Google's New Creator Profile Feature
45sAnnounces a major new feature from Google that directly impacts creators' discoverability, sparking curiosity and practical interest.
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Google is launching a new profile feature designed to help creators and publishers shape how we show up on Google Search. I'm Rene Ritchie, a long-time creator now working inside YouTube, and here's what's up. A search profile is a shareable, customizable page that brings together our YouTube channels, all of our social accounts, posts, and links all into one place. Once we've linked our accounts, we can customize our profiles by editing our photos and banner images, pinning our
latest work, and adding important links like our websites or merch stores. Search profiles let brands and fans and collaborators learn more about us and our content and easily follow us to see more of our work. After fully editing our profiles, a visual snapshot of information called a knowledge panel may now appear when people search for us, displaying our name, latest post, and a link to our search profiles. To be eligible, we have to have a public
account with at least 100,000 followers on a single supported platform, Instagram, YouTube, or X. If we only have a public account on TikTok, we have to have at least 300,000 followers. If you want a profile, you can start setting it up by visiting creators.google/profile and clicking on check your eligibility. Hit it up and let me know your thoughts and questions in the comments.