How to Speedrun Social Media: Zero to a Million Followers

[00:01] how to speedrun social media. I'm talking zero to a million followers in just six months. Now, I've studied every single creator that's come even close to this type of growth. And it turns out, not only is this possible, but they all

[00:13] So, I'm going to break down the whole thing. This is the full formula for how to speedrun social media. If you want to go from zero to a million followers as things you have to do in your positioning and your content strategy to

[00:27] because content is all I do all day done billions of views, and I've literally helped hundreds of entrepreneurs and creators rev up their personal brands using these tactics. So,

[00:39] right. Now, first of all, if you want to grow this big this fast, these three things are going to have to happen. One, you're going to have to go from zero to owning your own lane in a niche pretty quickly. Two, you're going to have to

[00:53] get a ton of views in that niche. And three, you're going to have to convert a lot of those views into followers at a much higher rate than normal. But things that have to happen in order for you to go from zero to a million

[01:05] followers. So, the six tactics I'm about to walk through will give you an unfair things: building a cult-like personal brand, revving up the views significantly, and increasing the view-to-follower conversion path. All

[01:18] call this bingeability. The people that grow the fastest are able to build connective tissue between their videos. Meaning, when a viewer watches one, they feel like they need to binge and watch 10 more in the same session. Now, this

[01:31] watches four to five of your videos back-to-back, they are 10 times more likely to follow. And the reason for this can be explained by my content take an action, you need them to consume a certain number of minutes of your

[01:43] content. To get a follow in most niches, this only requires four to five content minutes consumed. So, basically, you're in a race to get that viewer to watch five of your videos so you can earn the follow before they get bored and lose

[01:56] interest. Now, the best way to drive one of those binge sessions is to create a series where the viewer actively wants to go from one video to the next. In other words, you force that connective tissue. And this works because the human

[02:08] If you tell someone there's five steps and you give them the first three, number four and five are. So, when you have a series like this is day seven of 10, people want to go back and watch all the previous episodes. And that creates

[02:21] the bingeability to get them to that follower conversion moment. Now, there are two types of series that you can make. A hard series is one with a finite stated by the creator. And this is what Chloe Shea did really well. Her series

[02:34] was 30 lessons before 30. She literally went from zero to a million followers in like four months, and almost all of the growth was on the back of this 30-day series. Now, these number series are super useful because they give a set

[02:46] look at. And if you get dropped into a good episode, typically you're going to want to scroll back and watch all the previous ones. Now, a soft series is something like what my friend Maxim did. He goes by By Maximise on Instagram. He

[02:58] doesn't actually number the videos like Chloe or even name them under a series. But every one of his first 100 videos felt like it was an episode from the same thematic grouping. He would aim his phone at his laptop, press the spacebar,

[03:10] show you an interview with some famous person, and then zoom into it and take you on the ride. You could get lost in his profile for 20 to 30 videos in a row presented information. My friend Oren is the same way. He's kind of in the middle

[03:23] between Chloe and Maxim with his series Product versus Brand. It's not numbered like Chloe's, but every single one of Oren's episodes starts the same way. Are buying for the brand? And then he breaks down a category. Again, if you see one

[03:35] and you like it, you're going to want to go to his profile and see if there are other ones like it cuz it feels like this episodic series. And that turns one over that content minutes threshold and drives the follow. The truth is, most of

[03:49] the big creators, if they haven't done a hard series, almost all of them are structuring their videos into episodic themes or pillars. So, your goal, if you're trying to grow super fast, is to come up with a unique series concept for

[04:02] not. Numbering obviously helps give the viewer a set number to look at, but it want to get off of. So, if you do it numbered, do it 7, 10, 25, 30, some set can have all the videos relate to one another and come out daily. The goal is

[04:18] that they need to match theme, vibe, and topic bucket. Now, when you're trying to develop what a series could be for your niche, you want to try to frame them around a pain point, a desire loop, or some storytelling arc that you're

[04:30] interested in. For example, Chloe's series was 30 lessons by 30, which things she learned before turning 30. This is a massive total addressable market, but also a very clear pain point. Anyone in their 20s trying to

