How to Do a TikTok Shop Live and Monetize It

[00:02] TikTok without users having to leave your video, you need to know this. For years, the mistake many have made is sending the user to an external website and praying they buy, losing most customers along the way due

[00:17] to all that friction. The solution is TikTok Shop. Today I'm going to reveal exactly how TikTok Shop Life works, what you need to set up in the seller center, and the step-by-step system for selling in real time while

[00:30] [music] you present your products. Let's begin. What is TikTok Shop Life? TikTok Shop live streams are live broadcasts within TikTok that integrate the shopping experience into the video itself. In other words, while you're presenting a

[00:44] product in real time, viewers can see the highlights on screen, check the price, [music], explore the entire catalog, and complete the purchase without leaving the live stream, even offering

[00:57] exclusive discounts during the broadcast itself. They are a very complete sales format. They combine demonstration, conversion, and conversation in a single space. viewers can buy the product being shown on screen

[01:12] or enter the orange shopping cart to view and explore the products in your store window. Every second you're live, you'll be exposing your products to more and more people, increasing your chances

[01:26] of making a sale. But to do all this, you need to set up your shop on TikTok. Follow these steps one by one and stay until the end because we'll tell you the trick to not waste your live streams and get even more sales.

[01:40] How to set up the vendor center. This panel is the place from which the e-commerce business within TikTok is managed. The first thing is to confirm [music] that the vendor center is available in your country. If

[01:54] simple. [music] You log in with a TikTok account or with your email and phone. You select the country [music] and choose whether you will sell as a company or as an individual. After you complete

[02:08] the verification, [music] you configure the warehouse or collection address, also define the returns address and finally accept the [music] terms and conditions to complete the registration. Once the store is created

[02:20] , you will need to verify the documents. Finally, in order to receive payments and manage refunds, you will need to link a completed, [music] you will be ready for the next step.

[02:33] Add products to the store, [music] prepare them for the live showcase and start selling in your live streams. How to upload products to your [music] storefront? Access the seller center and go to the

[02:45] products section. Once inside, go to the product management section. [music] That's where you can add items to your store that will then be displayed in the Live bag. Click on add product, fill in the information

[02:59] such as the title, description, category, upload product images and indicate the price and available stock. [music] You can also configure options if needed, such as sizes or colors. Once the product

[03:13] is published, it will appear in the store and you can select it later from the live stream. What should you prepare before the live stream? Before starting the first live stream, you can do some tests. This option appears in

[03:26] the Live settings tab and allows you to do just that: test how [music] works, view the live settings options, and be prepared actually do it. When you're ready, you can set up your live stream. [music] Here

[03:40] you will need to keep this in mind. You can do it all from the same device or have another one with you to check the chat, pin products, and make changes to the storefront. To do this, go to settings, moderators, and select a user who

[03:54] will be able to access the live stream at the same time. You can change the title by tapping the text above the start live button and entering a specific one for that live stream. You can also add a description in the About Me settings. Go to company,

[04:09] add products and here you can add the products you want to highlight in the live stream. From this same company panel you can configure discount coupons and add flash offers which we will tell you about later. You can

[04:23] filter and unblock certain words in the chat automatically from the settings. Now all that's left is to start the live stream. How to go live? The while showing the [music] products is to anchor them so that

[04:38] viewers can see the information and price and [music] can buy them. To do this, tap on the orange bag, find the product you're talking about, and pin it. It will appear highlighted for a few seconds and then disappear. But

[04:52] if the user clicks on the bag, [music] they will see that out of the entire catalog, that one is highlighted. You can do all of this from the same device, or record with one and do the rest with the other [music] . The most common practice is to record with a

[05:05] mobile phone and manage the catalog with a tablet. [music] That way you can see everything much better. During the live stream, you should keep repeating the same information, since someone who joins at minute 7 won't know what

[05:19] has been discussed before. Ideally, you should inform people which products will be discussed and shown, what exclusive discounts are available and how to access them, participate in the chat, ask questions, and ideally

[05:34] explain how to make purchases if someone doesn't know how. And watch out for the closure. Keep an eye on the time and let us know when it's almost over to activate a real emergency, since the discount will disappear when it

[05:48] ends. The most important thing you should explain about coupons and the purchase process is this: tap the deals or coupons icon at the top left [music] . There you will see it available and you can click to claim it. The

[06:02] terms and conditions will be displayed, including how long the offer will be active. You can tap the pinned product on the screen or tap the bag to [music] view the products in the showcase and select one from there to add to the

[06:14] In the basket you will see the selected products, the discount applied, the shipping costs and the final price. Why use flash sales for music? Apart from the general discounts that are already available throughout the live stream,

[06:28] Flash Deals are a larger discount on some selected products. This creates a sense of urgency and a need to take advantage of it, which can greatly boost sales. We recommend you hint

[06:42] that there will be a surprise without saying exactly what it will be. [music] This will generate a lot of excitement and users are more likely to stay longer waiting to see how to manage live sales. When

[06:56] the live stream ends, the purchases made are recorded as TikTok Shop orders. So the first thing to do is enter the seller center and access the order management module. Items sold at the Live event are handled like

[07:10] normal orders, but originating from the Live event. From here on, you will always have to check for new incoming orders, confirm that there is stock available, prepare the package and ship it. Tip: How you can make the most of the

[07:24] live stream content. All the live streams you do will be automatically saved on the platform, so you can review them and, most interestingly, get extra content. Within TikTok Studio, go to the live tab and look for the

[07:38] recordings. One very interesting thing is that TikTok highlights certain clips during peak viewing times so you can create content from those moments. If you find them good and they suit your needs, you can download or edit them directly

[07:53] there and then upload them to the platform. Alternatively, you can download the entire recording, although it takes a while, and then download clips manually for much more detailed editing. It's an ideal way to repurpose

[08:07] content and be more present on the platform without having to make more recordings. [music] If this video has helped you, subscribe and leave us any questions you may have in the comments. [music] If you need a

[08:19] content strategy for TikTok Shop Life, you can contact us and we'll help you create it. If you want to learn how to make viral videos on TikTok with Creator Search [music] Insights, don't miss the video on screen. Thank you so much for

[08:33] watching [music] and see you next time .