New YouTube Features — Explained

[00:00] And I'm Johanna Vulich, Chief Product Officer. It's beautiful weather, a beautiful time. I'm Canadian, I've got to get my Tundra on.

[00:15] That's right, every year we try and do a refresh. and this year is no different. We've done things like make a better use of light in the app.

[00:33] We have updated the thumbs up and all the icons around a video. so just a lot of small details that make things easier to use

[00:45] and have everything else recede into the background. From the TV to mobile, there's just so many little quality of life improvements.

[00:57] but you're making them so much more delightful. Oh yeah, OK, so for example, you're probably talking about the Like button. Give it a thumbs up and it's a music video, boom, some musical notes

[01:12] or on a soccer video, boom, you get a little soccer ball! The adding and removing from a playlist is really improved. And one of my favourites

[01:25] and one that users have given us a lot of positive feedback on is comments threading. the back and forth conversation and comments, more visual. We're also doing some things for creators on the television.

[01:39] Well, first I want to tell you a really awesome stat. Year over year, creators who make more than $100,000 So this is booming not just for us, but for our creators.

[01:53] One neat feature we've added for creators is high-resolution thumbnails. and you kind of had to test whether or not your resolution was OK.

[02:06] Yeah, that's going to save me so much time in testing. What else are you doing for television? So resolution becomes a really interesting area in TVs

[02:20] because as TVs get better and better and cameras get better and better And so that's great for videos you make today. So as you know, YouTube has a really strong back catalogue business

[02:36] And so what we're doing is we're making the ability to automatically upscale your back catalogue into a higher resolution. but not everybody does.

[02:49] But I do know there are some creators who do like retro videos So we've learned to offer all creators an opt out.

[03:05] you can just go ahead and opt out. And then for viewers so you can know that the videos have been automatically upscaled for you.

[03:20] All right, Johanna, you know my favourite part of this is to ask you for spoilers but I'm always going to keep asking, so what's coming up next?

[03:32] because I don't want to spoil this video. So we talked a little today about using AI to make the display

[03:44] Maybe what I can tell you is that we have teams as well focusing on using AI to make discovery better. How do creators get discovered?

[03:57] So you might see some things in that area upcoming. You all know what to do. -And like and subscribe. -Yes please.