Facebook Ads 2025: For Hotmart Affiliates | Automated Sales

[00:02] ads tutorial for affiliates. If you copy and paste everything I'm going to show you in this video, you'll be able to make sales of digital products on Hotmart every day. Welcome to my channel! My name is Jonier, and in this

[00:16] video, I'm going to teach you how to create sales campaigns on Facebook ads for affiliates, even if you're a complete beginner starting from scratch. choose a product, how to clone the producer's sales page, how to

[00:32] create a meta pixel (which you'll need for these types of campaigns), how to install the pixel on the sales page, and how to install it on the Hotmart checkout. I'm also going to show you the creatives

[00:44] that some producers offer, and I'm going to demonstrate, step by step, sharing my computer screen, how to create a sales campaign on Facebook ads or meta ads. The only thing I ask in return

[00:57] is that you subscribe to the channel, like this video, and follow me on Instagram as @ Jonier Gomez: Now let's get to the tutorial, and I want to the last 30 days here on the Hotmart platform. Look, here we already

[01:12] have 040, and here we have a total balance of $2,000. I'm showing you this so you can be inspired and see that it's possible, and that there are other people who

[01:26] are also starting out and getting great results selling screen, I earn in three ways: the first is by selling as an affiliate, the second is by selling my own products, and the third

[01:40] is through co-production, where affiliates make sales and I earn a commission on each sale they make. If you're just starting out on Hotmart, I'll leave you this video here where I explain step by step how to get started in

[01:53] affiliate marketing on Hotmart. Because in this video, we're going to focus exclusively on how to sell on Hotmart using paid traffic, not only to make your first sale but also to make a living from this market,

[02:06] which is one of the fastest growing in Latin America and the world. The first step to successfully selling with Facebook ads as an affiliate is choosing a really good product. If you don't know how to choose a good product, look,

[02:21] here's a video where I teach you step-by-step how to choose a winning product. But I want to tell you that the niche will depend a lot on your interests. If you like pets, then it would be interesting to

[02:33] marketing, then sell a marketing product. If you like all things health, then sell a weight loss product. So always focus on something that resonates with you. To give you an idea, the niches that sell the most are those related

[02:47] to extra income, that is, earning extra money, weight loss, and investments, for example. When we talk about extra income, it's anything that has to do with earning money. It doesn't matter how, legally or otherwise, obviously. But

[03:00] then it could be earning money doing manicures, earning money doing doing manicures, earning money doing makeup, earning money selling popsicles or selling lollipops, etc. When we talk about weight loss or the

[03:12] weight loss for women, functional training, healthy recipes, or courses. Fasting or nutrition courses, and for example, in talk about investments in the stock market, in Bitcoin, in ETFs, etc.

[03:27] problems out there; they have weight loss problems, they have problems that require them to learn how to invest, they have problems that require them to know how to edit a video on their cell phone, and it is precisely these people who are willing to

[03:39] pay to solve that problem. That's why I'm going to show you in practice how you carry out these campaigns to be able to impact these people and for you to be able to sell every day. And the second step is obviously to have a

[03:52] sales strategy, and once you have chosen the niche and the product, the next step is to make the sales of that product. The truth is that there are several strategies to sell Hotmark digital products. I use several

[04:06] strategies, some organic and others paid. But there is a strategy where you do n't need to create content or appear, and that is precisely paid traffic. Paid traffic is simply selling through ads that can be on

[04:19] various platforms, such as meta ads, which already includes Instagram and Facebook, or Google ads, TikTok ads, or Pinterest ads, and there are other tools out there as well. Advertising ads, and you can start

[04:32] advertising by investing very little, with just $ per day. You can already start testing campaigns and even get sales. There are many people out there who paid traffic doesn't work." Well, paid traffic works and will continue to work because

[04:46] social networks monetize. You don't pay anything to use Facebook, you don't pay anything to use to use YouTube or TikTok. Those people monetize through us when you're running ads, what Meta and

[05:02] the other platforms want most is for you to sell. In practice, it works more or less like this: you invest $20 and you can make a sale, for example, of a product that costs $40. So you'll have a profit of $20. If you make 10 sales in

[05:19] a period of 3 days or a week, that will be $200 in a week. And that's what I'm going to show you here in practice, running campaigns on Facebook ads. Look, here I am browsing Facebook. I hardly ever use Facebook, but I want to

[05:32] show you this example here. This ad just popped up on me. It says "Advertisement." This motorcycle mechanics page is promoting a motorcycle mechanics course. They're paying Facebook to show me this

