YouTube Analytics That Matter Most

[00:00] - I'm gonna tell you what

[00:02] if you're wanting to grow

[00:04] And we're starting right now.

[00:05] (upbeat hip hop music)

[00:08] What is going on, my name is Nick.

[00:10] Welcome to another video.

[00:11] If this is your first time here,

[00:13] and you wanna learn how

[00:14] make videos, and all types of

[00:17] start now by subscribing

[00:19] so you don't miss anything.

[00:20] So I get this question all the time.

[00:21] Nick, I wanna grow my YouTube channel,

[00:22] but I don't know which

[00:25] to make sure that I'm

[00:26] So I'm gonna cover that

[00:28] exactly what it is that

[00:30] that you're focusing on,

[00:32] The very first thing that

[00:35] that you're focusing on,

[00:36] is your thumbnail click-through rate.

[00:39] And the reason that this is so important,

[00:41] is because your thumbnail

[00:44] of contact that you have

[00:46] and with new viewers.

[00:48] So your thumbnail and your

[00:51] So paying attention to

[00:52] and your thumbnails is

[00:54] how effective your thumbnails are.

[00:56] How effective are your

[00:58] into your video content?

[01:01] And I know you're wanting

[01:02] what's a good number to go for?

[01:03] YouTube says that between

[01:07] so you want to try to go

[01:09] for the higher version of that, or higher.

[01:12] So, if you're getting like a 1% or a 2%

[01:15] or like a 1.6 or whatever,

[01:17] then you want to look at your thumbnails,

[01:18] just be honest with yourself,

[01:20] say, yeah, I might have

[01:21] but people just for whatever reason,

[01:23] they're not responding to it

[01:25] so I need to make some experiments here

[01:28] and I need to figure out what

[01:30] in order to get people to

[01:32] A really cool tool to use for this

[01:34] to make sure that you're

[01:36] is called TubeBuddy, I'll put a link to it

[01:37] down in the description below

[01:38] but they have an A/B testing feature

[01:40] where you can actually test

[01:42] to see which ones the most effective.

[01:44] Make sure you check it out

[01:46] The next thing that you

[01:47] in your analytics is your

[01:50] Your audience retention reports

[01:51] are going to let you know

[01:53] to your content because you might think

[01:55] that you're putting out the

[01:57] your family, your friends,

[01:59] hey, this is great but then you go

[02:01] into your audience retention reports

[02:03] and you can actually

[02:06] are responding to your content.

[02:07] So your audience retention

[02:10] hey, how good is my content?

[02:11] Is my content decent?

[02:12] Is my content great?

[02:13] Does my content suck?

[02:15] Look at your audience

[02:17] and take the data.

[02:19] It doesn't matter what you think,

[02:20] it matters what that data tells you

[02:22] in terms of how people

[02:24] to the content that you're putting out.

[02:25] Now with the audience retention reports,

[02:27] you want to keep an eye on

[02:30] and you'll want to keep an eye

[02:31] on the actual total watch

[02:33] because let's say for example

[02:36] and you're getting a

[02:38] because they are two minute videos,

[02:40] well, if you're putting out a video

[02:42] that's 10 minutes long and

[02:44] then those videos are

[02:46] for your channel which

[02:49] The next one that you want to focus on

[02:50] inside of your analytics is

[02:54] Now I know that it's important

[02:55] to not get caught up in the numbers per se

[02:58] but if you're not

[03:00] but you're generating a lot of views,

[03:01] that tells you that yeah,

[03:03] they're watching your stuff

[03:04] but they're not finding enough

[03:08] and to want to keep coming back.

[03:10] Another thing that you wanna look at

[03:11] when you are looking at

[03:14] that you're generating is you want to look

[03:15] at the specific videos that are generating

[03:18] the most subscribers for you.

[03:20] And if you want to fine-tune this,

[03:21] I actually built a calculator

[03:23] because a lot of people are asking me,

[03:24] hey Nick, how do you figure out

[03:25] your view to subscriber

[03:28] I actually built a calculator.

[03:29] If you go to viewstosubs.com,

[03:32] then you can actually calculate this in

[03:33] if you don't wanna do the math.

