YouTube SEO : NEW Strategies to Get YOUR VIDEOS to Rank #1

[00:00] - If you're posting on YouTube,

[00:01] the goal is to get views, and lots of 'em.

[00:04] But it could be hard to

[00:07] 3.7 million videos that

[00:11] As content floods

[00:14] for new customer

[00:17] So in this video, I'm gonna reveal

[00:18] proven YouTube SEO strategies

[00:20] that propelled our channel to success.

[00:23] What's up?

[00:24] It's Jamal from HubSpot.

[00:24] So how can you rank on YouTube?

[00:27] It's important to understand two things:

[00:29] keyword research and optimizing your video

[00:32] for the platform using

[00:35] YouTube is the second largest

[00:38] That's why doing your

[00:40] and identifying which keywords

[00:43] as YouTube has a separate

[00:45] that video creators need to learn, adopt,

[00:47] and implement to determine how

[00:51] and where they'll rank

[00:53] I would dare say that

[00:56] is so important that it's

[00:59] of your success when creating

[01:01] So let's dive in.

[01:02] The first step in finding

[01:04] for your video content is to find

[01:06] a YouTube optimization tool

[01:09] keyword ideas to get your

[01:12] If you're new to YouTube

[01:13] or not familiar with SEO tools,

[01:15] YouTube's auto complete

[01:18] keyword research tool for YouTube

[01:19] and is a great place to start.

[01:21] Autocomplete is a quick and easy way

[01:22] to get ideas around what

[01:25] and how it relates to your topic.

[01:27] Not only will these suggestions provide

[01:29] some insight around

[01:31] but they'll also give you a quick overview

[01:33] of what your competitors are doing,

[01:35] which of these videos have

[01:37] and which keywords they're using.

[01:39] Add an asterisk in front of your keyword,

[01:41] and it will show different variations

[01:42] of searches that contain those keywords.

[01:45] Take note of the ones

[01:47] for your content and target audience.

[01:49] And speaking of competitors,

[01:50] video marketing is a competitive game.

[01:52] To win it, you need to know

[01:55] That's where competitive

[01:57] So let's move on to Google Trends.

[01:59] Using Google Trends for YouTube

[02:00] shows you how popular a topic is

[02:02] relative to other topics on the web,

[02:05] and trend data is typically

[02:07] and sometimes even minutes.

[02:09] To use Google Trends,

[02:11] then switch from the default

[02:12] web search category to YouTube search.

[02:14] Scroll down to related topics and queries

[02:16] to find out what channels

[02:19] and what people are searching for.

[02:20] You can also set the category to match

[02:22] your channel theme in the category tab.

[02:24] For this search, we'll

[02:27] Start by looking at the

[02:30] It looks like interest

[02:32] is holding steady, with seasonal spikes

[02:34] around the start of the

[02:37] This data is particularly helpful

[02:39] if you work in an industry

[02:41] For example, the New Year's approaching.

[02:43] You wanna know which of your products

[02:45] or services to prioritize

[02:47] By using the comparison

[02:50] you can compare search

[02:52] to learn about which query

[02:55] To do so, after you've added one topic,

[02:57] simply click +Compare and

[03:01] By comparing keywords for

[03:03] you can get a quick and helpful picture

[03:05] of which offerings are in greater demand

[03:07] and likely to have an effect

[03:09] on your sales volume in the short term.

[03:11] This would be a good time

[03:12] to search the related topics

[03:14] to brainstorm ideas for your videos

[03:16] and do additional research

[03:20] these popular channels end up posting.

[03:22] Just remember, similar to

[03:25] Google Trends measures keyword popularity

[03:28] rather than keyword search volume.

[03:30] Therefore, it's best

[03:32] With keyword research tools,

[03:34] like Google Keyword Planner.

[03:36] All you need is a Google

[03:39] This free tool can help you

[03:41] that people are searching for on Google

[03:43] and get ideas for the keywords

[03:46] in your video optimization efforts.