[05:44] ad. And I really like car mechanics pages, pages of things. So maybe it saw it as one of my interests, and the idea is, obviously, for people to click here on "more information." Most likely, it'll

[05:57] take me to a sales page. Look, here's a sales page. It tells me the course costs 500,000 pesos and has a 50% discount. And if I click here where it says "buy," it will most likely take me to a

[06:13] payment page. And indeed, look, this is a payment page to make the And that's what we're going to do here: segment the audience, show the creative, put the link to the sales page, and I'll show you everything

[06:27] product I chose to make this tutorial is this one here; it's called the " Rebirth Method to Empower." Even the inner ring—I already made a tutorial with this video, linking to a sales page. I want to tell you that this

[06:40] isn't a product I'm being paid for or that I'm providing support for. This is simply so I can make this tutorial. And why am I choosing this the affiliate links from the sales page, the payment page. But here,

[06:53] where it says "promotion materials," I have promotion materials in Google Drive, which is in the [unclear - possibly "nu"]. Let's review it. The producer makes all these files available to me so I can use them and create

[07:06] advertising campaigns. Here's a folder that says "ads" (ads bar). I'm going to double-click there. Look, here I already have several videos and some creatives, which are called "creatives" —images to use for advertising. So, I

[07:21] affiliate materials. Remember to check out the video "How to Choose a Winning Product," which I'll give you below. I'm going to take advantage of this and download this creative that says "Discover How Your Inner Child Can Change Everything." Let's

[07:35] review the sales page so you can see what the product is about. Look, this is a product that has a very good unique value proposition, and it says the method To free yourself from emotional blocks, raise your vibration, and

[07:47] experience a deep connection with yourself. These are generally people who are going through some difficulty, have emotional problems, or need to see a psychologist. That's the kind of thing that happens.

[08:00] sales campaigns, we need to have our own sales page. So, I'm here in WordPress because I want to tell you that I WordPress because I want to tell you that I

[08:15] on my WordPress site. I'm not going to do it here so we can run the campaigns quickly, but I will leave a video here in the cards and below in the comments on how to clone a sales page. So, I

[08:27] video to the end and supplement it with the other videos because you'll need them: the one about the winning product, the one about how to get started on Hotmart, and the one about cloning a sales page. Why do we need to clone a sales page? Because

[08:39] we need to install something called the Facebook Pixel. Look, I 'm here in my WordPress site, and here I have a page called Rebirth Method. Let's click on "view" so you can see that it's a page that... It has my

[08:51] domain, Mira jonier gomez.com, the method is reborn, and it's a cloned page. For example, the producer's sales page has the URL, I'm dian sanmiguel.com, and here's the affiliate reference. I can't install the

[09:04] affiliate reference. I can't install the Facebook Pixel here, but I can Facebook Ads Manager? We're going to go to Facebook. We're going to click here on " Ads Manager. Then we click here on this gear where it says "

[09:18] Business Settings." We're going to swipe on the left where it says "Sources," and then we're going to click where it says "Pixels." Here in Pixels, I have several pixels created, so to add one, it's simply a matter of

[09:30] clicking here on "Add." You're going to click here. Any name, let's put, for example, here "test." You're going to click on " Create," and it's going to create a Facebook Pixel and give you a code of some numbers. Look, here it is, it should be

[09:42] here where it says "test." Look at it. Here it is, this one here that says "test," and here is the Facebook Pixel that ends in 1794. Since this is my advertising campaigns account, I already have the Pixel. It's been created, and this Pixel that says "

[09:56] Content Machine"—and look, it ends in 0880. If I come here to WordPress and which is a plugin to install the Facebook Pixel, I'm going to click here where it says "Facebook Pixel," and look, it 's installed here; it says 0880. So I'm not

[10:11] do is install the Pixel on that Hotmart product at checkout. How do we do it? We're going to go back to Hotmart, go to tools, and go to where it

[10:25] says "Facebook Pixel." Look, it's here: " Tracking Pixel." We're going to click there. It's going install the Pixel. We want it on the payment page and on the Hotmart product. And then we're going to look for the product we affiliated with, in this

[10:39] case called "Renace Method." Look, here: " Renace Method to empower your asking me which Pixel. Look, there are many ad tools. We're going to click where it says "Facebook and Instagram." I'm going to go back here to... Metab

[10:53] Business, and I'm going to copy this entire code. I'm going to press Ctrl+C, we're going to go back. Here I'm going to press Ctrl+V, I'm going to click on continue. I'm going to select all these boxes so that it can track absolutely everything,

