How to Make Money on TikTok Shop in 2024: Algorithm Secrets Revealed

[00:00] by the old rules, you're going to get left behind. And I know this because exactly how the big players decide which creators earn the most. What that gave

[00:14] killing people's results. In the next 12 minutes, I'm going to walk you through how the algorithm actually works, the formats beating it this month, and how change that TikTok made behind the scenes. See, TikTok built a system

[00:31] platform and puts brand ad spend behind them to drive more conversions. And when that became the only way brands could run ads on TikTok Shop, what TikTok started measuring shifted from likes and comments to sales. The reason behind why

[00:46] they did that seemed pretty obvious to us on the brand side. Before last year, Meta, who's their biggest rival. And so to do that, they gave every creator a looked at Meta doing $195 billion in ad revenue last year while they were

[01:03] sitting at 10 to 20 billion and decided the free ride for creators was over. GMV Max is how they've closed that gap because paid impressions now go almost spending on their platform. Since this shift, we have been seeing some insane

[01:17] nowhere near what they used to. And that's because the way that they formats that went the most viral anymore. That's actually the worst thing

[01:29] you can do if you want any type of predictable income doing affiliate. What Because when a video does that, it gets shown to a bigger audience. Sales go up, income gap between the top earners and everyone else is so much wider now. To

[01:46] commerce agency was look at millions of data points across every creator posting your actual videos that TikTok is now prioritizing over likes and comments.

[01:59] And first is rewatchability. When someone watches your video twice, TikTok those videos get shown to more people as a result. Saves work the same way. TikTok reads a save as someone planning to come back and buy later. And the more

[02:14] checkout conversion, or in simpler terms, what happens when someone clicks that orange shopping cart. If they click and do not convert at a higher rate than and starts pulling back on how far the video gets pushed. So, the product you

[02:30] choose matters as much as the video that you make. So, make sure to always go to check that it is working properly and doesn't look sketchy. Now that you make high-converting content. And these are three content formats that make it

[02:47] pretty much impossible to fail in the new algorithm when they're done right. product on yourself or two to three alternatives against each other on camera. And it gives the viewer an authentic real-time transformation,

[03:01] 127,000 followers, and she made an estimated $33,000 in commission last month from one video doing exactly that, testing the Shark Power Pro Flex Reveal

[03:13] Plus against a Dyson side-by-side on her own floors. What makes this so effective would have wasted time and money doing themselves. So, by the end, the decision is already been made for them. And the only thing left is to buy or not. This

[03:27] specific product you're pushing, making it even easier for the viewer to say no game, the biggest winners treat this like the wild west. The best hook for

[03:40] try it for you." And that framing makes the viewer feel like the creator is on differently in a standard ad. Finally, if someone's already bought three

[03:52] picks a winner is exactly the push that they need to try again. Ultimately, this format performs so well because it's all about trust. This builds trust in your superior to another. The viewer has no option but to trust what you're saying

[04:09] you do this very clear, very visually, it's the most trust-building exercise platform becomes more [music] saturated and more creators are piling on with

[04:22] price points. Film yourself testing each one in real time and let the comparison any category where the viewer has probably already spent money on

[04:34] find the one with the highest conversion rate on CaliData in your category and crushing right now is hot take content. This format opens with a statement that

[04:46] them stop and think, "Wait, am I getting this wrong?" before the product shows up as the answer. The Staff Edition has 98,000 followers, and she made an estimated $53,000 in commission last month from a video that opened with, "I

[05:00] calling out the demographic that has the highest chance to buy from her, people been thinking about it. A hook like that stops viewers right in their tracks

[05:13] $15,000 surgery, you know they're going to pay attention. The whole video closes By leveraging actual science and personal anecdotes, so by the time the

[05:26] of the things we covered earlier in this video, follow naturally from that. And viewer is probably getting wrong. Supplements, fitness, home gadgets. If

