How the #1 TikTok Shop Creator Makes $100k/Month Profit (Algorithm Secrets and More)

[00:02] first dollar commission month, which was like a huge goal of mine. I've been able to already surpass what I made in 2024. >> What are you sitting at total in gym >> Somewhere between million. We were meeting with not star program employees.

[00:16] are like these people you don't ever see. They control what's getting pushed on the algorithm and they are the ones in control. My sister Britney has become the number one Tik Tok shop affiliate on the entire app for home and living

[00:29] category products, ending last month with over $100,000 in profit for the second month in a row, combining over $9 million in sales. She was recently invited to an exclusive meeting to talk with Tik Tok executives about some crazy

[00:43] that are going to happen at Tik Tok. and they revealed some undercover things Tok Shop, like all these different things that no one had access to other were at this event. So, today I decided I'm going to interview her for a second

[00:58] time to go over everything that she's been doing to make $9 million in sales app and even go into all the secret sauce material and the things that she's success that she's going to have in the future and even dive into all of the

[01:12] meeting that happened at Tik Tok. Brit, uh, welcome in. >> Hi everybody. It's been a while since my last little interview with you guys. I think it was almost like a year ago. >> Last time we spoke, you had done it had

[01:25] been one year basically that you had been doing Tik Tok shop and you had 5 million in GMV, which is crazy to say. And then you also had like 170 million And then you also had like 170 million views total uh for that year. So now

[01:38] it's obviously I think almost two years going on two years now. Um, so things of dive into that. Like, run us down. are like some things that were milestones that you've ran into?

[01:51] >> So, December of 2024, I actually had my first $100,000 commission month, which was like a huge goal of mine. And then going into 2025, I was kind of just kind kind of trying to do the rinse and repeat method that I saw this success

[02:06] with. Um, obviously in Q4, but we all know that Q1 is brutal. Um, but this year has been really great. I've been able to already surpass what I made in 2024. Um, and I feel like there's, you know,

[02:21] there's people can come on here and preach, you know, what they're doing to be different for every single person's account. And I think we've all realized that. Um, but there are some things that I feel like other people can

[02:36] implement that I think that they might find success with. Um, at least I've been triangling things over the last couple months, probably since I would say April or May of this year, um, that I feel like has worked really well for

[02:49] my account that I think is probably something a lot of you guys can even >> I know you had some crazy numbers on GMV. You kind of like alluded to it. GMV now? >> I haven't looked recently, but I did

[03:02] pass 9 million total. I think I'm creeping up. you know, I'm probably at around 9 and a half million now. Um, I haven't I haven't looked recently, but September has been really a really slow month for me, honestly. Um, I think that

[03:18] I looked back at my numbers last year, and it looked like all across the board, September is generally a pretty slow month as we approach Q4, but um, I think I'm, you know, somewhere between nine and 10 million G&V.

[03:30] that. I thought you were at eight. I thought you had just hit a eight you were >> you just I think last month I passed a nine. Um, and like I said, this month is pretty slow, so I think I'm going to be

[03:44] sitting somewhere between 9 and 10. >> Um, maybe on the lower end of nine, but >> Wow. Um, so kind of break down what are you doing right now? Obviously, we before and we're going to kind of get to that, but what are you doing right now

[03:57] to prepare for Q4? I tried to actually post less content, make my quality better. Um, so like I said, I didn't want to feel burnt out from posting 160 videos a month. Like that just wasn't going to be realistic for me. So

[04:11] starting in April, I started posting way less content. Um, and what I found over less content. Um, and what I found over pretty much since April up until now is that even in the month where I posted 160 videos, very few of those videos

[04:28] actually actually contribute to my monthly sales. And the only ones that did were my high quality content videos. So, I started looking uh at that those analytics every single month. And every month that I focused more on quality

[04:43] month that I focused more on quality over quantity, um my sales increased and increased and increased. So that is something that I can like confidently something that I can like confidently say after doing it for months now um has

[04:55] helped my sales dramatically. If you can find a way to hone in on, you know, whatever whatever style works best for you, um as long as it's high quality, I think that you can get away with posting less content. Um, but I think this

