Why Facebook & Instagram Are Dying
43sClaims major platforms are losing organic reach while Twitter surges, sparking debate among marketers.
▶ Play Clip"Title promises a specific income claim, but the video is a general guide; solid content but not a guaranteed formula."
This video is a comprehensive course on leveraging Twitter (X) for business growth and revenue generation, covering everything from niche selection and profile optimization to content creation and monetization strategies. The instructor shares his proven system for building a Twitter presence that can generate five to six figures annually, emphasizing consistent effort and strategic engagement.
Introduction to Twitter Takeover 2.0, a course on using Twitter for business leads and sales, promising five to six figures revenue with consistent 15-30 minutes daily effort.
Twitter has peak monthly active users (over 250 million), organic reach is high due to advertiser exodus, CTR is higher than other platforms, and average user has higher disposable income.
Choose a niche with personal knowledge/experience, large enough audience on Twitter, and a clear monetization path (e.g., courses, consulting, affiliate).
Optimize name (include keyword, emoji), bio (short, clear CTA), profile picture (unique, consistent), banner (impactful), location, and pinned tweet (engagement bait).
Twitter Analytics is the best social media analytics tool, providing detailed data on tweet performance, impressions, and engagement to inform strategy.
Check broken links, DM settings, use SocialBlade for stats, and check for shadowbans using third-party tools.
Set daily, monthly, and quarterly goals for tweets, impressions, and followers to stay focused and measure progress.
Stay on topic, correct grammar, maximize character count, use emojis, avoid controversial topics, and maintain positive energy.
Likes do not directly correlate with sales; a tweet with few likes can generate significant revenue through clicks and conversions.
Use emojis to indicate thread start, include a featured image, brand it, and end with a link to the first tweet asking for engagement.
Use custom links, short form copy, persuasive copywriting, scarcity (limited time/quantity), and stack upsells for maximum revenue.
Offer free ebooks, video courses, or consultations to collect emails; use threads like 'best free X' to attract niche leads.
Use Twitter search operators (e.g., 'from:account min_retweets:1000') and Google to find top tweets and lists for inspiration.
Use tools like FollowWonk to analyze when your followers are active and schedule tweets accordingly, spacing them 3-6 hours apart.
Find top tweets from analytics, update them slightly, and repost. They often perform well again due to larger follower base.
Dopamine hits (short oneliners), high-impact memes, long threads, and translated threads (e.g., Spanish) can drive massive engagement.
Create a list of target accounts, reply quickly with value or memes, aim for quote retweets, and use 'ego bait' lists to get shares.
Avoid full automation, but use tools like TweetHunter Pro or OpenAI's Da Vinci 3 to generate tweets; edit them for best results.
Spaces are good for audience building and live sales; ads are cheap now but best used for leads/purchases, not followers or engagement.
Building a successful Twitter business requires a strategic approach: optimize your profile, create valuable content, engage strategically, and monetize through clear paths. With consistent effort, Twitter can become a primary revenue source.
What is the main advantage of Twitter over Facebook/Instagram for organic reach?
Twitter has higher organic reach due to advertiser exodus and fewer ads, while Facebook/Instagram are decreasing organic reach.
02:36
What three criteria should a niche satisfy for Twitter monetization?
Personal knowledge/experience, large enough audience on Twitter, and a clear monetization path.
05:25
How should you format the name field in your Twitter profile?
Include the primary keyword of your niche and optionally an emoji.
08:33
What tool does the instructor recommend for finding best times to tweet?
FollowWonk (followwonk.com) or Social Sprout.
40:28
What is the 'one-two-three line' format for tweets?
Writing tweets in short, concise lines (one, two, or three lines) for better mobile readability.
23:56
Why do hashtags not matter much on Twitter according to the instructor?
The algorithm detects relevance without hashtags; they just waste character space unless jumping on a trending hashtag.
29:07
What is the recommended spacing between tweets to avoid de-optimizing impressions?
3 to 6 hours per individual tweet.
43:04
What is the difference between off-platform and on-platform marketing?
Off-platform sends users to a link (e.g., calendar, Amazon); on-platform directs users to DM or reply to start a sales funnel.
11:46
What does 'earnings over ego' mean in the context of Twitter?
Likes and vanity metrics don't equal revenue; focus on actual sales and conversions.
24:37
How can you reuse old successful tweets effectively?
Find top tweets in Twitter Analytics, update them with slight variations, and repost; they often perform well again.
43:33
Twitter's Organic Reach Opportunity
Explains why Twitter currently offers better organic reach than competitors due to advertiser decline and peak users.
02:36Likes Don't Equal Cash
Crucial mindset shift: a low-like tweet can drive high revenue, as shown by a case study with 31 likes generating $840.
24:37Scarcity and Stacking Sales
Highlights effective tactics for Twitter sales: limited time/quantity offers and upselling related products.
29:44Reusing Top Tweets Strategy
Practical tip to systematically recycle proven content, leveraging larger follower base for even better performance.
43:33AI Tweets: Efficiency vs. Human Touch
Demonstrates that AI-generated tweets can work but require editing; offers a cost-effective content generation method.