[04:43] these lessons. That's one of the reasons why this series worked so well. The content was obviously great, but there were so many people that could see any of the episodes, relate to it, and then want to jump in and see the rest. Here's

[04:55] another example. This is the 100-day film school from TMS Productions. Now, to me, it is wild to commit for 100 days in a row, but this series absolutely it clearly communicates that anybody trying to learn filmmaking and close

[05:08] that pain point is going to get a daily course for 100 days dripped for free. have tons of examples. This guy, Yianni, we've talked about before on the channel, built a series storytelling day by day as he rehabbed a vintage bowling

[05:21] entertainment side, but this one crushes from a storytelling perspective. It gets that groundswell of attention helped him in his business. Now, before I end this point, one last thing to warn you about on series. It can be extremely easy to

[05:35] get into an overthinking spiral about trying to frantically figure out what post, and that be the reason why you don't get started. So, you want to avoid that at all costs. Here is an exercise you can run to help you figure out what

[05:47] Think about the biggest pain points or interest areas in your space. And then things that could be split up into individual episodes? Or a question that could be answered over and over in similar but different ways? For example,

[06:02] sandwiches, could you do 20 sandwiches in 20 days where you go around to looks the same? Or if you're an accounting creator, could you do 10 days each day of the series is kind of building on itself until you've saved a

[06:17] vibe code creator, could you do a series where you take popular software and rebuild one every episode and show how much cheaper and easier it was for you Once you start thinking in these terms, it'll be a lot easier to come up with

[06:30] compelling series. Honestly, you'll be overwhelmed with ideas and really have the right one. Also, one last warning. Typically, when people commit to posting almost always get burnt out. So, if you don't think you're going to be able to

[06:42] commit and fulfill that obligation, don't do a hard series where the episodes correspond to every single day. Just do a soft series cuz if you're speedrunning and you're trying to grow this fast this quickly, you cannot post

[06:54] filler videos that just fill the feed. Every single rep needs to be an So, if you don't think you're going to be able to stick to the daily posting, that's fine. Just do a soft series and post that way. If you want help figuring

[07:06] out what series to make, the easiest way is to just study the top creators on worked for them. You're obviously not going to copy their series exactly, but just seeing the structure, even Oren's Product versus Brand, A versus B, it can

[07:19] think about how something similar but do this and see what works for the best creators, go to sandcastles.ai and build a watchlist of your favorite creators, and then pull them up in the videos tab

[07:33] sorting by most views. This will give you all their videos in one place in one trends pretty quickly. So, for me, you can see I built a watchlist with 23 of the top marketing creators in the world. And so, if I want to see what videos are

[07:47] view. Then, I can go to the channel filter and individually pick one channel out of those 23 and look just at those videos. When you do it like this, one channel at a time, immediately it starts to pop out what series performed the

[08:02] all the best performers bubble to the top. This is what I use to get inspiration for figuring out what's trending or what's working from the top Let's move to step two. If you want to grow faster than everyone else, you need

[08:14] to have unique visual positioning. I call this a signature visual style. Your have to be unique and different from what people normally see. This doesn't mean they have to be cinematic, but they have to jump off the page and force the

[08:28] different from what people typically see in the category. Now, I know hearing in people if you're not good with editing or motion graphics or visual either, and I was able to figure out my signature visual format. So, I'm going

[08:43] to show you how to go about that even if you're not good with visuals. But the reality is, social media is a visual slot machine. So, if you want to grow be unique when it comes to your visual packaging. You have to have an answer

[08:56] myself as someone with above-average taste, but below-average ability to actually fulfill creatively to make that taste. So, I can't actually make the visuals with my own hands, but I could see good versus bad and distinguish it.

