How to get the video ideas the algorithm is looking for

[00:00] look this is my previous Channel's view

[00:01] graph and right here is the last video

[00:04] I've posted to YouTube that hasn't

[00:06] reached 100,000 views two weeks later I

[00:08] posted this video now almost at a

[00:10] million views but it wasn't a lucky

[00:12] accident even my first videos on a brand

[00:14] new channel got tens of thousands of

[00:16] views in just a few weeks so how did I

[00:18] go from making videos getting just a few

[00:21] hundred views to making videos getting

[00:23] hundreds of thousands of views in only 2

[00:25] weeks well what do you think what's the

[00:28] difference between these two videos

[00:33] [Music]

[00:35] here's a hint a secret seed is a special

[00:37] code that changes how the game normally

[00:39] works this lets people play with a brand

[00:41] new experience this video pours over

[00:43] everything to say for one secret seed

[00:46] and this one offers to find the craziest

[00:48] seats so how many people do you think

[00:50] are interested in just one feature of

[00:52] the game how many do you think are

[00:54] interested in the craziest most bizarre

[00:56] most difficult things that the game

[00:58] offers this right here is what I like to

[01:00] call a popular area of Interest likewise

[01:03] this is an unpopular area of Interest so

[01:05] here's the deal I would need to make

[01:07] well over a thousand videos for that

[01:09] unpopular area of interest to be able to

[01:12] match the views I got with one video in

[01:14] the popular area of Interest so I really

[01:17] can't put into words how worth it it was

[01:19] to spend these 5 days researching and

[01:21] brainstorming I know it sounds like a

[01:22] while but hitting the bullseye of a

[01:24] popular area of interest is extremely

[01:27] difficult however my process is yet to

[01:29] fail me so I want to share it with you

[01:31] today in part one we'll find the popular

[01:33] area of interest of your audience in

[01:35] part two I'll walk you through getting

[01:36] so creative that you get more video

[01:38] ideas than you could possibly make

[01:40] videos on and then in part three we'll

[01:41] go over my checklist that identifies

[01:43] which ideas are worth making part one

[01:45] finding what your audience wants to see

[01:47] it's a simple process we'll create a

[01:49] list of the videos that your audience

[01:50] has shown the most interest in and then

[01:52] look for patterns which reveal what

[01:54] sorts of things your audience is looking

[01:55] for I'll be using this tool called

[01:57] videoo to automate this but I'll show

[01:58] you how to do it manually as well first

[02:00] let's find the videos YouTube says your

[02:02] current audience is watching in the

[02:03] YouTube Studio go to analytics and then

[02:06] audience if you scroll down a bit you'll

[02:07] see these two panels the videos your

[02:09] audience watches and the channels they

[02:11] watch now I'm going to link the channels

[02:13] and also the ones here uploading the

[02:14] videos into videoo which will

[02:16] automatically find all the videos but if

[02:18] you're following along manually then

[02:19] don't worry you don't need to find every

[02:21] single video we only need each Channel's

[02:23] top 15 or so most viewed videos in your

[02:25] list anyway now we have a list of the

[02:27] videos your current audience is watching

[02:29] but I'm guessing your current audience

[02:31] is kind of small so we want to get your

[02:32] potential audience as well start by

[02:34] considering any other channels you know

[02:36] of that your audience might like and you

[02:37] can also just open up some of the videos

[02:39] in your list and add any relevant

[02:41] channels that appear in the suggested

[02:42] column now spend at least an hour

[02:44] building up this list because the best

[02:46] results come when you have pretty much

[02:48] every video your target audience watches

[02:50] in one place obviously there's not a

[02:51] single viewer who's watched all of these

[02:53] or hopefully not but most of the top

[02:55] viewed videos have been watched by a

[02:57] decent chunk of your target audience

[02:59] therefore these videos reveal your

[03:01] audience's criteria for a great video

[03:03] idea sort the videos out by most viewed

[03:05] and look for patterns first note down

[03:07] any reoccurring topics you find here but

[03:09] let's go deeper than just topics let's

[03:11] find out exactly why they've shown the

[03:13] most interest in these videos you can

[03:15] see my audience loves learning the

[03:16] strategies behind how the best creators

[03:18] are growing the top 12 videos are

[03:20] exactly that so I know that's a great

[03:22] format to explore with future ideas

[03:24] there's actually way too many of these

[03:26] case study videos here so I'm going to

[03:27] temporarily hide the channels making

[03:29] them now almost all of the other videos

[03:31] are either suggesting some method to

[03:32] quickly get results or it's about how to

[03:34] improve your video editing so I'll make

[03:36] a note to brainstorm ideas in that

[03:37] direction and there's a whole lot more

[03:39] to study with this as well what pain

[03:41] points goals and subjects get the most

[03:43] views does a positive or negative

[03:45] approach work better what words seem to

[03:47] demand attention what concepts do they

[03:49] enjoy the most for example on my gaming

[03:52] channel I found the concept of playing

[03:54] the game with a Twist on it had the most

[03:55] interest chaotic looking thumbnails got

[03:57] a lot of attention too videos based on