52:30[00:01] here and welcome to the new updated and improved Twitter takeover 2.0 the blue Edition firstly I'd like to thank you for purchasing it means the absolute
[00:13] world to me that you'd trust me with your marketing and business education especially when it comes to one of the best platforms to do so that is currently going through a Renaissance phase with the Takeover driving more
[00:26] impressions in clicks than Twitter has ever seen for so in this course I'm everything you're going to need to either utilize an existing business or create an entirely new one that can be primarily powered by leads or sales that
[00:43] come through this Bird app I'm not going to lie to you this isn't going to be some make money tomorrow getrich quick scheme this is a presentation on how you can grow an account Market your products or services and ultimately get five or
[00:58] even six figures of Revenue a year out of the platform within a reasonable time of the platform within a reasonable time frame based on as little long-term work as possible you're still going to need to put in as much consistent effort as
[01:11] possible with the best performing accounts interacting daily for around 15 to 30 minutes on the app you're still going to have to wait for that exponential growth to kick in but once it does Twitter is a oneway trajectory
[01:25] it does Twitter is a oneway trajectory if you follow the rules secrets and strategies that I'm laying out and revealing for you in this course so without any further Ado let's jump into what could be the highest Roi purchase
[01:39] you have ever made in your entire [Music]
[01:55] asking yourself is why would you want to be marketing on Twitter and why would you want to be using Twitter as a primary source of business leads and primary source of business leads and sales going into 2023 and for the rest
[02:07] of the 2020s well as of December 202022 Twitter is going through its peak monthly active users with over a quarter monthly active users with over a quarter of a billion active monthly users using
[02:22] of a billion active monthly users using the app and website to post and engage with on the website currently it's on track to beat Facebook's monthly active track to beat Facebook's monthly active users in 2023 and likewise there is the
[02:36] death of Facebook and Instagram especially when it comes to organic engagement most platforms are doing the opposite of what Twitter is doing and trying to decrease organic reach in favor of targeted content that will keep
[02:51] you engaged on the platform and highest profitability when it comes to ads displaying right now Twitter is actively losing advertisers which is making the platform cheaper to use when it comes to ads and means that Twitter is displaying
[03:07] less ads both with the addition of Twitter blue as a subscription which is going to be showing 50% less ads as well as the fact that there's just less ads to show on the platform anyway which means that we are seeing higher organic
[03:19] higher organic engagement and impression numbers than we've ever done before because there a combination of peak monthly active users with the death of the ads uh and sectors when it comes to the the engagement from Twitter blue and
[03:34] from advertisers leaving inros there's also a massively High inros there's also a massively High organic CTR that means that when you share a a link in a tweet on the platform you generally get a
[03:48] significantly higher CTR so you'll get more clicks than if you shared it on a Facebook page or profile or something along those lines if you share it in a Tik Tok comment section or whatever you're going to be getting way less way
[04:01] less CTR yes Tik Tok is a fantastic platform to gain Impressions and Views but unfortunately the average Tik Tok user has a way way lower net worth than the average Twitter user does and has a lot less disposable income so you're
[04:15] going to be wanting to look at higher end or medium-end products on Twitter because the average user is going to have a higher level of intelligence and level of disposable income than the average Tik Tok YouTube and Facebook
[04:29] average Tik Tok YouTube and Facebook uses do likewise with musk taking over the platform there's a lot lower likelihood that your account will end up getting banned which is obviously a massive massive risk when you're
[04:41] investing huge amounts of hours time and resources and money into these accounts then you're going to end up wasting all your time and with must taking over the going to get banned or you're going to be sharing some kind of stupid uh
[04:58] that's going to end up getting you suspended whatever is a lot lower which is a lot better for us marketers trying to make sure that we are protecting our accounts likewise DM spam isn't nearly as prevalent as it is on other platforms
[05:12] so when you have things that LinkedIn you're going to be dealing with 5 to 10 your DMs unless you have premium that you're going to be spamming some sort of offer or something the average quality of a DM on Twitter is going to be
[05:25] significantly higher than basically every other platform out there the next decision you're going to be wanting to make is picking your Niche now you can experienced in because that's going to be giving you a head start when it comes
[05:38] picking one that they don't and in general one of the first things that I do recommend is that you do have some level of knowledge or experience or likelihood such as a hobby for example um that you're actually wanting to go
[05:51] and learn and engage with the topic and expand your own knowledge so that you can help other people in that need to expand theirs as well it needs big enough on Twitter so you need to be able to locate large Niche accounts that you
[06:03] can use as a basis to base your tweets and strategies on um as well as the fact that they can be used as examples of what you want to be building into so that you can actually uh have proof of concept because there there's some many
[06:17] what I'm going to be saying next which is a clear monetization path and what I mean by that is making it blatantly obvious how you're going to monetize something right for example with SE in my Niche I can monetize it with courses
[06:31] I can monetize it with consultancy I can monetize it with um freelancing or agency work I can monetize it by selling link selling software doing affiliate for SAS there's multiple clear monetization paths when it comes to that
[06:44] specific Niche with other niches especially things like Hobbies things like um all sorts of sports kind of hobbies and things the monetization path on Twitter at least isn't nearly as clear yes you're going to be able to
[06:56] course or whatever but sending specific people through to golfing affiliate leads or or or sending people specifically through to buy specific affiliate isn't going to be nearly as profitable as if you're doing that in
[07:11] SEO as if you're doing it on this account obviously there's still going to be additional ways that you can monetize it and if this is where you if you the industry and you have a interest in
[07:23] able to see those monetization PS much clearly or much clearer than if you don't have an interest and understanding of the industry likewise you can be are definitely accounts that are massively broad when it just comes to
[07:38] generic topics like health and well-being or Fitness or politics or things like that and a great example of that would be Mr Dan go who you can really easily just search Twitter Dan go to Google find his account he is a
[07:51] account I think he's currently sitting around 300,000 followers he only started a couple years ago and most of his tweets are very generic health and are are quite controversial but I think he does that on purpose and that's
[08:05] something that we're going to get into a bit later on as well next up we want to start optimizing our profile and this is going to be really really important both in terms of helping is get additional followers and visibility but also
[08:19] because it's going to be our primary source of converting people across the platform from the from Twitter itself to sales or to leads so the first thing you're going to want to do is try to have the keyword in your name so that is