[05:11] part's interesting, Nick, because you and I actually talked about this. I say that be from the position that I'm in. I think that if you haven't gone viral yet or if your account has maybe been struggling and you're trying to get

[05:26] your account up and going again, I think accounts have momentum for sure. Um, I think it might be the opposite. So, I think that if you're not viral yet, you don't have like a very a really good income stream yet, and you

[05:40] don't have um consistent sales, I think maybe producing a lot of videos might be better for your account. And Nick, you've hit on this before. Until you notice what exactly in your content

[05:54] resonates most with the FYP or your followers, I I always say I don't post for my followers. post for the for you page, but there's going to be something that you notice in your content if you're posting a ton that gets more

[06:07] break down that video, see what you did that allowed that video to get pushed that allowed that video to get pushed further and really um really like just master your craft. Um, and I feel like once you get consistent income and

[06:21] videos that are like consistently going viral, that's when you can kind of pull back a little bit on the number of videos and hone in on the products and That is like the biggest thing that I've noticed over the last couple months that

[06:36] noticed over the last couple months that has I've noticed a like direct >> It's funny that you actually mentioned and I talk about this all the time. This is I'm probably beating a dead horse

[06:48] with this, but but it really is that important that like everybody has to kind of start. I mean, not always, but generally speaking, everybody starts and content in general. It's just like content, whether it's Tik Tok, Tik Tok

[07:00] shop, YouTube, everybody does that has a strategist at least, they'll do this that's kind of what you just did inherently, right? Um, and it's like You you post as much content as you can to figure out what's working for you.

[07:13] like what are you good at and what does your audience audience as in like the for you page resonate with you specifically and how can you hone in on styles different hooks different products everything and then you figure

[07:27] what you did you're like okay I'm going to post a massive amount 160 videos and worked and those styles and those whatever it was and then you just post specific things you implement everything that was proven to work already um so I

[07:43] obviously showed because I mean look at your numbers. You had backto-back 100k profit months. So I mean I think it kind of just shows but uh I I think that's I guess. Um so >> yeah I think another big thing too that

[07:58] helped was that I I'm not good with words. So I'll put that right there. Um so I specifically look for products that show well in videos. Um, and that's where my product selection, I think, comes into play is I'm looking for

[08:14] products that I think can stop someone in their tracks on the for you page and this?" Something that you can demonstrate really well. Um, I think that's why backing videos do well for me. You know, people like to watch

[08:28] the straight lines. They like to see the clean lines. It's very visual. Um, cleaning is very visual. So, I think that's why I fell into home and living. um cleaning category. It's a very visual niche. Um whereas supplements and

[08:43] makeup, makeup is visual, but I suck at makeup. Um supplements, you have to be anything at all. Um and that's very very hard. So product selection for sure. If you can find products, I will literally

[08:56] just choose a product because I'm like that would show really well on video, you know? So I think product selection comes, you know, if you can find a product that's going to show well, make someone stop scrolling. I'll that's one

[09:10] way I do product selection as well. >> I like to say like it's like a solution like does a product like is it a visual problem solving product is like kind of my go-to phrase with that. It's like it's visual is probably the number one

[09:22] We're trying to entertain people. So it's a visual product and then on top of that's how you can convert them. So, it's like kind of two stones in that valuable. And also, you you were kind of alluding to is the fact that it like

[09:36] assists you in your maybe lacking of not having good ways of speaking or like I don't even know what to say half the time. Like what do I do? I you kind of let the product sell itself if you can show it in the right like aspects or

[09:48] whatever. So, uh I think that's brilliant. Um let's kind of talk about what are you doing in your videos would you say that's different or separates yourself from these other creators? Honestly, I've been I've been using that

[10:00] like triple hook method a lot and I think that's helped. Um, I tried to have a visual, verbal, and a text on screen hook all within those first 3 to 5 seconds. I kind of I feel like that was converting way more for me than just a

