Comments to ❤️, Gifts & Jewels in More Markets, Effect Maker, and More!

What's up, insiders? I'm Lauren. When I'm not behind the camera as a program manager here at YouTube, I'm producing everything you see on Creator Insider. You know the drill. If it's Tuesday, it's newsuesday. [music] So, let's jump right in. We're introducing comments to heart, a new way for creators to save time and streamline the acknowledgement of positive feedback. We know Harding Comments is an essential tool for community recognition. Yet the current manual process of reviewing and

hearting comments individually can be timeconuming especially for high volume channels. Our new feature comments to heart will help creators identify comments and will allow them to heart them at once rather than individually on studio mobile. We'll be rolling this out to all creators this week and the team would love feedback so leave it below. Next, [music] gifts and jewels are launching in more markets. As a refresher, gifts are a fun and interactive way for viewers to

express reactions and appreciation for creators during vertical live streams. Jewels are digital items that viewers can purchase to send gifts, [music] and creators earn rubies based on the jewels that viewers redeem for gifts. The goal is to create a new way for creators and fans to interact while opening a new monetization stream. We'll leave more information below. Moving on, Effect Maker, our web-based tool that allows creators to create, publish, and manage effects for YouTube shorts, is

now expanding to more creators. Effect Maker allows you to publish effects directly to YouTube, putting them in front of billions, expanding your reach and giving you another way to grow your following. This month, we launched AI video, which allows creators to build simple AI video effects with open prompts that don't require visual scripting. You can use AI video as a standalone feature or with other effect maker features to trigger video transformations. We're also adding effects to

our editor channel permissions which allow effect creators to publish effects on behalf of another channel. We hope this allows effect creators to more easily partner with brands to build branded effects. [music] You can visit effects.youtube.com to sign into effectmaker and confirm your eligibility. Effectmaker is now available to all users with access to advanced features on YouTube and are located within our available regions. If you want to connect directly with the YouTube effects team and other effect

creators, join the effectmaker Discord or check out our new effect maker tutorial playlist on our YouTube creators channel to learn how to create. We'll leave more information below. Let us know if you have any questions. [music] Lastly, we want to remind creators of the setting in YouTube Studio we introduced last year [music] that will allow eligible channels in the YouTube partner program to share insights with advertisers, brands, and third party platforms. The creator economy is growing

and more advertisers and brands are eager to partner with YouTube creators. But at times, it can be hard for advertisers to tell if a creator is the right match because important channel information is not available to them. On average, creators who shared channel insights were surfaced 60% more in search results for potential brand deals within Google's creator search tools compared to creators who didn't. [music] This is because brands prioritize creators who provide transparent, detailed channel data.

With additional information, advertisers [music] can be more confident in the creators they select for campaigns, which in turn may lead to more overall collaboration opportunities, higher revenue ad partnerships, as well as higher shopping affiliate commissions. On average, creators who shared channel insights received over two times more brand inquiries through Google's creator search tools compared to creators who didn't. The channel insight sharing setting can be found under studio, then advanced settings. [music] It's off by default and

creators have full control to turn it on or off at any time. And that's it for this week. From the creators of YouTube to YouTube creators, we'll see you next week.