[11:07] and I click where it says continue. I'm leaving the web submission settings as they are. We're not going to configure the Conversions API; it's not necessary. And we're going to click where it says save. And look, with that, we already have the Facebook Pixel installed

[11:20] on the pages, as I showed you, and also here within Hotmart. Once all that is done, we're going to go back. So here we're going to click on the Ads Manager, and now this is where we're going to create our

[11:32] first advertising campaign. For that, we're going to click on this green button that says create. It's asking us for a campaign objective; in this case, it's sales. We click on continue. Here it will ask if we want a

[11:45] Buy Advantage or manual campaign. I'm going to click on manual because I'm going to show you step by step how to do it. Basically, here it's divided into three stages: the entire campaign, the ad set, and the

[11:59] ads within the campaign. We're going to give it a name; in this case, we're going to call it... Sales, the "Rebirth Method" is the product name in the ad set. ad set." We're going to name the ad set, which is basically the audience we're going to

[12:14] show this product to. The sales page will be in Colombia, and it will be only for women aged 24 to 55. For now, we'll

[12:26] leave it like that. We'll name the ad right away and call it " Ad Number One." Now we go back to the campaign that says "Rebirth Method Sales." Here we're going to make some settings. I'm going to

[12:38] increase the size here so you can see this well. In categories, we 'll leave it as is. We've already chosen the auctions. The campaign objective is also sales. I never leave this "Advantage Catalog" ad

[12:50] activated. I also don't leave the "Advantage Campaign Budget" activated. This is ad set level or at the campaign level. This is a bit more advanced, but for now, you don't need to do anything, and we'll leave it as is.

[13:05] Then I'm going to click here on the ad set, and this is attention because I I already have the target audience defined. The first thing we need to do is choose where we want the sales. In this case,

[13:19] the website, which would be the sales page that we cloned. For the performance objective, we'll click here where it says "maximum number of conversions." Here, where it says "data point set," that 's precisely the pixel. In this case, I'm

[13:32] going to select the pixel that ends in 0880, which is the content machine. The one I showed you earlier, I'm going to select it. Then it says "conversion event." Here, some custom conversion events appear,

[13:44] these normal ones here, and you're going to choose the one that says "purchase." And look, it's very likely that you'll see this little notice that says it's conversions because there's no activity, and that's precisely because it's going to be

[13:59] your first campaign. Let's say that here, on this specific account, since I have n't run ads for more than 14 days, that's why I see that. We're daily budget is here in Colombian pesos; I'm going to put 20,000

[14:13] pesos, which is about 4 or 5 per day. The start of the campaign I can schedule anything immediately, or I don't do anything, or I can schedule it for do anything, or I can schedule it for tomorrow at 8:30 AM. I

[14:28] can also set an end date. I do n't usually do that. And then here we go to the audience controls. As I said, I'm going to Colombia, but if not, I could look for others. For example, it could be

[14:42] Mexico, it could be Argentina. So here you can create it. In my case, it's only for Colombia, and we said only women from 24 to 55 years old. So here we're going to do that too. We're going to scroll down a little further

[14:57] here where it says "Audience Advantage." We're going to give it audience suggestion, and this is where we're going to segment. In this case, it would be from 24 to 55 years old and

[15:09] only women. If we wanted, we could have a detailed segmentation. I'm going to go back into the producer's Drive because I was reviewing it, and it left me something here called "Good Persona," or

[15:22] something here called "Good Persona," or basically, it's the same as "Avatar." And it left me some keywords. That is, the people who have that pain point, that problem that this product solves, usually search on

[15:34] product solves, usually search on these types of pages or groups. Keywords. So I can segment on Facebook. Remember when I told you about the mechanics course? I follow many mechanics pages,

[15:48] own workshops. I really enjoy watching them take apart an engine. So Facebook to buy that mechanics course. The same thing will happen here. So look, here's "emotional development, self-esteem, emotional therapy, psychology." So I'm

[16:03] going to segment it. Here I'm going to start with emotional therapy. It says no results were found, so I'm going to try personal development. Look, and personal identity." So let's read on the right what it means, and it says "

[16:18] personal development, people who showed interest in pages related to good audience. I'm going to choose it, and I'm going to choose another audience, which is psychology. Here I got psychology, and this first says "jobs," meaning

[16:33] people who work with psychology. No, I don't want those people. I want showed interest in pages related to psychology, and I'm going to choose that interest. Something to keep in mind is the definition of the

