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How To Pick The Best Protein Powder (CHOOSE WISELY!)

0h 12m video Transcribed Jun 28, 2026 Watch on YouTube ↗
Intermediate 5 min read For: Fitness enthusiasts and individuals new to protein supplementation who want to make an informed purchase.
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AI Summary

The video provides a comprehensive guide to selecting a high-quality protein powder, focusing on whey protein and its subtypes as the most effective for muscle growth. It also covers plant-based alternatives and warns against common deceptive practices like proprietary blends and protein spiking. Key tips include checking the protein-to-serving ratio and looking for third-party certifications.

[0:34]
Whey is best

Whey protein is superior due to higher leucine content and better absorption.

[1:25]
Whey subtypes

Concentrate (35-80% protein), isolate (≥90%), hydrolysate (pre-digested). Isolate is best value for most.

[2:58]
Plant-based options

Plant-based can be good for those with whey intolerance, but often lack certain amino acids; blends of pea and rice are recommended.

[4:44]
Avoid proprietary blends

Proprietary blends hide exact ingredient amounts, allowing use of cheap fillers.

[7:07]
Protein spiking detection

Adding non-protein nitrogen (e.g., creatine, glutamine) to inflate protein content; avoid labels with 'amino acid matrix'.

[5:59]
Check protein-to-serving ratio

Check protein per serving relative to serving size; higher ratio means higher quality.

[9:40]
Contamination risks

Many powders contain heavy metals; look for NSF/GMP certifications and transparent testing.

Clickbait Check

90% Legit

"The title accurately reflects the video's content, which provides a thorough guide on choosing protein powder based on type, quality, and red flags."

Mentioned in this Video

Tutorial Checklist

1 0:34 Choose whey protein as your primary protein powder for muscle growth.
2 2:47 Select whey isolate for best protein purity and value (≥90% protein by weight).
3 3:37 If lactose intolerant, choose a plant-based blend of pea and rice protein.
4 4:44 Check the label for proprietary blends; avoid them as they hide ingredient amounts.
5 5:59 Calculate the protein-to-serving ratio: aim for ~25-28g protein per 35g serving for high quality.
6 8:23 Avoid products with 'amino acid matrix' or added glutamine to prevent protein spiking.
7 10:36 Look for third-party certifications like NSF or GMP to ensure purity and low contaminants.

Study Flashcards (7)

Which type of protein is considered best for muscle growth?

easy Click to reveal answer

Whey protein, because it is higher in leucine and more effectively absorbed.

0:34

What are the three subtypes of whey protein?

medium Click to reveal answer

Whey concentrate (35-80% protein), whey isolate (≥90% protein), and whey hydrolysate (pre-digested).

1:25

What is a proprietary blend in protein powders?

medium Click to reveal answer

It is a blend where the company does not have to disclose the amount of each ingredient.

4:44

What is protein spiking?

hard Click to reveal answer

Adding non-protein nitrogen-containing substances (e.g., creatine, glutamine) to falsely increase the measured protein content.

7:07

How can you identify a higher quality whey protein based on label information?

medium Click to reveal answer

Look for a high protein-to-serving-size ratio (e.g., 25-28g protein per 35g serving) and avoid proprietary blends or amino acid matrices.

5:59

How can plant-based protein powders compensate for amino acid deficiencies?

hard Click to reveal answer

By combining different sources, such as pea protein (low in methionine) and rice protein (low in lysine).

3:16

What should you look for to ensure a protein powder is not contaminated?

easy Click to reveal answer

Look for third-party certifications like NSF and GMP, and research the brand's testing protocols for contaminants.

10:25

💡 Key Takeaways

📊

Whey protein is best for muscle growth

Establishes the core recommendation based on leucine content and absorption.

0:34
💡

Three subtypes of whey explained

Clarifies differences between concentrate, isolate, and hydrolysate for informed choice.

1:25
🔧

How to spot low-quality protein

Teaches consumers to evaluate protein-to-serving ratio to avoid fillers.

3:51
📊

Protein spiking explained

Reveals a deceptive practice and how to detect it (avoid amino acid matrices).

7:07
⚖️

Importance of third-party testing for contaminants

Highlights the risk of heavy metals and the need for certifications like NSF/GMP.

9:40

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

Whey Protein is King!

45s

Quickly establishes whey as the top protein choice with scientific backing, appealing to fitness enthusiasts seeking efficiency.

▶ Play Clip

Chicken Thighs vs. Chicken Breast Analogy

60s

Relatable food analogy simplifies protein types, making it memorable and shareable for those confused by supplement labels.

