Will This NEW Youtube Feature SAVE My Channel?

[00:00] I've just been given access to 

[00:02] going to create so many extra 

[00:05] and that is title A/B testing.

[00:08] Now, if you don't know, for about a year 

[00:12] This means you can put two and up to three 

[00:16] and YouTube will tell you which is 

[00:20] Now, I've used thumbnail AB testing a lot,

[00:22] creating various different 

[00:25] so that I can work out which one 

[00:28] and it's been very useful.

[00:30] But one thing that has remained a mystery through 

[00:36] When I've had a video not perform 

[00:40] But I've never known if that title change has 

[00:46] So recently I did a Geoguessr in real life video  

[00:49] where I was blindfolded and 

[00:52] I had to try and work out where I was.

[00:54] So this is the original title that 

[00:56] And also you can see I had a 

[00:58] but the video didn't perform that well.

[01:00] So yes, I was trying different thumbnails,

[01:02] but I also tried changing the title and the 

[01:06] So I changed the title back to 

[01:09] And then I changed it one more time.

[01:11] This time going with Geogessur 

[01:14] Now, each time I changed the title, 

[01:16] at the video's views and guess 

[01:20] I had literally no idea.

[01:21] This is something I've always done.

[01:22] So, the end of 2023, I released this 

[01:26] KSI and I helped him get a Guinness World Record,

[01:29] and I also got him to sign my diamond play button.

[01:31] Once again, the video didn't do that well, 

[01:35] Then, I changed it again trying to 

[01:39] Then, I changed it back 

[01:42] And then months later, I changed 

[01:45] and I updated the thumbnail as well.

[01:46] And you can see this is a process 

[01:50] of me just stressing about what 

[01:53] So, this is just something I've always been doing.

[01:55] But finally, after years of YouTubers 

[02:00] I have been given early 

[02:04] So, in this video, we are going some old 

[02:08] and I'm going to be running a bunch of different  

[02:10] title AB tests and then getting 

[02:14] So, let's start off with this recent video: I 

[02:18] If you haven't seen it, it's 

[02:20] I just did a load of cardio and strength 

[02:25] Now, this video had a promising start and it was 

[02:29] But then, for whatever reason, after the 

[02:34] So, let's see if we can bring 

[02:37] Now, it is pretty cool this feature 

[02:41] you can also test different 

[02:45] Like, that's really useful.

[02:46] But for now, I am quite happy with 

[02:49] Now, I think what would be really 

[02:52] getting anything out of these little 

[02:56] So, let's literally find out today by having a 

[03:00] And then I'm also going to try a 

[03:03] So, let's go with... what should I say?

[03:05] "What happens when you do strength 

[03:10] Is that how you spell every 

[03:13] I really should know that.

[03:14] Yeah, it is all one word actually.

[03:15] Instead of "and", let's go all caps and like that.

[03:18] See, this is just so totally different.

[03:21] But it'd be really interesting 

[03:23] a little bit too niche and like blah blah blah.

[03:25] Maybe that would actually 

[03:28] So, let's set up the test, I am 

[03:31] So, let's click save and let's do our next one.

[03:34] All right, next up is the 

[03:36] So, you can see I already have 

[03:40] and it does seem like this one is 

[03:43] And now, let's do a title test.

[03:44] So, we'll leave the all caps really simple, quite 

[03:49] And now we'll try something totally different 

[03:52] "Blindfolded and abandoned":

[03:54] Quite dramatic already, I admit.

[03:56] "Can I find out where I am?"

[03:59] Oh, I don't like that title, but 

[04:03] maybe it would actually be better.

[04:04] Maybe let's say, "can I find out my location?"

[04:08] Nah, that doesn't sound - 

[04:10] Let's try "I played Geogesser, but in real life".

[04:17] Yeah, get a little exclamation point on the end.

[04:19] And this is the original title that I went with, 

[04:23] But you know what? Seeing as we 

[04:25] And then maybe I could mess with the 

[04:29] Okay, there you go.

[04:29] So, this next video is a video where 

[04:33] walked to every single one of them in one day.

[04:35] You can see I did a thumbnail test where 

[04:38] It didn't really make much of a difference.

[04:40] So, now we're going to do a title test.

[04:41] "I walked to every London landmark in 

[04:45] but now we're going to do quite a simple change.

[04:47] Instead of walked, we're going to say "I visited".

[04:51] I'm just curious, maybe people 

[04:54] Maybe people are just 

[04:56] But then we are going to pause 

[04:59] "Can I walk to every London 

[05:06] Okay, set test, baby.

[05:07] Don't know why I said baby. Sorry, guys.

[05:09] All right, here's another 

[05:12] This was my worst performing video in a while.

[05:14] But in all fairness, it is just me trying 

[05:20] I had an AB test running 

[05:23] It does turn out that this one 

[05:26] but it looks like the new one has been 

[05:30] This is another video where I 

[05:32] but I didn't know at the time if they helped.

[05:34] So, let's bring some of those back.