[16:47] is telling me if it's too broad or too specific. The idea is that it's always here in green, roughly 2 million and up, which is great. It's telling me that the audience size is between 5,200 and 6,100 people, so that's

[17:01] perfect. And up here in the nomenclature, we're going to add those interests. So I'm going to add " personal development," I'm going to put a hyphen, and I'm going to add "psychology" so I know what those interests are that I

[17:16] put here in my ad set. Finally, we're going to select the placements. We're going to click here where it says "edit," and I'm going to choose " manual placements" because I only want it to show on Instagram and

[17:29] is when you have a game, and it shows you an ad. No, I don't want it to show to those kinds of people who are playing games, and even less so on Messenger. So here it's basically telling me that the ads will

[17:42] appear in Facebook Stream videos, Instagram Stories, Facebook Stories, Reels, the feed, etc., etc. Once this is done, we're going to click here where it says "next," and we're going to move on

[17:56] to... The ad in question here in the ad you're going to choose where it says identity, your Facebook page, your Instagram page, or both to be able to create ads. Creating an ad is great because we're not

[18:09] going to use any existing posts; we're going to upload the ad manually. The format is a single image or a video. If you You have a sequence of stories. Then you click on "story," "multi-an ads," and I

[18:21] normally uncheck that box. It's up to you whether it's good to leave it checked or not. And where it says "an content," we're going to configure the content. In this case, it's a video. Here it asks for the source URL of the sales page. In

[18:35] this case, I'm going to ignore it. I'm going to click "next." It tells me to add a main text. So here you can start doing some things on the sales page. For example, this that says here, "the

[18:48] method to free yourself from emotional blocks." So I'm going to copy that part from there and put it here as the main title. Then I'm going to put another title here. The idea is that you can create some good copy. You can

[19:02] telling me that it has a text generation tool. So if you want, you can leave it like that. In the title, you're going to put here, "raise your vibration and experience a deep connection with yourself." I'm going to leave it as "with

[19:17] yourself" because it's only for women. And in the call to action, I'm going to put it here where it says "see more," and I'm going to click "next." Here we... The click here where it says upload and I'm going to

[19:31] select the ad I downloaded from the producer's Google Drive. Once the video has been uploaded, we're going to select it and click next. Here, a preview of the video will load. We're going to

[19:45] click next. Here, it's going to tell us that it's not the right size for some locations, so it's going to appear with some black bars. There's no problem, just leave it as is. You're going to click next, and Meta does some

[19:57] ad optimization, like color adjustments, retouching, a few things to click here on done. Here, this warning might appear saying that the profile icon or call-to- action button can be hidden by text because it

[20:11] has subtitles, but the truth is, just ignore that because, look, here in the preview, it's showing me how it will look on Facebook, how it will look on Instagram, how it will look in Instagram Stories. Here on the right, it's

[20:25] always going to show me the preview of the different locations. So, we already have the video here in the main text. We had already configured it. But we can add the main text again: " Holistic therapist

[20:39] reveals." We can also add the title we previously used, and even a description that will appear in some locations. We had already configured the call to action, but

[20:51] reconfigured. Once all that is done, the last thing we need is the product sales page. Remember that since we have to clone the product sales page, but a cloned sales page. So I'm going to

[21:06] copy it, press Ctrl+C, go back here, and press Ctrl+V. This is happening because I already have some ads with that URL. So, you need to pay attention, and here where it says "

[21:19] display link," I'm going to put " holistic therapy" as is, so that joniergomez.com doesn't appear. Once that's done, we're going to scroll down to the last part where it says "tracking" and verify that the Facebook Pixel 0880 is selected. It should

[21:33] that the Facebook Pixel 0880 is selected. It should appear here in green; sometimes it might appear in yellow, but that's fine. And the last thing you have to do is... Click here where it says "Publish," and

[21:45] that's how you can start advertising on Facebook Ads as an affiliate. you probably liked this tutorial. If so, don't forget to subscribe to the channel and like this video. That's how you

[22:00] support the work I do here weekly, bringing you high- value content. I know this topic of Facebook affiliate ads can raise a lot of questions. If you have any, you can leave them here in the

[22:13] send them to me on Instagram, where I'm @junior Gómez. I also upload valuable content there and show you behind the scenes of my business. Remember that in the description of this video, I'll leave recommended videos that are

[22:26] part of this tutorial. They'll complement your strategy, and I'll see you in the next video.