[10:17] visual hook or just a verbal hook. It's hard to really tell because what works have worked for me doesn't work for other people and vice versa. >> Yeah. Yeah, I think uh I think it does. It completely depends on like what

[10:31] what I've noticed. Like there are some people who cannot do voiceover style like that's perfectly fine. It's just like find the style that works. Obviously there's like main styles like skits and um kind of the talking to the

[10:45] does that kind of talking to the camera. She's really good at speaking. She also has this kind of like personality to her that makes it really easy. Uh and so her. Um, so it's kind of just finding those things that that work, but you

[10:59] and that's what the big part that people just don't do. They don't try everything. So, um, yeah, I really like that. Um, >> how many posts a day did you So, like what what are you kind of looking at

[11:11] you looking at like right now a lot of posts or you looking at a little bit of >> So, when I decided to start focusing more on high quality, I told myself two to three videos a day. Um, and that was working well for me. two to three

[11:25] videos. I lean more towards three. Like my goal was three videos a day. All high quality. Those three videos take me a lot of time every single day. So, um my goal was three a day. But I will say going into Q4, I am going to try and

[11:40] turn it up a little bit on the number just cuz it's the shopping season um starting next month. So, you know, right now I'm already trying to start gearing myself for Q4. So, I'm trying to do more around three to four a day. But I don't

[11:56] really I I always try to make sure I at least get one video posted a day a day so that you know Tik Tok recognizes the consistency. But some days I'll post 10 and some days I'll post two. It's like I don't really do a consistent number

[12:10] of content and I'm like, "Oh, I think one of these might go viral." I'll get them. But I at least make sure one's posted a day just so that it doesn't >> That makes sense. >> Definitely turning it up a little bit um

[12:26] on the number of videos for Q4. >> Yeah. Um that's a really good point, I'm like, hey, I got to start posting more Tik Tok stuff because it's just this time of the year. So, uh let's kind of dive into hashtags. Hashtags are a

[12:42] big part of your strategy and a lot of people don't agree with them. myself they are. And so, we kind of want to talk about that. What What is your strategy now that Tik Tok has limited us to five hashtags? What is your strategy

[12:56] >> Well, I don't think it's not really the hashtags that I think are important. Um, the hashtags help if you're, you know, there's leaderboards in the campaigns. Uh, my biggest thing is that I'm I heavily lean into the campaign itself.

[13:13] heavily lean into the campaign itself. So, I am, you know, Tik Tok literally picks and chooses and tells you which products they're going to be pushing more than others. And that's what it that's what a campaign is. So, I lean

[13:26] into those campaigns heavily and I will try my best to promote products um ahead of time to that campaign that I know are going to be getting more exposure over others. Um, the hashtag I just include because it keeps you in the leaderboard

[13:40] and you can win extra money if you rank. You know, the hashtags really doesn't mean anything to me other than qualifying my video for extra cash in the leaderboard or um, but just participating in the campaign basically

[13:55] just means promoting the products that they're going to be crocheting. And I think that's helped that helped my account a ton when I was kind of ramping up to what I've been able to accomplish now. So I would say it's not as much the

[14:08] hashtags as it is just like promoting the products in the campaigns that they're running. >> Okay, that's a good point. So campaigns, let's talk about that. Where like why go into campaigns or or just explain more I

[14:21] guess about campaigns to you and how you use them. So the campaigns, they're literally telling you, like kind of like I said, they're telling you exactly the products that they're going to be giving more exposure to. So it's like, okay, if

[14:34] that pushing, then obviously I'm going to promote those products. Um, and you know what? We all, you have to be kind of naive to think that there aren't back-end deals going on. We know that brands pay Tik Tok to get certain sort

[14:51] of advertising or exposure or super brands. Brands pay tons of money for a super branding. I don't know if you guys understand how much money a brand has to pay Tik Tok to do a super brand. So these backend deal deals are going on

[15:06] these backend deal deals are going on all the time. So these brands pretty much have to pay into these campaigns. So if they're paying into a campaign, they better be getting pushed out. You know, you have to kind of think of it as

