Emotion-First Video Strategy for Dropshipping — Full Breakdown

[00:02] viral. You don't go viral, and therefore people don't want to buy from you; they do n't know you sell something and you can't make money with dropshipping. Or two, you make it go viral, which is worse than what I'm about to say. You go viral, but people come into

[00:16] your store and don't buy anything. And this is unless you have errors in the store, which would be stupid because in the previous video I uploaded I explain video you can see how to make a store from scratch properly. So, assuming

[00:32] you have a good store, this is a problem, and it's because you're not warming up attacking the emotion that your product has to solve or provide. And yes, I know it's technical, but stick around because I'm going to explain something that nobody explains.

[00:47] The number one rule of marketing in the world, not at the dropshipping level, and it will make you go viral, and sell a lot with all the ads or videos you create. So stay tuned, we're starting.

[01:03] notice, there aren't going to be many cuts, unless I say something silly or something . Look, actually, we're going to do something funny. I'm not going to cut it, that is , when I make a mistake we're going to put it on camera like a black screen, okay?

[01:16] cuts, that I'm not looking anywhere, it's all in my head, I've of this so you can see that I don't even have a script. Okay, let's get to it. Without interruptions for as long as it takes so you can see that I'm a [ __ ] genius at what I do and that

[01:30] if you listen to me you're going to sell a lot, and a lot well. People think that nowadays making a video is simply opening the box, generating curiosity, showing it well, explaining what it's for, and selling it. Look, if you do it right, you're going to sell.

[01:42] content, but what people don't realize is that behind those videos there is an emotion that is conveyed through the visual information, the text, and so on. And here's

[01:56] example you'll see on the screen, which I created entirely with artificial intelligence, since I'm also going to explain that to you. Okay, I'm going to take a breath or I'll suffocate. No cuts, I told you. So,

[02:08] well, it's not the same as selling a product. Imagine you're watching someone selling a bracelet, something that will tell you

[02:20] can also be used for pets, but we're going to use it for children. It's not the same as me showing you this video you 're watching here where you open the 're watching here where you open the box, take it out, explain it, and show it

[02:33] can see and say, "Wow, how interesting, this would be perfect for me. Oh, that happened to me this would have been so useful." So, you're explaining the product and you might connect

[02:45] emotionally with mothers and fathers, but those mothers and fathers have to have already felt that emotion at some point because your video needs to evoke an emotion. Let me explain. If a parent has never been

[03:00] afraid of their child getting lost, if a parent has never experienced that situation, by opening a box, and so on, you're not going to evoke enough emotion because they've never experienced it and don't know what it feels like

[03:13] . Therefore, the likelihood of them buying it drops significantly. Now , look at this example. If, as you're seeing on screen—okay, I'm getting carried away, sorry, no cuts, I told you—as you 're seeing on screen, imagine

[03:26] a mother holding hands with her son or daughter, walking through a crowd. And to leave that crowd without the child, having lost them. Imagine that in your videos when you're going to sell the product, instead of showing it

[03:40] being opened from the box, you first show this clip. Everyone who has a son or daughter, even if they've never experienced that emotion, will feel it because they'll put themselves in the place of that mother leaving that crowd without her

[03:54] child. They'll say, "Damn, what if this happens to me?" On the other hand, by opening the box, you would never have conveyed that emotion, only to the people who have already experienced it. So, by conveying the emotion from the start, putting

[04:07] people in that situation, you're making those who have already experienced it remember and relive it, and therefore want to buy, and those who have never experienced it put themselves in the place of experiencing it and want to buy. So,

[04:22] this video, with the emotional aspect—the mother losing her child and all—will always sell much better than this video that's just opening the box. So you open the box and everything, but First, you add the emotion you want to convey. Are you

[04:36] understanding? And this is the key to marketing. This is super important because videos don't go viral just because they're pretty, although that's part of it, but because they convey an emotion, they awaken something

[04:48] in people. If your videos are very flat emotionally, but visually appealing, what you 'll do is make people want to watch them, relive that emotion for many who have already experienced it, but you won't

[05:03] connect with as many people, and that's why your sales will decrease significantly. Now, if you show them the emotion they need to feel from the start, and then show them the product as a solution, many more people will buy from you because both those who have

[05:15] already experienced it and those who haven't, I'll take a breath, and we'll continue without cuts. That's how my YouTube videos are. So, 'm not reading correctly. Let me give you another

