How Much These 10 Niches Pay Per 1,000 Views on YouTube

[00:00] Not all YouTube views are created equal.

[00:02] A channel getting $100,000 views in one

[00:04] niche might make $300, but a different

[00:07] channel getting a 100,000 views in a

[00:10] different niche could be making $3,000.

[00:13] The difference is RPM, which is how much

[00:16] you actually keep and how much you

[00:17] actually make per,000 views after

[00:20] YouTube takes their 45% cut. And that's

[00:22] basically why choosing a really good

[00:24] niche matters. Now, I personally run a

[00:26] bunch of different YouTube channels

[00:28] across a bunch of different niches. And

[00:30] in this video, I want to go over 10

[00:31] different niches and go over exactly how

[00:34] much they're making per,000 views. And

[00:37] this is based on real data based off of

[00:38] my own personal experience talking with

[00:40] tons of people throughout my communities

[00:42] who actually run channels in these

[00:44] niches. Now, real quick before we get

[00:46] into the niches, what you need to

[00:47] understand about YouTube is that YouTube

[00:49] doesn't just have a clearcut, this niche

[00:51] makes this much per,000 views and this

[00:53] niche makes this much. It's not like

[00:55] that. It's based off of a bidding system

[00:57] of advertisers who bid on certain

[00:59] keywords and who put ads on specific

[01:01] videos in specific channels. We cannot

[01:04] control if an advertiser is going to put

[01:06] an ad on our videos or our channels. But

[01:08] what I've personally noticed is that

[01:10] over time once you grow a really big

[01:12] channel, you'll see your ad rates go up.

[01:13] So your RPM can fluctuate a lot as your

[01:16] channel grows because advertisers will

[01:18] want to put ads on your channel

[01:19] specifically. But again, we can't

[01:21] control that. But the thing we can

[01:22] control is choosing a subject where

[01:24] advertisers want to put ads on those

[01:27] keywords. So if you look into who the

[01:29] top advertisers on YouTube are, it's

[01:31] companies like Apple. Now what keywords

[01:33] is Apple going to be putting their ads

[01:35] on? It's going to be techreated videos.

