Why Sponsoring Small Creators is Better

[00:02] back until yesterday. I was wondering if you have talked about Twitch's overdue witch hunt for bots and its drop in viewership by 24%. >> Oh yeah, most of Dude, it's actually funny. So, you know the game uh Crush

[00:14] the Industry, right? It's a to it's a husband and wife dev team. He does all the dev stuff. She does all the art. And I went up so they they turns out I live in Denver. Turns out they live in Fort Collins. And so we met up uh when we

[00:27] went to pick up Bevon's ashes a couple of months ago. We met up with we met up them, but then he was busy. So we just met up with um uh uh uh [ __ ] I just me

[00:40] it starts with Zafy. Uh Zafy's dope. Met up with her and she was telling me she was she literally asked me straight up. This was months ago by the way before any of this was announced. She said, "The large streamers viewbot." And I was

[00:53] like, you know, I don't know. I've heard of some wind of view botting, right? You hear some things like on the back end. And I know of a few streamers that have 100% I know for a fact have viewbotted their

[01:07] I know for a fact have viewbotted their way to becoming a creator that was worth have stopped viewing after that. But essentially, they viewed themselves with thousands of viewers and then after that may or may not have stopped viewing

[01:21] because they got enough of an audience. But you can't prove it. So therefore, right? Because unless that's the whole reason why Twitch can't ban people that view bot is because they know for a fact whether or not your channel has bots in

[01:36] it. They know for a fact. They can tell that, but they just can't tell where the bots are being paid for from. And that's where it comes in is unless you literally show your botting website on

[01:48] cannot prove that you are the one that is paying for the bots on your channel, can do to combat it is to delete the bots, but then the botting platforms then always figure out workarounds. And I was like, I don't know. I I I don't

[02:01] know. And she she literally called out specifically, she said, the larger we went in streamers for Crush the Industry sponsors, the less click-through rate and activation that we got. And she told us when she came to the stream while I

[02:14] was talking about this a few days ago, she said this community was the number one for turnover rate from doing the sponsorship to people clicking on the link during a singular 2-hour stream. As an example, they sponsored Sodap Poppin,

[02:31] an example, they sponsored Sodap Poppin, who had 12,000 viewers during his sponsored segment. Do you think there might be viewing there? Especially after everything has come out. Do you think Do you think that

[02:45] maybe the viewership is not entirely honest? Is that percent based or numbers based? Raw numbers. Not percent at all. Raw numbers. We got more clicks than Sodapoppin. And I've seen this time and

[02:58] time again like throughout my Twitch career of like you know we get like like when when we got sponsored by Factor 75, they accused me of fraud and they didn't want to pay me out $15,000 because 158 of you guys signed up because I feel

[03:12] like they were normally sponsoring larger creators with thousands of views and nobody was [ __ ] signing up for them because I think there is like an intrinsic amount of the larger you go in creator leader, the less people give a

[03:28] that you have, right? The less people want to engage because they're like, "You're [ __ ] rich. You're just taking this for the bag, right? Versus like if I take a sponsor, it's I believe in the product more, but also my bottom line

[03:41] to like check out something, especially if I say, "Listen, I get a kickback every single time you guys sign up, you know?" Um, so smaller communities are definitely more engaging in general, but usually that's percentage based, right?

[03:54] Usually that's percentage based, not raw numbers based. Where we at 400 concurrence during a sponsored segment are getting more clicks on somebody that has 12,000 concurrents during a sponsored segment for the same amount of

[04:07] time playing the same game during the same, you know, sponsored week, right? There's every part of the conditions is the same. So, they're paying more money for less clicks because in order to sponsor somebody like me, it's like

[04:21] $1,500 for like 2 hours, right? $750 an hour is still a lot of money in the getting paid that much. I would love to get paid $750 an hour every hour that I work. That'd be awesome. But to sponsor somebody with 12,000 viewers, that's

[04:37] that's in the five figures easily in the five figures. So think about that. That's why sponsors feel scammed on the platform is because to sponsor somebody like that is [ __ ] insanely not worth the return on the investments. And now

[04:50] people are wising up to that and they're realizing that. So I mean that's that's my main take is like just from what I have seen from what I've seen in my own personal world I think it's it's the direct impact of it is so much more. I

[05:05] mean like dude even this morning I was I was watching the boss of a vest stream and somebody asked him about Kaisenat subathon and he was like dude Kaisenat had like 200k viewers within the first 5 minutes of him watching the stream. That

[05:19] means he had at least 100K waiting in the offline screen. That's such a dedicated fan base. And I'm like, "Oh, godamn boss. The boss be swinging right

[05:33] godamn boss. The boss be swinging right now, man. The boss is swinging." headed in the long term? I don't think anywhere super negative as long as uh asses. The problem is is that there's view botting on every platform, right?

[05:47] YouTube has view botting, less on the live stream end of things, but has a lot comments, right? Ones in chat, if you've seen all the the the annoying ass bots in the comments. A lot of porn bots. A lot of porn bots that just like the porn

[06:00] bots just comment like they're a normal [ __ ] commenter and they they get engaged with so often. Like a porn bot will be like, "Whoa, love this content." "Wow, yeah, me too." And they don't

[06:12] realize that they just they just replied and then promoted a porn. It's funny. your channel was the Kylin Vod for some reason. It was a weirdass workout many likes too. People really engage with them because they comment first and

[06:25] whenever I notice a larger content creator's video within the first minute that it's uploaded because if I do, I know that because I'm me and I have a check mark and enough people know who I am that I can comment and be the top

[06:37] publicity. Like I've done it all the time. I've done it in multiple people's just like the rest of us. And if I see a video that pops up immediately, dude, I'm I'm there and it's it's just what the hell? Why is this guy here? Oh my

[06:51] god. I make the same literally, dude. I have done this where I've gone to the comments. There's five comments so far on the video. I yink somebody's joke and comment and they don't. I've done that before.

[07:06] I'm a shitty person. But that's just the game that we play. That's literally what the bots do. Yeah, I'm a [ __ ] bot. What is it? What of it? But longterm, that it just shows like people got exposed for viewbotting. Like, we know

[07:18] for a fact who is view botting now. And they all just went, um, I'm being maliciously viewed. It's not really me. And then 3 days later, all of a sudden, their views went back up to where they were, and now nobody's talking about it.

[07:31] Epstein files. So, I don't think anything's going to happen, man. I think that Twitch is going to try to fight against them and then the view botting against them and then the view botting platforms are going to fight back and

[07:43] [ __ ] care all that much. You can e there's so many ways to easily tell if somebody's botting, right? One, you can look at the viewer graph. If their views pop up way too fast and it's not a smooth climb to the top, they're view

[07:56] gets the same amount of viewers, no matter what they are doing, they are view botting. If you look at the top streamers on Twitch, especially like people like the Faze Boys, they will be

[08:08] sitting at their computer doing nothing and they'll have 50,000 viewers and they'll go play a game that nobody is interested in and they'll be 50,000 viewers and then they'll go for a walk in the park and they'll have 50,000

[08:20] same thing. That's not how [ __ ] viewership works. Like, if I do IRL then if I do interesting IRL content, I get some of them back. If I play Slay play slay the streamer, I get even more views. If I have somebody else on the

[08:34] stream, I get even more views. If I talk about controversy, I get less views, but I get different viewers. It's so obvious when somebody is viewing. It's so when somebody is viewing. It's so obvious.

[08:49] escape the wrath of the IRS. He's got conflicting positions in the endless fight for queer folks and lieutenants rights. He uses his chest to flatten old ladies and he's marrying someone's so out of his lead that it's