[08:33] going to be in your username Twitter generally prefers accounts that have some kind of variation of the use of the keyword that you're primarily in that topic for in the username and in the name itself likewise you're going to
[08:47] also want to optimize your name itself so as you can see with me and keville here we both have emojis in our name we both just use our name quite simply um but it's quite clear what both of us are doing and impact for likewise you're
[09:00] optimize your bio this is going to be where you're going to be wanting to make your content really short really sweet really concise and giving people exactly who you are what you're all about and maybe a CTA to click through off the
[09:14] platform to something else like I have with my G Ro courses or like keville has here with his consultation uh for his SEO Services likewise I really like having a unique and engaging profile picture this just allows you to make
[09:28] sure that every time someone sees your Tweet they're going to recognize it and your profile pitch you're not changing it every month whatever is going to make returning to your tweets I think there's some psychology where it takes three or
[09:41] four times for somebody to see your face uh for them to actually remember you on the platform or remember you in person sorry the same goes for on the platform which is where if you're using the same profile picture which is also unique and
[09:55] engaging repetitively people are going to see your tweets over and over again they're going to remember you if they can if they uh correlate that you have then they're going to be more likely to
[10:07] engage and interact with the tweet that you're sharing when they see you over they're going to do via the basis of this whole strategy um likewise I like having an impactful banner I don't like advertising in it you can put some
[10:21] don't like using your your uh Twitter Banner for explicitly advertising anything I prefer having some kind of really impactful Banner that that forces people to uh follow you so my banner is me talking in front of about 1,200
[10:36] people um it makes it it's kind of a zoomed out photo of the entire room as of a big shot in in the conference speaking world and things and that really helps to convert people and helps them trust what I'm saying if you can
[10:50] get any sort of impact based Banner then it's going to be really helpful for you going to be the the very first thing people see when they load your profile likewise you want to have your location on there it's very dependent on if
[11:03] profile if you're going to be running a personal profile a company profile or whatever it is you can just use your location to either be funny be real um or you can use it to show your kind of online presence as well a lot of people
[11:17] have been quite clever by putting their location as something searchable related to their brand for example you could put Google HQ or something like that um just changing obviously Google to your own brand it will inin physically make
[11:29] people Google that location and which again helps towards your SEO factors as so like I said already your profile is going to be your primary source of where you're going to be converting users from that profile over to your sales leads or
[11:46] direct sales into Revenue so there's going to be three ways to Market people off platform or to Market them on platform and by off platform all I mean through to a cal link you're going to be sending them through to an Amazon link a
[12:01] g link whatever it is that they're going to be able to book or buy with you um or on platform means that you're going to be directing people to DM you or reply to a tweet or engage with a tweet and you're going to have some kind of setup
[12:16] where you either have an automatic reply or a manual reply to set off that sales funnel for that individual who's going to be sending you a DM or a reply so the first thing you're going to be having is CCTA which just means a click through
[12:31] CCTA which just means a click through action to your bio link so basically all you've seen here is I've set up learn SEO build digital assets and join an80 SEO build digital assets and join an80 billion industry with a link to my uh
[12:43] charger.com link to the actual sales page for sjal 2.0 now you'll see on desktop it doesn't show the exact format that I'd like to show but bear in mind that about 80 to 90% of people that are going to be visiting your profile it is
[12:58] that range is going to be are going to be visiting on mobile so try to optimize be visiting on mobile so try to optimize your profiles ctas and clicks for mobile rather than desktop just because the average person is going to be clicking
[13:11] through off of Mobile in in general niches the next one you have is your link which generally I like to have as a lead magnet so this is either going to be some kind of email sign up form or some kind of way to book a consultation
[13:24] or book my services or book an inquiry or something like that with me and then finally you have your pinned tweet which I really like to use for engagement bait this is either going to be what I use here like your best threads it could be
[13:36] a reply now to get access to this kind of thread it could be a giveaway it baiting people to engage with the account which is going to be additional metrics for you and additionally um more more likely for them to follow you
[13:50] rather than having some kind of additional kind of salesy way for them uh to interact with the account even more in general I I have't haven't seen more in general I I have't haven't seen much success from pinned uh tweets that
[14:03] are directly selling anything of course you can use a Pinn tweet for a lead magnet to generate emails and to generate calls and things like that but in general in general if you are trying to directly sell anything from your PIN
[14:15] tweet it doesn't convert nearly as well as if you're just doing generic that you're going to be consistently spending weekly time on is going to be Twitter analytics and in my opinion it's by far the best Analytics tool on any of
[14:31] the social networks it blows Facebook's insights out the water it blows LinkedIn insights out the water it just destroys all of the other social networks it gives you access to so much usable information that it is absolutely
[14:44] into here there's going to be lots of different sections that you can use but primarily you're going to be using the tweets and then top tweet section and later on with the specifics that you can use to actually um
[14:59] and information that you're going to be getting from Twitter analytics to reuse later on in your campaigns and before we start getting into setting our goals and writing tweets and all of the good stuff if you already are using an existing
[15:15] accounts then you're going to want to audit that account you can still audit the account for brand new profiles but you're going to get a lot less usable information that you can actually check and double check on as well
[15:29] so what I mean by auditing your Twitter account is not the same as what I mean kind of things like that and the first thing you're going to do is check for broken links just make sure that all of your PIN tweets all of your bio links
[15:42] all of your links in the account Etc they are working because generally if you apply them on mobile or if you apply them on desktop Twitter can be a bit weird with the formatting and incorrectly uh change them or if you do
[15:54] any updates to your bio or updates to your profile t can break those links quite easily so just double checking that they that you haven't got any to be losing clicks and revenue uh into the ethos is a massive time saer when it
[16:09] comes to doing this kind of thing next up you want to going to do is check your want to making sure that you're going to be getting the reach and the DMS uh that generally like having open DMS it does depend on some nichas some nichas like
[16:24] video games and stuff you probably don't want to have it open crypto especially um just because you're going to be dealing with massive amounts of spam uh especially at anything like porn or or or those S of adult niches as well
[16:36] gambling and things as well next up you want to be doing checking your stats in Social blade and in Twitter analytics um social blade if you haven't or if account through it won't have the historical data for your account it's