[09:09] sitting there and you're not sure how you're going to close the visual gap, it and what will work for you. Your signature visual style is made up of four components: your look, your set, your shot framing, and then the editing,

[09:22] which is like a catch-all bucket for motion graphics, typography, colors, and Let's go through each one of these quickly, talk about what it looks like, examples of really good signature visual formats, signature visual styles, and

[09:35] those four buckets. Again, cracking this will make you grow so much faster. If posting, you're going to be golden. Okay, the first part in the visuals is the look. And this is made up of literally how you look, as well as how

[09:48] you're just really hot, you might not need to do anything else. And sadly, that's just the way it is. Look at Alex Earl. She's super hot, she's a good personality, her set is basically just a random room, she has almost no visual

[10:01] differentiation in the shot, literally just straight on eye level, and she does followers in a few months, and her brand makes six figures. That's real fandom, real money from brands. Now obviously,

[10:14] going to do plastic surgery, you can't change how you look, but you can change how you dress and what you wear to kind of fit the look that you want. And that will definitely help elevate your character branding based on the type of

[10:26] one of the four factors, so let's move on. The second piece in the visual positioning is your set. And this is the background of wherever you're shooting. This can literally be a studio, like what I have that you set, it's fixed, or

[10:38] shoot. It could also be, if you're using green screen and you kind of create cinematic or visually interesting sets that aren't really there. Anything like that applies in the set. Now set design is super underrated and one of the

[10:51] without having to do a ton of work on every rep. My friend Mark has used set podcast I've ever seen. And the reason why his clips pop so hard on social his set, it just looks different than anything you've seen. Okay, third is

[11:07] your shot framing. And this is the angle, frame, and distance that you are away from the camera. Now most people, like Alex Earl for example, just shoot frame on eye level standard and keep the camera locked off there. That's what I

[11:20] one camera. But there's no rules against changing this. You can go out and shoot add visual differentiation, and this will help build a signature style guy Muso was famous for this fish eye lens shot with the camera in the corner

[11:35] bucks before he was 19. Take that for what it will, but he kind of pioneered that look. And all he had to do was change the angle and perspective that he resource that shows you a lot of different shot angles, just to give you

[11:48] a reference, there's a site called icandy.com. It's spelled a little weird, could also use Higgsfield, higgsfield.ai, with the Nano Banana Pro, the brand new AI image model from Google. And you could put one screenshot

[12:00] of you in there, and then ask it to give you 10 other angles, and tell you where to put the camera and what focal length to use to get those angles, and it will So you can basically simulate your own shot library automatically with AI. Now

[12:14] fourth in the signature visual format is the catch-all bucket for editing. And this really is what most people think of when I say signature visual style. They motion graphics, fix the animation, the

[12:26] typography, like all the stuff you can do to the shot. Now there is an endless again, I really don't know how to edit. I had to teach myself the very basics, to use After Effects. So I just hired an editor as soon as I could to handle

[12:40] building the cinematic world for me. Now I know not everybody can afford editors But if you want to hire the same editors that I use, both for long form, that world without me giving them any direction, and short form, this got me

[12:53] hire those same editors, I have a link in the description below, I'll connect editors, or you don't want to work with them for whatever reason, here's what I and I would go to the projects tab, and create a folder called visual styles.

[13:07] different ways you can organize videos. Then I would save one video from each of my favorite creators that I like the visual look of into that folder. And so to the videos tab, go to the channel filter, pull up their channel, you see

[13:21] views or Outlier Score to get like the best ones at the top, click into one, click save to projects, and then save it into your visual database. After doing library of all the visual styles you've collected. You can add to this over

[13:35] all over the place in like an Apple Note. And so the reason this is helpful visual style, you can click in, watch the video, and then analyze what they've done across the four aspects that I just talked about. I'm going to go through

[13:49] two examples right now to show you how I would do this, but this is the exercise you can run through, you kind of scroll for 2 hours, assemble them all in one okay, how did they approach the look? How did they approach the set? How did

[14:02] approach editing? Which of those things can I take and use as inspiration for my really different, and I think Oren's probably the best at this, you can look at other mediums, not social media, but even not even digital. You could look at

[14:16] vintage Western magazines would have amazing imagery and layouts that you do not see typically on social media. So if you just take a photo of those, load them into Nano Banana Pro, it'll build you a whole brand library and a bunch of

[14:28] It's pretty wild. Now let's look at two different signature visual styles, and categories what exactly they're doing cut through the feed. Now all these people, the two that I'm going to walk

[14:42] list, they're all attractive, so I'm not going to comment on like their body composition, but I will say the way they dress really does matter cuz they dress viewers, and it works super well. Okay, first we have Chloe Chia. I mentioned

