Why I Give Away What Scales for Free
45sThe counterintuitive business philosophy of charging only for non-scalable services sparks curiosity and debate.
▶ Play ClipAI Summary
Full Transcript
Anything that scales, that's like great, I'll give it away for free. If it doesn't scale, then I'm not. People come here every week, you know, we have whatever 100 people who come in and my advisors who actually work my portfolio go and help them. That doesn't scale. So, you got to pay for that. But, if you want all my books are free, all my courses are free, everything's free. My events are free, I have everything's free.
Mirroring that, like if it scales, it's free, if it doesn't scale, you have a price tag is a good uh litmus test for what you give versus what you charge for?