AI Influencer Makes $70K Per Post
43sThe shocking figure of $70,000 per post reveals the lucrative potential of AI influencers, sparking debate about deception and authenticity.
▶ Play ClipAI Summary
This video debates the rise of AI influencers on social media, highlighting concerns about deception and the blurring of reality. It discusses the need for digital watermarks and guidelines to distinguish AI-generated content from real people.
[00:02]
AI Influencers Defined
AI influencers are virtual characters that post photos with celebrities, sell products, and build followings on Instagram and TikTok.
[00:14]
Objection to AI Influencers
One speaker is 'out' on AI influencers because they look too human, unlike established IP like Mickey Mouse, causing confusion about authenticity.
[00:28]
The Deception Problem
Many commenters do not realize AI influencers are not real, which is problematic. The New York Times reported one AI influencer makes over $70,000 per Instagram post.
[00:56]
Example of Logan Reed515
Logan Reed515 is an AI influencer on TikTok whose comments show people don't know he's fake; his page exists to sell peptides.
[01:10]
Need for Guardrails
The speaker calls for guidelines and a universal digital watermark to inform users when content is AI-generated, referencing Google's Synth ID.
[01:36]
Feasibility of Watermarks
Although people may bypass watermarks, implementing a general policy for digital watermarks on platforms is considered the right move.
The video concludes that while AI influencers can be profitable, their deceptive nature requires universal digital watermarking and platform guidelines to protect audience trust.
Mentioned in this Video
Study Flashcards (3)
How much can an AI influencer earn per Instagram post according to the New York Times?
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How much can an AI influencer earn per Instagram post according to the New York Times?
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Over $70,000.
00:40
What is Google Synth ID?
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What is Google Synth ID?
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A digital watermark for AI-generated images.
01:23
What is the main concern about the AI influencer Logan Reed515?
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What is the main concern about the AI influencer Logan Reed515?
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People in the comments don't know he is not real, and the account is used to sell peptides.
00:56
💡 Key Takeaways
📊
AI Influencer Earnings
Reveals the high financial incentive behind AI influencers, justifying their proliferation.
00:28
💡
Logan Reed515 Example
Concrete case showing how AI influencers can deceive audiences for commercial gain.
00:56
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Universal Digital Watermark Proposal
Proposes a practical solution to the problem of AI-generated content deception.
01:10
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Google Synth ID Reference
Cites an existing tool that could be leveraged for cross-platform watermarking.
01:23Full Transcript
[00:02] real. She is part of a wave of AI influencers that are posting photos with celebrities, posting videos that sell products, and building real followings on Instagram and Tik Tok. AI influencers, are you in or out?
[00:14] >> I'm out. I understand that in the brands have and and studios have created IP like Mickey Mouse where it's like, here's a character and it can live forever. But none of these characters,
[00:28] even as they've evolved, look exactly like humans. Even I didn't know she >> And a lot of people in the comments don't know they're not real. And I agree, that's the problem. Characters on social media, I'm fine. Like Lil
[00:40] doesn't look real. And people are in on it. And I think that's okay. Although, I the New York Times, she makes over 70 grand on an Instagram post. >> An example of where I'm out. Logan Reed515 on Tik Tok. You have no idea
[00:56] the comments don't know that he's not real. And the whole reason this page is made is so that he can sell peptides to people. The lines of reality and truth are getting blurred in a way that this specific medium, we need to create guard
[01:10] rails and guidelines around this because we have gotten used to this medium being somebody real talking to you. I think what we need though if we're going to actually solve this problem is the ability to know if these people are real
[01:23] or not. So Google in their images has something called synth ID. It's like a digital watermark. So it's in there. I think what we need now is all of these platforms to recognize a universal digital watermark and to tell us if
[01:36] something was made using AI. Now I know that's complicated, but I think that's >> People will get around that, but I think as like a general policy, that's the right move. AI influencers, are you in or out?