[01:37] Another one of the top advertisers is

[01:39] Expedia. They're going to be putting

[01:40] their ads on travel related videos. So

[01:43] both of those niches are going to be

[01:44] higher than average when it comes to

[01:46] their RPM. And in this video, I'll break

[01:48] down what their RPMs are, as well as how

[01:50] much money a lot of the top niches on

[01:53] YouTube are making per thousand views,

[01:55] so that you can make an informed

[01:56] decision as to, hey, should I get into

[01:58] this niche or should I not? And I'll

[02:00] also talk about some of the nuances with

[02:02] this as well if you can make money in

[02:03] other ways also. Because even though

[02:05] something might not have the perfect CPM

[02:07] or RPM, you might be able to sell

[02:09] something in that niche, but that's

[02:11] usually not the case. Because if you

[02:13] think about it, if an advertiser is

[02:15] going to pay a lot of money to put an ad

[02:17] on your channel, it would stand to

[02:19] reason that you could also sell

[02:21] something from that channel because

[02:22] they're putting the ad on that video

[02:24] because they're presumably planning on

[02:25] making that money back. So, why don't

[02:27] you sell something from your channel as

[02:28] well? And that's how you can bump up

[02:30] your RPMs to be making over $100 per

[02:33] thousand views. And that's what I

[02:34] personally do on a lot of my different

[02:36] channels. So, I just want to say make

[02:37] sure to sell something from your

[02:38] channel, whether it's an affiliate

[02:39] product or something else. You can go on

[02:41] something like Google Gemini and ask it

[02:43] find me affiliate products for my

[02:45] channel in this niche and then you can

[02:46] do that and that way you can actually be

[02:49] selling something from your channel. And

[02:50] I'm actually creating a platform called

[02:52] Moon where people can make their own

[02:53] digital products and sell them from

[02:55] their channels where they can make their

[02:56] own moon which is basically their own

[02:58] corner of the internet that they own

[03:00] where they can sell digital products and

[03:01] AI versions of themsel and everything

[03:03] else. And that's how you can make over

[03:05] $100 per thousand views. So, now let's

[03:07] get into the niches. Starting with niche

[03:08] number one, which is personal finance

[03:10] and investing. Now, what I personally

[03:13] have seen from running channels in this

[03:14] niche and talking with a lot of people

[03:16] with channels within this niche is that

[03:18] this niche can make anywhere from $12 to

[03:21] $25 per,000 views. And this is because a

[03:24] lot of investment platforms advertise on

[03:27] YouTube as well as trading courses,

[03:29] financial services, as well as Bitcoin

[03:32] ads and everything else. They're going

[03:33] to be putting their ads on financial

[03:35] related videos. Even myself, I sell a

[03:37] program on how to grow on YouTube and

[03:39] make YouTube into a business. I'm going

[03:41] to be putting my ads on keywords related

[03:43] to financial subjects, anything related

[03:45] to money and making money and growing a

[03:47] business. So, I'm contributing to that

[03:49] RPM. Now, channels like Chris Invest are

[03:51] a great example of a completely faceless

[03:53] channel within this niche that's doing

[03:54] incredibly well. He makes super simple

[03:56] whiteboard videos. You could literally

[03:57] just use something like Videocribe to do

[03:59] that. And also the audience within this

[04:01] niche skews older and older people tend

[04:03] to have disposable income which is what

[04:06] advertisers want. And so I've actually

[04:08] thought it might be a really good idea

[04:09] to run a channel targeted towards older

[04:12] people in finances. That could be huge

[04:14] and feel free to steal that idea. Plus

[04:16] you can sell things yourself within this

[04:17] niche. You're not just limited to the

[04:19] RPM. Obviously you should be selling

[04:21] something if you're within this niche. I

[04:23] would actually highly recommend that you

[04:25] either are an affiliate for different

[04:27] investment platforms if you're doing

[04:28] like an investment channel for example.

[04:30] And something I want to note as well is

[04:31] that the RPMs can start lower within

[04:34] these niches and then get bigger over

[04:35] time because as we mentioned advertisers

[04:37] will put ads on your videos. That's why

[04:39] the range is so big. Don't expect to be

[04:41] making $25 per thousand views right off

[04:44] the jump when you get monetized, but it

[04:45] can advance to that amount. Now, niche

[04:47] number two is technology and AI

[04:50] tutorials. AI content is absolutely

[04:52] crushing it right now. New tools are

[04:54] launching all the time. There's always

[04:56] some news happening related to AI and

[04:58] there's millions of people out there

[05:00] searching on YouTube trying to figure

[05:01] out how to use them. And so the RPM for

[05:04] this niche is anywhere from $5 to $15

[05:07] per,000 views. Now, if you talk about AI

[05:09] in the context of, for example, making

[05:11] money, that is going to be a higher RPM.