[14:55] fast. Now if you watch this video on the screen, I'm going to break down these I want to comment on how she's dressing. She's both dressing almost like a costume to complement the character, so like this video, she's a painter, she's

[15:08] painter, but she's also switching into outfits that map to like a classy working professional girl in her late 20s, which is kind of who she's trying to attract, so it it perfectly signals exactly what personal brand visually

[15:23] her set, she uses a combination of in-world shots, but they're all shot in the same way. They're kind of cinematic, I wouldn't say crazy on the like movie cinematic than just like a standard iPhone shot. And they're all shot in the

[15:37] realistic. So they all have the same vibe. Now on the shot framing, this third bucket, this is one of the places where she really shines. She takes a ton the one zoomed in of her hands on the computer, she's got front on, she's got

[15:51] changing angles as she turns. This makes a huge difference in keeping the dynamism of the video high as she's telling the story. And then fourth, on actually pretty minimal. Because she spends so much time on buckets two and

[16:05] three, actually getting the shots in the world at different angles, all she has to do is quick cut between those, and it handles a lot of the motion and visual two things in the edit that I think are really signature to her. One, she uses

[16:19] fonts in a really great way. She spaces them out and lays them out based on the composition of the frame, and then she uses a couple different fonts to kind of like tastefully signal to her brand. So that's one thing. The other thing,

[16:31] usually once at the beginning in the hook, and then once throughout, she uses like a magical-seeming animation. So with the paintbrush one, she like draws the stroke. That's just like a tiny little signature detail, but she only

[16:44] has to do a couple of them, and it creates this like magical, high-quality feeling for her. So these four aspects, the way she's kind of dressing in costume as a classy professional, the way she's taking in-world shots that are

[16:56] the way she's varying the shots, and then her editing, the typography and things stack together to create what is now kind of considered the Chloe Chia style. And once she had that dialed, it took a while for her to experiment with

[17:10] it, but once she had that dialed, she never had to think about visual strategy example in a completely different niche. This is JB Copeland, you may have seen him on Instagram, this guy's huge, 1.8 million followers, and his visual style

[17:22] is actually way easier to execute than Chloe's. Each of his videos probably only take him like 15, 20 minutes total to make, but it's obviously working, so looks front, again, not going to comment on his looks, he's an attractive cat,

[17:34] but on the clothes side, he always dresses in something really cool-looking. Like he's on trend, the colors pop, his outfit is fitted, like it it looks good, and he's trying to attract this like both kind of young,

[17:46] sensitive and trying to figure them out, but also appeal to women. So he has like a huge TAM with the way he looks. Now his set design, bucket number two, is differentiation. He was kind of the first creator to have this like

[17:59] cinematic look with the gallery wall behind. And because the way he's lighting it with his like warm ambient lighting, it creates this like safe and cozy environment. But that could just be a room in his house, or maybe it's a set

[18:11] incremental video, he doesn't have to touch it. He can be in the same set. Because it transfers like the emotion and the safety of his niche, it works where he shines is is bucket number two with the set. Now bucket number three,

[18:25] do anything. He has one shot, it's locked off at the eye level, you know, bucket, but like jump cutting in and out, but he's not changing the shot at all, super simple, no work there. And then on the editing front, he really

[18:38] things I want to comment on. They're not really visual, but they kind of fall into the editing bucket. For one, he edits super slow pace-wise. So his music, which is the second piece, is mood-matching his tenor in his voice.

[18:52] He's trying to be very calm and very like therapeutic and say, "Listen, it's things." Right? He's at a very slow cadence, the music matches that cadence, but also he's editing with space to create that flow, so it feels

[19:06] comfortable. This inherently is a difference compared to all the crazy not visual, but like he is doing those two things in the edit. The typography flashbangs or anything else. So if you really audit this guy's style, what he's

[19:20] wearing helps, the way he looks helps, but the big thing is his set design is so dialed that it just pops right off the feed. The point is, these are two very different approaches at building your signature visual style. But both

[19:32] when Chloe and JB figured them out, and it worked, they knew they didn't have to visual strategy every single time, and that's why it's so critical to nail this. Those separated them from the niche immediately, and you could tell