[05:39] product. And a quick note on why this really prints money is because it stops the scroll and builds curiosity. If you say something completely outrageous, the attention to what [music] you have to say. And when you anchor it with a huge

[05:55] going to want to see what the rest of you have to say. So, to find your own people repeat without questioning. Lead with that. And you want to structure it

[06:07] product is the resolution. Then, you keep it under 60 seconds. Here's what makes it fall flat. If the hot take isn't genuinely surprising or the third format that's crushing right now is mirror content. And this opens by

[06:23] "If you're like me and you can never get around to your chore list." And then you use your own personal experience as the mirror. The viewer sees themselves in deal with, shows a product genuinely working for them, the trust is instant.

[06:39] low libido. And she opens the video saying, "I used to never be in the mood By tapping into the one of the fastest growing problems in the United States,

[06:52] very large demographic can watch this video and take action. This works in a long-term benefits of what a product has done instead of a quick payoff. And this

[07:05] [music] you want to be like, hence the term mirror. Ready-to-buy viewers will come back to buy all of the things that TikTok is looking for. The more real it

[07:18] the fact that people don't trust big celebrities or influencers anymore because they're completely unrelatable individuals. Power of a nano influencer, buy from you. Even if you don't, you seem like trustworthy, you seem like

[07:34] something that can maybe solve their problem that they've been dealing with silently, and you're telling them, "I see you. I believe you. I experienced this myself. So, that humbleness, that ability to actually relate to them is

[07:47] in a real space, natural lighting. Film yourself reacting to the product as if moment it looks staged, it's not going to work. Okay, so now you know what

[07:59] can start making to immediately print money with those formats. And what do converting like that, how do you make sure you're actually getting paid what

[08:11] you're worth? The average commission on TikTok Shop sits at around 13% and most top of this space look completely different. The deals the top creators are doing right now are 50 to 100 per video as a guaranteed base, plus 15% of

[08:25] base rate is something you can push up because brands getting consistent sales want to keep the creator that's making them. But most creators signing deals single month. When a brand runs ads behind your video, they can lower the

[08:40] commission rate on the sales their of ad money drives. Sometimes from 20% all the way down to 5 or 10% while leaving what you earn on organic sales untouched. And most creators sign this without knowing that's even possible. Getting those two

[08:52] straightforward ways to increase what you can earn from every deal. And it's a in place, there's a platform called Tribe that connects creators with brands

[09:05] 3% of what the ads generate. And trust me, some of these brands are spending earning you $500 organically can generate 5,000 or more when a brand puts

[09:18] organic sales keep running the entire time. It pays to be a top creator. So, content. But second, you need to know where to actually position yourself so

[09:31] out to them consistently built an audience around a specific type of product so reliably that brands in that category already know who to call. And you can see exactly what that looks like on Kalodata right now. Search @Be Lush.

[09:44] appliances, vacuums, air purifiers, products averaging anywhere from $210 to $220. And he's generating almost $4 million a month in sales, every figure

[09:56] wants to launch something new on TikTok Shop, he's the first one they're going to call because his audience is built in exactly the type of product that they're could. The position came from an early decision, picking a specific type of

[10:12] product he could speak to genuinely and posting consistently in that space until his page became the obvious destination for anyone in that category. Committing creators who do this early are going to have their pockets full for the

[10:25] multiple product categories, I highly recommend doing that on different accounts. The TikTok algorithm is going to bucket you based on what you talk to get the same reach as someone who talks about beauty whenever you

[10:40] accounts based on the algorithm you're trying to touch. I want to end by saying do. They just started before everyone else figured it out. And the ones who

[10:52] Every week I train our community on tips, tricks, things that they need to with brands, how to position yourself for these brands to come to you, and

[11:05] so you're not piecing it together by yourself. The link is in the out this 1-hour workshop I created where I show you step-by-step how to plan your

[11:17] next batch of viral TikTok Shop videos. I'll see you there.