Why Your Video Looks Bad After Export
45sRelatable frustration hook that immediately engages creators who've experienced quality loss.
▶ Play ClipThis video explains the basics of video codecs, focusing on ProRes and H.264, and provides a simple workflow for exporting videos from editing software like DaVinci Resolve and Premiere Pro. The host uses a suitcase analogy to clarify the relationship between codecs, containers, and file formats.
After exporting and uploading a video, it often doesn't look as expected. The solution is understanding codecs.
Option 1: ProRes Master Copy for high quality. Option 2: H.264 Web-Ready Copy (high bitrate for YouTube, low bitrate for client review). Option 3: both.
A codec (coder-decoder) compresses large video files into smaller, manageable files for sharing. H.264 and ProRes are codecs.
MP4 and MOV are containers (wrappers). H.264 is typically in MP4; ProRes is in MOV.
H.264 is lossy (discards non-essential data). ProRes is lossless (retains nearly all data). Lossy files are smaller but degrade with repeated compression.
ProRes is lossless, produces huge files (e.g., 90 GB for 10 min 4K). On PC, DaVinci Resolve cannot export ProRes natively; Premiere Pro can since 2018. PC alternative: DNxHD/DNxHR in MXF.
Master copy: ProRes 422 (or 4444 for VFX). Web copy: H.264 MP4 with high bitrate. Keep ProRes master for future re-encodes.
Master in ProRes, web-ready in H.264. For playback issues with H.264 footage, transcode to ProRes or use proxy workflow.
Master in ProRes, web-ready in H.264. Understanding codecs solves export quality issues and improves editing performance.
"Title accurately reflects content; video delivers clear explanation of codecs."
What is a codec?
A software process that compresses large files into smaller ones for sharing; stands for coder-decoder.
1:00
What are the two main export options recommended?
ProRes Master Copy for high quality and H.264 Web-Ready Copy for web uploads.
0:28
What is the difference between a codec and a container?
A codec compresses data; a container (like MP4 or MOV) wraps the compressed data for sharing.
1:35
What is a lossy codec?
A codec that discards non-essential data during compression, resulting in smaller files but potential quality loss.
2:48
What is a lossless codec?
A codec that retains nearly 100% of data, producing large files with minimal quality loss.
3:55
Why should you keep a ProRes master copy?
To avoid double compression when making future H.264 copies; you can re-encode from the master without quality loss.
5:35
What is the PC alternative to ProRes?
DNxHD or DNxHR in an MXF wrapper.
5:10
What should you do if H.264 footage plays back choppily?
Transcode the footage to ProRes or use a proxy workflow.
6:53
Two Export Options
Provides a simple, actionable solution for video export quality.
0:28Codec Definition
Clear explanation of a fundamental concept.
1:00Suitcase Analogy
Helps visualize the relationship between codecs, containers, and data.
1:47Lossy vs. Lossless
Explains the trade-off between file size and quality.
2:18Workflow Recommendation
Practical advice for mastering and web delivery.
5:16[00:00] So you put all of this
[00:02] You hit export, you upload it
[00:04] Well, it doesn't look
[00:07] What went wrong?
[00:08] Why is it all so hard?
[00:11] It's okay.
[00:13] We've all been there.
[00:15] Take a deep breath.
[00:17] Now, exporting video correctly out of
[00:20] pretty much any other editing software
[00:24] really simple if you stick to the basics.
[00:26] And nine times out of 10,
[00:28] You only really need to Two options.
[00:30] Two options.
[00:31] Now, for those who are here
[00:34] The top level info that you are looking
[00:38] for a high quality save of your edit.
[00:40] Option two, H264 WebReady Copy, high
[00:45] like YouTube and a low bit rate version
[00:48] And sneaky option three, both.
[00:51] For those who want to dive
[00:53] So what the heck is Prores?
[00:55] What the heck is H 264?
[00:56] What the heck is a codec?
[00:58] It's rapid fire information time.
[01:00] A codec is a software process that is used
[01:03] of files in the case of a video edit
[01:07] a smaller, more manageable file
[01:10] Then that other system can decode it
[01:13] That system could be a different
[01:17] system, such as YouTube, for example.
[01:18] The word in itself is a portmanteau
[01:21] You code your files,
[01:24] you decode your files to view codec.
[01:26] H264 and Prores are codecs.
[01:29] Once the compression process
[01:33] will then be contained in a wrap up
[01:35] That wrap up will be the file format.
[01:37] Mp4 and MOV are containers,
[01:41] whatever helps you best visualize it.
[01:43] H264 is to MP4 and Prores is to MOV.