[19:45] based on the traction. Now I have a lot more examples of signature visual styles across a bunch of different categories. Adrian Per, if you ever seen him, he has a great one. Carl Shakur, one of the sickest like cinematic traveling creator

[19:58] styles. Roberto, my homie, RPN, the best in tech. He's got the best cinematic style in tech. Gaku Yen, I hope I'm pronouncing that right, or Gaku Yen in the filmmaking space, he's amazing. Eva in the personal brand social media

[20:10] Alex Garcia and Oren, also really great marketing and branding. All of them have different unique ways they stack those four pieces, and it doesn't just have to really cinematic, but it's very signature. Immediately, you know it's

[20:24] her, and that sticks out on the feed, it's very memorable. So, these are a lot typically, any creator you remember, they're going to have the signature visual format dialed. All right, just to recap where we're at before we move on.

[20:36] you must do in your content positioning and strategy if you're trying to grow million followers. So far, we've covered two huge ones. The first one was bingeability, with a core series. And then number two, what we just went

[20:51] visual style. Both of these will help you cut through and stand out on the feed much quicker, which will make people want to binge your content and going, if you like the way I'm breaking this down, this is kind of just like how

[21:03] I do it. I've got a free community for entrepreneurs that are trying to get World. We have 65 free trainings just like this, 38,000 entrepreneurs that are all in there working together in small groups trying to help each other. So, if

[21:16] to just elevate on either social media or YouTube, you should definitely join, description if you want to join. All right, step three in the six-step edge. We talked about the visual piece,

[21:28] even more important is the actual substance that you say in the video. If you want to grow super fast, you have to figure out how to carve your own lane in is by actually having interesting things to say, or by saying them in an

[21:42] all that actually mean? If you want to be interesting or valuable, you really something people haven't heard before, that's new information, or you say something they have heard before, but you say it in a new way, that's new

[21:57] of the two, new information or new delivery, or you just will never cut Copeland, he grew super fast, but he was pretty much sharing basic mindset looked that up, those could have been one-liners off poems or fortune cookies

[22:12] that. But his difference was his delivery style and his vibe. He slowed uncomfortably so, for someone on the feed that's used to all the retention editing. And that is what signaled some difference to people who are interested

[22:25] in that category. That is how he cut through, same messages, broadly, pieces that I'm talking about in this video, they all stack on each other. So, if all he did was like therapy one-liners slowly, that's not enough.

[22:38] But when you combine that with his unique signature visual format, and the as a series, all of a sudden, those things start stacking together to create this unique cult-like personal brand. So, the reality for this third part,

[22:52] don't actually have something unique to say, or you can't come up with a unique way to say it, you're not going to cut through. And this really is the main reason why people don't grow. Now, I've got two separate personal brands that

[23:05] for, tech and AI and content marketing. Both times, I shared new stuff, and I found a way to share it in a new way. This is how I was able to grow faster tactically, when you're making each video, you need to ask yourself, am I

[23:19] saying something unique, am I at least saying it in a unique way or not? Now, the unique way you do it on the delivery could be the way you cut the B-roll, the examples you use, the metaphors you say, the way you pair the visuals with the

[23:32] of new ways to do it, but you have to have a perspective on how you're going through in the niche you're in. Essentially, you have to have an X you'll never have the unique edge. All right, so far, we've covered building a

[23:45] series, signature visual format, and developing your unique edge. Now, step tactical. And this is all about the hook. The people that grow the fastest there's just no way around it. Now, I've made a million videos on hooks in the

[24:00] possible, I've got a full two-hour course linked below if you want. I've YouTube, you can go down the rabbit hole if you want. There are three things all the best people do in the hooks, you have to have this if you want to go from

[24:13] visual hook, and this kind of extends into the signature visual format. If you have that solved, like JB Copeland, that acts as your visual hook. But if you the visual hook solved. It has to act like a stun gun that stops the scroll

[24:27] have to have that. The second and third points are speed to value and speed to relatability. Speed to value just means that the point at which the value is mentioned is before the average person scrolls. In short-form land, you've got

