3 Ridiculously Useful YouTube Analytics (Small Channels, Pay Attention!)

[00:04] this video is different because these

[00:06] are analytics that you can use even if

[00:07] your channel is literally Brand New by

[00:10] showing you what I'm doing with a

[00:11] channel that started days ago howdy

[00:14] howdy everyone Nate here the First

[00:15] YouTube analytic we're going to be

[00:16] looking at here is your suggested video

[00:19] traffic and I'm going to be showing you

[00:20] with a client's channel that just

[00:22] started days ago here's why we're going

[00:24] to be using suggested videos because it

[00:26] gives you an early indicator of whether

[00:28] your channel is being classified

[00:30] correctly by the algorithm and we can do

[00:32] that even with a channel like this that

[00:33] has 129 views uh 10 subscribers and 2.6

[00:37] hours of watch time so what you're going

[00:39] to do is Click analytics then click

[00:41] content up here at the top and you're

[00:42] going to scroll down to this box how

[00:44] viewers find your videos and we're going

[00:46] to click suggested videos now what this

[00:48] shows is as of right now on this channel

[00:50] about 50% of all the total traffic on

[00:52] the channel is coming from these

[00:54] suggested videos YouTube is suggesting

[00:56] these videos from this channel to other

[00:58] viewers of other channels videos and I'm

[01:01] going to show you why this is so

[01:02] significant by sharing a crazy story

[01:05] here you see with Chris who owns this

[01:07] channel we each independently did a form

[01:09] of auditing our Niche auditing the niche

[01:12] that we're trying to Target with this

[01:13] Channel and if you want to know how to

[01:14] do that on your own channel I made a

[01:16] video about it I'm going to put up here

[01:17] for you to watch after this we each came

[01:18] up with a list of competitors or

[01:21] channels that had the audience we wanted

[01:22] to capture with this channel now there

[01:25] was overlap between the two lists that

[01:27] we created which was already cool to see

[01:29] but then when we came to the suggested

[01:31] videos on this channel brand new channel

[01:34] look at what we found if you go down

[01:36] here and you click see more you're going

[01:38] to pull up this which gives you a list

[01:42] of all of the videos suggesting your

[01:45] videos so stepping back here why this is

[01:47] so significant these videos each of the

[01:50] videos on this list are a video that

[01:52] already existed on YouTube that the

[01:54] algorithm has seen and said this new

[01:57] channel this channel we're looking at

[01:58] right now has a video and we think that

[02:01] it might be similar to the videos on

[02:04] this other already existing Channel it

[02:06] might be similar enough to suggest it in

[02:08] the sidebar if they're watching on

[02:10] desktop or below the video if they

[02:11] scroll down on mobile so here you can

[02:13] see the total Impressions given to these

[02:16] similar videos as well as the

[02:17] clickthrough rate and the actual amount

[02:19] of views garnered from these videos that

[02:21] already exist on YouTube here is why

[02:23] this is so valuable to me those lists

[02:25] you remember those lists that Chris and

[02:26] I came up with that we were targeting

[02:28] these audiences on YouTube then number

[02:30] of videos here that were from those

[02:32] channels was mindblowing meaning we had

[02:35] intentionally targeted these areas with

[02:37] the content the metadata and the topics

[02:39] the titles and thumbnails of videos that

[02:41] we produced to match these already

[02:43] existing audiences so we could quickly

[02:45] show the YouTube algorithm this is our

[02:48] audience on YouTube this this is the

[02:50] audience we're trying to Target because

[02:52] we're trying to help them out and what

[02:53] the suggested list is showing us or

[02:55] showing you even if you have a very

[02:57] small channel is how clear clearly the

[03:00] algorithm is classifying your content

[03:02] and as I scroll through this list of

[03:03] suggested videos that the YouTube

[03:04] algorithm is serving this Channel's

[03:06] content to at least 90% of them are

[03:09] exactly on point let me put it this way

[03:11] if you have a larger Channel with a more

[03:13] significant volume of views on your

[03:15] channel YouTube adds some very important

[03:17] and interesting boxes to your analytics

[03:19] one being other videos your audience is

[03:21] watching most recently and two being

[03:23] other channels your audience is watching

[03:25] small YouTube channels unfortunately

[03:27] don't have access to those until they

[03:29] get a critical mass of viewership but

[03:31] what they do have what you do have is

[03:34] this so let's get into some actions here

[03:35] as you're looking at this on your own

[03:36] channel here's what to do if you look at

[03:38] these suggested videos and at least 70%

[03:41] of them are not matching the type of

[03:42] audience you're trying to gather on your

[03:44] channel you need to make it more obvious

[03:45] with your video content and one of the

[03:47] best ways I have found to do that is

[03:48] during the entire production of your

[03:50] video think of it in terms of this what

[03:52] is the audience I'm trying to match with

[03:55] my video and let me make sure I make it

[03:57] abundantly clear in the words I speak in

[03:59] my video as well as the title and

[04:01] thumbnail especially and the first line

[04:03] of the description this is what this

[04:05] video is about make it super super clear

[04:08] to make sure your video as you're

[04:09] targeting the metadata or the content of

[04:11] the video itself does match the audience

[04:13] you want all right it's time to move on

[04:14] to the next analytic here first if

[04:16] you're enjoying this video it's being

[04:17] helpful or eye opening to you boop the