[16:51] won't have any date on there so you want to just uh get it set up by just running it through there and then checking back every couple of weeks to see how the data is transforming and then finally you just want to check Shadow bands so
[17:05] getting your account shadowbound from Twitter make sure that your tweets are actually going through super simple use this very easy tool that you can run banned or not you're also going to be wanting to
[17:19] be setting goals and targets now I personally have my own daily and monthly and quarterly targets which are daily number of tweets daily number of Impressions daily plus monthly number of new followers and quarterly follower
[17:35] Targets this makes it a lot more business focused a lot more goal oriented and once you achieve those goals it makes it a lot easier to be able to plan for New better ones in the future as well as the fact that if you
[17:48] can work towards a goal you're more likely to actually do the work than if you don't have anything and you're just randomly doing work here and there now when it comes to actually writing and formatting your tweets there's some kind
[18:00] of both written and Unwritten rules when it comes to actually writing your own tweets so the very first thing you're going to be wanting to do is making sure that you keep and you focus on your topic do not try to stray out to other
[18:15] topics especially when your account is new it will make your engagement suffer it will make users mute and unfollow you and it will be unlikely that the Twitter algorithm tends to uh promote those kinds tweets anyway you will generally
[18:30] see if you're consistently staying on a specific topic the algorithm will promote those tweets straight off the bat whereas it won't promote other tweets that aren't on the same topic of your account next up depending on the
[18:43] to say English here but it could be other languages you just kind of want to make sure that you have correct language correct English and grammar using something like grammarly makes it so much easier to kind of just quickly
[18:55] format change or edit the the punctuation and grammar on the tweets but making sure that you have correct English and grammar is very important a platform that is notoriously filled with grammar nais um maximize the maximizing
[19:09] your character count allows you to get as much information across to users as possible in a very short time frame bear in mind that things like emojis count as two characters things like links count for Less characters because they're link
[19:24] formatted and things like images and videos don't count for any characters at all emojis and gifts are super important especially if you can try and locate and find the niche emojis that your people are using and then use gifts uh sorry
[19:39] use gifts as a reply format to engage with other accounts and just kind of bait in people quite easily and quite simply without having to put in too much simply without having to put in too much work when I say this next part it's only
[19:52] true for accounts that aren't focused on those niches but in general it's very true um across the board when it comes to work and and business ethics anyway to work and and business ethics anyway no politics no religion no genderism no
[20:07] anything like that um no talks that could be potentially controversial to individuals bear in mind that no no matter what your political or religious or gender opinion is that it is always going to be an opinion that a percentage
[20:22] of your audience disagrees with and will no longer want to engage you with and the biggest threat to your account is having followers that unfollow or mute you because then you're going to be uh restricting the amount of Engagement
[20:35] that your tweets get for every new um follower that you have bear in mind that you don't want 100,000 followers and 90% of them are inactive and 5% of them you're only going to be able to ever reach 5,000 people of the 100,000 right
[20:51] making sure that you're sticking to topics that aren't going to be causing massive amounts of controversy um and just having people completely disagree with as as their kind of human Essence right um next up we want to be utilizing
[21:07] tweet instances and a lot of writing that you're going to be doing that isn't going to be perfect in that moment but you still want to be getting it out there some people don't use Twitter drafts itself they use their notes on
[21:20] their phone they use um Google Docs they use whatever it is that they're going to be using to draft tweets that aren't quite there yet it's better off that you publish a tweet that is going to be perfect than if you
[21:34] there because you're going to be that extra 10% is going to mean a 100% increase in engagement that extra little bit on Twitter goes a massively long way
[21:46] and making sure that you utilize drafts is going to be ensuring that every to the highest level of quality it possibly can don't likewise though don't get draft envy and don't get draft illness so don't just create drafts for
[22:01] just keep bouncing from one to another make sure you are actually getting a finished product out and that you don't just have hundreds of draft tweets published ones you want to make sure that you're publishing on a consistent
[22:14] rate overall but overall like I said quality over quantity especially when it comes to Twitter um you're going to be wanting to be dropping absolutely fire threads a couple times a day more or sorry a fire tweets a couple times a day
[22:30] over dropping multiple average tweets uh throughout the day right you're going to more Impressions a lot more follows a lot more profile clicks if you're lot more profile clicks if you're dropping really high quality tweets
[22:43] consistently rather than just dropping massive amounts of quantity tweets over over a huge amount of time it's a really easy example to go and look at uh tweet Twitter accounts that have got 50 100,000 tweets but they've only got
[22:57] 50,000 100,000 followers those are not very good metrics and it's very easy to spamming or when an account has been kind of Engagement baiting all the way up to that amount of followers but it's not massively impressive and it's not a
[23:12] huge amount of Roi when you're only getting one follower per tweet right you should be averaging much much higher levels than that and then positive energy unless you are 100% right what I mean by that is that unless you are 100%
[23:26] right about the tweets that is in question or unless you can 100% disprove the fact that you're trying to disprove don't create negative energy just go positive to the max because it will feed into the Twitter ecosphere more and
[23:42] there's nothing more than people hate than haters on Twitter so for those that haven't been on Twitter for a very long period of time you will probably have not realized that there's an Unwritten rule when it
[23:56] comes to formatting your tweets we have a one two three line format policy that makes tweets far more consumable on mobile devices and on iPads and uh
[24:08] tablet devices then they would be otherwise if you're just going to try and jam everything into one paragraph it's really not going to work on Twitter and making sure you format it into short and sweet sentences and shorten it even
[24:21] more by replacing specific words with Emojis for example on here instead of using the word fire for fire sale I just used an emoji for fire sale which shortens the Tweet even more and makes it more engaging more impactful so one
[24:37] of the most Primal Concepts that I need you to understand when it comes to marketing and running a business on Twitter is that you need to have Twitter is that you need to have earnings over ego and that likes ain't
[24:50] cash as I will steal from one JK Molina who owns tweet Hunter Pro and what I mean by that is that likes don't really correlate very well into actual earnings
[25:02] and that they don't correlate very well into clicks especially considering the fact that most people will click the link on their tweets and that will mean that they will not return to that tweet to further engage with it such as likes
[25:17] retweets or replies so there a prime example of this and a bit of a case study for you where likes do not equal clicks or cash I did a uh promotional offer or a fire sale as I like to call it and others call it on the platform of