[03:34] And I know that subscriber

[03:36] but I just wanted to

[03:39] why that particular metric is important

[03:41] because it lets you know the value

[03:42] that you're bringing to other people.

[03:44] Another metric that is important

[03:45] is how many playlist

[03:48] Now this isn't something

[03:50] or anything like that but the

[03:52] is because this lets you

[03:55] that you're bringing to people.

[03:56] So if you're putting out content

[03:58] and people are adding

[04:00] or they're adding it to

[04:02] that lets you know,

[04:04] enough value in this that

[04:08] but they're actually wanting

[04:09] to watch these particular

[04:11] and another thing that

[04:13] is that's gonna say when you

[04:15] is that's gonna say, hey,

[04:18] in these particular videos

[04:19] and they're adding these

[04:21] maybe, just maybe, I should

[04:26] Now when you're looking

[04:28] what you wanna think about is

[04:30] this video, is it generating

[04:33] because it's gotten a lot more views?

[04:35] If so, maybe I need to

[04:38] to get more views and subscribers,

[04:40] or if you have a video

[04:43] at a higher rate but it

[04:46] that some of the other videos have gotten,

[04:48] then in that case, you

[04:50] okay well, if this one's

[04:52] at a higher rate, might

[04:54] that I mentioned a minute ago,

[04:55] if this one's generating

[04:58] then how can I remake this

[05:00] that maybe I could go for

[05:03] or maybe I could try to do another way

[05:05] that I can present this so that I can try

[05:07] to get more views on this particular topic

[05:10] because it's generating more

[05:13] Another one that's

[05:15] when you're looking in your

[05:18] A lot of people overlook shares

[05:19] and they're like, oh well,

[05:20] but in reality, shares mean

[05:24] that the people that

[05:26] find enough value in it that

[05:29] with other people on the internet,

[05:31] be it their family, their

[05:34] whoever, that they're

[05:36] in what it is that you're doing

[05:37] that they are willing to

[05:39] with their people that they know.

[05:41] And of course, the more that

[05:44] that's the more session times

[05:45] that are gonna be started on YouTube,

[05:46] that's more people that

[05:48] to your content, that's

[05:50] more people in and all that stuff.

[05:51] So shares are definitely

[05:54] to keep an eye on when it

[05:56] And of course the overall engagement

[05:58] that you're getting on

[06:01] Now, some people are like,

[06:03] or likes don't matter and all that stuff

[06:04] and it's not something that

[06:07] oh well this video got a lot of comments

[06:09] so let's just show it to

[06:11] but what it does do is it tells you

[06:13] that what you're making

[06:15] or the people are opinionated

[06:17] to where they are gonna take that effort

[06:19] to go and they're gonna sit there

[06:20] and they're gonna type in their computer

[06:21] and they're going to make that effort

[06:23] to interact with what

[06:25] and if you look at it,

[06:27] that I've said so far in this video,

[06:28] you know, we've got the thumbnails

[06:30] which tells you how people respond

[06:32] to what it is that you're doing,

[06:33] we've got your watch time which tells you

[06:34] how people respond to what

[06:37] we've got your playlist

[06:39] respond to what it is you're doing,

[06:40] shares, how are they responding,

[06:42] the overall engagement on your channel,

[06:43] how are people responding to

[06:46] the reason that these

[06:48] is because YouTube is a responsive system

[06:51] and the more people are

[06:53] in all these different ways,

[06:55] the more YouTube is gonna

[06:58] because you're keeping people on the site,

[07:00] you're keeping people

[07:02] you're keeping people engaged

[07:04] with what it is that you're doing,

[07:05] they're responding to your content.

[07:08] I made a video about how to generate

[07:09] more watch time on your channel as well

[07:11] because that's one of the things

[07:11] that YouTube is judging us on,

[07:13] I'll put a link to that at the

[07:14] so you can check that out.

[07:16] It talks about adding the right

[07:18] and where to use cards

[07:20] and not use playlists

[07:21] Really cool, so make

[07:23] And if you wanna learn more

[07:25] making videos and all types of

[07:27] start now by hitting

[07:30] so you don't miss anything.

[07:31] Thank you so much for watching.

[07:32] I'll see you next time.