Why 90% of YouTube Channels Die
45sHigh relatability for struggling creators, tapping into fear and curiosity about channel failure.
▶ Play Clip"Delivers a solid, actionable plan, but the title overpromises a quick escape while the video is mostly advice."
The video addresses the common problem of small channels stuck in 'low viewership hell,' where videos get only 20-50 views. The creator, who has helped over 200 channels grow, explains why this happens and provides a five-point plan to escape it, emphasizing audience targeting, content quality, and analytics.
New channels often get 20-50 views per video, rarely reaching 500. This is a common trap that kills 90% of channels before they reach a tipping point.
YouTube needs data to identify your target viewer. Even ten videos may not be enough; the algorithm tests different audiences, leading to low views initially.
Small channels suffer from a numbers problem: fewer views lead to fewer subscribers, making it harder to attract new viewers. Viewers judge by channel size and video age.
When a suitable audience doesn't open your video because you're small, YouTube thinks the content isn't relevant and pushes it to another test audience, perpetuating low views.
Buying views to fake demand is now punished by YouTube and is ineffective. It can lead to channel blocking.
Avoid analyzing CTR and retention on your first videos because data is inaccurate with low views. Test audiences may not be your target, leading to misleading metrics.
Create content for a specific viewer, not for hype. A clear viewer profile helps YouTube show your videos to the right people.
Your video must be discoverable. If the title and cover aren't appealing, all your editing and scripting work is wasted.
Track how many random viewers return after each publication. If this number grows, you're on the right track. Return viewers are a powerful growth signal.
YouTube is a show. Avoid being monotonous; think about how to stand out and be memorable.
Use a ten-point optimization technique for each video, with a link provided in the description.
Join a community for YouTube creators to access materials, connect with like-minded people, and watch exclusive videos about algorithms and promotion.
The key takeaway is that low views are not a reflection of your content quality but a data collection phase. By following the five-point plan and being patient, you can help YouTube understand your audience and escape the hell of small views.
What is the typical view count for a new channel in 'low viewership hell'?
20-50 views, rarely reaching 500.
00:01
Why does YouTube struggle to find the right audience for new channels?
It lacks data to build a viewer profile; even ten videos may not be enough.
01:12
What is the 'problem of numbers' for small channels?
Fewer views lead to fewer subscribers, making it harder to attract new viewers.
02:32
What happens when a suitable audience doesn't open a small channel's video?
YouTube thinks the content isn't relevant and pushes it to another test audience.
03:36
Why is buying views a bad idea?
YouTube punishes it and it's ineffective; can lead to channel blocking.
04:15
Why should you avoid analyzing CTR and retention on your first videos?
Data is inaccurate with low views; test audiences may not be your target.
04:41
What is the first point of the plan to escape low viewership?
Define your target viewer and create content specifically for them.
05:31
What is the third point of the plan?
Monitor the number of return viewers after each publication.
06:38
What is the fourth point of the plan?
Be interesting on camera to retain viewer attention.
07:20
What is the fifth point of the plan?
Optimize each video using the ten-point optimization technique.
07:46
The Hell of Small Views
Identifies the core problem that kills 90% of channels.
00:01YouTube Needs Data
Explains why low views are a data collection phase, not a reflection of quality.
01:12The Numbers Problem
Highlights the vicious cycle of low views and low subscribers.
02:32Algorithm Confusion
Reveals how the algorithm misinterprets low engagement from a test audience.
03:36Define Your Target Viewer
The first actionable step to help YouTube find your audience.
05:31Monitor Return Viewers
A key metric for growth that is often overlooked.
06:38[00:01] Real Hell. Their videos average between 50 and 500 views. And this continues over and over again. Both 10 and 15 videos in a row. This is how 90% of all channels die. They don't reach the tipping point where the channel starts to
[00:16] The first is that we see popular authors on YouTube. They succeeded, second good news is that I know how to do this, because I have gone through this path myself 200 times on my clients’ channels. and who else but me should
[00:30] I produce experts on YouTube. And let's get straight to the point. How, in principle, do channels end up in low viewership hell? When you upload your first video to YouTube, there's a pleasant anticipation. You hope that the
[00:43] first video will get, well, at least its 1,000-2,000 views. But in reality, you see some funny numbers: 20, 30, 50. Rarely does anyone manage to get 500 enjoying the work you've done, you become completely disappointed because no
[00:59] one has even seen everything you've done . And even from those tiny views that YouTube gave you, there are practically no reactions. This is the hell of small views. But almost every new channel ends up in this hell for the
[01:12] following reason. You expect your first video to find its audience right away. Well, the algorithm is smart, but in reality, for YouTube, this is just one step in selecting the right audience. YouTube won't have enough data after
[01:25] your video is shown to understand who your target viewer is and to build a clear profile. And you'll be surprised, even ten videos won't be enough for him, even cases, just 100
[01:37] . Well, you will wonder why the algorithm is so stupid. But actually, remember when you promote your advertising accounts somewhere on by the way, on YouTube, when you buy advertising. You target it there so that
[01:51] viewers with similar interests, who once watched something similar on YouTube , with such and such keywords. This is the age range of the audience, and in the end we launch advertising. There are a lot of views, but there are almost no comments, or very few.