[05:29] example. If you sell a dog product, okay? You sell a product of the dog to play with, to make the dog happy, right? Let's use an lots of them. I'll show you a video here that my editor will have found wherever he

[05:43] ball. I'm making up the video. I mean, all of this is completely improvised so you can yours should work. Okay, if you do that, you take out the ball, show it, show the buttons, and then

[05:56] let the dog play, you're building excitement, but you're building it at the end. Then you have to pray that people are interested enough to watch until the end and bam, it awakens the

[06:08] emotion. On the other hand, imagine that I start that video building excitement, saying, "Since I bought this ball, look how my dog ​​is doing." and you show a the dog running the other, giving A somersault, jumping on the sofa, or exhausted

[06:24] can also be the emotion you want to convey. It's not about the good owner whose dog is super calm, and then they show the ball, the proper behavior, and the dog is playing again, that's it. Why? Why have you made the owner who

[06:37] loves feeling that emotion feel it again as soon as the video starts, and why does someone who has never felt that emotion feel it because they're watching? On the other hand, if you put it at the end, you have to pray that the information beforehand is

[06:50] good enough for them to stay and see the emotion. So, this is the problem: why your ads, whether paid or organic, don't sell, don't convert as you'd like, or don't even go viral, because you're not

[07:02] addressing people's emotions. You're focusing on making the videos look the videos well-organized, which is super important, but you're not evoke. So, for that reason, many times—and you write to me about this hundreds of

[07:16] many times—and you write to me about this hundreds of times—I'm going to Take a breath, sorry. Okay, said it would be uncut. Okay, a lot of times you write to me and say, "Marc, my video went viral, it's awesome, but I just

[07:29] saw a video of someone that was really badly filmed, with bad lighting, with a shitty video, okay?" To put it bluntly, that video is rubbish and it has 3 million views, while mine has 1000. Why is this? Well, yes, it was worse recorded, it did

[07:44] give worse information. Yes, it was worse than yours. Now, surely not, 100%, surely, I was going to say surely, but not 100%, the video that you thought was bad conveys an emotion that yours does not. And the human factor

[07:57] go viral because they're pretty; otherwise, you 'd record well with a how many cameras you buy, you're not going to go viral if you don't know what you're doing. So, the important thing about videos is, obviously, that they look good,

[08:10] information, not to bore. Well, the basics are important these days because people have poor memory, but the important thing is the emotion you convey. In my videos, all those things look good, okay? But what I focus on is what emotion my

[08:27] product conveys. And listen, what emotion does the customer want to feel when buying this product? Either what emotion do I resolve or what emotion do I give. For example, when you 're selling an interactive ball for the dog to play with, you don't have to

[08:40] happy. You have to sell the idea that the owner will be happy to have a happy dog. So, don't sell the drill, sell the [ __ ] hole. That's the key. holes, like, I don't know what. No, look. I drilled this hole in 3 minutes without any problems,

[08:56] and I did it with this drill. Look at the difference, huh? You are making it all up, you know? That is, inventing, improvising, inventing. I'm not making anything up. This drill will allow you to do X, do Y, and so on. Watch how

[09:10] I make the holes. Obviously, people who have a problem with drilling, a problem with not knowing how to drill holes, are going to say, "Wow, how interesting." But those who didn't have that problem won't connect. On the other hand, if you show the

[09:23] hole and then talk about the drill, a very silly example, huh, you're going to connect because it's a niche that you're going to understand much better than most of you. That Live, uncut. We're back to square one . Well, people are emotional, you

[09:41] are emotional. I am emotional. You see me because I awaken certain emotions in you. And that's clear enough. And I'm going to Fate. I'm improvising well. What emotion do I convey to you? Maybe I can convey to you the emotion that you see it as possible,

[09:54] you say, "Damn, this kid is normal, he's a kid like me and this kid is doing excitement that it is possible. I transmit motivational emotion to you because of my high shitty emotion to you. Yes, I can, it's true, this guy motivates me. I'm going to give it to him.