[05:36] So, we have the current one, "Can 

[05:38] Then, we have "learning how to 

[05:42] And finally, "I learned how to jump 

[05:45] Because if you actually watch the video 

[05:48] "What's the matter, Danny? You 

[05:51] Now, this is such a weird, nerdy little title,  

[05:53] and normally I wouldn't be bold enough 

[05:57] but when I actually can literally experiment, 

[06:01] give something a try, and YouTube will 

[06:05] Here's another AB test I did.

[06:07] So, this is a video where I did only 

[06:10] Now, these thumbnails are so unbelievably similar,  

[06:13] but I think the difference is I enhanced 

[06:19] Like you can see there's just a little 

[06:22] It's such a minute change, but I was just 

[06:26] And apparently it did actually 

[06:30] But anyway, we're now going 

[06:32] So I do think this title is quite good.

[06:34] And the video did get I think like 

[06:37] But hey, maybe it could get a million views 

[06:40] So let's get rid of "And 

[06:43] And instead, let's bring back

[06:45] "amazing results".

[06:47] And then I'm just going to leave it at these two.

[06:49] But if this one wins, well,

[06:50] let's get a little exclamation 

[06:52] But if this wins, I'll test it again,  

[06:54] but I'll put "amazing results" and 

[06:58] So yeah, once you've got a winning title, 

[07:02] then try that winning title with 

[07:05] Oh, it just goes forever.

[07:06] So I have another video I'm incredibly proud of.

[07:09] "What happens if you walk 100,000 steps in a day?"

[07:11] This did well. 600,000 views, but it 

[07:16] an accomplishment that I would love 

[07:19] So, let's do a title AB test.

[07:21] Oh, you can see, look at my thumbnail 

[07:24] So, I was trying different text next to it,  

[07:26] but it didn't seem like any of 

[07:28] So, the original is "what happens if 

[07:31] but we'll also have "can you 

[07:35] "what happens to your body if 

[07:38] because the "happens to your body" meta that I've 

[07:42] So, I thought I'd try in this one, too.

[07:44] All right, now we're going to try an older 

[07:48] So, this is "I bought a $1,500 

[07:52] So, you can see I've done a 

[07:55] I tried having an arrow and not having one.

[07:57] And we can see without the red arrow, we 

[08:02] YouTube's an amazing job and 

[08:05] but I can understand at the same time how 

[08:10] analytics because, you know, there is 

[08:14] So, this is the current title, which has 

[08:18] It's one of the most popular videos on my channel.

[08:20] So, this is a working title.

[08:21] There's no reason to try anything 

[08:25] We might think that we're at 

[08:28] but maybe the peak's all the way up here.

[08:30] So, what title variation could I try?

[08:32] What if instead of it being 

[08:36] Yeah, we're doing it.

[08:37] We are changing it to $15,000.

[08:40] I mean, I think the blank one would be 

[08:44] So, let's set the test up.

[08:45] Okay, I now have title test running 

[08:49] So, I guess we will leave it about 10 days or 

[08:55] Okay, here we are 10 days later and I'm 

[08:59] Did that - it rhymed, didn't it?

[09:00] So, you can see we've got a few AB tests still 

[09:04] So, starting with my athlete video 

[09:07] And there is actually some differences; 

[09:13] This is almost a 6% higher watch time share.

[09:15] And the only difference is that I've 

[09:19] So it just shows that that 

[09:22] Now what we can also see is that my totally 

[09:27] So rather than just letting this 

[09:30] I'm actually going to go ahead and 

[09:33] so that we can just let these 

[09:36] Oh, it's deleted it. What - what was me 

[09:41] I think it was something like that,  

[09:42] I'll check once this recording 

[09:45] So, let's go ahead and set this up as a new test.

[09:48] Now, my Geogessr in real life video I am curious  

[09:50] about because I've been struggling 

[09:54] So, we do have some discrepancies again.

[09:56] We have Geogessr in real life 

[10:00] has performed with an extra 3% watch time 

[10:05] Now, these are two titles that I tried 

[10:09] This was before the test, so that means I 

[10:13] Now, I'm once again going to do a 

[10:16] And what we'll do is we will try these brackets 

[10:20] I'm going to go ahead and put "Lost in the UK".

[10:24] It's a bit of a weird one, but 

[10:27] I can just throw as much as I want at 

[10:30] Next up was my walking to every London landmark.

[10:34] So, let's have a look. All right, 33%,  

[10:36] 34%, and 31%. So, which is the 

[10:40] "Can I walk to every London landmark in 24 hours?"

[10:43] So, it seems like people aren't as 

[10:47] Okay, we'll see if that's a 

[10:50] And we can see that these two are very 

[10:53] However, saying visited instead of walked 

[11:00] So, we'll keep the walked and visited, 

[11:03] and instead I'm adding an "I tried" to visit 

[11:09] whack an ellipsis on the end as well. Very nice.

[11:11] So, that's a new test. We'll see how 

[11:15] Next up was my push-ups and pull-ups video.

[11:17] And we can see not very much of a difference.