[04:19] like button on it thank you for doing

[04:20] that the next YouTube analytic we're

[04:22] going to be looking at here especially

[04:24] for new YouTubers or smaller channels is

[04:28] the most replayed graph I'm going to

[04:30] pull up one of my older videos to show

[04:32] you this if you hover over a video and

[04:34] you see the gray Hills and Valleys part

[04:37] below the video now why is this so

[04:39] useful especially for smaller YouTube

[04:41] channels it's because you can do it even

[04:42] if you don't have a YouTube channel you

[04:44] see what you're going to do is after

[04:45] you've audited your Niche and understood

[04:47] your Niche better shout out to the video

[04:49] you should watch after this all about

[04:50] that but once you've identified these

[04:52] channels is you can then go to their

[04:54] videos and see which parts the audience

[04:56] is liking the most this right here

[04:58] literally shows which which parts of the

[05:00] video the audience that watch this video

[05:02] of all the thousands of views that

[05:04] watched it which parts were watched the

[05:06] most you can also use this on your own

[05:08] videos as you get more viewership but

[05:10] the main thing we're looking for here is

[05:12] the high points especially on this

[05:15] viewership I'm going to talk about what

[05:16] to do with those high points here in a

[05:17] moment but first I wanted to address the

[05:19] opposite I have watched a lot of videos

[05:21] that seem to have a pretty low Point

[05:24] throughout most of the video in fact I

[05:26] was trying to find an example so I could

[05:27] show you here but many of these videos

[05:29] have pretty low for the entirety of the

[05:32] video now what does that mean does that

[05:34] mean that most people don't like the

[05:35] video I actually do not think that it

[05:37] does a more flattened out Hills and

[05:39] Valleys on this indicator more means

[05:42] that people are choosing to watch for

[05:43] continuous segments of the video they're

[05:46] not jumping around as much which if

[05:47] you're following me means that that

[05:49] creator for the amount of views that

[05:51] they have is retaining audience really

[05:54] well but for the high points these are

[05:55] some of the hints the reasons why you

[05:57] see big spikes in videos first first if

[05:59] there's chapters in the videos people

[06:01] tend to jump from chapter to chapter

[06:02] that might cause those high points two

[06:04] if it's after a sponsored segment of the

[06:06] video a lot of people skip ahead on

[06:07] sponsored segments three if a visual is

[06:10] being shown in the video people are more

[06:12] likely to as they are scrubbing through

[06:13] the video say oh there was something

[06:15] something happened right there I'm going

[06:17] to jump to that section four a joke was

[06:19] shared that people need to go back and

[06:20] watch again and five a peak moment or a

[06:22] big reveal happening in the video all

[06:24] right now we're on the bonus round I

[06:26] debated including this in here but I'm

[06:27] going to do it because it's just so dang

[06:30] helpful what we're looking at is your

[06:32] audience tab up here go ahead and click

[06:34] audience this graph returning viewers

[06:37] versus new viewers you've got to

[06:39] understand this graph because it gives

[06:40] you indicators of what to do next with

[06:43] your content if your returning viewers

[06:45] is consistently low it means people

[06:47] aren't choosing to come back to your

[06:48] channel so what do you do about that you

[06:50] invite them to watch other videos on

[06:52] your channel and you give them clear

[06:53] reasons to watch the next video and if

[06:56] you want a meta example of that well

[06:58] what have I done earlier on in this

[06:59] video go back and rewatch and see if you

[07:00] can catch what I did but also what you

[07:02] want to do here and not many people talk

[07:04] about this is you want to make sure you

[07:06] have a feeling of Welcome in your videos

[07:09] that when people arrive to your videos

[07:11] they can understand quickly what they're

[07:13] about and feel like they're in the right

[07:15] place and if it would be valuable to you

[07:17] to have a whole video about what I just

[07:18] said please do let me know all right now

[07:20] if your new viewers is consistently low

[07:22] or lower than your returning viewers

[07:24] what that means is your channel isn't

[07:26] growing I say that partially in just but

[07:29] the reality is a YouTube channel that is

[07:31] not acquiring new viewership is on a

[07:33] steady decline so what you need to do if

[07:35] you're seeing a consistently low amount

[07:37] of new viewership is you have to Branch

[07:40] out and start trying new ideas the

[07:42] number of new viewers that are arriving

[07:43] and using the YouTube platform

[07:45] consistently goes up I'm not even

[07:46] talking about new creators that are

[07:48] trying to build or create or share

[07:49] content I'm talking about viewership

[07:51] just people watching YouTube that number

[07:53] is always going up and attention is

[07:54] always moving from one location to

[07:56] another on YouTube so a channel that is

[07:58] not a acquiring new viewership is

[08:01] stagnating because of that okay so if

[08:03] that's happening to you first try new

[08:05] ideas try some fresh ideas to get new

[08:07] audience in second improve the quality

[08:09] of your videos if your videos aren't

[08:10] showing good watch time or watch

[08:12] percentage then that means that they

[08:14] probably aren't as enjoyable as your

[08:15] competitors so now I'm going to say it

[08:18] everyone if you want to know the process

[08:20] that Chris and I went through to get

[08:21] these early wins of the suggested

[08:23] traffic to that channel you're going to

[08:25] want to watch this video

[08:28] next

[08:31] and hey don't forget to check out this

[08:35] video