[25:32] my sixf figure freelance SEO ebook I sold it for $39 I only did 25 copies available as you can see with both of these tweets it's playing into scarcity
[25:44] it's playing into formatting and it's playing into persuasive copyrighting and they are prime examples of how you should be running your own sales but nevertheless both of the tweets combined got about 31 likes and about three
[25:59] got about 31 likes and about three retweets and about seven replies in total I think actually not including myself it's only about five replies um but if you look at it 31 uh likes resulted in nearly 200 clicks which
[26:13] obviously means that the uh metrics in comparison aren't very equal and of comparison aren't very equal and of those 31 likes it resulted in 21 sales or $840 in Revenue so from just 31 likes we
[26:29] made nearly ,000 in revenue and it and it's more proof to the concept that likes do not result in earnings and that you do not want to be treating your ego over your earnings of course 15 likes on the
[26:44] outside to a sales tweet doesn't look very good but under the hood when you very good but under the hood when you made $500 in profit from a single tweet that is phenomenal so writing threads if you do it prop properly can be one of
[26:58] the easiest way to growth hack your accounts straight off the bat you can accounts straight off the bat you can write a thread in 30 to 40 minutes and have it go absolutely batshit viral result in hundreds if not thousands of
[27:12] result in hundreds if not thousands of new followers clicks DMS all sorts of business it's absolutely insane there are some rules when it comes to writing threads however and there's some guidelines that I'd like to recommend
[27:25] for you so the very first one is that you're going to use emojis to actually tell people that this is the start of the thread so either you can use the thread Emoji where people have literally taken the emoji for threading from the
[27:38] knitting and and kind of sewing Community um use that at the very bottom or you can just use a downward pointing thumb depending on your ethnic one um even though I'm technically half as or whatever um you can also use
[27:54] featured images for your threads this will massively help help increase the engagement with them because adding an image takes up way more realy in your timelines than not using an image and it makes it a lot more engaging especially
[28:07] if you can make that featured image really engaging likewise you can also brand the featured image with your own logos or watermarks as well which make or company branding when you're doing marketing on the platform even more
[28:22] impactful and then always end your thread with a link to the first tweet asking for additional retweets likes Etc just because this gives people an out at the end to immediately give you value back and if you given them value then
[28:37] generally on the platform they'll return the favor by additionally retweeting and liking it bear in mind that to do that you have to first tweet your thread then you have to copy the link from the first uh tweet of the thread go through your
[28:51] thread to the bottom add an additional tweet which will be an option for you either on mobile or on desktop at the bottom of your thread and then just link to that uh tweet asking for a retweet Etc on there likewise on Twitter the
[29:07] final thing you really need to know when it comes to writing threads and tweets is that hashtags don't really matter unless you're trying to jump onto some sort of trending hashtag or something like that they do not play an impactful
[29:22] role and all they do is take up additional character spaces you can just use your singular word and the algorithm detects that it is relevant to the topic that you're are trying to Target as an example all I use is SEO in most of my
[29:37] tweets and if you go and search SEO into Twitter search you'll find a lot of my tweets will be coming up in there without using the hashtag even if you use the hashtag SEO as well so don't matter with hashtags unless like I said
[29:50] you're trying to jump on some sort of trending hashtag that is uh popping up in the world so next in the next section we we want to be talking about marketing on Twitter itself so the very first piece of advice I have for you is to use
[30:04] piece of advice I have for you is to use custom links no URL shorteners no bit.ly links no bitly links nothing like that you want to be using custom links with custom URL parameters that allow you to track those links inside of analytics
[30:18] even if you're using platforms like gumroad to sell on you can still set up Google analytics or other analytics tools inside of it which then allows you to these kind of custom parameter URL tracking codes um which allows you to
[30:31] see a lot more information about where they came from who they are and additional information inside of your analytics platforms and next I want marketing the tweets themselves because there's a lot of guidelines and rules
[30:45] that are kind of unset in stone that will help you get to your tweets and what I mean by marketing tweets is literally tweets that are marketing something for you that might be marketing product marketing a lead
[30:58] generation form marketing to DM you it could be any sort of tweet that is could be any sort of tweet that is promotional in nature so in general you will get more engagement for promotional twees around launches and Milestones and
[31:12] things that people can congratulate you on and engage with you on you'll get less engagement as you've already seen around things like sales and promotions that are just direct promotional tweets that are not going to be directly going
[31:25] to be abl for people to generally reply to um congratulate you on engage with Etc um it's just the nature of how things go but again remember likes do things go but again remember likes do not equal cash and earnings over ego
[31:39] short form is better this just basically means that whenever you're writing sales tweets or marketing tweets you're going to be wanting to keep them as short as possible just generally because long form tweets and long form uh threads and
[31:52] things like that specifically for anything that is trying to sell things don't do nearly as well it's just an individual tweet that is really short to the point here's my offer here's how cheap you're going to get it here's the
[32:04] the that's what works best persuasive copyrighting is a must if you don't you haven't done any sort of background in copy and in writing and understanding
[32:16] tweets probably aren't going to do very well using my uh account and my tweets and my writing style as a basis for your own persuation copyrighting style is a a there but of course you're going to be wanting to look at other people there's
[32:32] that I'm going to be showing you that are going to be more relate relative to what you want to be doing on the platform later on scarcity works best on Twitter when people know that they have a limited time frame to do something in
[32:46] or acquire something in or get in on a deal on then they're going to do it uh a lot more often than if you just say hey I have this offer if you say hey I have this offer in this time frame and for this number of people it makes it feel
[32:58] more special and more engagement with them and in general you'll pick up those people that are going to be um thinking quickly rather than thinking maybe that future because you're going to pick them up um wanting to get it as quickly as
[33:11] possible especially if they've already been thinking about purchasing the specific item or product or service that you've been uh trying to promote in their head and you've been doing fantastic marketing around the product
[33:24] previously it becomes a lot easier to to sell these kind of scarcity based products if you're doing specific times or discounts or deals around them likewise you want to Target your audience with specific types of sales
[33:37] and especially stacking sales helps and by stacking sales I mean upsells and related um products so other products that agencies are going to be able to buy or or individuals are going to be able to buy sorry as an example in my
[33:51] able to buy sorry as an example in my own product toolkit an SEO agency could could probably pick up consultancy with me they might pick up video audits um follow link buing course so there's multiple ways that I can get as much
