This Stops 90% of YouTubers from Getting Views

[00:01] same problem that stops them getting more views and that is low click-through especially when it's discovered on the home page so to help you fix this i asked my viewers to send me their thumbnails to redesign but i lied

[00:14] because i'm not going to redesign their thumbnails instead i'm going to remake a viewer's thumbnail title and introduction of the video because in order to get results here you need to think of thumbnails as

[00:26] thumbnail and title actually impacts your attention too and not getting this at the start of your videos so let's welcome our brave applicant mums in the mood with this thumbnail here from the video productivity apps for mums now the

[00:40] thumbnail is bright it sticks out and it's by no means a bad thumbnail and also i just need to say that leandra you have a lovely aura on camera but if we want this to have a banging click-through rate on the homepage we

[00:53] need to rethink the concept because people usually come to the homepage first and youtube really wants to make sure that they stay on the platform so people that they think they might be interested in which means when you

[01:05] appear here you compete against some of the biggest names in the game so one powerful way to win a click here is to make a video title and thumbnail that ask themselves a question and that compels them to click on it more than

[01:18] when you get this working for you because you'll start to see double digit click through rates in browse in the first 24 hours of release and you can do this no matter what type of channel you have even tutorial channels can dominate

[01:31] example when you see this this could have been called how to speed up your playstation which is okay but when presented like this oh my gosh as a man with the playstation i really want to know why pushing that will give it a

[01:44] is done really well actually makes people feel something inside like excitement or intrigue or even fomo so here leandra has used the title and the thumbnail that's told the viewer what the video is about which isn't wrong by

[01:56] any means especially for search-based content but if they're not interested in youtube serves it to them on the homepage the chances are it won't get showing it to more people so in order to generate this excitement you need to

[02:11] work out what it is your viewers really care about around this topic and then that and i think we can find something that's way more powerful than apps here which brings us on to step one of the system the concept is made up of a few

[02:25] things your title your thumbnail how your thumbnail and title work together up with a really powerful concept you want to take your video idea before you here i'm afraid and then have a think

[02:38] it is for your viewer by putting yourself in their shoes now unfortunately i don't have leandro's viewers shoes with me but i do have my list about what i think her viewers problems and interests might be oh

[02:51] and have a young family so their problem is they have to work do the washing feed they just don't have enough hours in the day where they are not serving others and are totally exhausted which means this can't be a video about apps this is

[03:04] a life-changing video that's going to transform your day-to-day existence by things that they really love like taking 15 minutes themselves just to stop eat the kids take a nap and that might sound a bit over the top but actually drama is

[03:20] getting clicks on youtube next i'm going to take this information and i'm going to write down each problem i came up with as if it's a question so we're with as if it's a question so we're going to try mom life exhausting here

[03:32] question mark try this never got the time to relax try this juggling your life about your life about try this kids taking up all your time

[03:46] potentially just have some titles that we could use straight away that address going to make a few more versions around these now to see if we can do better coming up with these titles you think about the thumbnail image and what might

[04:01] there i've popped some notes down next to my title as i've come up with image ideas so after doing all of that i've now got three concepts that i'm going to work on more life changing time savers for mums hacks for mums to get more you

[04:14] straight away i'm going to delete the hack one because apps probably aren't a hack and that's the thing you kind of have to be careful here because there's and what would be perceived as negative clickbait just take this off

[04:28] now i'm going to make three different thumbnail and title combos and then best with the flipping epic tool you're going to love this is going to change going to go and see what other people have made on this topic just to see how

[04:42] have made on this topic just to see how they've done their thumbnails views from the same avatar and they've gone with the whole life-changing aspect confident that my concept's going to appeal to mums this time that was cool

[04:56] because the lady in the baby sticks out but also her shirt with more coffee on fact that moms get exhausted because they work so flipping hard and that they usually i probably do a bit more research than that but i'm gonna move on

[05:10] to take some photos now i have to warn you for this to work i need photos of leandra making some sort of emotional expression and i don't have them so i'm gonna have to pretend to be leandra so just pretend okay so i'm

[05:22] gonna take a bunch of photos of different expressions so joy amazement shocked blown away blue still and then just a general smile so now let's edit them and see what works best so i'll see you in two hours why do i do this to

[05:35] out a few of the photos to play with i wasn't sure which one would work that well or if any wood at all then i laid out some simple text just to build up the draft idea now i like the android's color scheme and i think creating a

[05:47] decided to keep her pink purple and yellow look too next i wanted to create a question in my potential viewer's mind and that was what's so significant about added little color gradient behind it and a bit of a glow and then i had an

[06:01] arrow pointing to it from the text from here i started to change the text then i'd hit save copy then change the text hit save copy then change the text and i bank of thumbnails that i could look at in one go and test out on thumbs up tv

[06:14] not gonna lie but eventually after hitting save 20 times which is way more than usual i had plenty of options to flick through so i picked out two i thought worked best and that left me with these two options ta-da thumbnail

[06:27] concept done so let's pick a winner from these two concepts and to do that we're going to use thumbs-up tv this will allow you to see your thumbnail and title as if it is displayed on youtube so drag your thumbnail in here and then

[06:39] type in your title and wham now before we do anything else go to youtube studio and then click advanced mode in the analytics then select devices what we want to see is what devices are watching your videos the most for many of you

[06:52] your views come from mobile so i'm going to assume that's the same case here with leandra so with that in mind we want to scroll down and make sure that this whole title is visible on mobile and nothing's getting cut off and then i'll

[07:05] screenshot that and repeat on the other thumbnail and now we can make a choice putting them next to each other as to which one's more clickable but i'm not because i need to show you the third part of the system and this is what's

[07:17] right now by the title and the thumbnail the viewer only knows the information is issue they don't know how so we need to set up and get into the life changing content fast again i don't have leandra here to film these so i'm gonna have to

[07:32] present the new intros and you can just pretend it's her okay [Music] as a mum i used to find that i never had discovered something that totally transformed my life and gave me nearly

[07:46] wanted with it so in this video i'm going to show you how to save an insane you time using some incredible smartphone apps starting with the first smartphone apps starting with the first one

[08:02] planet the amount of time we give to our families and jobs means we never really get to relax so in this video i'm going to show you how to make yourself more productive and enable you to get way more downtime using 10 smartphone apps

[08:16] up with your titles and thumbnails before you make your video is so important your titles dictate everything you need to start your video by showing thumbnail and in this case leading with the result the video might bring helps

[08:29] to create anticipation and reconfirm that information now of course if leandra hadn't used those apps and she hadn't seen amazing results then she wouldn't say this it's not a game of lying or pulling the wool over people's

[08:41] eyes please don't do that it's a game of pulling out the most impressive getting a click is only half the battle it's also about what happens after so not only does your intro need to captivate them it needs to get them on

[08:55] that's why learning to edit your intros to keep people interested is going to what i'm going to show you how to do in this video here where i actually edited quickly before you go if you really want to make your thumbnails look awesome and

[09:09] on the link in the description below and book yourself on my thumbnail workshop going to help change the way you think about thumbnails design them and stop that people make all the time and i hope to see you there soon