[10:08] hate me, but since I give you good information, you're here. I'm conveying something to you, only you know what it is. So, that's why you want to see me. That's why buy from me because I have a dropshipping course or training,

[10:21] because many people have training; they buy from me because of the emotion I convey. talk about how good my information is, about the information I give, is, as I've told you, sell you the hole. What is the hole in this

[10:34] case? Okay, the kicker is that I give one-on-one classes, sorry, I got stuck there, we have one-on-one support, you have a class from Monday to Friday, you have all the training, the structured, updated videos, now and

[10:47] pay again, you have a lot of things, contacts, a private provider, that would be the kicker. You'll have the drill, the training, then you'll have to going to sell you the hole. I'm going to tell you that everyone who trains with

[11:01] attends the classes, all of them sell, absolutely all of them. I have over 2000, I counted it the other day, 2,000 people living off this, not with one sale, no, living off this. That's the hole. So, some people

[11:15] tired of being sold the hole, but some people prefer to be what they're getting into. Do you understand the reference? So if you want to succeed in marketing, not dropshipping, but marketing, convey the

[11:28] [ __ ] emotion. And many of you don't pay attention to this. So, I'm going to take a look, I've been at it for 11, 12 minutes. We're doing pretty well. Continuous. So, without a script, it's all in my head. I really know that many of you believe, and now I'm going to get

[11:41] said, without a script, okay? I know many of you think that because I have a say, "Why would he teach it? He just wants to sell courses, he wants to sell anything with his dropshipping stores." I understand, it's normal, there are a lot of snake

[11:55] oil salesmen out there, but tell me, who the hell is capable of making a video talking about this without a script? Showing you the camera, without cuts? I haven't cut . You can hear me taking

[12:07] see when I make a mistake and correct it. I can talk about this for 3 hours straight without cutting. Why? Because my information is top-notch, 'm not telling you to pay me, I 'm telling you to listen to me. That's all I

[12:21] care. Look, if you want to pay me, there's a QR code and a link in the description and we can Help everyone. And if not, it doesn't matter, but take my advice. Sell things through emotions, not through information. Don't tell

[12:34] through information. Don't tell people that this bracelet that will keep their child from getting lost is safe up to 50 meters away, that you can charge it, that it's super comfortable. That will only interest someone

[12:47] who has already felt that emotion and now needs information. But product information is given on the website. The website is responsible for providing product information, which is why it's called

[12:59] the landing page. It's where people who have shown interest in the product land, and that's where you address objections: how much it costs, what it's used for, what features it has. But in videos, obviously, you can give

[13:12] information, but always trying to connect with the customer's emotion. And the customer's emotion might be the peace of mind that comes from knowing that if their child ever gets lost, they've already fixed it or had the opportunity to

[13:26] fix it before it happened. In other words, you give them the emotion of security, peace of mind, then you give them The emotion of fear, of [ __ ], [ __ ], I don't want this to happen to me, I'm going to buy it so it does n't happen. Look, it's a different emotion,

[13:40] but it solves the same problem. Or the emotion of, I don't know, a grandmother, or whatever , but they are emotions. So, if you open the box and put it with the text, you can transmit the same emotion. But I ask you again, and you

[13:54] have to know this is pure logic. If you are a mother, which many of you are, you are both fathers and mothers, if I see this video of the box, I open the box, and so on, interesting, this could be useful for me." And you connect, you can connect. Now,

[14:07] I'm talking about actually watching it, obviously if you don't watch it, then no, but if you watch that video, it doesn't transmit the same emotion to you. At least it wouldn't well, then you're not from That kind of person, but it doesn't convey the same

[14:19] emotion. I'm fine if I have pets and I see something come out of a box that's great." On the other hand, if I see a kitten, a little sick, and then they show me and saying, "Look, since I got this, my cat is happier," it's going to convey

[14:35] much more emotion to me than someone opening a damn box, and that's common sense. So, a strange video, unscripted, with promotion thrown in here and there—and here comes another one, don't worry—but seriously, this doesn't just apply to dropshipping. You're

[14:48] used to doing things without thinking. Now, I'm going to add, it's 15 minutes, I'm going to try to make it last 3 minutes longer, okay? Good, you do things without thinking, completely normal and common. Both things, okay? Good. Why do I say this?

[15:02] viral video of a product, you go and You replicate it. And that's [ __ ] awesome. action. Wait, I was checking to see if it was recording, you know? What a scare. If it had n't hit him, you'd be in for a shock. So, I'll get back to it . You do things without thinking,

[15:17] you replicate and go for it. That's perfect, perfect, because that's how you take action: without thinking, just volume, volume, volume. But once you're taking action, you have to start thinking a little. People who don't think usually don't

[15:29] get results, and people who don't act get even less. I'll leave it at that, okay? So, first, act without thinking, don't overthink. Just go for it, go for it, replicate doing, you'll never know what you're doing. To this day, I don't know what I'm doing

[15:41] and I don't know what I'm doing. I create my own content and I don't know what I'm doing. that you're always going to make mistakes. You're never as soon as possible, because the only way to learn how to run good stores is by having

[15:53] stores. The only way to learn to swim is to jump in the water, not read about it. It's that simple. So, once you've taken action, once you've gotten out of that overthinking, then start thinking.