[34:06] revenue out of an individual customer as possible because I have all of these related services and products that can kind of stack on top of each other you're still going to be wanting to have a core product offering though that core
[34:18] product is going to be basically available to every single person in your audience and it's still going to be somewhat relative it might be less relative to the more experienced people in the audience but it's still going to
[34:31] have some kind of value if they pick it up anyway and likewise like I said then you want multiple supporting products that can be upsells add-ons and co-sales that can be upsells add-ons and co-sales of your core product as well one of the
[34:45] easiest ways to grow your account and to get people engaging with it is to use things like lead magnets and giveaways giveaways are obvious things everybody will have likely seen them whether especially in the crypto scene where
[34:59] they're doing follow like and retweet for X they might be doing a giveaway of some $100,000 nft or some sports car whatever half the time they're fake and they have manipulated um people at the end you can also do that if you want to
[35:12] if it comes out that you have fake giveaways um when I'm talking about lead magnets lead magnets are simple things like free ebooks free video courses free sessions with you free things like that that people will give you their email
[35:26] address in return for downloads checklists anything like that um all their email so that you can email Market them later on with your premium products fantastic way to grow your account organically especially if you've got
[35:42] connections with bigger accounts in your Niche they will automatically share those for you as well threads on best free x as well are fantastic way to Market your products at the top for example I did a thread on the best free
[35:55] SEO ebooks and I put my ebook number one and another one of my free ebooks at number four or five that resulted in hundreds of downloads from a singular thread which obviously resulted in hundreds of Niche relevant emails and
[36:08] again if I send a premium email to hundreds of them and I get 10 20 conversions I've I've been able to convert those emails that I wouldn't have had previously from having a lead magnet in place and from a couple of
[36:21] tweets appeal to those that think that knowledge should be free as well so a kind of elitist mentality that nobody should have to pay for information nobody nobody should have to pay for knowledge so if you can bait in those
[36:35] people by saying hey look I'm giving this away totally for free as it should be X shouldn't cost you a penny this shouldn't cost anything from the PE thousands of dollars these people charging you X hundreds of dollars I'm
[36:48] charging you nothing all of those kinds of baits are fantastic ways to get into those people's heads that knowledge should should be free and that it's a a very easy way to bait in additional shares and things just bear in mind that
[37:01] any free things that you're giving away still need to have some level of value and that you're wanting them to be a magnet so that they're magnetized to your content they like your brand they trust your brand and that the next time
[37:14] premium offer they're much more likely to pick it up because they've already gone through a piece of content for free that they actually enjoyed from you polls as you've probably seen from Elon Musk using them to basically run the
[37:26] platform recently are one of the quickest ways for a user or in fact it's probably the quickest way for a user to directly engage with you on the entire platform and it's also the easiest way on the platform to cause debate and
[37:40] controversy by just putting out polls that are going to be really um decisive in who they target and who replies to them likewise you can actually reuse the same kind of polls monthly quarterly or annually to get new information
[37:57] new data and as a comparison to the poll that you ran in that previous sector so polls are just a fantastic and interesting and easy way to additionally add value very quickly and if again if you run out of content ideas and you
[38:10] want to get a thousand people to interact with your account it's a very very easy way to just send something out there for you I can't really give you any ideas around polls about how you should create them because it's so
[38:22] dependent on your own Niche next I want to talk to you about finding optimal tweets and finding Twitter lists using Twitter and Google search operators so just like the advanced Twitter search field that you'll have you can actually
[38:36] just straight up use Twitter search operators to find amazing tweets amazing accounts and all sorts of stuff that will give you inspiration and ideas to will give you inspiration and ideas to use for your own Niche Twitter account
[38:49] as an example here I've used the from and minimum retweets uh search operator on Twitter to be able to find all of the top tweets from the naval Twitter account that have a minimum of a th000 retweets which gives me an opt
[39:03] opportunity to look through all of his best Tweets from this last year and add additional time frame metric so that you'll only get this year's or last year's tweets and things like that um to be able to see all of those tweets and
[39:18] get it back likewise with Google you can actually use search operators to find lists that people have put out for specific Industries and niches which is a fantastic way to find Niche accounts to follow engage with and copy from so
[39:33] that you so that you don't have to go and build your own lists and your own uh Niche finding Twitter accounts all that kind of stuff likewise there also do fantastic sources for again inspiration and tweets from recent um tweets that
[39:46] that that these accounts have done that will show up on your Twitter lists so if Twitter operators and stuff that I showed you before you can simply go to Twitter ./ searchy advanc and you'll be able to
[40:00] use all of the input boxes rather than having to remember and come up with all of these search operators specifically for Twitter which will then allow you to find more tweets more accounts more stuff to engage with more stuff to copy
[40:13] more stuff to base your principles and your strategies and your tweets on then we're going to want to find our best times to tweet this is based on when we when our followers are interacting with with the
[40:28] platform so all I've done here is utilize follow wks totally free analysis tool all you do is go over to follow won.com likewise you can use social Sprout but I don't think it's free with that tool it is a bit better though than
[40:42] than follow ons um you log into followon with your Twitter account you may also need to create a Moz account as a result to have it I don't think you can just you've logged in with your Twitter account and you've logged in there you
[40:55] hit analyze analyze your own account and it will come back with whenever your follows and your followers and you are most active in terms of the in terms of the time zone that you're currently in which allows you to create a schedule
[41:10] which allows you to create a schedule and create a calendar which is the prime uh reason we're going to be finding those best times to tweet in general times tweets mixing it in with your calendar and then using uh old ideas re
[41:26] tweets and reusing um other people's ideas and things into that calendar I generally don't like using my best ideas in calendar format I just like to try and time it for when there's not other tweets going out and when my account is
[41:41] probably going to get the most activity which is generally around 300 p.m. Asia time um which is in Indo time which is Bangkok Central Time plus 7 GMT um so calendar based off of those best times to tweet we're going to be utilizing a
[41:56] tool to do so I personally use buffer I use their free account I think you get 10 tweets a week or something like that um in your calender you can use hype Fury as well which is the alternative and a Twitter um kind of Community Based
[42:09] tool that everybody has been hyping pardon the pun um for the last few years now and it is fantastic it's arguably a bit better than buffer in some aspects because it is um more in tune has more updates that kind of thing