[15:19] a business on the back end for Tik Tok. So Tik Tok's going to be pushing out the >> It's kind of like a straightforward answer I can get. >> And you kind of have to play into their hand. Like I am I have an issue with

[15:33] back and everything, but >> you kind of have to play Tik Tok's game these are the ones they're going to be pushing. So, play into it a little bit, pushing. So, play into it a little bit, play their game, make sales on the

[15:47] >> Yeah, >> I like that. I mean, that's kind of what since you started talking about that and I was like, "Oh my gosh, I got to start more." Like, that's where my product selection is going to really heavily

[15:59] because it's like, why wouldn't they be pushing these? Like, they're putting telling us that these are the products we want us to promote. So, I really I about what this meeting was like at Tik Tok HQ. What was this and how did it

[16:14] feel? I guess >> I was so nervous. Okay, so I've been to one. So it's called a creator roundt meeting. Um and I've been to one before meeting. Um and I've been to one before this. It was I think sometime last year

[16:26] I've been to one before this. It's at Tik Tok headquarters out in LA. Um the last one I was at was with um most of you guys probably know the star program. it was with the star program manager. So all the people that are talking to us in

[16:41] lark or your SPM um we were meeting with those people and we met so it was like a I don't know probably like eight or nine creators and then there were like three or four brands there and we were kind of all just like collaborating on what we

[16:55] like as a creator from the brands and what the brands like from creators. So I got invited out to another one this past week. Actually, they like paid for my that was nice cuz I paid for my travel the last time." Um, but it would this

[17:09] the last time." Um, but it would this time it was just me, and you guys, I don't know if you guys know Kayla. So, it was me, her, and Ally, who is another girl at my agency. She did almost a million in sales last month. So, we were

[17:21] invited out there to have a round table meeting. I was like, "Oh, it's awesome. Like, it'll be just like it was last time." Um, it was not. It was not like the last one. So, it was a little intimidating. Um, we came into the room.

[17:33] I'll actually pull up some video. We walked into the room and I realized that walked into the room and I realized that we were meeting with not like our SPNM or, you know, the star program employees. We were meeting with their

[17:46] don't ever see. They're like behind the scenes. Um, they're like the ones that make the the rules and the policy updates and they they control what notifications you get when you get a

[18:00] violation or like they control what's getting pushed on the algorithm and what brands like they are the ones in control. So, we met with them and they wanted us to share all of the pain points or at least as many as we could

[18:13] come up with that we were noticing as creators. Okay, so let me see if I can really short video. turn my volume down. Oh, so that was a meeting and those were all of

[18:29] don't we're not supposed to be like sharing video of what went on in that meeting, but they were fine with me discussing it. Um, but I just have to

[18:41] what Tik Tok's doing. That was like the gist that I got from that meeting. It gist that I got from that meeting. It was actually insane to realize that um that they don't know half of the stuff that we're going through as creators. Um

[18:54] we were bringing up a lot of pain points when it came to the two biggest were commission um and like commission protection and the violations both are out of control right now. And they they they knew certain things but a lot of

[19:08] this stuff they had no idea was going on. We had to like actually screen share our phones and we were like, "This is what the violation looks like. This is "So, it doesn't say this, this, and that." And we're like, "No, it doesn't.

[19:23] that." And we're like, "No, it doesn't. Take it off, please." Um, so it was very have seen some videos going around about this whole verticalization thing. Um, that was a meeting discussed in the star program. Um, and that is very true. they

[19:38] are pushing this verticalization thing very very hard. The one thing that I thought was very interesting though and I did bring it up in the meeting. So their whole idea with this verticalization is they want us to

[19:53] basically be like a trusted person within a specific niche that people on Tik Tok can come to to learn about whatever it is you're promoting. So, we post three videos a day, two shop videos, one normal video, that's still

[20:11] within our niche. And they said, figure out what your niche is. If you haven't been assigned a niche yet, then you probably haven't really had any content go viral yet or produce enough sales to assign you a niche. But they said, if

[20:24] you're if your profile has a niche, do not go outside of your niche. And if you don't like your niche, then make a new account is literally what they told us to do. And I was like, interesting. Okay. And they they basically said that

