AI traffic converts 23x better than Google
35sShocking stat comparing AI to Google conversion rates grabs attention and challenges conventional wisdom.
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AI traffic converts better than Google. If I'm looking at the data right here, Vercel is seeing 10% conversion rates from AI traffic. [music] Tally said AI is their largest acquisition channel and helped boost their ARR by a million dollars. And get this, in June, our traffic from AI search was just 0.5% but it drove 12.1% of our sign-ups. That's a 23 times higher conversion rate than [music] organic search. And here's why this is happening. When AI
recommends you, it's already shown the user that it understands their specific case and now they're justifying why you're a good fit to solve [music] their exact problem. So, the traffic to your site is often arriving pre-qualified and ready to act. So, while the volume of traffic is small right now, if you're only looking at raw clicks, you're missing the point.