NEW! Notifications Update, Generative Instrumentals, Comment Search

YouTube is updating how notifications are delivered to make sure our channels actually reach our most engaged viewers and reduce the number of people who tune out and turn off all notifications for every channel. I'm Rene Ritchie, a long-time creator working inside YouTube, and here's what's up. Many people hit the bell and set it to all notifications for channels they subscribe to, but then don't end up engaging with these notifications, which can lead them to turning off

YouTube notifications completely. Over time, that translates to many creators not being able to reach even our most dedicated fans. So, here's what YouTube is doing. If someone consistently watches a channel or interacts with notifications, nothing is changing. They'll continue to get both a push notification on their mobile device and an update in their YouTube inbox, the little bell icon at the top right. But, if someone hasn't watched a channel or clicked its notifications anywhere on YouTube

for around a month, instead of sending push notifications to the mobile device, they'll be sent straight to the YouTube inbox, that bell icon. This change only affects push notifications to mobile. If you have all notifications turned on for a channel, you'll still be able to find all notifications for every upload in the YouTube inbox and will still see all the content in the subscription feed. YouTube's data has shown that when viewers don't receive push notifications from

channels they're just not currently watching, fewer of them turn off notifications entirely. So, by reducing notification overload, YouTube is keeping more viewers opted into notifications that they care about, increasing the ability for creators and our fans to just more effectively stay connected. And if you're curious to see how many views from your channel you're getting from notifications, go to YouTube Analytics, Traffic Sources. For Creator Insider, it's 2.1% for the last 12 months. For my channel, it's

1.5%. To resolve audio copyright issues, US-based creators can now generate instrumental tracks right in the YouTube Studio Editor. The Replace Song tool in YouTube Studio Desktop will now include a new Create button. Hit it and YouTube will generate four royalty-free instrumental tracks that you can use to replace copyrighted audio in your videos and release content ID claims. That's US and desktop only for now. Global launch and Studio Mobile are planned for later this year. YouTube is

improving the way creators can find, interact with, and bulk moderate comments in Studio Desktop. Instead of just regular search terms, creators will now be able to find comments based on their topic or meaning. This makes search way more effective at understanding nuanced discussions and semantically similar comments without needing specific terms. You can click on a suggested chip to get started, use the three-dots menu to find other comments similar to the one you've already selected, or ask

specifically for what you're looking for, like questions about my gear or people asking for part two of the video. All to help creators quickly find and bulk moderate similar types of comments. The old search field is still there, now labeled keywords, but the new hotness is rolling out now on Studio Desktop, where you can find it in the comments filter. More info below, and let us know your thoughts and questions in the comments.