[02:06] Subscribers also convert poorly, and almost no one gives likes. This means that advertising views are generally ineffective. And it turns out that we have to give credit to YouTube's algorithms. This means that they are doing well overall, since such a
[02:18] high level of activity occurs after views through recommendations. If you're already getting some likes and comments with a relatively small number of views, it's brilliant viewers. Well, let's talk about what prevents the algorithm from quickly calibrating
[02:32] the audience. There is a global problem with small channels, which is why it is so difficult for them to break out of this state - it is a problem of numbers. The fewer views you have, the fewer subscribers you have, the less effective you are at
[02:44] attracting new viewers to your channel and to a specific video. When a viewer in addition to the title and cover art, they will still pay attention to your channel rating. Well, are you a new author or an already famous one? How many views have you
[02:58] collected or none at all? How long ago was the video published? If it was published a few weeks ago or a month ago and has only a few views, there are 50-30 views, there is a high probability that you will not be
[03:10] opened. This means that the fewer views you have on a video, the less likely it is vice versa, if you have a large channel with a million subscribers, you release another piece of nonsense that under normal circumstances no one would watch,
[03:23] the viewers, well, joining in, yes, with this herd mentality, open this video so interesting going on on this cover and in this video? I want to see it too. This is how it works. The magic of large numbers on YouTube. And do you know
[03:36] what the problem is? When YouTube has already identified a similar audience to show your first video to, it may even guess correctly, it may choose it correctly, but this audience will not open your video just because you are small, just
[03:48] because you are not an author for them, and they will pass you by. But what will the YouTube algorithm think? You haven't been discovered by such a suitable viewer, which means that such starts to get confused. Then he pushes it onto another test
[04:02] . And so we find ourselves in a situation where we have released 20 videos and each of them gets 20-30 views. This is the hell of a small channel. This is precisely why the service of boosting views and likes was so popular: to
[04:15] create the appearance of demand. While buy 1,000 inactive views, and you'd get another 6,000 live viewers—now YouTube harshly punishes such cheating and even
[04:28] blocks channels. Well, I'm not even talking about the fact that they are completely ineffective and the another problem is that when you start to self-analyze and take off?", you go to analytics, look at the click-through rate (CTR),
[04:41] look at the number of impressions and try to figure out, well, where is my retention high, low, what's wrong in general, why the video didn't do well. And on the first video, and even on the first ten videos, this should not be done under any circumstances.
[04:53] because YouTube has not collected the data. If you don't have many views, trust me, the data there will be inaccurate. This means that you were watched by a test audience, and they cannot always watch well. These are not the target audience. There
[05:06] . Most people just scroll through, so the graphs there have very low retention, big drop-offs at such ridiculous CTR percentages. At the same time, YouTube shows you, two at a time,
[05:19] gives you 3,000 views, but you’ll think that you recorded some nonsense, give up and abandon the channel. And in vain. Now I'll show you my tried and tested plan, with which I pulled more than 200 channels out of this hell. It has five points. If
[05:31] you follow all of them, you can be sure that you won’t end up among the sad statistics of dead channels. And the first point is to decide on the target viewer and the topic of the content only for the same viewer. No need. And don't try to take on
[05:46] some hyped topics for the sake of reach. This often brings in the wrong audience. The more accurate your viewer profile, the faster you can fine-tune your channel to your desired tone. Just help YouTube understand who to show them to with new videos time after time
[05:58] . If your videos answer questions or help solve problems for the ideal for YouTube to quickly understand who to show you to. I've never done this on my channel before, but now I'm going to do something unusual. For each
[06:11] there is a separate video on my channel. I will definitely leave them all in the description. But specifically about the sequence of ideas, watch this video. He will teach you the you on track. Second. Be sure to understand how to make
[06:25] attractive covers and titles. That is, it is important to be discovered. If it in the video, all this work on editing, filming the script will be in vain. And to know exactly how to make your names attractive,
[06:38] The hint pops up again. The third thing is to monitor just one parameter in analytics. This is how many random viewers you get after each new publication. If this number is growing, you are doing everything right. If this number
[06:52] topics for your channel. In general, return is a very powerful signal for channel growth. Within each of your videos, be sure to tie them together, add appropriate endings, and make calls to similar videos based on
[07:05] several links in the description to other similar videos. And be sure to script structure to keep the viewer's attention. The more interesting the plot, the the likelihood that the number of casual viewers will grow. That is,
[07:20] more regular viewers from video to video. And this is influenced by the most Point four. Learn to be interesting on camera. Think of a school or university. He becomes bad only because he is
[07:34] boring. You can fall asleep during his lectures or lessons . I think there have definitely been people like that in your life . And all because they are monotonous, uninteresting, boring, the same. Friends, YouTube is a show. Think about how you can stand out and
[07:46] be remembered by your viewers. And the fifth point is to optimize your video using the ten-point optimization technique, which I also talked about link to it in the description. And the additional sixth method is to get into the right
[07:59] you can find YouTube development materials , connect with like-minded people, and watch exclusive videos about YouTube algorithms and promotion methods. And all this is free. The link will also be in the description. And remember, it's not you who makes
[08:13] bad videos, it's YouTube that just hasn't collected enough data. To help him do it faster, watch these two videos. See you there.
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