Set Your Google Ads Location Like a Pro
45sMany beginners waste money with wrong location settings; this shows how to target precisely.
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This video provides a step-by-step guide to setting up a Google Ads campaign, covering budget, location targeting, network selection, keyword selection, bidding, ad creation, and billing. It is aimed at beginners and walks through the Google Ads interface.
Chapters
[00:00]
Start Campaign Setup
Log in to Google Ads and click to start a new campaign. Enter business credentials and proceed to step 2.
[00:15]
Set Budget and Location
Set daily budget (no right/wrong, e.g., £10 or £100). Choose all countries or target specific areas like Glasgow, Edinburgh, or use postcode radius targeting.
[00:45]
Select Networks and Keywords
Choose between Search Network (Google searches) or Display Network (partner websites). For keywords, enter relevant terms and Google suggests related keywords; delete irrelevant ones.
[01:15]
Set Bids and Write Ads
Set bid manually or use Google's suggested bid (e.g., £3.60). Write ad with 25-character headline and 35-character lines. Enter destination URL.
[01:45]
Billing and Review
Enter billing details (postcode, contact, payment method). Optionally add voucher. Click Save and continue, then review campaign settings before launching.
Setting up a Google Ads campaign is straightforward with the step-by-step interface. Beginners should start with suggested bids and simple targeting to get comfortable.
Mentioned in this Video
Tutorial Checklist
2
00:15
Set daily budget (e.g., £10 or £100) and choose location targeting (country or specific area/postcode).
3
00:45
Select networks: Search Network only or include Display Network. Add keywords and save suggestions.
4
01:15
Set bid: use Google's suggested bid or enter manually. Write ad with 25-char headline and 35-char lines.
5
01:45
Enter billing details (postcode, contact, payment method) and optionally add voucher. Review and save campaign.
Study Flashcards (4)
What are the two network options in Google Ads?
easy
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What are the two network options in Google Ads?
easy
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Search Network and Display Network.
00:45
What is the character limit for the headline in a Google ad?
easy
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What is the character limit for the headline in a Google ad?
easy
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25 characters.
01:15
How can you target a specific radius location in Google Ads?
medium
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How can you target a specific radius location in Google Ads?
medium
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Use postcode radius targeting by clicking 'in nearby' and entering a postcode.
00:15
What is the purpose of the 'network' setting?
medium
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What is the purpose of the 'network' setting?
medium
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It determines where your ads appear - on Google search results (Search Network) or on partner websites (Display Network).
00:45
💡 Key Takeaways
💡
Beginner-Friendly Setup
Illustrates that even first-time users can quickly start a campaign.
🔧
Location Targeting Flexibility
Demonstrates how to target specific cities or postcodes, useful for local businesses.
00:15
⚖️
Keyword Suggestion Feature
Google suggests keywords, helping beginners avoid mistakes.
00:45Full Transcript
okay just a video to show you guys how to start up your campaign and so this is a very fast I'll sorry the second screen and the frosting you see about your business you just fell on your business credentials there and then you come to step 2 so this is your first campaign and as you see from the gate it's all fairly simple and straightforward so you would click set your daily budget to whatever you disable
to do there's no right or wrong answer here and it can be 10 / nadir or 100 penalty aim so the second option you've got is all countries and territories you can either pack United Kingdom or you can pack areas like Glasgow and which is where I'm so I can go at Glasgow if I wanted to do edinburgh I can also do so and very easily aim and you can also click in nearby and this will
allow you to add the likes of muscle bra or that particular postcode am and so on so you can use this to target in different radiuses and locations and so you can do as many damage you want this way also you can see these all appear here and again you click Save so networks and you can have sales network which is just genetic google searches or you can have see a network and display network which allows
you to have but those websites out the other display advils and and you can appeal on those websites as well so it's always wise to peck siats network and this blue network but you can have either or and the next option key words you would select your keywords here so arduous you also s you would be there they can a key what that woods in probably pick it's your you click Save and i'll give you all
of the ones that there was suggested you can this is just giving you suggestions you can delete some of them if you think something like 3 s.u autos wouldn't be relevant to me so you delete that and and so on and then click save and now set your beds you can set your bed you can google to say your add to it your bed stuy begin with aim or you can set your beds manually I'm the
google gave your suggestion is the poem sexy for my industry and so you can go in Wesley pen 60 or you can go on lace and they hope for the best or whatever but see it's always wise to go in with what or suggesting or I'll run the boat me also i would just put n 3 pounds sixty klicks eve and then go down to write your ads and again you put your ad to you you
get 25 characters for the title 35 for the two lines of text and they know so obviously your head link is 25 characters and just have whatever you wanted a nice SEO and services and then i could go down and that's the URL so whatever the website was and then your lane your add your two lines of text again you click see if obviously you put something and you're so just do it test and test clicks
eve so that's my ad that doesn't look great but obviously you'll spend about time on this and then you click Save and continue and then I asked you for your bail and details which I'm obviously not going to put Adam for the stage and you put on your own billing details here you're very limited days postcode primary contact and they what you're going to be paying with and you may also have an adult voucher what chicken
in here and then you click Save and continue which would take you to the review stage which just reviews everything and then that should get your campaign setup