[20:37] all of the top affiliates are niched down. And I was like, okay, well, that's they were bringing up were actually, you know, affiliates that I'm in group chats with. You know, we have our group chat. And it's it's just interesting because

[20:50] they say this affiliate has niche down and this is why he's successful. Um, so that's what we want you guys to do. But if you talk to this affiliate one-on-one, you would know they don't niche down and they're actually against

[21:03] niching down. But you know, why would we as affiliates limit oursel on a product? Like, you know, come Christmas time, what if I wanted to share with you a Christmas gift, but instead I have to stick to my niche of vacuum cleaners and

[21:17] and mop soap. You know, it's like we don't want to limit ourselves. Um, and don't want to limit ourselves. Um, and what they had to say to that was that, well, if you stay within your niche, your follower count will grow. So, their

[21:31] in their heads, their whole like endgame plan here is to get us to grow our followers. And this is a personal opinion. I could care less about how many followers I have. I don't it it does not matter to me because as I've

[21:47] said millions of times I don't post my Tik Tok shop content for my followers. I point. They probably I can't believe people follow me cuz I'm annoying. And I said I don't know if you guys are aware that a lot of Tik Tok shop affiliates

[22:02] aren't here to be influencers and I think they're trying to turn us into influencers in a sense. I was like majority I would say not everyone but majority of people that are doing tech talk shop are are here to make an income

[22:15] you know or here to make sales convert and you know a lot of it it's like a either a side gig or a job for us. So that was a really interesting take that going at with this whole verticalization thing. Um, but I will say they they told

[22:30] me that if you could try to stay like 7030. So try to stay like 70% of your shop content within your niche, 30% outside, which I even say is pretty normal for what top affiliates are already doing. The other thing that I

[22:45] already doing. The other thing that I have always thought was not true, at least this is what the guy told me. So I could tell no one told us who they were violations department wanted us to know who they were. and so on. But I could I

[22:59] could tell who the the algorithm guy was and he riaked of NDA. Like I justounded that guy with questions and he just kept like smirking and not answering any of my questions. The one thing he did say though that I've always preached that

[23:14] your follower count doesn't matter. Like if you you create good content and you create viral worthy videos, it will get pushed. He said, it was funny cuz he was trying not to like laugh, but he was like, "Your follower count does your

[23:27] follower count does kind of have the ability to push your videos out more." have 100,000 followers, which means those 100,000 followers are going to um

[23:39] contribute to those extra views. It's just that your account is recognized as a higher following account. Therefore, it's going to get pushed a little bit more. That is what the algorithm guy told me. So, that was something that was

[23:51] a little bit um different from what I had always thought. Um but at the end of the day, I still think, you know, if you have 5,000 followers and you create a viry video, it's going to go viral regardless of how many followers you

[24:05] have. But that was um a really good or a really interesting point that he made. And then um one other thing that we kind of brought up, and I know a lot of you guys might have noticed this the last week or two were the account bans. just

[24:19] these waves wave of bans that people are waking up to their accounts just being gone. I don't think that they knew this was happening like with the GLP1 patches, the kind patches. They did not seem like they understood that people

[24:33] were like actually just losing their accounts over this because I brought it up to them and I said, "Listen, there's plenty of affiliates on here that rely on this like to support their families. I mean, obviously me included, this is

[24:47] our whole house's income. Like, this is how I support my family. Um, but there's plenty of people that rely on this money now, even as like a side gig to make ends meet now. It's insane. Um, and I said, there is there's no protection for

[25:02] us. We wake up constantly, every single day, at least I do because I have anxiety, but I wake up every single day terrified that I'm going to find out my account's just cooked. Like I woke up with eight random violations banned and

[25:16] I'm like that should not be a thing. There needs to be some sort of buffer where if you're just getting like slam of violation after violation, you know, of violation after violation, you know, an update or whatever, there needs to be

[25:30] something because a lot of times half these violations aren't even true. You these violations aren't even true. You know, it's AI picking this stuff up. Um, before your account just gets banned and you lose access to one, support, and

[25:45] two, all of your money because you can't access your money anymore. They were very confused by that, which was shocking to me. So, they're they're more protection, at least a little bit of a buffer so we can figure out if all

[25:58] the violations are legitimate and um, you know, before all of that access gets taken away. Um, but those were like I would say the biggest the biggest pain points that we brought up as creators.

