TikTok Shop: Everything Changed for Affiliate Commissions (Explained)

[00:02] this time it has introduced a new fee that will indeed impact the commission you receive as an affiliate. And most people still don't know that, okay? TikTok sellers received this email, which basically affects, whether they

[00:14] like it or not, their sales percentage. And even if you're not a end of this video, I'll explain commission and what you need to do to avoid working for free. But before

[00:27] anything else, I need to clarify a few points for you that confuse a lot of people. There are now two completely different roles in the TikTok Shop, okay? We have the seller and we have the affiliate. The seller, which the TikTok platform

[00:40] calls a seller, is the one who has a product, who has stock, who sells, who ships. Basically, this person here is the owner of the merchandise. He is responsible for the entire operation. The affiliate, on the other hand, is the content creator.

[00:53] Sometimes the product isn't available, the store isn't there, and there's no hassle with shipping, okay? The affiliate creates the video, adds the link, and for every sale made from that video for that product, the account owner will receive a commission. Simple as that. But

[01:05] explain exactly what changed right now , falls on the seller, but it reaches the affiliate indirectly, okay? And that's what you need to understand now. For those of you who don't know, I'm Jonath Silva. I came from TikTok in the

[01:18] After that, I went to TikTok Shop abroad, and today I'm one of the pioneers here at idea, TikTok Shop arrived in Brazil in May 2025, with a 0% fee

[01:30] for sellers in the first 90 days. In other words, if you had a store, you could join TikTok Shop and you wouldn't pay any fees for the first three nice, okay? That was a strategy. Shopee did the same thing, exactly the same thing,

[01:44] did this in the United States. These platforms have already figured out that they need to create dependency first, then they charge. Today, TikTok alone has over 134 million active users every day, and more than half of

[01:58] discovered on TikTok. That's when the idea of ​​bringing the shopping mall inside TikTok came about. Basically, this email arrived explaining exactly what changes in the explaining exactly what changes in the 6% percentage, the famous 6% tax rate now.

[02:11] This is effective from July 15th, 2026. And some vendors to avoid losses. Basically, why is TikTok Chupi did that, but Mercado Livre,

[02:24] Brazil, didn't do any of that. So, in other words, if you wanted to become an affiliate right at the launch of Mercado Libre Affiliates, you would have to pay the fee anyway from the start. TikTok Shop didn't; it waived the fee or set

[02:37] a minimal fee for the more than a year it's been active in Brazil. In other words, sellers had a year to get their store onto TikTok paying fees. Now that's a fee, but it's the minimum one, okay? I'll show you here

[02:51] that even with the fee, TikTok Shop remains one of the best marketplaces for sellers. Basically, what has changed now? Today, this is for you who are a salesperson, okay? The platform keeps 6% of the product value

[03:03] and then charges a fixed fee of R$ 4. It's a fixed price for each order. It doubled, okay? It used to be only R$ 2. And this 90- day exemption applies to new sellers, okay? The fact that you no longer exists. Or rather, starting July 15th, anyone

[03:18] opening a store within TikTok will pay this fee, so to speak, on their first sale, on the very first day. Adding it all up, okay? Just so you understand, for a product that costs R$100, the producer has to pay around R$12 or R$15,

[03:30] adding it all up, obviously, before even paying taxes, affiliate fees, and shipping. And again, this isn't a bad thing, especially since everything TikTok is implementing now, all marketplaces have been implementing for years. But TikTok, again

[03:43] , because it's a new launch here in Brazil, came looking to gain with Magalu, Shope, Amazon, Mercado Livre, all those marketplaces that are already well-established here in Brazil. He came precisely to win over the public, and

[03:56] he succeeded. So, a platform that operates for a year without fees, that's not now my conversation is with you, okay? Focus here, dude. Turn off that television, turn that off. You need to hear this. Why does this alter

[04:09] and change your game? Because it changed for the sellers, but since you're an affiliate, it changes for you too. Because now that the seller has a smaller profit margin , he can do two things. Either he increases the price of the product or he

[04:21] decreases the affiliate commission. And these two paths that the seller can choose are not the best path that we can receive as affiliates. So, your storefront. I'm sure many people will see a change in the

[04:35] weeks, because sellers are already adapting to this. TikTok sent them an email, remember? So, the commission that was 20%, now the sellers, because they have a fee there, right, they now reduce the

[04:49] percentage of earnings of the affiliates a little. So, if the salesperson was paying, for example, 20% on that commission structure, now they will pay 16% or 15%. Jonathan, but is that bad? No, that's the standard, okay? It turns out that what

[05:02] was being done before, namely a higher commission, was because TikTok Shop was a new launch. Now, many people think that it has become just like the other marketplaces. But even so, I'm going to show you here how advantageous it is, and

[05:14] besides that, there's another thing that very few people are talking about, and that's why channel, okay? Because this is where you'll discover how to make money on TikTok Shop. Your affiliate commission will now be calculated based on the final amount,

[05:27] OK? Based on the amount the customer paid, not the price of the product. I'm not going to give the example of the new tripod, okay? But if the product costs R$ 50 and the customer uses a discount coupon, which TikTok still gives out a lot of, okay? The

[05:39] customer uses the discount coupon and the product, which was R$50, now costs R$45. They go there and pay R$45. Now the commission is calculated based on the R$45 and no longer on the R$ 50. Because if it were based on the R$50, even with the discount coupon, TikTok would be

[05:53] precisely because it was gaining market share. I've explained this in several videos. If you go back to this channel, you'll see that I have many videos talking precisely about this: that TikTok wants to gain market share, it did, and to do