[42:24] is because it integrates better with other Tools H fur doesn't have the same integration with other tools like follower W or social Sprout um then you tweet like I said so we're going to be integrating with follow or something to
[42:37] to be scheduling weeks of tweets at a time some people go and schedule months bit Overkill and too much time focused on Twitter um just schedule a weeks set
[42:49] schedule is coming so that you're not going to be doing surrounding organic over the time because you don't be tweeting around the same time as other tweets because it will de uh it will de optimize the amount of Impressions that
[43:04] tweet right so you want you want seem to be leaving around 3 to 6 hours per individual time you tweet then we want to be scheduling when you can still reply on your phone because half the battle of Twitter is engaging with
[43:19] making sure that you can actively reply and engage with people that have engaged is going to be making sure that you're going to be getting more success more virality more engagement on those tweets as well rather than just leaving all of
[43:33] those replies empty for hours at a time and not getting the additional traction that you would do off of replying to them so reusing old successful tweets is one of the easiest ways to kind of hijack and and growth hack the hell out
[43:47] of your Twitter account as an example here I've used a tweet from July of this year posted it with some slight updates with some new information that I actually mostly use some of the replies in the old tweet for the new one and it
[44:01] actually got 400 or so or 450 even more likes than the old tweet and about double the amount of retweets and quote retweets that the old one got but because I have proof of concept from the old tweet then I know that the new tweet
[44:14] is probably going to do well I don't recommend copy and pasting them word for word just because then people can copy and paste the Tweet into search field pasting tweets yourself um not the best of ideas likewise if you
[44:28] use slight variations or you mix things up it's less likely that those super are going to remember that last time that you used it 3 to six months ago the tweets is by going into Twitter analytics hitting tweets then top tweets
[44:45] you're wanting to sort by currently Twitter is having some slight issues where it's not showing tweets from around 18 months plus ago but previously it would show before must kind of took over Twitter it would show tweets from
[44:59] the entire timeline of your account so you could go back two or three or four years ago and try and find tweets that really perform well even then here's another example that you can see where I used one in April and then reused it
[45:12] again in December with a bit less of the success but again you'll generally find that you'll get a bit more success every time you reuse these tweets because you have got more followers than the last time that you used them so you're just
[45:24] going to get that bit more engag with that bit more success but again you get to reuse these tweets that already did amazingly the last time so it's more than likely that they're going to do amazingly the next time as well so when
[45:36] it comes to the highest types the highest performing types of tweets there are several examples that I want to give you of accounts that do specific styles of tweets that are really really high impact high performance and we'll get
[45:51] clicks that you want so the first type of tweets that we're going to be looking at is dopamine hits these are short impactful kind of oneliner TW liner style tweets that are going to be uh giving and resonating specifically with
[46:06] your audience as much as possible they can engage it they like it they get that button and retweeting it for you immediately a fantastic example of this is at Dez Goldie next up we have high impact memes and our example of this is
[46:22] Mr Lawrence King who is the absolute king of Twitter and my opinion um at Lawrence Kingo he generally drops a meme or two every single day which is high impact in relation to his own account which is generally finance and politics
[46:37] and some levels of marketing um but in general it's going to be memes that are state of the world the current state of the industry current state of whatever is going on and they resonate again with
[46:50] your audience next up is going to be long form threads so these are exact what it says on the tin these are threads that are going to be hundreds or even a thousands of of tweets long sometimes s Hill's tweets are absolutely
[47:05] threads which is my example here s Hill Bloom is are absolutely insane I've seen his threads get 300 400 tweets long very consistently every single day and and as a result his account I think is reaching over a million over million followers as
[47:20] a result the next up is actually an SEO competitor of mine though he's not really a competitor because he is primarily focused in a foreign language primarily focused in a foreign language which is Spanish so it's Auto F Gonzalez
[47:32] um and utto really focuses on threads that basically other people have already done or or copying um threads that other people have already seen success in in English and then translating them and doing his own versions and his own
[47:46] twists of them in Spanish and these threads that he often produces far exceed the likes and retweets and things um of the English versions of the those threads especially if you can do them in the specific languages and especially
[48:00] when it comes to things like Spanish and Chinese and these gigantic languages that have got multi-billions of speakers in the world um the algorithm tends to be a bit weaker in analyzing them and and trying to prop them up so you can
[48:13] get away with more in those languages the same with with SEO you can get away with more in foreign language tweets and things as well and you'll get higher engagement of essentially just taking other English threads and translating
[48:25] them not verbatim putting your own twist of course but into your language you'll see amazing amounts of success just from doing that so when it comes to new accounts especially one of the easiest ways to grow your accounts is to engage
[48:39] and bait other large accounts in your Niche so just like I showed you earlier where you found other people's Twitter lists I want you to go ahead and create a Twitter list of your own of all the accounts you're trying to get to follow
[48:52] get retweets from all the accounts you're trying to get replies from that Twitter you can essentially just go to the list and see and reply to every single tweet on there every single day and you should get traction off of that
[49:07] replying to 100 tweets um but you will see traction off of it if you do so turn notifications on for specific accounts that you're trying to bait because fresh tweets are the best to get reply bait
[49:20] from if you can reply under an Elon must tweet straight away with an absolutely fire meme you're probably going to get 10,000 likes 100,000 likes pretty damn quickly so making sure that you have got notifications on with the accounts that
[49:33] you're trying to bait the most is going to allow you to reply and get in there as quickly as possible and take the spots that those other people wouldn't have got that the other people who are applying later on don't get access to
[49:45] likewise it's also compounding effects if you get likes earlier on it's more likely that you're going to get uh Impressions and likes later on as well then you want to be crafting your replies or just utilize meme bait so
[49:57] essentially what I mean by that is you want you're wanting to craft the rep specifically to the person that you're targeting to try and get them to reply to you or engage with you or retweet you or something along those lines or you
[50:09] can just utilize mem bait so essentially use gifts use memes things like that to reply in a funny quirky way that allow you to that allow other users and the account itself to engage with you very quickly you can also do this on mass if
[50:22] you're very quick with your memology you can essent just reply to Tweets in your list um very quickly with memes that would give high impact and if you like I to get a 100 followers 200 followers a th followers from just doing that kind