[03:59] questions did great as well I know it

[04:01] sounds like I'm just rapid fire listing

[04:03] off all of these but remember I spent

[04:05] days researching all of this you're

[04:07] going to get stuck at first and that's

[04:09] okay just remember how crazy a good

[04:12] video idea is on screen right now is all

[04:14] the stuff that you need to study I

[04:16] recommend writing it all down to make

[04:18] kind of a research checklist because in

[04:20] just a moment we're going to need all of

[04:22] this stuff for our brainstorming so part

[04:24] two or step two I don't know getting a

[04:26] ton of ideas so there's two strategies

[04:28] that I've been doing to get get my ideas

[04:30] the strategy that's given me the most

[04:31] views is what gave me the idea for this

[04:33] video on my gaming channel and these two

[04:35] title ideas on the education Channel but

[04:37] actually most of my ideas come from this

[04:39] first strategy just being more creative

[04:41] let me explain even a brand new idea is

[04:45] always made from stuff that came before

[04:46] it no one 3,000 years ago could have

[04:48] been creative enough to invent the

[04:50] printing press we only just started

[04:51] making paper but once all the components

[04:54] were around it just took someone who

[04:55] knew a lot about them to be able to

[04:57] combine them so just as Gutenberg knew

[04:59] all the components of his invention very

[05:01] well we must know the components of

[05:03] possible video ideas very well those

[05:05] components are the concepts your

[05:06] audience loves the subjects they're

[05:08] interested in their pain points wants

[05:10] and needs research everything possibly

[05:12] related to each of these go down every

[05:15] rabbit hole and search for new stuff

[05:17] that hasn't been seen before

[05:18] fundamentally your ideas are simply

[05:21] unique combinations of different

[05:23] information so the more knowledge you

[05:24] have and the more diverse the knowledge

[05:26] is the more UniQue Ideas you get now I'm

[05:28] going to give you some HK work this is

[05:30] what I've been doing to be more creative

[05:32] and you should do it too get a notebook

[05:33] to write down all your research notes in

[05:35] then every single day quickly review

[05:37] your notes therefore you'll remember all

[05:39] this stuff and find yourself thinking

[05:40] about it throughout the day we haven't

[05:42] actually gotten to the brainstorming yet

[05:44] but still at this point if you spend

[05:46] some time during the day without any

[05:48] distractions and just let your mind

[05:49] wander freely you'll start to get a few

[05:51] ideas but we want a lot of ideas and we

[05:53] want them now so what's the best way to

[05:55] brainstorm well first of all you can't

[05:57] force yourself to be creative you have

[05:59] to let yourself be creative so don't sit

[06:01] down and try to think about what you've

[06:02] researched just let the thoughts come to

[06:04] you and science shows being half asleep

[06:06] is the sweet spot for creativity so

[06:08] genuinely the best thing you can do is

[06:10] as follows set an alarm for a little bit

[06:12] earlier in the morning than usual then

[06:14] when you wake up hit snooze and spend

[06:16] like 2 minutes skimming through your

[06:18] notes then go back to sleep and each

[06:20] time the alarm goes off hit snooze again

[06:22] all right the second strategy is to use

[06:24] Concepts that other channels got a lot

[06:25] of views doing but then change the

[06:28] subject matter to what your audience is

[06:29] interested in now a lot of people make a

[06:31] big mistake with this strategy so I need

[06:33] you to pay close attention so the idea

[06:35] of it is that you look for inspiration

[06:37] outside your Niche so that you can do

[06:39] something that your audience hasn't seen

[06:40] a 100 times before and then you'll find

[06:42] videos that got way more views than the

[06:45] average views of the channel That

[06:47] uploaded it this will be called an

[06:48] outlier video with an outlier score

[06:51] based on its performance the mistake

[06:52] people make is when they find an outlier

[06:54] video they assume the concept is

[06:56] guaranteed to work for Their audience

[06:58] too it isn't take this example I make

[07:01] videos for YouTubers looking for how to

[07:03] improve their videos so I need a video

[07:05] idea and I just found these four outlier

[07:07] videos which concept should I use blank

[07:11] explained blank

[07:13] stereotypes 21 blank lessons for

[07:16] blank or how to get so blank you

[07:20] blank obviously one of these last two is

[07:22] the right pick but why this stereotyped

[07:26] concept is entertaining this explained

[07:28] concept is interesting but my audience

[07:31] only cares about content that helps them

[07:33] improve their YouTube videos and only

[07:35] these two concepts are actually helpful

[07:37] but all right let's start the process

[07:39] now I used to do this with vid iq's free

[07:41] Chrome extension because you can go on

[07:43] YouTube and see the outlier score next

[07:45] to each video but that was a lot of

[07:46] scrolling and there was that issue with

[07:48] the incompatible Concepts so recently

[07:50] I've been using videoo because you can

[07:52] pretty much completely rule out that

[07:54] incompatible concept problem and it's

[07:56] also much faster so first find the

[07:58] phrases that you're Target audience is

[08:00] interested in do you remember how in

[08:01] part one we found the types of things

[08:02] your audience watches the most for me it

[08:05] was quickly get results or it's about

[08:07] how to improve your video editing using