▶ Play Clip

Plant Protein Hack: Combine Rice & Pea

54s

Provides a practical, science-backed solution for vegans/vegetarians, addressing a common pain point with a clear tip.

▶ Play Clip

Exposed: Protein Spiking Scam

56s

Reveals a controversial industry trick that shocks consumers, driving engagement through outrage and curiosity.

▶ Play Clip

Heavy Metals in Your Protein?

53s

Alarming contamination data triggers health concerns, pushing viewers to learn how to spot safe brands.

▶ Play Clip

[00:00] if you've seen any of my supplement

[00:01] videos then you know i'm a big fan of

[00:03] protein powder because of its

[00:05] practicality and the various advantages

[00:07] and potential muscle building benefits

[00:09] they can provide but once you do decide

[00:11] that you're ready to invest in a protein

[00:13] powder it's important that you first get

[00:15] well informed of the various differences

[00:17] between the various types of protein

[00:18] powders out there as well as the things

[00:21] to look for and things to avoid when you

[00:22] compare different brands by the end of

[00:25] this video you'll know exactly what type

[00:27] of protein is right for you and how to

[00:29] separate the good from the not so good

[00:31] options out there

[00:32] first let's cover what type of protein

[00:34] powder may be best for you despite the

[00:36] overwhelming amount of different protein

[00:38] powders on the market research has made

[00:40] it clear that whey protein comes out on

[00:42] top this is because whey protein is both

[00:45] higher in leucine one of the most

[00:47] important amino acids for muscle growth

[00:49] and more effectively absorbed and used

[00:51] by the body when compared to various

[00:53] other protein powders and other protein

[00:55] sources in general

[00:57] casein protein does come in at a close

[00:59] second with a slightly less leucine and

[01:02] overall protein content but it is a much

[01:04] slower digesting protein than weight in

[01:06] theory this would mean that casein would

[01:08] be the more effective option to take as

[01:10] a pre-sleep meal so that we can

[01:12] stimulate protein synthesis overnight

[01:14] however recent research seems to suggest

[01:17] that any high quality protein such as

[01:18] whey would do the job just as

[01:20] effectively so whey seems to be the best

[01:23] option but whey protein can be further

[01:25] broken down into three different types

[01:28] weight concentrate whey isolate and whey

[01:30] hydrolysate the main differences here is

[01:33] that whey concentrate can range anywhere

[01:35] from 35 to 80 protein and typically

[01:38] contains the highest amount of lactose

[01:40] carbs and fats whereas whey isolates

[01:42] although typically a bit more costly

[01:45] have to go through an additional

[01:46] filtration process and are required to

[01:48] be at least 90 protein by weight and

[01:51] therefore have considerably less fats

[01:54] and carbs hydrolysates on the other hand

[01:57] are whey concentrates or isolates that

[01:59] have just been pre-digested to help with

[02:01] its absorption but have not been shown

[02:03] to be any more effective at increasing

[02:05] size or strength as the other two

[02:07] options yet is typically the most

[02:09] expensive option so essentially it's

[02:11] just like buying chicken whey

[02:13] concentrates can be thought of chicken

[02:14] thighs they deliver a good amount of

[02:16] protein but come with additional fat and

[02:18] calories whereas whey isolate can be

[02:21] thought of as chicken breast a bit more

[02:23] costly than thighs but pack a much

[02:25] higher protein content with less

[02:27] additional fat and calories whereas whey

[02:29] hydrolysate could be thought of as extra

[02:31] lean ground chicken breasts it goes

[02:33] through a bit more processing is

[02:35] typically the most expensive option yet

[02:38] it delivers the same amount of protein

[02:40] relative to calories fats and carbs as

[02:43] chicken breast does meaning that for the

[02:45] best bang for your buck for most people

[02:47] a good quality whey isolate protein is

[02:50] your best bet as it delivers the highest

[02:52] amount of protein and is slightly better

[02:54] for those who are lactose intolerant or

[02:55] just tend to have digestive issues in

[02:57] general

[02:58] now as for plant-based options this can

[03:01] be a good option if you do have

[03:02] intolerances or sensitivities to weight

[03:05] the problem with plant-based proteins

[03:07] though is that they tend to be deficient

[03:09] in certain essential amino acids and are

[03:12] less effective at promoting protein

[03:14] synthesis than whey is

[03:16] but research has shown that you can

[03:18] partially compensate for this by

[03:20] combining different plant-based protein

[03:22] sources for example p protein is low in

[03:25] the essential amino acid methionine

[03:27] whereas rice protein contains

[03:29] considerably more methionine but is

[03:31] lower in the essential amino acid lysine