[11:20] This is so close that it doesn't feel 

[11:24] It just feels like stuff's been 

[11:27] So, what I'm going to do is I'm going to 

[11:31] "I did only push-ups and pull-ups 

[11:37] Oh, let's put a full stop on 

[11:40] And this is not clickbait,  

[11:41] by the way. It was actually a very effective 

[11:45] So, let's start that new test.

[11:46] Next up is my 100,000 steps in a 

[11:51] There is definitely a loser, 

[11:54] "Can you walk 100,000 steps in a day?"

[11:56] No one cares.

[11:57] But "what happens to your body if 

[12:00] We've got an extra 4% compared to this one. And 

[12:06] I think this is the title I had originally, right?

[12:08] So, we do have a new winner. So, let's do a 

[12:12] Yeah, I'm just going to leave it on these 

[12:15] Isn't it interesting how these 

[12:19] equating to a minute or two extra watch time?

[12:22] Like a 5% difference is kind of 

[12:25] inserted the words to your body in 

[12:29] All right, next up, my parkour video. So, 

[12:33] and it looks like there's another case of them  

[12:34] all being quite close and none 

[12:37] What could be happening here is this video hasn't 

[12:42] So, potentially there's not enough people clicking 

[12:47] So, we do have a winner currently. It 

[12:51] And for now, as I can't think of anything 

[12:55] But let's not forget, we still have this video,  

[12:57] which is one of my most 

[13:01] And this is still getting like 

[13:04] So, our test report should come 

[13:07] all we did was add an actual number 

[13:11] Ooh. Okay. So, we do have a winner, 51%,  

[13:15] and it is actually the one with 

[13:20] So, as these percentages are too close,  

[13:22] I think I'm just going to leave this to 

[13:26] It is interesting that the 

[13:28] But it has reminded me I have another video from  

[13:30] a few years ago that also has this 

[13:36] Now, you can see I did a thumbnail 

[13:38] and it turns out that the badly pixelated 

[13:43] blank actually contributed quite a 

[13:47] So, I'm going to start a new test. 

[13:51] exact amount that is featured in the thumbnail.

[13:54] There you go.

[13:54] And now we'll be able to have two 

[13:57] testing this blank number versus actual number.

[14:01] And we can see does the 

[14:04] So, there you go. Let's set the new test.

[14:06] Okay, we've settled on a few titles. 

[14:10] I'm once again just going to give it another 

[14:14] All right, it's time for 

[14:17] And I've actually left it an extra two weeks 

[14:21] because I really wanted to give 

[14:24] and it was worth it.

[14:25] My athlete video test has ended 

[14:29] "what happens when you do strength 

[14:32] I thought this would be a way less 

[14:35] professional athlete for 30 days", but you 

[14:40] Look at this, we have a winner. How exciting.

[14:42] This has been a great example 

[14:45] a few times in order to get the 

[14:49] Like I'm almost thinking maybe I 

[14:53] constant AB title tests across all of my channels.

[14:56] And speaking of my other 

[14:58] I've been running some tests as well.

[15:00] So I did a video playing a new neil.fun game.

[15:03] I tried slightly different titles 

[15:06] but there was still a clear 

[15:10] And then I did a Reddit video 

[15:12] you can see once again these 

[15:16] but this title definitely contributed 

[15:20] I absolutely love AB title tests, It is 

[15:26] In the end, my "Geoguessr in real life" 

[15:29] so trying the brackets didn't really 

[15:32] Now the walking to every London landmark 

[15:37] 23%

[15:38] 24%

[15:40] 51% - this is the biggest difference by far,

[15:43] and it is basically a hybrid of 

[15:46] This is a massive difference, 

[15:50] We got rid of the word "walking"; we added 

[15:54] Now, here are the final 

[15:57] It finished without a conclusive result,

[15:58] but this is still a winner, so 

[16:01] I'm not sure why I didn't 

[16:02] In the end, my push-ups and pull-up video under 

[16:07] There's still a winner, but it's pretty close.

[16:09] I'm going to set it as this one anyway.

[16:10] Oh, the 100,000 steps video 

[16:14] I added the phrase "to your body ",

[16:15] and it's created a 60% watch time share.

[16:19] That's the biggest we've had so far.

[16:21] All right, let's get an update 

[16:24] Okay, so once the test had enough time to run,  

[16:27] there wasn't very much of a 

[16:30] However, the one with the actual 

[16:34] YouTube has now chosen this as the winning title.

[16:37] Let's see if that also is the 

[16:40] Uh, no, it isn't. It actually 

[16:43] 52% with the blank title, compared to 47% 

[16:50] So, that's opposite results across those two.

[16:52] So, no conclusive info on that one.

[16:55] But on that note, I am 

[16:58] And you better believe I am going to be doing some  

[17:00] serious title tests on this 

[17:03] So, I'm excited to see the results, maybe 

[17:07] I'm going to continue doing title 

[17:10] I think it's one of the best new features 

[17:15] Anyway, hopefully you enjoyed this good 

[17:19] hat's that? There's a play button 

[17:23] again? What? All right. Thanks