Focus on What Actually Moves the Needle

[00:01] you are not directly asking yourself, is the thing that I am doing right now directly affecting what the person can see, hear, or purchase from my video? And if the answer is no, you are wasting your time on that thing. Let's say for

[00:15] example, that someone says, "Hey, uh you need to post at 3:00 p.m." Is that something that the person who sees your video is directly seeing? No. So, it doesn't matter. Hey, what hashtag should I use? Do they directly see that? Is

[00:27] thing that they're consuming in your video? No. So, it doesn't matter. Algorithm changes, pilot programs, weird, you know, campaigns that TikTok decides to come up with, they don't matter. But, what does matter is what

[00:39] the person can see, hear, or purchase from your video. Your script matters. The product you pick, the brand that you're working with, directly matters. video, the way you come off on camera, the tonality, all the things that the

[00:51] matter. If you're focusing on anything else, I believe you're wasting your time. This is exactly what I did with my wife like a year ago when we got her on TikTok Shop. She didn't know what GMV even was. She didn't even know what that

[01:03] made good videos, and she made $2,000 in commission her first month doing this. I genuinely believe if you focus on just those things, you can negate all the those things, you can negate all the other noise.