[03:48] It provides data in the

[03:50] of specific keywords which

[03:52] the most popular and

[03:55] It also allows you to

[03:57] by geographic location,

[04:00] so you can further hone

[04:02] Go to ads.google.com, click Start Now,

[04:04] and sign in with your Google account.

[04:06] Next, click the Switch to

[04:09] Now, create an account without a campaign

[04:11] and confirm your info.

[04:12] To open Google Keyword Planner,

[04:14] click Tools & Settings

[04:16] and then from the dropdown menu,

[04:17] select Keyword Planner

[04:20] There are two ways to

[04:22] If you wanna see search volumes

[04:23] and metrics for an

[04:25] click Get Search Volume and Forecast.

[04:28] Otherwise, click Discover New Keywords

[04:30] to find new keyword ideas.

[04:31] Enter up to 10 words or phrases related

[04:33] to your products or services,

[04:36] Click Get Results.

[04:38] You'll see a list of keywords

[04:40] You can now edit your list

[04:43] to help you find those

[04:45] for your SEO strategy.

[04:46] Now, Google Keyword

[04:49] for SEO research, but no single option

[04:51] is gonna be the be-all,

[04:54] You want to supplement your efforts

[04:56] with other research tools

[04:59] to get a well-rounded view

[05:00] of the keywords you should

[05:02] Luckily, there are some

[05:04] TubeBuddy and VidIQ are popular SEO tools

[05:07] that give YouTube video creators access

[05:09] to a number of capabilities,

[05:12] They provide far greater insight

[05:15] than the basic YouTube Studio program.

[05:17] Both TubeBuddy and VidIQ

[05:20] that assist with keyword

[05:23] including recommending and

[05:26] when you upload a video.

[05:27] Identifying the tags

[05:30] so you can see which tags work

[05:31] for other successful creators,

[05:33] showing you where a video

[05:36] tracking for all your

[05:38] and their ranking across both

[05:41] Here's how they work,

[05:43] TubeBuddy helps you easily

[05:46] by providing key analytics

[05:48] so you can improve the

[05:51] After you've installed

[05:52] click on the TB menu icon,

[05:56] Next, search for seed keywords.

[05:58] These are words or phrases

[06:00] might use to search

[06:02] Your overall score here is

[06:05] the overall score for every

[06:07] and weighted, specific to your channel.

[06:09] Let's stick with weighted.

[06:10] As the closer your weighted

[06:13] the greater the chance you have

[06:14] of ranking high for that

[06:17] Here, under the Score Analysis section

[06:19] you'll find a breakdown of your

[06:22] and optimization strength

[06:24] Search volume shows you if your keyword

[06:26] has way too much competition

[06:29] or if you've got a good

[06:31] against other videos

[06:34] and if you can get your video ranked high

[06:36] in search for that keyword.

[06:37] The competition metric lets you know

[06:39] if there's already a

[06:41] that your video is competing against

[06:42] and how high your chances are of competing

[06:45] against that content.

[06:46] And optimization strength tells you

[06:48] if all other videos

[06:50] are well-optimized for your keywords.

[06:52] If the videos are not

[06:54] here's the opportunity you have

[06:55] to break in and rank for keyword

[06:57] by properly optimizing your videos.

[06:58] This is done by having a

[07:01] and having relevant

[07:02] description and tags, but

[07:05] You can also click on the Video Topics tab

[07:07] to come up with additional keyword ideas.

[07:10] VidIQ has a similar set

[07:12] with creating SEO friendly

[07:15] Log into your VidIQ account,

[07:16] then click on Keywords in the menu.

[07:18] Like before, you'll type in a seed keyword

[07:20] and run the search.

[07:21] Here, you'll see their automated analysis

[07:23] of scoring metrics, including

[07:26] related terms, your VidIQ keyword scores,

[07:29] related YouTube videos, and

[07:32] which should be really

[07:34] whether a keyword or keyword

[07:37] This trending videos feature is a small

[07:39] but significant difference

[07:41] specifically for YouTube channels.