[24:40] about 2.5 seconds to signal value. That doesn't mean all the value has to be transferred in 2.5 seconds, but you've got to insinuate or create curiosity the first two seconds, or you've lost them. And this basically means you need

[24:54] to be hitting your first value signal by the second sentence, or the viewer's because if a viewer doesn't stick on the first video, they're not going to finish going to binge. If they don't binge, they're not going to follow. So, that

[25:06] first video, is actually very critical at kickstarting this whole flywheel. talk about this, so if you hear this again, it came from me. The goal in the before they bounce. The first hit is going to come from the visual hook. When

[25:19] a hit of dopamine if it's compelling. The second hit of dopamine is going to come from your teasing of the value. If you can get two hits of dopamine to fire they'll stick. Now, the other point about speed is speed to relatability.

[25:34] to stick on a video is to build common ground by showing them something they already recognize by default. And this could be a celebrity, it could be a mentioning a name that they recognize,

[25:47] immediately. Because when the brain notices something it's seen before, it feels safe and comfortable. It's less confused and therefore less anxious. It almost like drops the guard of the brain and lets the person watch for longer.

[25:59] to relatability, is called cult hopping, and I've talked about this before in a couple other videos. Cult hopping is intentionally using a celebrity or in where the script becomes more confusing, but if you have a visual

[26:12] about, use the celebrity's face instead of a rando's face, and it will add that relatability. A lot of Max early videos, the reason they crush, other than like the great editing and storytelling, was that he did interviews with famous

[26:26] and so when you saw the famous person's face, ASAP Rocky, David Goggins, Steve Jobs, Jeff Bezos, Elon, these famous interviews, you recognize the face, and immediately you're like, I know who that is, and that's that second stun held you

[26:41] overall point of the hook section is this. The people that really grow the fastest, they have compressed all the fluff and all the waste out of the hook. They visually popped and stunned the viewer, and then they've given two hits

[26:54] relatability, in the first three seconds. That helps get somebody to the binge flywheel. All right, let's move to step five. So far, we've covered edge, and hooks. Now, we're talking about storytelling. And when I say

[27:09] storytelling, I mean the way that you sequence the points of your story in the flow of the script, or in the flow of the video, so the viewer can maximally here. What I like to do is try to come up with different types or buckets that

[27:23] things fall into. So, I've identified that there's 12 or 13 core storytelling types that you see for short-form video. And those types are breakdown, case study, problem-solution, simple tip, quick tutorial, full tutorial, listical,

[27:38] ranking or rating, scenario, personal update storytelling, day in the life narrative-driven storytelling. Those are kind of like the 12 buckets or archetypes of different stories that you typically see for short-form video. Now,

[27:52] each of those has kind of a rough script structure that you can follow to execute. But the key thing here is not to say there's one that fits best for key thing here is to make sure you pick a storytelling structure that best

[28:05] accentuates the things you're great at. So, if you're great at coming up with takes, then you want to pick a storytelling structure that gives you room to do that. Maybe that's a scenario where you're like pontificating on what

[28:18] you would do if you were X, or it's a breakdown where you can kind of expand charismatic, but you're not maybe great something that's a lot more low-fi that requires less visuals. And that might be

[28:31] something like a personal update or day in the life, but like low-fi delivery. you're really, really sick with editing and visuals, then you want to pick a the visuals. So, something like this narrative-driven visual storytelling

[28:45] I've harped on in the past that you want to make sure you pick the right storytelling format that sequences your points for maximum clarity. And that is true. But also, the best people that grow zero to a million followers, they

[28:57] their weaknesses. Now, I will say, in this current era, end of '25, early '26, seems to be working the best, that is the most popular for right now, is this narrative-driven visual personal storytelling archetype. And you could

[29:12] see some of these examples here. Chloe Shih does it, Carl Shakur has done it in the past, this guy Kent went super viral for doing it. It's not breakdowns, it's where people are telling personal stories, but then visualizing them

[29:25] cinematically. If you want to grow as fast as possible right now, and you had to pick one, and you had like completely even ability and even gifts across all the buckets, this is the style that I would try to hop on and ride. However,

[29:37] it's very important to note, you should only execute a storytelling structure or a visual format attempt if you have the ability to make that video at a high quality. If you can't edit or make great visuals and you don't have an editor and