[50:36] of stuff um then qrts which basically means quote retweets they can have a massively huge impact so if you are engaging with accounts and they quote amount of value that you've added to their tweet so much so that they've
[50:50] retweeted it that can have a huge amount of impact on your account I've seen 200 300 follower accounts get a quote Retreat from a massive account and their follower account has five or 10 xed in a
[51:03] day so having that ability to make sure that you are one of the first people to making sure that you're replying to accounts that they themselves reply and quote retweet Etc back as well it's not just run by some PR bot or marketing
[51:16] team and like I said the smaller you are the more time spent on engagement because you need to do so it's going to be the quickest way to grow your account unfortunately if you have 100 followers sending out tweets is going to be less
[51:30] impactful than if you just reply to accounts that have 100,000 followers then we have ego bait so ego bait is one of my favorite things in the entire world because Twitter is full of ego profiles and it's super easy to bait
[51:43] them into sharing your content especially when you've included them so how I what I mean by that is literally just creating lists of the best accounts doing a shout out to a specific account doing anything that is essentially
[51:56] baiting them in so that they will in turn share you back list work best if you have one person in the list that's guaranteed to retweet it first because reaction of other people that are going
[52:10] to retweet it for you if you can include one of your friends that kind of allows that theyve retweeted it even though that they don't know that your friends under the table um it will it will it will be a much higher likelihood that
[52:22] the other people that you've included in that list start retweeting it for you as well so there are definitely successful people on Twitter that automat Twitter but in general it's way harder to do way harder to pull off than it's worth and
[52:36] especially with musk implementing these additional spam and Bot checks on accounts it's probably going to become increasingly more difficult to do so so automate Twitter and I'm not when I say that I don't recommend you automate
[52:49] Twitter I'm not talking about scheduling I'm talking about automation that means DM Bots Bots for uh tweets feeds all of don't get to engage properly and you don't get to control the content that is
[53:03] properly shared because of the massive amounts of Automation and stuff that is just sharing random stuff that the bot thinks is relevant or that you have set up for it to feed that being said if you want to automate it there's many simple
[53:17] Twitter bot which is by far the easiest one there's many many Twitter bots on shutting down recently due to musk improvements there's tweet Hunter Pro which allows you to find other tweets that are relative to your Niche rewrite
[53:32] them either manually or using an AI and then go and post them automatically you can essentially just use uh push button clicks to kind of automate the entire process for you or then you can use RSS feeds and things like zapia to feed
[53:45] content from specific sites or areas or niches or topics straight into your Twitter account and then we have ai tweets so AI tweets especially with these newer models have actually been performing better than I expected and
[53:59] I've done several tests now to kind of see how they've ended up still they definitely don't outperform humans and if you're in Tech SEO marketing things pretty good at detecting when you're using AI tweets or not most of the
[54:13] tweets that I'm going to share with you here end up getting picked up on um by users in the marketing fields and stuff as AI based tweets that being said you can literally create and schedule three tweets a minute using Ai and if you use
[54:28] tools like open AI with the D Vinci 3 model which is the highest level of data set in the world for text modeling it's only 20 cents per thousand tokens and generally you'll get about 11 tweets per per per 20 cents so not all tweets are
[54:43] usable in general I'll generate about 40 tweets and you normally have to uh put your own Tweets in first and then generate tweets below those tweets um underneath I'll generally get about 40 tweet tweets of those 40 I can use maybe
[54:57] 15 so not all tweets are usable just bear that in mind then we have some actual Da Vinci 3.0 case study so this is me using D Vinci 3.0 um open AI D Vinci 3.0 model to generate tweets and then sending them out as you can see the
[55:12] engagement and stuff isn't phenomenal but it's still good enough that I'm generating followers off of these tweets so I'm still for these tweets that took these four tweets maybe less than that probably 5 minutes for me to generate
[55:24] these four tweets and schedule them out I still gained maybe 100 followers or 50 followers or something as a result of these so it's definitely still kind of worth it if you're doing it for that uh reason the best performers in terms of
[55:36] AI tweets are using the AI to generate things for you and you're still going to probably have to edit them anyway so things like lists things like bait ideas all that kind of stuff um are going to end up in tweets I tweets that are going
[55:51] maximum Impressions maximum engagement etc for for example with my one here I marketplaces to actually be retrospective on what I think is the best list but in general uh the AI gave me all of these sites
[56:06] anyway now the last two things I want to talk about are Twitter ads and Twitter spaces and I don't have a massive amount of experience in either of them but I still feel that it's very necessary to talk about them so Twitter spaces and
[56:19] about them I don't have much knowledge I don't really do them I've been a part of a few of them but haven't done much they can be great for short form content but recording all of your shorts and it might require that you record on a
[56:33] separate device to the one that you are speaking to them on likewise they can also be great for long-term audience building especially during prolific times uh controversial times things that you can put your opinion on immediately
[56:47] with others in a shared environment um out on and generally kind of hop onto stuff it's a great way to build an audience great to build long-term audience as well and you can also sell to them on in the voice speaking world
[57:00] right and then finally we have Twitter ads and Twitter ads can be fairly expensive but they have been getting cheaper as we've been going on for losing advertised and stuff it has been getting cheaper recently that being said
[57:14] don't bother running them for followers there is an option that you can do to gain followers for your account by running ads don't do it it's not worth you should do and again don't do the one
[57:26] engagement if you're trying to do sales and leads right use either set up a conversion tracker or just do website traffic and try and maximize the amount of clicks that you're going to get through from those ones likewise you can
[57:39] retarget your own followers which is going to be the gold mine with a niche others in your industry then you just want to obviously segment them to location language Etc there's going to be two types of ads generally that I use
[57:53] and that's ads for leave which are going to be the highest Roi because in general when I do ads for leads I'll spend about100 a day for leads for my link building agency and in return I'll get maybe 20 to 40 leads for that and of
[58:06] those 20 to 40 leads it could be3 $40,000 worth of revenue for £100 in spend ads for purchases on the other hand they're a lot more inconsistent and and stuff the exact same as you would do for Facebook ads and that's it that's
[58:21] our entire hour presentation done I hope you got a lot of information out of it and I hope that you can now use this entire presentation as a basis for your future Twitter business so once again thank you for purchasing it means a lot
[58:35] and if you have any questions you can always email me at me@ charles.co and of always email me at me@ charles.co and of course my Twitter is Charles under SEO course my Twitter is Charles under SEO peace
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