[05:13] Just make sure not to promise any

[05:15] specific dollar amounts or anything

[05:16] about how much people could potentially

[05:18] make because YouTube has been cracking

[05:20] down on channels that post videos like

[05:22] easy way to make $500 a day. And I've

[05:24] had some problems with my own channel

[05:25] where I had to delete a bunch of videos

[05:26] and everything. So don't fall into that

[05:28] trap. But you can give tutorials. You

[05:29] can talk about the latest AI news. And

[05:31] the real money when it comes to this

[05:33] niche, if you're going to do it though,

[05:35] would be affiliate commissions because

[05:37] you could literally be an affiliate for

[05:39] every single AI tool that you talk

[05:40] about. And a lot of them can pay 30 to

[05:42] 50% recurring commissions for life. For

[05:46] example, I have an AI tool called Tube

[05:47] Magic that writes god tier YouTube

[05:49] scripts and we give a 50% recurring

[05:52] commission for life for people who do

[05:54] that. And multiple people make full-time

[05:56] incomes literally just off of promoting

[05:58] that tool. I've got another tool called

[05:59] Vid.ai and we give 30% commissions for

[06:02] life. And the cool thing about this

[06:03] niche is that the videos are pretty easy

[06:05] to make. You can just do super simple

[06:06] screen recordings, no fancy editing

[06:08] required, and these videos can do super

[06:11] well. Now, the third niche we're going

[06:12] to be talking about is business

[06:14] documentaries. And this is going to

[06:16] hover around $5 per thousand views. But

[06:18] you might be thinking, "Okay, Matt, but

[06:20] it's in the business niche. Wouldn't

[06:21] businesses want to be putting ads on

[06:23] these types of videos?" And while that

[06:24] is true, the audience that this attracts

[06:26] are mostly people who are into

[06:28] entertainment style videos and not

[06:30] necessarily looking to solve a problem

[06:32] within their own life. Now, if you're

[06:34] doing more so of a business story

[06:35] channel that is about how the businesses

[06:38] have succeeded and the things that you

[06:40] can take away from the business and

[06:41] giving actual business advice to people,

[06:44] then you can make a lot more. Then it

[06:46] could be 10, 15, $20 per thousand views

[06:49] depending on the keywords that you use.

[06:50] However, for the majority of people, if

[06:52] you're just talking about it in an

[06:54] entertainment aspect, like most of the

[06:56] big channels like Magnets Media, for

[06:57] example, do then it's going to be a lot

[07:00] less. Now, niche number four is health

[07:02] and fitness. And channels like Natural

[07:04] Cures, Body Hub, and Yellow Dude are

[07:07] great examples of channels within this

[07:08] niche that are doing incredibly well.

[07:10] And channels within this niche, from

[07:12] what I've seen, can make around $8 to

[07:14] $12 per thousand views. And that's

[07:16] really good. And I don't know if you're

[07:18] seeing the pattern here, but essentially

[07:20] niches where people have problems that

[07:22] they want to desperately solve. Whether

[07:23] it's related to health, wealth,

[07:26] happiness, finances, all of these

[07:28] subjects are things that people

[07:29] typically have problems in that they

[07:31] want to solve. and advertisers are going

[07:33] to target those people driving the RPMs

[07:35] in this niche up. Now, niche number five

[07:38] is travel. And this niche can make

[07:40] anywhere from $8 to $15 per thousand

[07:42] views. And we talked about travel

[07:44] because huge companies like Expedia are

[07:46] some of the top advertisers on YouTube.

[07:48] And of course, this is going to vary a

[07:49] lot depending on your audience geography

[07:51] because if you do US focused travel

[07:53] content, that's when you can hit $15

[07:55] RPMs. But if you get mostly

[07:57] international audiences, that can bring

[07:59] it down closer to $5. The cool thing

[08:02] about this niche as well is that a lot

[08:03] of the content is evergreen because if

[08:05] you do a top 10 places to visit in Japan

[08:07] type of video, that's something that can

[08:09] get views for years and years in the

[08:11] future. And there's also channels like

[08:12] Jetet Genius, for example, that produce

[08:14] videos related to tips and tricks for

[08:17] air travel that do incredibly good. So

[08:18] you can do tutorial-based videos about

[08:20] how to travel on planes. There's also

[08:22] channels like Cruise Like a Pro that do

[08:24] cruise related videos and all the tips

[08:26] and tricks for having the best cruise of

[08:27] your life. And there's probably not much

[08:29] competition in that niche. I personally

[08:30] haven't ran a channel in this cruise

[08:32] niche specifically, but if I were to

[08:34] guess, I would think that those would be

[08:36] very high RPMs because I have seen a lot

[08:38] of cruise ads on YouTube. I don't think

[08:40] there's much competition, especially

[08:41] when it comes to educational

[08:42] cruise-based videos. Niche number six is

[08:45] relationships and dating. And health,

[08:47] wealth, and relationships are some of

[08:48] the biggest pillars in all of our lives.

