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Link Building Case Study: My #1 Strategy Right Now

0h 06m video Published Dec 17, 2015 Transcribed Jul 28, 2026 Brian Dean Brian Dean
Beginner 4 min read For: SEO beginners, bloggers, and content marketers looking for actionable link building strategies.
AI Trust Score 75/100
⚠️ Average / Some Fluff

"Delivers a genuine step-by-step case study with real results – no fluff, just actionable strategy."

AI Summary

This video presents a link building case study showing how Perrin Carrell used the 'Guestographics' strategy to boost organic traffic by 963%. It outlines a five-step formula combining infographics with guest post introductions to earn high-quality contextual backlinks.

[00:00]
Introduction to Guestographics

The speaker claims landing backlinks is easier than thought, having used a formula to boost organic traffic by 175.5% and 963% for a new blog.

[00:27]
Perrin's Problem: Ranking in Dog Niche

Perrin Carrell's blog 'Chewie Says' struggled to outrank competitors on Google. He needed high-quality backlinks to rise in search results.

[01:13]
The Guestographics Solution

Guestographics (infographic + guest post introduction) helped achieve a 963% boost in organic traffic and over 1,000 targeted visitors per month.

[01:55]
Step 1: Create a High-Quality Infographic

Start by creating an infographic on your site. Example: '22 Ways Dogs Make Humans Healthier'. This serves as the visual asset for outreach.

[02:10]
Step 2: Find the Right People

Find sites that write about your infographic's topic. Use Google search for relevant keywords (e.g., 'paleo diet') to identify potential targets.

[03:09]
Step 3: Show Them Your Infographic via Email

Send a respectful email that shows you value their time. Example: 'Hey name, I was looking for info on your topic... I just put together an infographic on your topic...'

[03:52]
Step 4: The Bribe – Unique Introduction

Offer to write a unique introduction to accompany the infographic. Script: 'I'll be happy to write a unique introduction if you publish the infographic.'

[04:48]
Step 5: Write and Send the Introduction

Once they agree, write a 200-300 word guest post-level introduction with a link back to your site. Place the link contextually within the content.

[05:30]
Why Guestographics Works

Unlike typical infographic links placed in sidebars, guestographics result in contextual links within the content, making them more valuable for SEO.

The guestographics strategy effectively combines visual content with guest posting to earn high-quality contextual backlinks, as demonstrated by the 963% traffic boost.

Mentioned in this Video

Tutorial Checklist

1 01:55 Create a high-quality infographic on your site relevant to your niche.
2 02:10 Find websites that write about your infographic's topic using Google search.
3 03:09 Send a respectful email showing them your infographic without being pushy.
4 03:52 Offer to write a unique introduction (bribe) if they publish the infographic.
5 04:48 Write a 200-300 word introduction with a contextual link back to your site, then send it.

Study Flashcards (8)

What is Guestographics?

easy Click to reveal answer

A link building strategy combining an infographic with a guest post introduction to earn contextual backlinks.

01:13

What traffic boost did Perrin's blog achieve using Guestographics?

easy Click to reveal answer

963% increase in organic traffic.

01:13

What is the first step in the Guestographics process?

easy Click to reveal answer

Create a high-quality infographic on your site.

01:55

How do you find target sites for outreach?

medium Click to reveal answer

Use Google search with keywords related to your infographic's topic.

02:41

What is the 'bribe' in Guestographics?

medium Click to reveal answer

Offering to write a unique introduction to accompany the infographic on their site.

03:52

Why is the link from Guestographics more valuable than typical infographic links?

medium Click to reveal answer

It appears contextually within the content, not in a sidebar or footer.

05:30

What should your outreach email NOT be like?

medium Click to reveal answer

Pushy or begging for a link; it should respect the recipient's time and opinion.

03:09

How many words should the guest introduction be?

hard Click to reveal answer

200-300 words.

04:48

💡 Key Takeaways

📊

963% Traffic Boost

Demonstrates the effectiveness of the strategy with a specific, impressive result.

01:13
🔧

Respectful Outreach Email Template

Provides a practical, non-pushy email script that can be adapted for link building.

03:09
💡

Contextual Link Value

Explains why guestographics links are more valuable than typical infographic placements.

05:30

[00:00] Believe it or not, but landing mentions of backlinks is easier than you might think. It's a simple five step formula that I recently used

[00:15] to boost my organic traffic by 175.5% his new blogs organic search engine traffic by 963%.

[00:27] for high rankings and more traffic. that Perrin and I used step by step. (light techno music)

[00:42] Perrin Carrell, had a problem. in the dog space called Chewie Says. outranking his competitors on Google's first page.

[00:55] competitors he'd have to build high quality backlinks. how could Perrin possibly build on my blog called How to Get Backlinks with Guestographics.

[01:13] helped me increase my search engine traffic, The result, a 963% boost in organic traffic, Not to mention an influx of over 1,000 targeted visitors

[01:28] Here's the exact five step process that Perrin used. Step two, find sites that write Step three, show them your infographic.

[01:41] also know as the bribe. Now it's time to break down each step in detail for you. a high quality infographic on your site.

[01:55] called 22 Ways Dogs Make Humans Healthier. it's time for step number two. This step is important.

[02:10] This may sound obvious but it's a step and outreach is finding the right people. people he got replies to his outreach like this.

[02:27] But before you hit send on a single email, So, who are the right people? about your infographic's topic.

[02:41] A simple Google search. Let me show you how to do it. You'd simply google key words like paleo diet,

[02:55] And Google will show you a list of blogs Once you have a list of people to reach out to, which is to show these people your infographic.

[03:09] is so different than how most people promote content online. with email outreach are way too pushy. Instead of a pushy email that begs for a link,

[03:24] This shows that you respect their time and opinion. Hey name, I was looking for some information on your topic Good stuff, I especially like how you mention something

[03:40] Actually, I just put together an infographic on your topic, Once you get a reply back from someone it's time to send them your infographic,

[03:52] Here's another twist that makes guestographics so powerful. and hoping that they share it, Don't worry, this bribe is totally above board.

[04:05] A unique introduction to go along with the infographic. there's a huge barrier that usually stops them. a unique introduction to go along with it.

[04:20] your infographic, slap it on their site and call it a day. That's why you offer people that show interest Here's a script to send them.

[04:34] the infographic on your site, I'll be happy to write And when they get back to you saying sure, like this email that Perrin received,

[04:48] whip up a high quality 200-300 word introduction. with this unique introduction. So make it guest post level quality content.

[05:03] back to your site in the introduction. I'll explain why the placement of your link Okay, when your intro is ready send it

[05:16] I just put the finishing touches on your introduction, Thanks, your name. Unlike most backlinks that you get from infographics,

[05:30] guestographics result in the type That means that the links you get from guestographics just pasted the infographic in a blog post.

[05:44] more likely that someone will share Did you learn something new from this video? for more actionable videos just like this one.

[05:57] Or better yet, head over to backlinko.com That's where I share exclusive marketing tips, How do you plan on using guestographics to land

[06:10] Leave a comment below right now. Backlinko TV take one, alright. No, take two, Backlinko TV take two.

[06:25] The (mumbles) that's.

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