Marketing Basics & AI Tools — Full Breakdown & Transcript

[00:03] marketing and sales in this video, and then I'll teach you how to create content to sell and market. So let's simplify things and get straight to the point and start with marketing. Marketing consists

[00:15] of four stages. The first stage in marketing is reach, or in English, " reach." Reach means, in Arabic, how you will reach people. Will you reach people by spending money, like by running ads on Instagram or

[00:31] YouTube, or by paying content creators to make videos for you? Or will you market organically, using natural methods that require money, like creating content, writing articles, posting photos, or going out into the street? Which method will you

[00:47] going out into the street? Which method will you choose? I don't care, but the first thing you will do is reach people, so you have to think about how you will reach them. After you know how you will reach people, the second step is what message you will convey to them. This is one

[01:02] of the most important things because the message will shape the design. Your content will include things like your post images, videos, audio, and even the text you write. This is all part of the message. Another crucial aspect of the message is the desired outcome for the

[01:17] audience. For example, if you're selling a book, the desired outcome is a key part of the message. The book itself is also part of the message, and the post design is part of that message. This was the second stage. The third stage is reputation and trust, which are also very important

[01:33] because it's very difficult for people to buy from you if they don't know about your reputation and don't trust you. Reputation is usually based on the principles you follow, whether as a company, as a person, or for whatever you're designing for.

[01:52] have very clear principles. Apple's principle is "Be Different," and Nike's is "Just Dot." These are very important things. Your product is important so people can build a reputation and trust you. After this

[02:07] stage, you become different from anyone else doing the same work. But a very important part of reputation and trust is your designs, as I mentioned in the message. You need to always let people know who you are. So, for people to recognize you, you need to have, for example,

[02:24] unique colors, a unique logo, unique writing, and your page name should always be clear to them. These details are what you need to build a name and reputation for. Everyone will trust you and feel comfortable buying from you. That was the

[02:36] third stage. The fourth and final stage is the sales stage. final stage is the sales stage. In the world of marketing, the sales stage is one of the simplest. You give people action, meaning an action. You tell them, " Come to our website," "Subscribe now," "Send us a

[02:50] message," "Come to our store." You're asking them to take action to achieve the result you were trying to convince them of. This is because you reached them, then gave them your message, then convinced them of your worth, and made them trust you. The last thing you ask him for is action. Come to me, buy from me, visit my website. So let me

[03:07] show you how to make posts, videos, pictures, and all kinds of content to reach people. To do this, I will now use my computer and open a website that you can open from a computer browser or a phone browser. The website is called bsh.

[03:23] This website, Bth.ae, has all the tools and features of artificial intelligence, such as creating and editing images, creating and editing videos, even adding sounds, images, characters, and everything else you could want. The great thing about the site is that it even works in Arabic. You just click on the English text at the top to switch to Arabic. Now that I've

[03:40] opened the site, all the features are in front of me. The first one that will benefit you as a business owner or marketer is the quick ads feature. You can click on it, and as soon as you do, it shows you all the ad examples you can use. For example, if you want your product on a

[03:55] white image, or in water, or in a forest, or a character wearing your product—like if you have clothes, or even if you want to add unusual objects like a cup or a code—it still works here. Ultimately, you'll place your product, whatever it is, on

[04:10] this rock, and it will have this animation. So you choose the style you like and do whatever you want with it. I have a complete file with examples. Now, I'm going to try some things on the website. First, I'll try making an ad for it. For example, I have a picture of a cream I own. This is the cream; here's

[04:25] the picture of the cream on a white background. I'll try making an ad for it. I'll choose this one. A product on algae or something similar appeared, but I'll use this image. I'll get the product image and put it on the website. I put the image on the website, and now I press the "

[04:40] Create" button. My product will appear in place of the product in the picture. In just 30 seconds, the result is there. Look how beautiful the image is! My product, which is this, is now like this. Now I can use it to make an ad, and I can even edit the image further. I can

[04:55] tell it to edit the image. Here, I have editing, resizing, and moving options. But the most important thing is that I used this template to convert this image to this one. But I used the template. Now, let me try another template, like those clothing templates. I found many. There are some

[05:12] cool things, including this model on the street. I want to make an image of him, and I want to lengthen the file I have that's full of clothes and add, for example, a picture of the t-shirt. I'll put it on this website, picture of the t-shirt. I'll put it on this website, click "Create," and the t-shirt here will be converted into this image.

[05:26] The image will look exactly like the young man wearing the t-shirt, just as I wanted. Now I can click the "Download" button, and the image will be downloaded and I can use it for my posts. So, the feature I was showing you is the templates feature, or

[05:42] quick ads, and it's there below. All the templates are here on the same website, but the website has many tools, including a video creation tool that lets you create content, video editing tools ( image to video), digital characters, all the tools and features are available on the

[05:58] website. There are even audio tools, and you can edit videos and combine them like video editing software. As a marketer, the two most important tools for you are the quick ads tool and the image editor. With the image editor, you can edit anything. If you want a picture, I'll take the one I had

[06:14] open, the picture of the lightbulb. I'll put it here on this site. After I uploaded the picture, I just told it to put this product in a suitable bedroom and make it dark. So I clicked " Create," and the picture is ready and looks exactly as I wanted it: a suitable dark bedroom

[06:30] with the product lighting up. Let's say, for example, the product is too big for reality, I can tell it to shrink it. I can even tell it to add a person sleeping on the bed. I can tell it to do anything I want. I just tell it to put a person sleeping on the bed and shrink the product

[06:47] a little, and that's it. It does whatever I want. And that's how you can easily design any post you want, like the posts I used to design. I used to make pictures of a bottle of Afia oil, making a girl hold the oil in the kitchen and write "Queen of the House." I even made pictures like this for perfumes.

[07:03] For perfumes, I used to make posts like this, transforming your bedroom into a sophisticated environment. I'd include a picture of the product with someone sleeping on the bed, and I'd put my store's phone number. I even managed to add text to the product image I showed you, just like I was doing it naturally. So, anything you can think of, you can

[07:20] do on this website. Now you can start your journey in marketing and sales, and even create the content you want. To create this content, just use the website Bath.ae and tell content, just use the website Bath.ae and tell me what you think about it in the comments.