[08:50] And relationships doesn't just have to

[08:52] be limited to dating either. It can also

[08:54] be related to business relationships you

[08:56] have. It can be related to interpersonal

[08:58] family relationships, friendships, and

[09:00] knowing the psychology of how to

[09:01] influence people. And channels like Bry

[09:03] Hart, for example, use super simple

[09:05] stick figure animations made entirely in

[09:07] Canva and pull millions of views. You

[09:09] could also easily sell a community on

[09:11] the side for this or you could sell

[09:12] books and other things. And my upcoming

[09:14] platform, Moon, will be absolutely

[09:16] perfect for this. Now, niche number

[09:17] seven is pets. Now, this is kind of a

[09:19] relationship type of channel as well,

[09:21] due to the fact that pets are a huge

[09:23] part of a lot of people's lives. I

[09:25] personally grew up with a lot of dogs

[09:26] and cats as well. And when I was

[09:27] teaching my dog tricks and I was raising

[09:29] them for the first time, I would always

[09:30] learn a ton by watching YouTube videos

[09:32] and a lot of other people do this as

[09:33] well. So, the pet niche can actually be

[09:36] incredibly huge because you can give

[09:37] amazing advice to other pet owners and

[09:40] plus you're giving pets a better quality

[09:41] of life in doing so. And there's

[09:43] channels like Doggy Digs that do exactly

[09:45] this. They do fun fact videos as well as

[09:47] tutorial videos. And in the cat niche,

[09:49] you have channels like the Purring

[09:50] Journal, which do the exact same thing,

[09:52] but just for cats. And the RPM for this

[09:54] niche would be around $7 to $10 per

[09:56] thousand views. There are a lot of pet

[09:59] companies that advertise on these types

[10:01] of videos. Niche number eight is scary

[10:03] stories. Now, scary stories is an

[10:05] example of a niche that can get millions

[10:07] upon millions of views, but it is an

[10:09] entertainment niche. You're not going to

[10:10] be selling something in this niche. And

[10:12] I know a lot of people who run scary

[10:13] story channels who've tried to do things

[10:15] like selling t-shirts and everything. it

[10:17] just does not work that well. The main

[10:19] money you're going to be making in this

[10:20] niche is going to be ad revenue. And

[10:22] while the RPM and the ad revenue is on

[10:24] the lower end for this one, it can be

[10:26] somewhat offset based on how many views

[10:29] that you can get within this niche. And

[10:30] the RPM that I've seen within this niche

[10:32] is $3 to $4 per,000 views. So again, a

[10:36] lot lower. I personally wouldn't

[10:37] recommend doing a channel in this niche

[10:39] unless it's something that you're just

[10:41] super passionate about and it's

[10:42] something that you love, then by all

[10:44] means feel free to do it. But just do it

[10:45] with the understanding that you're not

[10:47] going to be making as much per thousand

[10:49] views as a lot of the other niches that

[10:51] are out there. Now, one way you could

[10:53] increase the RPM within this niche

[10:55] significantly would be to create super

[10:58] long scary story videos. You could push

[11:01] it to 5, 10, even more dollars per

[11:03] thousand views. If you're creating

[11:05] multiple hour-long scary story videos

[11:07] and putting a lot of ads throughout

[11:09] those videos, that's one instance where

[11:11] you can make a lot more from this. And

[11:13] that's just one tip that you can use.