[06:05] . Now I want you to compare TikTok Shop with Shopee, considering that Shopee operated for years with a very high commission rate. At Shopee, the platform has been charging sellers for much longer, okay? And she charges a lot. The direct result of this

[06:18] is that the affiliate commission for you who want to work with Shopee is only around 3 to 8%. Most of the time there's a slightly higher commission, but it's usually part of seasonal promotions, meaning it's never something you

[06:31] can just sign up for right away; it's always promotional campaigns. Mercado Libre's affiliate program pays around 2 to 5%. That's about the commission, okay? other sellers, and the algorithm prioritizes price, okay? and not the content that you

[06:46] will generate there. And on TikTok Shop, even with the current adjustments, the commissions for affiliates that TikTok releases start at 15% and go up to 20%, or may even increase further. Again, in promotional campaigns, like the TikTok Shop that

[06:59] continue these campaigns. So you 'll easily see a product costing R$ 100, and you'll earn R$60 in commission, meaning a 60% commission. This represents three to four times the commission compared to other marketplaces and other

[07:12] platforms. In other words, even with the fee, TikTok Shop still pays its creators and affiliates better. But basically, why do I talk so much about TikTok Shop here ? Now that TikTok Shop has introduced

[07:24] these fees, many sellers will lower their commissions. So, I had a friend here who was selling a product with a 35% commission, and now the seller has lowered it to 15%, then 20%. She was quite disappointed, but I was able to help her

[07:38] shows me the best- selling products at the moment. And I'll tell you something, if the product is selling well, it's because many other affiliates have understood that the product is good, right? Regarding both commission and

[07:52] delivery fees, there's not much refundable, but it really helps. In other words, many people shows me: "Look, this product has growth potential, this product is selling very well this week, this video sold very well." And that's how I

[08:04] to sell within the TikTok Shop. For those who don't know, I make money on TikTok Shop using artificial intelligence models. I made R$1,000 today alone, okay? If I look at the last week, I made over R$ 8,000

[08:18] in this account alone, okay? From TikTok Shop, specifically using A-models. I'm going to show you exactly where I find these models and videos that sell for me practically automatically. And basically, this is the tool

[08:30] see the videos that are selling the most on TikTok Shop right now, okay? So, man showing off these pants, and there's this video here showing off the seen, features three Arabic body splashes that smell

[08:44] really, really good—woody, citrusy, and sweet, sophisticated. And artificial intelligence, and it's precisely this type of video that puts this value you on my TikTok dashboard. And once I know which videos

[09:00] here—all I have to do is come to the artificial intelligence tab, and from here I can generate my videos using all these unlimited artificial intelligence tools , okay? So, for example, here

[09:12] 's Google Flow which has VO3, Nano Banana, Google Home, Gemini itself, GPT Chat, CODA, all of which I can use in a limited way to generate my videos. So I sign up for this tool here, and everything I

[09:25] have here is already in place. I don't need to worry about credit, or subscribing to each everything in its place, so I don't have a headache. Besides that, there's a course tab here that I discussed with the people behind this tool to include my

[09:37] training called Hack Shop, where I took my last three and a half years of TikTok Shop content, counted 100 lessons, and put it here So, for those of you who are interested in this

[09:50] link in the pinned comment now, because this thing catapulted me from making , for example, once a week to making four times a week. This quadrupled my result. If you want access to all of this, you know what to do.

[10:03] First link in the pinned comment. I just showed you where I find also the models who sell to me. Having a low percentage of that product doesn't mean you should panic, okay? This is a reason for you to reevaluate the products

[10:16] you promote. The tool I showed you already shows me which products else. But is the product you're promoting worth continuing to promote with the current commission you're receiving? There are a lot of affiliates who are just

[10:29] starting out, novice affiliates, okay? Let's put it this way, not my subscribers, And I'm very proud of that, I'm very proud that you're here with me. And this is a new phase for TikTok, it's

[10:41] TikTok's adult phase. Up until then, everything was a piece of cake , it was wonderful, just When we're children, we don't worry about much; we just want to play, have fun, and enjoy life to the fullest. We think everything is great, that everything is

[10:53] are children. It's the same thing as TikTok. Up until now there haven't been any fees, the 90- day exemption, and many other things TikTok has helped with to attract people and gain market share. I'm saying this directly now. It 's not that the gravy train is over, it's not even a gravy train

[11:08] . TikTok was favoring those who arrived first. And as I always say here, the early bird catches the worm . That's a really cliché phrase, but man, it's obvious. If you didn't sign up soon, you would lose these

[11:21] benefits, so to speak. Wow, it's not something that if I lose it, wow, I'm it. But now all you have to do is choose the right product. He finished. For you, as an affiliate, not much changes. Now, for you who are a salesperson, maybe

[11:34] adjust, whether you like it or not. You, as a salesperson, work with profit margins, percentages. So, there are some calculations you have to do. For affiliates, it's not enough; they just choose the right product from the millions of options available in

[11:47] their marketplace. I'm teaching you this because I know that those who understand this change as soon as possible achieve faster results. So tell me, have you noticed this change in commissions starting today? Otherwise, I

[11:59] 'll do the following to you. I'm going to teach you now how to create you. So I'm going to leave this video here. So click here on this video, on this final card, with your finger or mouse cursor, because that's where I'll

[12:12] artificial intelligence videos using this tool in a much more practical way, okay? That way I don't have to keep recording all the time, it's annoying, I don't like it, but click here and I'll teach you exactly everything you need to know.

[12:24] exactly everything you need to know. M.