[26:12] >> I think that kind of like I I I see all this and I hear all this stuff and I just think it's like it just shows how early this really is for Tik Tok. Like growing so fast that they're like we can't even keep up with this. They don't

[26:25] even know about these basic things that they should know about that. It just shows that this has grown so fast for them that they can't keep up with all have the staffing to help people with all these issues. They don't even know

[26:38] saying this a lot recently is that I believe that creators know more about this app than the people who work there that like do. Like I mean unless you are working directly on the algorithm itself, which there's probably only a

[26:51] idea, but there's probably only a handful of people. So, it's like you're really the other people don't know because you were just saying they don't make content and if they did they probably I mean respectfully to all of

[27:03] at Tik Tok. There's there are people who work at Tik Tok who end up quitting their job at Tik Tok to be a creator on Tik Tok. So like you know I mean that's just my thoughts but um I think that we know more about this app because we're

[27:17] in it. We're like in the arena. >> Yeah. which it was cool because that was the whole point of the round table was I think they're trying to bridge that that gap that we feel like there is between the people who are making all the

[27:33] decisions and the creators. I didn't really understand until I got in this meeting and talked with everyone that like SPMs and the STAR program and our like SPMs and the STAR program and our managers, they really don't have any say

[27:47] in like anything like they can help us with certain things and basically just provide us the products that you know whatever deal they worked on in the back over the products that are going to be

[28:00] getting pushed out. Um but really they don't have very much pull on anything. The only other thing that I know that they they're trying to encourage um bigger brands to obviously come onto the platform and and sell their products. Um

[28:15] they did say that they want to start offering creators like Tik Tok wants to offering creators like Tik Tok wants to start offering creators flat rate deals um to encourage the big brands to come on to the platform. basically kind of

[28:27] guaranteeing them certain number of videos almost like a retainer. Um it so that's something that sounded really cool that they discussed um that I think they might try to implement either the end of this year starting next year.

[28:40] >> Cool. Last final question for you with all of this that's going on. What your sales increasing you're you know doing backto-back 100k profit months. you have, you know, you're saying 9 plus million in GMV now in about a year and a

[28:53] your belt now too knowing even more information. What is your number one focus moving into obviously Q4 but just beyond that like what are you thinking the future is of Tik Tok shop? >> A couple things. One, I've been

[29:08] prioritizing this is kind of a little bit separate prioritizing higher um commission products. So, I don't know if I'm going to notice a little bit of bit of a dip in my sales because of that. Um, but I've been prioritizing higher

[29:22] commissions so that obviously I make more money. Um, the other thing that I've already kind of been doing this, but sticking to the high quality content butt down the road. Obviously, my goal

[29:36] is to have high sales and make a lot of money. Like, that's what we're here to do is make money. But creating high quality content has also given me a lot of opportunity as far as winning awards like home creator of the year. I

[29:50] wouldn't have gotten that if I was making BOF content or you know just lowquality content. Making sure your video and your audio is clear. Um really clean up the editing. Like make sure that there's not those gaps and those

[30:04] pauses. Like make it smooth. Your editing can make or break your video so much. Um, but I think I the high quality content is being pushed so hard. Um, and I also think that's probably what's helped me be so successful over the last

[30:19] leaned into that. >> That's a good answer. Sweet. Uh, well, I second interview means a lot and hopefully it's kind of helpful for with my sister in a small group mentorship program that I host and help

[30:33] go through everything from how to get the followers to start to actually and walk you guys through everything that you need to do step by step through calls with me, small group calls every single week with me as well. So if you

[30:48] guide you the entire process. Again, it is a small group mentorship, so I can only accept about seven people per week. So it is kind of limited in spots. So if will have all of that information down in the description below.