How to Create Designs That Sell on Etsy: Research First

[00:00] I got to tell you something. Most of the designs that I create sell. And it is not because I just get lucky or even because I just post the cutest things. The reason that this happens is because I actually do way more research than I

[00:14] do designing. So today I am sharing with you this process so that most of your designs can sell too. Also, hi. If you are new to my channel, my name is Taylor. I am an Etsy print on demand entrepreneur. I create content all about

[00:28] print on demand, making money online, creating a life that you love. So, if boop the subscribe button down below. To start, I just want to say that I truly

[00:40] do research everywhere. I am just always looking around, not even in an intentional way. I'm just observant of the things that are around me. I've kind of taught myself to be this way with time looking at designs and colors and

[00:57] just different things that people are using to sell products. And when I stumble upon things that just spark some inspiration in me, I take pictures of them. I take screenshots of them. Sometimes I see things when I'm out and

[01:10] about. Sometimes I see things when I'm just like online scrolling Tik Tok. Just where I'm doing more formal research. Sit down. when I'm at the computer, glasses on, and I am specifically looking for what is selling. When I do

[01:27] this, I always like to start directly on Etsy. And for this, I am going to be using Everbe and show you how I use Everbe to do a little bit of trend spotting. This active research directly on Etsy has me looking at absolutely

[01:41] anything and everything. I like to really be broad with this research because you never know what you might find to be inspiring. The reason that I like to do this with Everbe is because I am specifically spending time in the

[01:54] product analytics. When I'm doing searches, I don't want to spend a bunch of time clicking into every single listing and trying to dive around and find things that are profitable. I rather just skip the time and filter to

[02:07] what is driving revenue. You can see that is super easy to do. Everbe, if you weren't familiar, is a Chrome extension. And so over on the far left of my screen here, I can just go ahead and click product analytics. And then I can filter

[02:19] by some of those high-performing metrics that I'm looking for like revenue or even monthly sales. Sometimes I do like to stick more so to revenue because if a listing maybe has sold a lot in the past, but it's just not the current

[02:32] now. But revenue can be an indicator that there might be some seasonality to the product and we can pinpoint exactly when that type of product and maybe even diving into the top products. And here's a list of some of the things that I am

[02:49] specifically looking for. I want to see one, what types of layouts and formats to the designs am I seeing. I want to recognize, are there a lot of textonly designs? Are there designs that are selling really well that are just

[03:02] graphics? Is there a combination? How do those graphics and fonts lay out on the actual product itself? And I can even get a little bit more specific by starting to recognize what types of fonts am I seeing? Are there more Sarah

[03:15] fonts, sans sarif fonts, script fonts, handwritten style fonts in the text and in the graphics of these designs? What color are they? Are they using just all one color for the entire design? Are they using a mix of colors? What is the

[03:30] same hue? I might also recognize what types of phrases am I seeing? With phrases, I do want to make sure that I'm checking for any type of trademarks. But

[03:42] generally with phrases, I'm not thinking how I can use that exact phrase. I'm something completely different? The goal in this research is not to copy. It is

[03:54] just to observe what I am seeing that is working currently and earning sales. and pictures of things that I am feeling inspired by along the way. My goal is to

[04:07] have a bunch of visuals and a bunch of notes as to what I was observing during creating a design, I have something to pull from and a place where all of my

[04:19] research and ideas have been stored. Because in the past when I used to do design and then I would have no idea what I was thinking when I was doing the

[04:32] research. I would remember that I had a really good idea, but I just couldn't up with this research, the next phase is jumping over to creating a design. All phase, I want to now bring into my art board here in KD and use this as kind of

[04:51] my guiding light, my vision board, my inspiration for what I am going to be inspiration that you can see here is completely random. A lot of these things

[05:03] have nothing to do with each other, and that is the goal. I'm not looking to have all just one niche or the niche that I'm going to be pursuing all in my vision board. I want a lot of variety. Variety is good. It's going to help us

[05:17] create something that is unique and completely original. As I begin creating my design in KD, I am going to be referencing this vision board throughout this process, pulling inspiration from the fonts that I was seeing do really

[05:31] well in designs, pull inspiration from some of the design layouts that I saw really well. And with all of the different components that I pulled during my research session, I end up creating something that doesn't look

[05:43] like anything else that is in the search results. And because I spent more time researching, it drastically reduced my time actually designing. Here is the final design. Of course, we have the inspo, the final product. Let me know

[05:58] what do you guys think. Do we see how we connected the dots from the inspiration to the final design, or do you still have questions and maybe need a part two to this? I'm hoping that this is giving you a better look at just how much

[06:10] research really does go into creating designs that sell. when you are using the right tools, it does make this research process a lot more efficient and you want to try it for your research process, I will have a link for that in

[06:25] wanted to get started with that for designing. I do have a discount code for KD, Taylor PYT. That will save you a little bit of money on your KD plan. getting intentional with the work that you're doing to create highquality

[06:43] designs. This is the type of work that I've been doing behind the scenes to grow my two shops and continue to do so every single week. If you found value in enjoyed it. So, I'll create more videos like this. And if you haven't already

[06:58] more videos about print on demand, design, strategy, tips, tricks, all of afternoon, evening, wherever you are in the world. And I will see you in the

[07:10] next one. Bye. [Music]