[08:08] chat GPT let's find some phrases that

[08:11] match those desires this is the prompt

[08:13] that I've been using and you can see the

[08:14] results are exactly the concepts my

[08:17] audience loves now on videoo search each

[08:19] of these and then set the filters to

[08:21] only show videos with high views and

[08:23] outlier scores next take each good

[08:25] concept you see and save it to a video

[08:27] ideas folder but before you save it I

[08:29] like to add a note with how you might

[08:30] use the concept then also select the

[08:32] specific parts of the concept that you

[08:34] like now I also have been saving the

[08:35] channels to a list because look at this

[08:38] I can open up a list of videos from

[08:40] specifically channels making education

[08:42] content to help people reach their goals

[08:44] although the goals and subjects are

[08:46] different the concepts working for them

[08:48] will work for me too here I can sort by

[08:50] outlier score and then see the best

[08:53] Concepts that my type of audience likes

[08:55] so like you're my audience so you tell

[08:57] me would you click on this how to

[08:59] increase retention evidence-based

[09:01] editing tips or get the perfect

[09:03] thumbnail with this simple hack now I've

[09:06] only shown you a couple of the ways that

[09:08] video helps you get video ideas if you

[09:10] want to see some more ways that can help

[09:11] you out then I put a link in the

[09:13] description it's $25 a month and if you

[09:16] use my code then you get access to an

[09:18] hourlong video I made just for my

[09:20] viewers I'll break down how the

[09:22] algorithm works and what you actually

[09:23] need to do to get views on YouTube part

[09:26] three or step three I don't know

[09:27] checklist the last thing here is is the

[09:29] most important but this first one is

[09:31] actually the thing that ruls out most of

[09:33] my ideas and it's easy too is to get a

[09:35] fresh perspective on your video idea you

[09:37] see the past year I've had this channel

[09:39] I've written down every single idea I've

[09:41] got now these ideas at the time of

[09:43] writing them I thought I was a genius

[09:45] but after a couple days how many of them

[09:47] do you think I still felt so good about

[09:49] half of them a third of them not less

[09:52] than a quarter of them I still felt good

[09:54] about now the next test is to make sure

[09:56] that no one's beat you to it with this

[09:58] idea because if your audience has

[09:59] already seen the exact same thing before

[10:01] they can't help but assume you have

[10:03] nothing new to offer so copy or wouldbe

[10:05] title into the YouTube search along with

[10:07] a few variations and then check if the

[10:08] video has been made or not if it has

[10:10] then don't worry most videos have a

[10:12] click three rate under 10% so there's

[10:14] plenty of new people to watch a video on

[10:16] that specific thing if you can just make

[10:18] an improvement on the title or thumbnail

[10:20] or put a Twist on the idea then you're

[10:22] good the third and second to last test

[10:24] is to make certain the idea is the best

[10:26] option you have you see if you make a

[10:27] video on just any good idea you get

[10:30] you'll waste your time love him or hate

[10:32] him Mr Beast was right when he said most

[10:34] YouTubers watching this you could pull

[10:35] triple the views with half the work if

[10:36] you just have better ideas so instead of

[10:38] planning to make five videos with a one

[10:39] or 2x outlier score take the extra time

[10:42] on your ideation phase to find those

[10:44] ideas that give you at least a 5 to 10x

[10:46] outli score raise the bar for what you

[10:48] consider a good idea if you take only

[10:51] the top 10% of your ideas from this

[10:53] process you'll be sure to get your

[10:55] breakthrough in no time I'll tell you

[10:56] about the finnel test in just a second

[10:58] but first I want to tell you a little

[10:59] bit about my Discord server if you want

[11:01] to get all of the internet's best free

[11:04] YouTube education material in one place

[11:06] then you can be like these wonderful

[11:08] people uh thank you guys for being the

[11:10] first 100 users into my Discord server

[11:13] uh you you guys are my best fans the

[11:14] rest of you Su and now beyond the free

[11:16] stuff I'm also working on a curriculum

[11:18] to teach like the actual skills of

[11:20] YouTube it's still in the Prototype form

[11:22] so I need a couple people to test it on

[11:24] I made a form you can go through that

[11:25] see if you're the right fit it's Leo

[11:26] learn by leo.com Form but anyway it's

[11:29] time for the next test which is to

[11:31] subscribe to the

[11:32] channel no I'm kidding it's actually the

[11:35] last test is to First make the title and

[11:37] thumbnail before you get to work on

[11:38] anything else if you sat face to face

[11:40] with your viewer telling them why to

[11:42] watch what would you say review their

[11:44] interests their goals and pain points

[11:47] make sure that there's a solid

[11:48] connection between your audience's

[11:50] motivations to watch content and the

[11:53] value that this video would provide your

[11:55] title and thumbnail have the job of

[11:56] making this connection clear that is

[11:58] making it clear that your video offers

[12:00] exactly what your audience was looking

[12:02] for when they decided to open YouTube If

[12:04] you can't find a way to make that

[12:05] connection the idea won't work now

[12:07] making that connection can be really

[12:09] hard so check out this video here on

[12:10] making a title and thumbnail