What a YouTube Editor with 5 Billion Views Can Teach You

[00:02] on the planet and helped to generate more than 5 billion views. He films with them, hangs out with them, and yeah, even slaps them, too. He's known for being the YouTube editor. He's even won awards, and his firstirhand experience

[00:16] of working with global superstars means his info is on another level. And I've help teach you what goes on behind the scenes of generating billions and very much for coming on. I thought we would start off with a quick round of

[00:30] getting to know Hillia. He edits. His channel's flipping epic. He edits. His channel's flipping epic. His name is Hillith. these questions in one word. Intro stingers, yes or no?

[00:45] No. Absolutely not. No. Get started a video straight away. Should people ask Logan Paul. Mr. Beast or Eric? Oh, I'm going to get in trouble for that one. Okay, this is a multi- choice one.

[00:58] Dealing with trolls. Delete their comment. Block them. Fight back. Totally comments. Completely ignore. Spoilers. The best place to get stock

[01:11] me. That's it. You've passed. There we go. What a great start. Your your videos that you've produced, I believe I read online they've gone past 5 billion views totally. As an expert,

[01:25] what do you think it is that separates videos that can get that kind of It's a very old statement, but it comes down to authenticity, especially in the editing. But I think the upgrade of that is charm. You know, editing is just a

[01:39] also another opportunity to express yourself in the way that you think. So rather doing what's obvious, what can you do that represents your personality and in turn represents your authenticity and charm. You know you're watching an

[01:52] expression he does in editing. You know you're watching a Guy Richie movie editing. You know you're watching a Quinton Tarantino movie because of his expression in editing. And that's part of the charm. And I think that is a

[02:05] neglected art form that separates your content from everyone else's. And that is one of the main reasons why people keep coming back onto Logan's videos as to why we got 5 billion views is because I expressed myself through editing which

[02:19] made his videos stand out far more uniquely than from every other vlogger who's thinking how would I express myself in that way. I would say if you identify something that's cliche, challenge it and that's

[02:32] What is the best process for making a video that becomes a massive hit? The one word I would say is digestible. Making sure your videos are digestible and consistently entertaining. And I think for me personally at the end you

[02:47] as an audience member have changed. Uh whether it's an emotional beat uh whether it's a thought process or it's a new idea. If you watch a video and at the end of it you have a completely new perspective on something or a new

[02:59] audience has the same emotion that they had at the start of the video and then the same emotion at the end, you have a problem. Your content hasn't done enough for them. There isn't a change. There is not a new memory. That's the biggest

[03:12] video and something that's watched and forgotten about straight away. So, where do you start? I often work my videos off here's what they know now and what will they know at the end or what emotion are they going

[03:25] them to feel at the end? And then my challenge is and my creative process is how can I take them on that journey? This can be s super simple. It could just be they've had a really bad day and they know they can watch a Logan Paul

[03:38] three to four really good belly laughs out of them. They're now happy at the simple as that. So when you think of it like that, it's like don't just make a video with no purpose. It needs to actually achieve

[03:51] That's my goal. That's my purpose. And I make that decision very early on like title and the concept and that's always my priority. So what's the biggest mistake a YouTuber can make that is going to mean their

[04:04] doing better? Well, people make the mistake in not anticipating how audiences will engage in the video. They're coming in with in the video. They're coming in with zero context and actively seeking the

[04:16] first reason to stop watching. So you need to ensure that you need to cater to both of those problems. and they're coming in with zero context and actively seeking the first reason to stop watching. So, you need to ensure

[04:31] problems. On top of that, the biggest mistake, and this is something that I've the mistake of keeping everything that they film. The best YouTube content cut they film. The best YouTube content cut out over 70% of what they film and show

[04:46] only the best 30% of a video. And already more than enough. The best example would be Logan would film about 2 hours of content for one of his vlogs during 2020 and we turn those vlogs into

[05:01] less than 5 minutes. That means so much is cut and we are to a degree showing a highlight reel of his day. But what that then means is you then get the best of the best and that creates such a highly engaging piece of content. Same thing

[05:17] for me when I film some of my videos. I could film for over two, three hours and I brutally cut these things down to 10 minutes or less because I only want to the biggest mistake, especially if you're a new creator and you haven't

[05:30] I think one of the things people tend to struggle is knowing what the best part is. Have you got any like litmus test? Yes. My favorite one is this. If, let's just say, you have a piece of dialogue here or a point here and you got another

[05:44] point over here and you got all of this in between. If you cut out all of that in between and these two points come together and it still makes sense, that means everything in between could have been cut. Genius.

