How I Got Monetized as Fast as Possible

[00:01] because i only started my channel six weeks ago so there's the email they sent shocked at how well this has worked i started a new youtube channel to see documented the whole process so in this video i'm going to show you

[00:14] just how that happened as well as this all of these emails are from brands channel which is just bonkers growing a youtube channel is incredibly hard and every day thousands of people around the

[00:27] world put crazy amounts of effort into trying to do it but the reason this went to make the whole get monetized on youtube video and did my usual research now

[00:40] much promote my videos outside of youtube at all i just focus on making videos for if i'd made a video saying

[00:54] just talk right so i thought well i'll start again and just document the process to getting 1 000 subscribers and 4 000 watch hours in an attempt to help doing things so i set out to do just that and the first thing to do was to

[01:08] okay so my goal here isn't actually to get monetized i think that's a bad goal because it forces you to chase viewers and subscribers not the right kind of is to build a community of youtube viewers who are all really interested in

[01:22] mega fans of the topic as possible because i feel like these guys are just naturally going to be more likely to click on the content when they see it plan to do this is to get youtube to suggest the videos i make to

[01:36] video outside of youtube because i believe this can actually be quite i think youtube's better at knowing who to show our content to going to keep this channel complete secret and i've decided another goal is

[01:49] to try and get more return viewers in a 28 day period subscribers now that's not a secret hack of the algorithm or anything and of course i want to keep getting new people coming but i feel like return viewers to

[02:01] are your community as they're active and subscribers aren't always and youtube shows you your return viewers in the back end so to me focusing on return monetized but also build the right kind of community to help it grow faster

[02:14] you the strategy i would use achieved monetization so fast now we're for search in the beginning you know the kind of thing how to do x videos with lots of keywords in the title that means when 75

[02:27] views why would you ignore this the whole problem with that is though let me explain there's these things called traffic sources this is data about where your videos are

[02:41] and when you click it you can see that's videos discovered on the home page and subscription feed here and here suggested which is those down the side of search which you guessed it is in search and then

[02:54] but then each traffic source has its own algorithm so if you get a high when it's shown to them on the home page youtube will then give that video is this figure here a very important figure but at the same

[03:09] time if that percentage is very low in suggested youtube will stop promoting that's it in its simplest form and that's kind of the problem because in many cases you tend to see content made for search doesn't do that well in

[03:22] building those repeat viewers because they watch what's suggested to them and to give an example let's say i'm going to make a video about how to recruit called how to hire a new recruit because that's

[03:36] problem with this is often when youtube starts suggesting these videos it's just not that interesting is it so a title written for an algorithm doesn't suggested you flip it and you call the video something like

[03:51] doing this repels top talent and it's all about writing titles that appeal to rather than something that's full of key words by the way i just paused this to some keywords but they're not everything so in order to do this well you need to

[04:04] viewers are and what they really care about because if you don't do that you will never establish what it is they will click on so to do this you go a process that's known as building an avatar avatars are common in marketing

[04:17] you work out one two three or four different types of people or your service and the more you learn about these people the easier it is to they'll feel like you're talking directly to them

[04:31] so to create an avatar i put myself in my viewers shoes and listed all of the their fears their frustration their age location how what they did on the weekend what they thought about the second they woke up

[04:45] spreadsheet right so now let's look at their fears being stuck in the place they're in now in a few years time not being able to sell enough to get by despite their best efforts and falling behind the crowd so can you see how

[04:58] you the ability to come up with a title that this kind of people will be way more interested in clicking on for example struggling to sell your try this it's just so much more impactful than how to sell x online in

[05:10] 2021 the best selling tips ever using that exact structure on a video from the new channel it picked up 13 000 views so far the majority as you can see it from suggested and browse and it's still moving in the

[05:23] researching other channels in the niche looking for what they did that worked well what types of videos did they make how did they produce content comments and something happened just completely freely so i've even just

[05:35] good news or really bad news basically all of the kind of covering the same topic and what i've realized is none of them are the things that i've written down on my spreadsheet in fact i've not actually

[05:48] one video talking about the things that i want to talk about and i think people mean is there's just zero market at all for my found a gap because if there's some level of demand

[06:01] like this might be a winner so on my avatars my research i then set out to plan my strategy so here is my plan video one is going to target a breaking news item that will hopefully get the ball rolling bring in a few views and

[06:13] videos two three and four i'm going to target evergreen search terms video five that's what i'm going to hopefully target frustrations things that i've put on that avatar sheet

[06:25] the key here would be to make sure these videos worked with the videos that i had for search now what i mean by that is this if they find a video in search what thing they would want to know about after watching that video so i sat down

[06:38] and wrote up some title ideas and then started making the videos and got one targeting the news so the first video got 200 views in two days i did absolutely no promotion

[06:50] a few days later and nothing else happened to it then video two tanked 20 views in two months video three it was a real slow performance for 12 days nothing and then at the same time it took off in the search results and

[07:04] on the home page and in suggested so just bear that in mind sometimes it going then the fourth release also built for certs and suggested but notice this one got picked up in search within a few

[07:18] probably not a topic that well catered for and people are looking for that information so i decided to make more around that topic and that then led me onto this bad boy which now has over 41 000 views in two

[07:30] 10 days in i built up 1400 unique viewers so i decided it was time to start targeting getting browse and suggested views so remember i said that covering topics i thought that my target viewer or

[07:42] spreadsheet well this next video i thought it was time to kind of thought their biggest issue would be that they would want solving and i released it and it tanked which was really frustrating and that's

[07:57] to try another idea based around a problem i thought they all had and that didn't tank actually picked up a day or so later this happened the previous video i

[08:11] thought would either crash or burn actually got picked up by browse and suggested and one i've found two topics in the same week that were hit right next to each other so i went and made more videos in that series and they went

[08:23] us up to this moment so youtube just emailed me great because i only started my channel six weeks ago here's my watch time i'm surprised me was i'd actually been making faceless videos before this point

[08:36] because things were going so well i decided made the biggest difference suddenly my inbox was flooded this is i've received all of these are from brands who have reached out for

[08:51] a sponsorship deal i did not expect that and that brings me up to where i was days now since i started the challenge and did i hit the goals weeks and i'm going to show you my analytics you can see that the channel

[09:03] has made 263 pounds in ad revenue it's about 370 dollars but more importantly my return viewers have been higher than got 3 200 subscribers and probably the most

[09:17] is the whole sponsorship side of this which was not even a thought in my mind my sixth sponsored video but there is not being 100 honest see i didn't actually start a new

[09:30] youtube channel i started two the other channel i went for the regular viewers will know a few months ago i actually unlisted hundreds of ranking in search and bringing in quite a lot of views but i removed them

[09:43] re-uploaded them to this new chat four months later this subscribers and i kind of feel that speaks for itself really now i'm not not to do it you've seen that it played a part in this challenge but actually

[09:57] your viewers are what they care about and how to write people not algorithms that's the thing i think let's not ignore the two elephants in the room though firstly probably

[10:10] if i'd not found this gap in the happened as fast but then again that's why you should do the research channel is just way less competitive than the niche film booths

[10:23] i'm not competing against peter mckinnon and some of the biggest and best video doubt that the niche was a lot easier than film boots and secondly i've been making videos since i was 14. five years 21 years so

[10:36] how to film write edit produce present and all of the things that new can make any real progress and get the kind of retention and this to work so well and that's a valid lesson because youtube's just not a

[10:49] if you want to give your channel the best fighting chance possible of doing to make the best videos you can that's why you need to watch this video and of course if you're wondering what my channel was as well i still don't

[11:02] watch it so maybe you'll bump into me another time