[01:47] If you do need an analogy, picture
[01:51] on a nice flat surface, easily
[01:54] Now open it up and check
[01:56] Not as easy to move all these things
[01:59] Let it roll in through bustling streets
[02:01] without a suitcase, am I right?
[02:03] Well, in this perfectly
[02:05] and personal items are all the video
[02:08] and information contained in your edit.
[02:11] The suitcase is the wrap up,
[02:14] of carefully packing that suitcase
[02:18] Now, there are two types of codecs.
[02:19] You've got lossy and lossless.
[02:21] There's also two types of stock asset
[02:25] And guess what?
[02:27] This video is brought to you by Envato,
[02:31] The broadest range
[02:33] that you need to make great videos.
[02:35] Follow the link in the description
[02:43] Where was I?
[02:45] Right.
[02:48] H264 is an example of a lossy codec.
[02:51] During the coding process,
[02:55] decided algorithmically, and anything
[02:59] This doesn't mean that intrinsically is
[03:01] it just means that the compression
[03:05] minimum amount of data that will still
[03:09] of quality in your video.
[03:11] This means if you bring that lossy file
[03:14] then you'll be double lossy
[03:17] Marques Brownly actually did a similar
[03:20] looking more at the compression algorithm
[03:25] and it's a great example of what happens
[03:29] and recode, and decode,
[03:31] and again, like a thousand times.
[03:33] And I'm certainly not going to do that.
[03:34] So it's really good if you want to go and
[03:37] It gives a pretty good example
[03:40] But yeah, it sounds
[03:41] Why would you use this?
[03:42] Well, it's a much smaller, more manageable
[03:48] It serves its purpose as a delivery
[03:51] Like I said before, it will retain
[03:53] of quality for your video.
[03:55] Then you have lossless
[03:58] Now, a lossless file is
[04:00] Funny about that, right?
[04:01] In the compression process, when that is
[04:07] Now, don't quote me on that.
[04:07] It's basically 100%,
[04:09] Look, this is already
[04:11] Let's not split hairs.
[04:12] Don't come for me down in the comments.
[04:14] Now, a package It manages
[04:16] Mov file to be viewed
[04:19] And that sounds great.
[04:22] Because they're huge
[04:25] I ran it in a 10 minute 4K sequence
[04:29] a high a bit depth flavor of Prores,
[04:33] And my rushes for the entire project
[04:36] Now, I am a Mac user and I cut mostly
[04:39] I do stand Prores, but I'll caveat this
[04:44] Da Vinci resolve on PC does not support
[04:48] It can read them, but it can't
[04:51] There are, of course, some workarounds,
[04:54] due to licensing issues, even
[04:57] Now, Premiere Pro, on the other hand,
[05:00] of Apple Prores on PC and has done so
[05:04] So there's that caveat.
[05:07] If you are on PC, I believe that
[05:10] is DnxHD or DnxHR in an Mxf Rapper.
[05:14] Again, we're getting technical.
[05:16] So when do you use them both?
[05:18] Well, if you've finished your project,
[05:21] the client is asking for the final files,
[05:25] You can select 422, unless you know it
[05:29] reason, grading or VFX purposes.
[05:31] But at this point, we're mastering
[05:35] This copy will be your master copy
[05:38] and you can make subsequent Mp4 copies
[05:42] to for any reason,
[05:43] compression I mentioned a while
[05:48] Next, you'll render a H264 MP4 file,
[05:52] to save YouTube for web playback.
[05:53] It'll be light in terms of size.
[05:55] The quality will be sufficient for those
[05:58] and you won't have a client threadting
[06:01] 2 hours before it's supposed to go live.
[06:05] Depending on your NLE of choice,
[06:08] when it comes to the level
[06:11] You can pump the bit rate of the file,
[06:15] file, but it won't be anywhere near as
[06:19] This whole thing is boring.
[06:20] It's tedious, but it's very important.
[06:22] And I hope this rapid fire technical
[06:26] has helped demonstrate the points
[06:29] So let's recap together.
[06:31] Master in Prores, web ready in H 264.
[06:34] And this is actually
[06:36] But if you're having trouble
[06:39] or Da Vinci Resolve and you're banging
[06:42] but my CPU and my GPU are the best
[06:45] And why is this happening to me
[06:48] What am I doing wrong?
[06:49] Well, the answer again is take a breath.
[06:51] It's likely codec related.
[06:53] In short, if you're working
[06:56] then try transcribing them to Prores
[06:59] You'll a much better time, or maybe even
[07:03] If you do want me to dive deeper
[07:06] let me know down in the comments
[07:08] Now, I hope that has helped
[07:10] in this relatively complex topic.
[07:13] So thank you for watching.
[07:14] And until next time, stay lossless.
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