How to Write a Perfect YouTube Title That GETS CLICKS!!!

[00:00] - I'm gonna give you

[00:01] a perfect YouTube title that gets clicks.

[00:04] So if you aren't really getting

[00:07] I want you to try these five

[00:09] And then let me know if you see a spike

[00:11] in your click-through

[00:14] I'm even gonna share some

[00:16] that we use here at Think Media

[00:19] And at the very end, I have

[00:22] that most people struggling on YouTube

[00:24] aren't doing, that they

[00:27] All that's coming up so let's get into it.

[00:29] - [Voiceover] You've

[00:30] - Hey guys my name is Nolan

[00:32] Now, recently we had an all-team meeting

[00:34] and Sean was giving us a training

[00:36] on how to write better

[00:39] And during this, I took some notes,

[00:41] and I realized you guys

[00:43] because a lot of this is just really good,

[00:45] practical advice that I think

[00:47] most people aren't really doing.

[00:49] Now, the first tip that

[00:51] avoid insider language.

[00:53] Now, I want you to think

[00:54] that you might say when talking

[00:57] that would just fly

[00:59] So if I'm making a video about cameras

[01:01] and maybe I'm talking

[01:03] "Hey, do you want to get

[01:06] You might not know what that means

[01:07] if you don't know anything about cameras.

[01:08] But if I say, "Hey, do you wanna get

[01:10] that blurry background,

[01:12] and everything behind you

[01:15] That is beginner language,

[01:16] and is really easy to

[01:19] And this is very important for your titles

[01:20] because you want the person

[01:23] your title and what it is that

[01:25] Now, when Sean was

[01:27] there's two things I wrote down

[01:28] that I gotta share with you.

[01:29] One, he said, "If you confuse, you lose."

[01:32] And then he also said, "You wanna shoot

[01:33] for a fifth-grade reading level."

[01:35] So be thinking, how can

[01:37] Make it easier to read

[01:40] Tip number two, shorter is better.

[01:43] Now hold up though,

[01:45] is a disclaimer on this.

[01:47] Sean was saying it really doesn't matter

[01:49] if your title is long.

[01:50] You know, according to the algorithm,

[01:52] you still can do well with a long title.

[01:54] But the words that are

[01:57] First of all, people's attention

[01:59] So if you have a video that maybe says,

[02:01] "Vlog 97 - What I Eat In a Day,"

[02:05] you might want to flip this around

[02:06] because you want people to read,

[02:07] "What I Eat In a Day" first.

[02:08] They might be interested in

[02:12] they're not interested in that.

[02:13] They don't really care unless

[02:16] that's following along with your vlogs.

[02:17] But "What I Eat In a Day" is

[02:20] You also need to be aware that long titles

[02:22] are going to get cut

[02:24] whether you're on mobile or desktop,

[02:26] if your title's too long,

[02:29] So when you click on the video,

[02:31] but when you're just

[02:33] sometimes you can't see the

[02:37] And this is why those words

[02:40] Tip number three is to understand

[02:43] Now within this tip, there's really

[02:44] two things to understand here.

[02:46] And the first one is to not click-bait.

[02:48] You want someone to click on your video,

[02:49] knowing what they're going to get,

[02:51] not click on their video and trick them

[02:53] into getting into the video,

[02:54] and then not giving them what they wanted.

[02:56] Because ultimately if you do that,

[02:57] and people are clicking on your title

[02:59] thinking it's one thing, but

[03:01] they're just gonna click right off,

[03:03] and it is going to kill

[03:05] which is really bad for

[03:07] So we want to avoid that.

[03:09] Now the second meaning to this tip

[03:11] is the chocolate-covered carrot.

[03:13] Now, my friend Alejandro Reyes,

[03:15] was actually talking about

[03:18] method at our Grow With video live event.

[03:20] And I'll make sure to leave

[03:21] if you want to check out our yearly event

[03:23] where you can hang out with

[03:25] and how to grow on YouTube and make money.

[03:28] But back to the chocolate-covered carrot

[03:29] is realizing what the viewers' intent is

[03:31] and what they actually want.

