekend car for most people. That's a mortgage decision. The affordable, attainable drop-top sports car is functionally extinct. Except for one. Yes, we all know the Miata is the answer. And the Mazda MX-5 Miata, it

[05:48] grand, it still has a manual transmission, it still has a fabric soft top, and it still handles like it wants to make you happy. And it's alone. Yes, think about it. In a world where BMW, Porsche, Mercedes, Alfa, Honda, all of

[06:01] or priced them into a different stratosphere, Mazda is out here just rear-wheel drive, no drama, just straight pleasure. The Miata is not the

[06:14] most powerful car, it's not the fastest, it's not the most prestigious, but right now, this year, it might be the most important sports car in the world because it's the only one that actually says a regular person who loves driving

[06:27] should be able to afford this. That's a sentence BMW used to believe in. The Z3 started at $28,000 in 1996. Adjusted for inflation, that's $58,000 today. Okay, not cheap, but the Z4 in 4M trim, that's

[06:42] pushing 70K. The audience that made the Z4 lineup matter in the first place is Z4 lineup matter in the first place is being quietly priced out. So, what comes next? I mean, what happens to the Z badge? BMW isn't talking. Munich has

[06:54] said nothing official about a successor. Given the market right now, EVs, SUVs, crossovers eating everything, it would be easy for them to say, "Well, just let it sleep." But here's the interesting wrinkle. Toyota is already working on

[07:09] the next Supra. The partnership between the two companies isn't necessarily dead. And if Toyota needs a platform for a next-gen sports car, BMW has every reason to say, "Yes." Could we see a new Z? Well, maybe with an EV? BMW has the i

[07:24] brand, and they know how to make performance EVs. A lightweight electric roadster built on a new platform co-developed with Toyota, that's not crazy. That's actually kind of exciting. But it's not confirmed, it's not

[07:37] announced. Right now, it's just hope. Look, the BMW Z4 wasn't perfect, but neither am I. It was expensive. It was something criticized for being more grand tour than sports car. [music] So, that's why you get the Supra. It's a

[07:50] though disappeared into the third generation. BMW took forever to offer a manual, but it was alive. It had character. You could put the top down, take an on-ramp fast, and feel

[08:03] something. Those cars, well, they still exist. Go find a clean Z4 M40i with a manual before the market catches up. Go find an E86 M Coupe >> [snorts] >> man, well, congratulations and don't

[08:17] hesitate. The Z4 is gone. The convertible sports car market is shrinking. The Miata is holding the line alone. Drive while you still can. the year. Drop a comment telling me about the Z car that you want to own.

[08:31] free, 100 free entries, days left for this Supra or a Shelby GT350 plus $100,000 cash, linked in the pinned first comment. I'm Brad Danger. This is vids over here, and promise me one thing. Keep living the ideal lifestyle.

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