[29:50] you don't have a way to close the gap, don't try to make formats that require amazing visuals. That's just a losing proposition. Also, the meta for what works best in storytelling changes all the time, every 3 to 6 months. So, it

[30:02] was case studies before and before that it was tips and before that it was storytelling. So, if you're trying to chase the hot trend, this might not even chase the hot trend, this might not even be the key meta in 6 months. So, really

[30:15] structure and visual format that best accentuates your ability that you actually like making. That's the key. And again, an easy way to take the creators are doing and use them as templates is in Sandcastles. We have a

[30:27] scroll through a video, you can click and save the style to the vault. The style will extract the full transcript and basically create a preset template of that story, both the writing style and the way the story is structured all

[30:41] into one. That lives in your vault so that when you write scripts using Sandcastles, you can one-click apply that as a layer on your scripts. Super work to go through and find the best examples that work for you and your

[30:54] a one-click style preset. All right, we've arrived at step six and this is posting frequency, timing, and mindset. So, I'll be super direct here. If you're trying to go from zero to 1 million followers in 6 months, that is 180 days.

[31:07] days to be videos that get posted as possible. I would post at least one exact same time for 7 days a week to give yourself the best chance. Posting keep you accountable so you have a schedule that you don't miss. Now,

[31:22] first four to five videos I would post would be great attempts, but really just designed to warm up the algorithm. I'd make sure it's on target with my niche what types of videos my channel posts.

[31:35] warm-ups, I would start with a batch of 10 on my hero series. Whatever my best series was, I'd make 10 videos, one per day so you could iterate. Don't make them in a batch before you actually look and improve your skills. Make them one,

[31:48] look at it, two, look at it, three, look at it and use that as a way to iterate. So, I'd start with 10. I'd post all 10. Then I would try to figure out which of channel. And the way to do this on Instagram, you can probably do it on

[32:00] TikTok as well. Go to profile, go to professional dashboard, go to content, go to switch date filter. You can leave it at 30 days when you have less than 30 posts, but after that you can switch it and then go to sort by highest follows.

[32:13] each video drove. Here we're going from zero to a million followers. So, if metric and see which video did the best. If you have one that outperformed to take what you did on that one that you did differently from the others and

[32:28] apply that moving forward. If your videos are not working off the bat, chances are you are messing up one or more of the other five things I series, which means your idea filtering is not good. You don't have a signature

[32:41] popping off the feed. You don't have a unique edge you're saying is not an interesting way. Your hooks are not dialed, so they're not actually hooking. Or your storytelling format is not good. It's not clear to understand what you're

[32:54] saying and it's not compelling. One of those five, if not all of those five, is working. I would do this three times for 10 days each, so that's 30 days. After my first month, I have three batches to look at. If after 30 days none of them

[33:06] have broken out, the reason why is probably one of two things. The stuff the hooks are not hooking. You can solve the visual format a little bit later as that would be good. If you're just doing selfie shots, obviously that's a

[33:19] on the meat of what you're saying, the substance or the hook. Those are the order to get this to work, zero to a million followers in 6 months, you need three things to happen. One is what I call ignition via a super share. I'm

[33:32] high bingeability and three is a very high comment rate of on-target comments. know what to look for in the data. If you execute on all five of these things and you're actually dialed and good, all you need to kick off the flywheel from

[33:45] zero is one viral breakout. I call this the igniter. Typically, it's going to take five to 10 videos regardless of how good you are to get that igniter to hit. four or five videos. Once that igniter does hit, you're going to rip past 5,000

[33:59] minimum viable credibility line. Anyone who's interested will follow, they won't going to scale compounding from there. To help speed up that ignition process, all you really need is one big account to share your video on their stories.