[03:33] For example, let's take

[03:34] of this very YouTube video.

[03:37] Ultimately, the video is about

[03:38] how to create a perfect YouTube title.

[03:40] But people don't really wanna know

[03:41] how to make the perfect title.

[03:42] What they really want is views,

[03:43] they want clicks on their video.

[03:46] Now getting views would be that chocolate,

[03:48] it's what they want, it's the good stuff.

[03:50] Now on the insight is the vegetables,

[03:52] the stuff that's actually good for you,

[03:54] which is creating a good title,

[03:56] because that is what's

[03:59] So you want to think about

[04:01] and what they need, and you

[04:03] not click-bait them, but

[04:06] And I know that this is going

[04:08] that if you follow all of

[04:11] it is going to help your titles,

[04:12] and it's gonna help you get more views.

[04:14] Number four is practical tools.

[04:16] You want to use real data

[04:18] to come up with good titles.

[04:20] One thing I love to do

[04:22] that are already out on YouTube.

[04:24] So I'll search on YouTube and

[04:26] that might have a similar title

[04:28] to what the video is that

[04:30] Now specifically, I'm

[04:33] to the subscriber count.

[04:34] I'm looking for videos

[04:36] but the channel doesn't

[04:39] Now, if you're wondering how

[04:41] right here in the search without

[04:44] it's with a software called Vid IQ.

[04:46] And you can actually go to

[04:47] gonna iq.com/thank to

[04:50] or you can just use the free

[04:52] and look at their subscriber count.

[04:54] And we'll have a link for you

[04:56] Now, the reason I like to look at the

[04:57] subscriber versus view

[04:59] a bunch of views, but there's

[05:02] this means that this video is doing well

[05:04] in the YouTube algorithm,

[05:06] that YouTube is actually

[05:08] So that's a really good indicator to me

[05:09] that they're using a good title.

[05:11] Now, to be clear, I draw

[05:14] I look at the keywords

[05:16] maybe the way they've worded their title.

[05:18] And then I use that to craft

[05:21] Another really cool gonna IQ feature

[05:23] that I use to come up with good titles

[05:25] is actually when I'm uploading the video.

[05:27] Once I add in my tags, if

[05:30] it's gonna give me some recommendations

[05:31] for adding in keywords to my title.

[05:34] This is a really cool tool

[05:36] by adding in some of those

[05:39] is gonna help you rank

[05:42] Another really cool tool that we use

[05:43] is called Headline Analyzer.

[05:45] This is at coschedule.com,

[05:46] and we'll have another

[05:48] if you wanna check it out.

[05:49] And I just use the free

[05:51] all you gotta do is put in your title,

[05:52] and it's gonna give you a report back

[05:54] with a lot of really cool information

[05:56] and some really cool tips.

[05:57] And it'll even give your title a score,

[05:59] and tips on how to improve that

[06:02] Which brings me to tip number five,

[06:04] make sure you stay

[06:06] but tip number five is

[06:08] It's always a good idea to

[06:11] and not just have one that you go after,

[06:13] but actually have a few in your lineup.

[06:15] And when you write these multiple titles,

[06:17] it's great to get other

[06:19] and to see what other people think

[06:21] and which one they would click on.

[06:22] Especially if they're a beginner

[06:25] and they look at your titles,

[06:26] they're gonna give you

[06:27] They might be like, "Oh, that

[06:30] I don't know what that means."

[06:31] And this can help you rework your title,

[06:33] to go through these five steps,

[06:34] and make sure that you have

[06:36] Now here's the bonus tip

[06:38] that a lot of people are

[06:40] Most people shoot their videos,

[06:42] do the thumbnail, and

[06:44] But we actually want to

[06:46] We actually recommend that

[06:49] before shooting your video.

[06:50] And then with that great idea and title,

[06:52] you can write your content

[06:56] Now, if you wanna learn how

[06:58] then you can click on

[07:00] and I'll see you guys in the next video.

[07:01] (mellow music)