[05:57] Length of video on YouTube is a big topic. People seem to think that longer videos are what YouTube wants. Logan Paul's videos are always short. Why Why I've been a YouTube veteran. Uh, I have watched this platform grow and I've

[06:10] watched the phases and traditions and trends of YouTube content. My favorite time period was when the golden rule was a YouTube video was 3 minutes and 30 seconds. However, YouTube wanted to compete with Netflix and so therefore

[06:24] encouraged the algorithm on watch time and longer videos and then therefore you everyone started doing 10, 15, 20 minute videos. However, the audiences still wanted 3 minute 30 videos or less. Vine came along and proved that.

[06:40] but then a couple years later, Tik Toks come along and prove that. So, at the end of the day, YouTube wants to compete with Netflix and keep us on the platform for longer, but audiences to a degree don't actually want that. They still

[06:54] want digestible content. And so that's why we kind of want the uh the bit of best of both worlds in the same sense that you watch one Logan Paul vlog and it's four or five minutes and it was too short and you then go, "Oh, that wasn't

[07:07] then you watch another and then you watch and then suddenly without vlogs rather than watching one 10-minute vlog and moving on and forgetting about Except now it's highlight reel so much better. You keep watching. in turn

[07:21] algorithm cuz that then meant actually users were staying on the platform longer because they were binging and therefore we actually fed more ads and so YouTube's algorithm was so confused and it pushed the videos everywhere

[07:34] because so many people watching so many more ads and so we actually challenged and beat the system because of it. Now don't get me wrong I will openly admit David Dori is the one who gave that put that seed in our head. He was years

[07:46] But I think the best example here is Tik Tok, right? This the average session time of Tik Tok's going up so much and people are just watching 15-second I'd love to be able to get mine down below five. I think that's going to be a

[07:58] goal for me and just focus on session times rather than individual views, like That's the phrase I've been looking for. Session times rather than watch time. It makes sense, right? You don't want someone to get to the end and go, I've

[08:13] had enough. You want them to go, how do I get more? And I think what you said about uh emotion and feeling, that is the key. You know a lot about YouTube just through editing, right? And you've got your own YouTube channel. And I've

[08:26] it grows as well as the content. One of the things that I really love about your letting YouTube dictate your life. You just seem to release a video when you release a video and people click on it. It doesn't feel I don't feel like you're

[08:41] process. Like what's going through your head? Are you are you scared that if you matter? The narrative is post every week, post as much as you can. Uh dedicate your entire life to it. And to a degree, I do

[08:57] agree with it. However, though, I've had both ends of the spectrum where me and Logan used to do a vlog every single day for a year and a half, and these were 12-hour days every single day. And so, we were in the thick of it. And then we

[09:12] chose to take it easy. We chose to slow down. And we then saw the benefits of what that work life balance and keeping it healthy. What that then meant is posting a video when you can, but ensuring it's the best video that it can

[09:26] be at that time. And it still created lots of engagement. People still wanted of the video was so good that it actually created more conversation. And so that's why for me, if I want to take my time on an edit, I will. If I think

[09:41] the video is not ready, I'll give it another week and give it another draft and see how I feel about it. If I don't feel like I want to film that afternoon, okay, I won't film that afternoon. Instead, I will ensure that I am comfy,

[09:53] I am happy, I am mentally stable. My philosophy is this. It depends on what type of content you want to create and how good of lasting memory that you want to create. And I like to say like a memory is like a wave and your mind is a

[10:07] beach. And you kind of need to ask yourself, how long can your wave cover that beach? And you can be consistent and have a set of small waves and over time alongside with the tide cover that whole beach. But the moment you settle,

[10:22] the tide will pull you back and you'll no longer cover the beach. The memory of you fades. Or you could be one big cover the beach, you cover the land. You

[10:34] you pass the beach for miles to come. you affect the landscape and leave a significantly lasting memory. However, even then that overtime can fade and you have to have the capability to make another tidal wave and that's incredibly

[10:47] tough and that's kind of the choice that you need to make. That was amazing. And saying there, it's going to make such a big difference to your videos, almost as video here from Hillia's channel will do. And thank you very much to Helia for

[11:01] do. And thank you very much to Helia for giving us his