[03:33] meaning that when you look for a

[03:35] plant-based protein powder one with a

[03:37] good blend of rice and pea protein would

[03:39] likely be the best option soy protein

[03:42] although subject to much controversy is

[03:44] another good plant-based option since it

[03:46] has a good amount of all the essential

[03:48] amino acids and is therefore something

[03:50] worth considering

[03:51] now after you've chosen the protein

[03:53] powder that best suits your needs the

[03:55] next step is learning how to separate

[03:57] the good brands from the not so good

[03:59] brands because unfortunately there's a

[04:01] lot of tricks that supplement companies

[04:03] can use to deceive you and to help us

[04:06] out with this is examine.com researcher

[04:08] bill willis who has done a considerable

[04:10] amount of research and work within this

[04:13] exact topic so bill the first thing that

[04:15] you recommend that we look out for is

[04:17] the use of something that's called

[04:18] proprietary blends would you mind just

[04:20] explaining a little bit more about what

[04:22] exactly that is and then what that means

[04:24] for us as a consumer

[04:26] sure yeah that's something you have to

[04:28] watch out for uh with any protein

[04:31] product the issue is that most whey

[04:33] proteins in particular are made of

[04:36] isolates and concentrates generally

[04:38] sometimes some protein hydrolysates and

[04:41] what you'll find is uh you know a

[04:44] proprietary blend on the listing label

[04:46] and in this blend uh the company doesn't

[04:49] really have to disclose

[04:51] uh the amount of anything that's in that

[04:53] blend so for instance uh if you look at

[04:55] the back of a label of whey protein

[04:57] powder

[04:58] and it's uh it's a blend of whey

[05:00] concentrate and isolate you know that's

[05:02] great concentrate can be good an

[05:05] effective source of protein as can

[05:06] isolate

[05:08] but the issue is is that the concentrate

[05:10] could be a really cheap low quality one

[05:14] and there could be just a tiny little

[05:16] trace amount of isolate so

[05:18] in that example let's say you an

[05:20] unscrupulous manufacturer put a

[05:22] proprietary blend in there because they

[05:24] got a delivery of some really cheap way

[05:27] concentrate that they got for a good

[05:29] price that was low quality

[05:31] in this case that weight concentrate

[05:33] could be you know as low as 25 or 30

[05:37] total protein now uh the the claims on

[05:41] the label in terms of the pro

[05:43] the total protein content may be met

[05:45] with that blend you know everything

[05:47] might be on the up and up there

[05:49] but what you can look out for is the is

[05:51] the serving size in particular is how

[05:54] much protein is present per serving

[05:56] relative to the serving size um so you

[05:59] take a look at the label and let's say

[06:01] you're you know you're dealing with whey

[06:02] protein and product a is in a 35 gram

[06:06] total serving let's say there's 20 grams

[06:09] of total protein that's going to be

[06:11] relatively low

[06:13] indicating a lower quality protein on

[06:16] the other hand let's say for that same

[06:17] 35 gram

[06:19] serving size another

[06:21] type of whey

[06:22] has maybe 25 or even up to 28 grams in

[06:26] that total 35 gram serving size that one

[06:29] would be higher quality and

[06:31] that's what you want to look out for you

[06:33] want to get the protein with the

[06:36] most

[06:37] total protein per serving

[06:39] those proteins are higher purity

[06:41] otherwise you'll be paying for less of

[06:43] what you really need in a protein and

[06:45] more of just the junk and the fillers as

[06:47] far as i know even if we do look at the

[06:49] protein content on the back of the label

[06:51] there's still another loophole that

[06:53] companies can actually use to deceive us

[06:55] and this was something that's called

[06:57] protein spiking

[06:59] yeah

[07:00] what exactly is protein spiking and

[07:02] again how can us as consumers avoid

[07:05] falling into this trap

[07:07] yeah that's uh that's a dirty trick um

[07:10] and how dirty it is i guess depends on

[07:12] what exactly they do

[07:15] so protein spiking uh is adding uh

[07:18] non-protein

[07:20] nitrogen-containing substances to the

[07:22] protein powder

[07:23] that will be measured as protein and the

[07:25] thing is that the fda

[07:27] tests just total nitrogen levels and

[07:29] it's a

[07:30] quick and dirty way to assess protein

[07:32] content

[07:33] now

[07:34] the manufacturer could add extra

[07:36] nitrogen containing

[07:38] agents in there that aren't protein

[07:40] creatine is commonly used or maybe a

[07:43] cheap free-form amino acid such as

[07:45] glutamine and again you'll see this in

[07:47] like a proprietary blend you might see

[07:49] whey isolate weight concentrate

[07:52] and then uh glutamine well you know you

[07:55] don't know exactly how much of which is

[07:57] in there and that's when they do it