[11:14] Niche number nine is movies. And I'm not

[11:16] talking about re-uploading movies. You

[11:18] should not do that. That's how you get

[11:19] banned off of YouTube. In fact, it was

[11:21] in the news recently that a lot of AI

[11:23] channels that were producing AI

[11:24] generated movie trailers of copyrighted

[11:26] characters recently got taken down off

[11:28] of YouTube. So, don't do that. What I'm

[11:30] talking about is doing top 10 lists when

[11:31] it comes to movies, similar to channels

[11:33] like Looper or Watch Mojo or even

[11:35] talking about the different celebrities

[11:37] from different movies. And the movie

[11:38] niche is pretty good. You can make

[11:40] around $11 per thousand views for the

[11:42] RPM from it. Again, this is a broad

[11:44] generalization. It's going to differ a

[11:45] lot depending on a lot of different

[11:46] factors. However, that's about how much

[11:48] you can make. You can't really sell

[11:50] something from this niche. So, again,

[11:52] you're really just limited by the ad

[11:53] revenue. It's not the best niche in my

[11:55] personal opinion, but I just wanted to

[11:57] let you know how much you can make. And

[11:58] niche number 10 is meditation videos.

[12:01] This is a niche that trips a lot of

[12:02] people up because I see so many people

[12:04] doing it the wrong way where they just

[12:06] find some meditation audio online and

[12:07] then they just re-upload it as their own

[12:09] video. That's not the way to do this.

[12:11] there's way too much competition and

[12:13] that is not going to differentiate you

[12:14] from all the other channels out there

[12:16] and it's not going to allow you to

[12:17] create new original content. If you're

[12:19] going to do this niche, I would highly

[12:21] recommend having a verbal voice over

[12:23] whether it's your own voice or an AI

[12:25] voice giving a guided meditation. Now,

[12:27] if you're doing this and you're making

[12:28] 10, 20, 30 minute videos, the RPM for

[12:30] this is going to be around $5 to $10 per

[12:33] thousand views. However, this is an

[12:35] example of a niche where you might want

[12:36] to make super super long videos just

[12:38] like scary stories that'll push the RPM

[12:41] past 10, 15, even more dollars per

[12:43] thousand views like I've seen a lot of

[12:45] channels doing, especially channels

[12:47] making sleepreated content because TV

[12:49] viewing is exploding right now and

[12:51] longer content can do incredibly well.

[12:53] And no matter which niche that you

[12:55] choose, I highly recommend focusing on

[12:56] long content where you can put a lot of

[12:58] ads throughout your video which will

[13:00] drive your RPMs up. It'll keep people on

[13:02] YouTube, keep people on your channel,

[13:04] and stay in a niche ideally where you

[13:06] can sell something as well. In the

[13:07] meditation niche, for example, you could

[13:09] sell audio of meditations, and Moon will

[13:11] allow you to sell files like that. And

[13:12] now, to give you as much value as I can

[13:14] possibly give you, here are all of the

[13:16] different niches that I know as well as

[13:18] how much money that they make per

[13:20] thousand views. I'm just going to scroll

[13:22] through this list. Feel free to pause it

[13:23] at any point to try to find your niche

[13:25] of whatever niche you happen to be in.

[13:27] And feel free to screenshot it. So that

[13:29] way you know exactly how much you can

[13:31] expect to make per,000 views. So I hope

[13:33] this was super helpful. Now one thing I

[13:35] really want to say if you get anything

[13:37] from this video, make sure to be in a

[13:39] niche where you can sell something. And

[13:40] if you are, make sure that you actually

[13:42] do sell something from your channel

[13:44] using something like Moon. Make sure to

[13:46] sell something from your channel so you

[13:47] can make as much money as possible and

[13:49] make YouTube into a real business. I

[13:50] really just want to see you succeed on

[13:52] YouTube and that's how you do it. And if

[13:53] you want my personal help with doing all

[13:55] of this, you can check out Tube

[13:56] Accelerator, my program, down at the

[13:57] link in the description where you can

[13:58] book a call with my team and we can see

[14:00] if that's the right fit for you. And if

[14:02] you just want to get some more free

[14:03] value, feel free to check out this video

[14:04] next to me right here, which shows

[14:06] exactly how to start a faceless YouTube

[14:09] automation business the right way right

[14:11] now. Feel free to check it out. My name

[14:12] is Matt Parr. Thanks for watching and

[14:14] I'll see you