Stop Writing Titles Like This - It's Killing Your Views

[00:01] views. They're lying to you when they say that the preview and title are 80% of success. No, not 80, but a full 100. Just think, if your video isn't opened, no one will is hidden inside. This means that if the title

[00:16] the script and editing is wasted. Just one edit can turn 10 views into 10,000. And in this video I will show you how to do it. My name is Stas Maar, and in the last three years alone I've come up with over 2,000 clickable

[00:30] I have something to tell you. Before we discuss specific techniques, I suggest we understand how viewers react to titles and why they ignore a particular video. And here you need to understand that the decision to open the video is pure

[00:44] do a cold analysis before choosing something from the recommendations. This Think even about yourself when you scroll through your each individual video. You don't

[00:57] You scroll down quickly. Next we'll talk about open loops, emotional triggers, structure, and title length. And everything must come down to one thing, so that emotion turns into action. And the first most powerful tool is an

[01:11] open loop of interest. Here we play on human curiosity. This means that the viewer has questions that they want answered, and that's why they 'll open your video. An open loop of interest is when your title

[01:23] creates some hint but doesn't give a full answer. For example, I replaced the bad CVT on my Granta with a reliable automatic. What came out of this? Or why are people fleeing Krasnodar? 10 main disadvantages. The brain immediately starts asking: "Did they replace

[01:36] the transmission properly? Did it fit or not? And what are these downsides in Krasnodar? approach will create tension that you will want to relieve. And in order to answers. Such open loops will work effectively because the brain does not

[01:50] like omissions. When we tease the viewer with something important, intrigue him, he will be very pleased and curious to know the answer. For example, small channels, do this and the algorithm will love you. Love for what? What exactly

[02:03] should I do? And here's another example where the title initially sounds boring, but the review is of a foundry complex. No one will look at this, but this addition about how much money can be made from metal casting is of great interest. I want

[02:15] money, is it worth doing this, well, will it be interesting for me as an entrepreneur or not. That's why the name worked so well. The next technique emotional triggers. But beginning creators make a big mistake when

[02:28] they come up with descriptive titles that will convey the essence of the video. But we come up with titles that are provocative, suspenseful, and inspiring. That is, ones that will evoke emotions in a split second.

[02:43] Something like that. That's why YouTube algorithms don't like your channel. Why can't you create a YouTube channel in 2025? I was failing at YouTube until I realized this. Explosive method for growing small channels. How to escape from the hell of a small

[02:58] canal? All these names are not flat and descriptive. They don't tell you the essence of this video. They give you a sense of what it's about and they all evoke real emotion. There are five main emotions on YouTube that make people open your

[03:11] video. Write it down. The first is curiosity. The second emotion is fear or a sense of urgency. The third is the desire to gain profit. The fourth is surprise or novelty. And the fifth fear is the fear of missing out on a benefit or something interesting

[03:26] write your next title, be sure to ask yourself: "What emotion do I want this title to evoke?" To evoke even more vivid emotions, use intensifying words. These could be completely different options.

[03:39] For example, pay attention, I’m going to tell you something now, either a hidden way to do something, or a secret technique. Words like these will help you grab the viewer's attention, even . The next rule is the optimal title length. It's important

[03:54] to understand that the shorter and more concise your video, the faster it will evoke emotions and the faster the viewer will make a decision. Remember that you are not analyzed for a long time and very long names are difficult to read. You run such a

[04:07] risk of being scrolled through, scrolled through, scrolled through. It is not only for this reason. In YouTube's creative studio, we are allowed to write 100 characters in titles, but I strongly advise against doing this,

[04:20] because everything you write after 50 dashes 60 characters will be displayed as ellipsis. That is, there will be some omissions that will not will increase the likelihood that you will be missed . Because in order to

[04:34] find out what is written there, the viewer will have to open the video and then press the more button. This is very inconvenient. Therefore, choose names that fit within 55-60 characters so that it is displayed in its

[04:48] entirety and conveys a complete thought on different platforms. And by the way, according to statistics, 70% of people view you from a phone, so check how your name looks there. Did something important get into that invisible piece behind the ellipses? And this leads to an

[05:02] additional rule: put the most important thing at the beginning of your title. And even if your title is very long and you couldn't fit it into 60 characters, then let something less important be hidden there. Because

[05:15] our recommendations focus on fast reading speed, it's important that the first part of the title is the most efficient. Then the likelihood that the viewer will read the entire title will be higher. So, when you have already prepared the wording of your title,

[05:27] look and rearrange the words so that the most interesting part is in the first words. It sounds incredible, but thanks to such a small manipulation, your video can get 100,000 or more views instead of 300. The next

[05:39] most important tip for headlines is that you need to decide right away. Your title is designed for recommendations or YouTube search. This will greatly influence how it should sound. If we write a title for search, it should

[05:52] sound like a solution to a specific problem. How to get 1,000 subscribers? How to change the oil filter in a car? How to learn to sew? But if we make headlines for recommendations, they should be catchy, arouse

[06:05] curiosity, and sound something like YouTube's algorithms have changed forever. Something like, "Stop writing headlines like this, it's killing your views." Explosive method for growing small canals, technique for reviving a dead

[06:19] canal. By doing this, even an old abandoned channel will quickly begin to grow. I can't recommend making only recommended videos. Still, sometimes it's important and necessary to make videos for search, firstly, to attract a more

[06:32] targeted audience, to attract an audience that will be easiest to sell - this, of course, is the task, yes, when we do sub-search. But videos that evoke emotion are a compelling story that will bring

[06:44] new viewers to your channel. Well, your regular viewers will absolutely love these kinds of topics develop any strategy you deem necessary. For example, make one video for search and three for recommendations, or vice versa. Friends, a very important

[06:57] recommendation. If you don't want to ruin your channel and attract only a relevant audience that matches your goals and objectives. Be careful in choosing the words in your name. Sometimes one incorrectly

[07:09] used word can ruin the traffic on your channel and bring you the wrong psychologists' channel. If we call the video "How to Keep Someone with an Avoidant Attachment Type," then we'll, for a moment, increase the 70% female viewers. But what if

[07:24] case, we can replace only one word: how to keep a woman with an avoidant attachment style. Because of this, we will attract to the channel not women, but mostly men. This is how

[07:37] the magic of changing just one word works. Be careful. And in fact, this is the most important thing, making sure your headlines attract the attention of the right audience. Be sure to think about who will come to me with these flashy names. If this is too

[07:49] difficult, it's better to make the name searchable, and you will clearly have an easier time attracting the target audience at the start, when you have little experience, and only then can you experiment with captivating emotional names. But if everything is

[08:01] clear, then all that remains is to try ahead. But if you want to hone your skills in choosing the right clickable titles, you can sign up for my YouTube Workshop program. This is a paid group where experienced and

[08:13] inexperienced creators gather to hone their skills and receive targeted advice on what grow well and quickly, and attract the right audience. This means you can receive a specific step-by-step plan for each

[08:26] action you take during the month. But if you just need more information, will have a link to it in the description and a QR code here. To get started quickly, you simply need to watch the video about the explosive method for developing new channels.

[08:39] please watch the additional video about YouTube algorithms . Here. See you there.