[07:59] legally when they do it in illegally

[08:01] they're just going to throw any extra

[08:03] nitrogen containing substance in there

[08:06] and it's not going to be stated on the

[08:07] label

[08:08] the latter is as i mentioned just a

[08:11] little sneakier it's a little harder to

[08:12] detect i guess again what you could also

[08:16] do is just

[08:17] look at the ingredients label and avoid

[08:20] protein blends avoid

[08:22] like you mentioned

[08:23] amino acids glutamine or amino acid

[08:26] matrix matrices or amino acid blends as

[08:29] those are potential indications that the

[08:32] protein has actually been spiked

[08:35] yeah yeah actually you have to watch for

[08:36] that because a lot of times the these

[08:39] proprietary blends or especially like

[08:41] the amino acid matrix will will show up

[08:43] in their marketing like you'll you'll be

[08:45] thumbing through a fitness magazine and

[08:48] you know you'll see this big bright

[08:49] shiny uh bottle of protein and you know

[08:52] the superhero looking like

[08:55] people that are you know supposedly got

[08:57] their physique that way

[08:58] and uh you know proprietary amino acid

[09:01] matrix um they sort of use that it's

[09:04] hidden in plain sight in a way

[09:06] um the consumer links you know this this

[09:09] fancy term

[09:10] uh to the physique of the you know

[09:12] whoever they're getting to endorse the

[09:14] product and really that's where they're

[09:16] hiding you know the lack of protein

[09:18] quality on the label so you really have

[09:19] to watch out for that look for brands

[09:21] that fully disclose the amount of amino

[09:24] acid or the amino acid profile rather

[09:27] of their protein

[09:28] this helps indicate

[09:30] that they're fully transparent about the

[09:31] specific amino acid content of their

[09:34] product

[09:35] and are less likely to have spiked it

[09:39] the last and final thing to look out for

[09:41] is contamination third-party testing

[09:43] results from a 2018 analysis by the

[09:46] clean label project found that among 134

[09:50] tested protein powders the vast majority

[09:52] of them had detectable levels of heavy

[09:54] metals and plastic derivatives as a

[09:56] result of their ingredient sourcing and

[09:58] manufacturing practices

[10:00] now detectable does not mean dangerous

[10:03] but many of these protein powders did

[10:05] indeed have levels that surpass the

[10:07] acceptable levels which is something

[10:08] you'd obviously want to avoid and this

[10:10] is a common occurrence because

[10:12] supplement companies aren't required to

[10:14] test their products for contaminants and

[10:16] are instead left voluntarily to run

[10:19] those tests if they wish to pay the

[10:20] additional cost which as you'd expect

[10:23] many companies just don't do so to

[10:25] minimize your risk as a consumer simply

[10:28] do a little bit of digging around to see

[10:29] what their testing protocols are and

[10:32] specifically what they test for and

[10:34] looking for certifications such as nsf

[10:36] and gmp on their website are also good

[10:39] signs and indications that they take

[10:40] their quality control practices

[10:42] seriously so to sum the video up here

[10:45] are the main points to keep in mind and

[10:47] look out for when you purchase your

[10:48] protein if you're going to be investing

[10:50] in protein powder it's worth putting in

[10:52] that additional effort to ensure that

[10:54] what you're getting is a high quality

[10:56] product aligned with your specific goals

[10:59] for step-by-step program that applies

[11:01] the same level of science and detail to

[11:03] your workouts your nutrition and your

[11:05] supplementation so you can truly

[11:08] transform your body in the most

[11:09] efficient way possible and simply head

[11:11] on over to buildwithscience.com and take

[11:13] our analysis quiz to discover which

[11:15] program is best for you and your

[11:16] specific body and big thank you to bill

[11:19] willis from examine.com for his help

[11:21] today for those who are unfamiliar with

[11:23] examine.com it's just a free database of

[11:25] unbiased nutrition and supplement

[11:27] information that's led by a team of

[11:29] scientists and researchers if you want

[11:31] to learn more about any specific

[11:33] supplement and the current state of the

[11:34] research for that supplement then i

[11:36] highly recommend that you check out

[11:37] their site anyways that is it for today

[11:39] guys thank you so much for watching hope

[11:41] you enjoyed this one please don't forget

[11:43] to show your support by giving the video

[11:44] a like leaving a comment down below so

[11:46] what you'd like to see me cover next

[11:48] subscribe to the channel and turning on

[11:50] notifications for the channel as well

[11:51] this all really does help me out and

[11:52] it's much appreciated see you guys next

[11:54] time

[11:59] [Music]

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