[16:05] going viral but not selling, think, damn it, think and say, "Okay, I'm what am I doing wrong?" And this is what you 're failing at, what I'm good quality, if you're doing things more or less like everyone else is doing them and you're

[16:19] not going viral, it's because you're not conveying emotion. Evoke emotion in the person you're trying to convey it to, because if you show that video of parents to guys, well, it might work, but if you show it to 19-year-olds, they

[16:32] n't have kids, they're the kids. Now, if you show it to someone who If you have a 3-year-old, you can add the text to that clip of the mother getting lost in that crowd and losing the child. Add [music].

[16:45] If you have a 5-year-old, watch this because you won't regret it. Or, if this 5-year-old. There, you're connecting with that person. If they're six or four, they'll figure it out because you're there, you mentally connect.

[16:58] emotions, connect with the information you're giving on an emotional level, not just from the video. The video has to look good, but that doesn't matter. So, with that said, I won't ramble on. 17 and a half minutes. Okay. Uh, there's a bit of a pause at the

[17:12] back to it. Unscripted video, unstructured video, totally information with you. If you like this Mark H format, go for it without fear. If you stumble, make sure you're not reading and You're not some [ __ ] snake oil salesman who doesn't know what he's talking about; it's

[17:27] head. See? I just showed you. From now on, I can make . I can create a store without cuts. Well, maybe pixelating emails and stuff, but I can create a video for you without cuts. I can talk to you about

[17:40] website structures. I can talk to you about everything without cuts. Why? Because this is what I do, damn it. I make millions, and I know it's hard for you to believe, but you have to believe that not everyone earns €10,000, not everyone earns €1,500.

[17:52] who make a living from this. Yes, there are a lot of snake oil salesmen, fine. And that's why they videos to YouTube, and that's why they promise you things. I don't promise you a [ __ ] thing. I teach you, and with what I teach you, you... You try it, you see it's true, and then you

[18:05] inspire confidence, because I'm not some random dude. I'm 30 years old, my life is sorted, and I don't give a damn whether you buy from me or not. I'd rather you buy from me , because that's how I make money, and also because I'm going to help you. If you don't

[18:17] buy from someone else, you'll get ripped off, and then you'll come to me, or you'll give up anything. I don't care. I've already made my mark. My mother is retired, my father passive income I have, even if I never earn anything again for the rest of my

[18:31] life, my life is set. I make money from many things, especially with 'm just trying to help you. I take a breath, and we say goodbye. Oh, I got a little emotional. Sorry. That said , guys, I provide training, I don't guarantee anything.

[18:46] Things. I'll train you, help you understand all of this, explain it so you apply it. When you apply it, we'll correct it, we'll give you classes every understand the marketing concepts, understand why

[18:59] , understand how to create a website from a psychological perspective so people say, "Why would they buy from me?" No, AliExpress. If you understand this, you don't understand, you overthink, which is exactly what I told you at the beginning. I'll

[19:12] teach you all of that, and when you apply it and do it well, you'll start making money. money if you pay me. I'm selling you the idea that you'll learn everything. Why? Because if I know it and the mentors know it, we can pass it on to you. And you can read all of these

[19:26] Students who are here, answer these people who doubt, who think from me or not. Please, go read the comments. You'll see "This guy is a [ __ ] genius." Because that's who I am, because I make millions, I know a

[19:41] lot, and I teach a lot. And then, with all that, if you do it right, you sell. And if not, then you won't sell anything. It doesn't depend on me, it depends on you. So, having said that, I make a lot of money with training courses. Look, look at what I'm telling you. Yes,

[19:53] money with dropshipping, even if you don't believe it. And the only 'm not trying to sell you anything. I mean, understand me, yes I want to sell you something, telling you that with YouTube content you can, and look at the comments. So

[20:07] that there are people who make money because otherwise Lamborghinis, Ferraris and There are people who make money, and I'm one of them, and if not, it doesn't matter. Link Apply the theme of emotions if you want to start selling, and we'll see you in

[20:22] the next one. And tell me what you thought of this uncut video. Bye, see you later.