[34:13] Obviously, they can't have a BS account, it has to be legit people, or to reshare share. A share from a nobody is worth one. A super share from a huge account is worth a thousand. When you get a super share, you get 20 to 50,000 new

[34:26] the co-sign from that person. That might be all you need to go off to the races. follow more followers. Group think starts to kick in and people see the should follow." And then it's a runaway train. So, what this means that you need

[34:41] to get from zero to 5K followers as soon as possible. Below that line, below 5K, account and if somebody stumbled on it that the value has not been validated. good. Oftentimes, the way to get that igniter to happen is through

[34:54] already. The goal is to have one video lead to 10 in the same session. The only ones on the feed. Now, there's no way to measure bingeability other than just looking at if you see the same names come up in the notifications on likes or

[35:09] seeing this, you'll recognize something good is about to happen. The other interest, high intent comments. If you start to see a lot of comments come in and they're not trash, they're actually interested viewers that are on target,

[35:22] that's a good sign as well. So, in summary, this really is the playbook. If million followers on social media, on Instagram, on LinkedIn, on TikTok, this is the exact thing I would do using short-form video. First, I'm coming up

[35:34] with a core thematic series that works well to target a pain point in my niche. And I'm doing this because it gives me guardrails on how to pick ideas that I can link together to create that bingeability. Second, I'm building a

[35:47] can so that the visuals jump off the page. The easiest way to do this with If you're not hot and you don't have a certain look that's working on its own, world and shoot a bunch of crazy shots or do a bunch of crazy edits, it's hard

[36:01] for beginners to do that. Anyone can build a set that looks interesting or easiest way to close the gap on that. Three, I'm going to design my unique edge positioning. And all that means is I'm going to think, what does the niche

[36:13] I know stuff in the niche that other people don't know? If so, I'm hammering because the niche is crowded and saturated, I'm just going to ask myself, differently? Could I use different examples? Could I use different

[36:27] metaphors? Could I borrow something from another category that they're doing well that my niche hasn't seen? Some unique angle to own the positioning, own a lane. You have to figure that out. All three of those things I'm doing before I

[36:41] thing is the hook. Every single video I make starting, I'm going to make sure I'm going to watch the video in silence and see the hook. If it doesn't hook me relative to the feed, I'm going to redo it. That has to be dialed. Two, the

[36:53] so I'm going to cut all fluff in the script. Three, if I can, I'm going to people know to increase the speed to relatability. Can't always do that one in a clean way, but speed to value and hook visuals you for sure can optimize.

[37:08] Five, I'm going to pick a storytelling structure that matches with my visual And all that means is if I'm good with the visuals, I'm going to pick a will work. If I'm not good with the visuals, I'm going to pick a

[37:20] storytelling format where I can kind of be myself via the spoken word or text. at, figure out where my unique lane is, and try to pick a storytelling format that best matches that. And then lastly, I'm going to post daily and I'm going to

[37:32] be militant about the data. The way you go from zero to a million is by looking at what was the one out of 10 that performed better than everything else, extracting the best pieces, and using it for your next 10. If you can do that,

[37:45] the graph goes like this. If you don't do that, the graph goes like this. And I realize I did that opposite, you get the point. The reality is 99.9% of people will not achieve the zero to a million. They just won't. And that's because A,

[37:57] before to figure out the series, the visual positioning, and kind of like the unique edge. And B, the harder part, they just won't have the discipline to at the data to iterate. That's just the reality. But if you do have the

[38:11] would be the playbook to do it. Now, for all the haters in my comments being why haven't you used the playbook to go from zero to a million?" For all those they'll be there. On my own channels, I did not grow this fast and that's

[38:25] because all the things I just gave you, basically a university-level course for [music] to accrue all that knowledge. So, I trying to figure out why was my stuff not working. If I started now, I could

[38:39] definitely go from zero to a million in the right niche. I don't really want to, but maybe I should just to prove that I can do it. We'll stay tuned on that. All this video. As promised, that was the playbook to go from zero to a million.

[38:51] probably won't get to a million, but those those mechanics will grow you way faster. Even if you go from 15K to 200K in a small niche where you're with a lucrative offer on the back end, that would be insane. So, those are universal

[39:04] growth for anyone. As always, I'm trying to make videos that are different in in a simple way. If you like the way I talk about this and you're a business World. It's completely free, 38,000

[39:17] other people, 65 other trainings like this across YouTube and short-form everything you need, it's all broken down in this way. I got a link in the And if you don't, it's all good. All right, we will see you guys on the next

[39:30] right, we will see you guys on the next video. Peace.