[07:43] What this allows you to do

[07:44] is see any competing channels top videos

[07:46] by view velocity or

[07:48] This information is valuable,

[07:50] because newly published videos tend to get

[07:52] the most of their traction

[07:55] which is when YouTube promotes

[07:58] All in all, most of the

[08:00] and TubeBuddy is still somewhere

[08:02] that it mostly comes down

[08:03] but they cost money if you wanna get

[08:05] the full use of their features.

[08:07] Another widely used tool

[08:09] is Ahrefs Keyword Explorer.

[08:11] Ahrefs has the same features

[08:13] for keywords and tags as

[08:15] but is considered to have

[08:18] out of all of them.

[08:19] It's not a free service,

[08:21] of features to analyze

[08:23] on and optimize your own website,

[08:25] and jump on marketing trends.

[08:27] If your goal is only YouTube SEO,

[08:29] the other tools may be better valued.

[08:30] If the full suite of Ahrefs

[08:33] it's the premier program for SEO.

[08:35] Now that you've got the relevant terms

[08:37] and phrases needed to rank

[08:40] you'll also want to consider

[08:42] Through YouTube's Channel Analytics page,

[08:44] you can identify top performing videos,

[08:46] understand audience demographics,

[08:49] and the keywords people are searching for

[08:51] to find your content, and

[08:54] like audience retention and watch time.

[08:56] Log into your YouTube account

[08:57] and click on your profile

[09:00] Select YouTube Studio,

[09:01] then click on the

[09:04] You could access an overview

[09:06] or dive into areas like

[09:09] Select Advanced Mode in

[09:12] if you'd like to see a detailed breakdown

[09:14] of your channel metrics,

[09:15] metrics for individual

[09:17] Whew, okay, so heavy

[09:20] but there's still another crucial step

[09:21] before checking this off your to-do list,

[09:23] optimizing your video.

[09:24] This means including your keywords

[09:26] in your file name, title,

[09:29] This title needs to be

[09:31] and attention grabbing, like a headline.

[09:33] For example, make sure your file name

[09:35] and video title are the same.

[09:36] Include keywords from your title

[09:38] in the first two lines

[09:40] and add these keywords in your tags.

[09:42] YouTube will have a much better

[09:45] and will be better able

[09:47] in its search results if

[09:49] In addition to keyword research

[09:52] there are some general best

[09:54] to improve your chances of

[09:57] These include creating a strong thumbnail,

[09:59] using contrasting colors

[10:02] that accurately represents

[10:05] and helps with high click-through rates.

[10:06] According to YouTube, 90% of

[10:09] have custom thumbnails, like this.

[10:12] Extending viewer watch time

[10:15] in YouTube's ranking algorithm.

[10:17] This boils down to the

[10:19] Is it engaging enough to

[10:22] and keep them watching through to the end?

[10:24] Take a look into your

[10:26] in YouTube Studio to see where

[10:28] Cross-promoting your videos on

[10:31] to increase your reach

[10:34] and adding CTAs to encourage viewers

[10:36] to like, comment, and

[10:38] On that note, you made it

[10:41] Might as well hit that Like button

[10:42] and subscribe to the

[10:44] letting us know what other

[10:46] And while you're down there,

[10:48] to discover customizable templates

[10:50] to create your own YouTube channel art,

[10:52] like thumbnails and banner images.

[10:54] We've also included SEO necessities

[10:56] and a YouTube channel growth strategy

[10:58] to help you gain more subscribers.

[11:00] Basically, the better you can target

[11:01] and tailor your videos for

[11:03] the more likely your videos will show up

[11:05] in their YouTube searches,

[11:06] so you'd better start

[11:09] if you wanna get your share

[11:12] Now, if you'll excuse me,

[11:13] these muscles aren't

[11:15] You know what I'm saying?

[11:16] Got some heavy lifting in my own too.

[11:18] Until then, I'll see you next time.

[11:21] - I can't find this client info.

[11:23] - Have you heard of HubSpot?

[11:25] HubSpot is a CRM platform,

[11:27] so it shares its data

[11:30] Every team can stay aligned,

[11:31] no out of sync spreadsheets

[11:34] - [Announcer] HubSpot, grow better.